NIKE (NYSE:NKE) Price Target Lowered to $23.00 at BNP Paribas Exane

Key Points

• BNP Paribas Exane cut its price target on NIKE from $35 to $23 and kept an underperform rating, implying roughly a 48.9% downside from the prior close.
• NIKE beat Q3 estimates (EPS $0.35 vs. $0.29; revenue $11.28B) but management's inventory-clearing and channel rebalancing pressured near‑term margins and issued weak guidance, warning Greater China sales could remain soft.
• The stock plunged to about $45 on heavy volume amid multiple analyst cuts, though the street average rating remains "Moderate Buy" with a consensus target of $68.10.

NIKE (NYSE:NKE - Get Free Report) had its price objective cut by BNP Paribas Exane from $35.00 to $23.00 in a research note issued to investors on Wednesday,Benzinga reports. The brokerage presently has an "underperform" rating on the footwear maker's stock. BNP Paribas Exane's price target would suggest a potential downside of 48.90% from the stock's previous close.

Several other equities analysts also recently commented on the stock. Deutsche Bank Aktiengesellschaft dropped their price objective on shares of NIKE from $67.00 to $54.00 and set a "hold" rating for the company in a research note on Monday, March 23rd. BTIG Research lowered their price target on shares of NIKE from $90.00 to $75.00 and set a "buy" rating for the company in a report on Wednesday. Oppenheimer reiterated an "outperform" rating on shares of NIKE in a research note on Wednesday, December 17th. Daiwa Securities Group cut their price objective on NIKE from $75.00 to $61.00 in a report on Tuesday, December 23rd. Finally, UBS Group reduced their price objective on NIKE from $62.00 to $58.00 and set a "neutral" rating on the stock in a research report on Thursday, March 19th. Nineteen analysts have rated the stock with a Buy rating, thirteen have assigned a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat.com, the stock presently has an average rating of "Moderate Buy" and a consensus target price of $68.10.

NIKE Price Performance

NIKE stock traded down $7.81 during midday trading on Wednesday, reaching $45.01. The company's stock had a trading volume of 77,884,329 shares, compared to its average volume of 16,982,994. The company has a current ratio of 2.06, a quick ratio of 1.40 and a debt-to-equity ratio of 0.50. The stock has a market cap of $66.63 billion, a PE ratio of 26.47, a price-to-earnings-growth ratio of 2.69 and a beta of 1.27. NIKE has a 52 week low of $45.11 and a 52 week high of $80.17. The business has a 50-day moving average price of $59.68 and a 200-day moving average price of $63.66.

NIKE (NYSE:NKE - Get Free Report) last posted its quarterly earnings results on Tuesday, March 31st. The footwear maker reported $0.35 earnings per share for the quarter, beating analysts' consensus estimates of $0.29 by $0.06. The company had revenue of $11.28 billion for the quarter, compared to the consensus estimate of $11.23 billion. NIKE had a net margin of 5.43% and a return on equity of 18.43%. The firm's quarterly revenue was up .1% compared to the same quarter last year. During the same period last year, the company posted $0.54 EPS. On average, sell-side analysts predict that NIKE will post 2.05 EPS for the current year.

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently bought and sold shares of the stock. Cornerstone Financial Management LLC acquired a new position in shares of NIKE in the fourth quarter worth approximately $26,000. Twin Peaks Wealth Advisors LLC bought a new stake in NIKE in the second quarter valued at approximately $31,000. Sankala Group LLC acquired a new stake in NIKE during the 4th quarter valued at approximately $26,000. J.Safra Asset Management Corp acquired a new stake in NIKE during the 4th quarter valued at approximately $29,000. Finally, Kemnay Advisory Services Inc. bought a new position in NIKE during the 4th quarter worth approximately $30,000. 64.25% of the stock is owned by institutional investors and hedge funds.

NIKE News Roundup

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Q3 results beat estimates on both top and bottom lines (EPS $0.35 vs. ~$0.29 consensus; revenue ~$11.28B roughly in line-to-slightly-above expectations), showing the turnaround still produces tangible operational progress. NIKE, Inc. Reports Fiscal 2026 Third Quarter Results
• Neutral Sentiment: Management says the company has taken intentional actions (clearing unhealthy inventory, rebalancing wholesale vs. DTC) that pressure near‑term margins but are intended to set up later improvement — a strategic move that could pay off but delays visible recovery. Nike Takes 'Intentional' Hit To Clear 'Unhealthy Inventory' In Q3 As CEO Eyes Turnaround By Year-End
• Negative Sentiment: Weak guidance drove the selloff: Nike guided fiscal Q4 revenue to decline (company-range), below Street expectations, and warned Greater China sales will remain soft — management said the China reset could take multiple quarters. Nike Stock Sinks to Lowest Level Since 2014 as Weak Sales Outlook Spooks Investors
• Negative Sentiment: Margin pressure from tariffs, promotions and inventory actions pushed operating profit and net income materially lower year‑over‑year, undercutting confidence in a near‑term margin rebound. Nike third-quarter sales beat estimates as turnaround efforts gain traction
• Negative Sentiment: Analysts reacted quickly: multiple firms cut price targets or downgraded forecasts (Wells Fargo, Truist, Telsey and others), amplifying downward pressure and raising the risk of further revision. These Analysts Cut Their Forecasts On Nike After Q3 Results
• Negative Sentiment: Investor sentiment soured after candid executive comments about the slow turnaround — headlines and tone (including a blunt CEO remark) reinforced the view that recovery is taking longer than planned. Nike CEO vents as company struggles to regain footing after disappointing profits : ‘I'm so tired'

NIKE Company Profile

Nike, Inc NYSE: NKE is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).

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