Wix.com Ltd. (NASDAQ:WIX) Sees Significant Drop in Short Interest

Key Points

• Wix.com’s short interest fell 33.8% to 5.78 million shares as of August 14, while 10.6% of shares remain sold short and the days-to-cover ratio stands at 2.9.
• The stock rose 5.0% to $92.65 after Wix reported quarterly earnings of $1.39 per share, beating estimates of $1.13, and revenue of $563.1 million, up 14.9% year over year.
• Investor sentiment remains mixed: analysts’ consensus rating is “Hold” with an average price target of $90.57, while the company faces allegations in a proposed securities lawsuit and reported insider selling under a pre-arranged trading plan.

Wix.com Ltd. (NASDAQ:WIX - Get Free Report) was the target of a large decline in short interest during the month of August. As of August 14th, there was short interest totaling 5,777,053 shares, a decline of 33.8% from the July 30th total of 8,721,172 shares. Based on an average trading volume of 2,005,901 shares, the days-to-cover ratio is currently 2.9 days. Currently, 10.6% of the shares of the company are sold short.

Wix.com News Roundup

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Investor commentary highlighted Wix’s reported repurchase of roughly 24% of its shares in one quarter. Buybacks can support earnings per share and may signal management confidence, although the information comes from social-media discussion rather than a new company filing. Wix.com Stock Opinions on Share Buybacks and Market Performance
• Positive Sentiment: AI developments from Google could give Wix additional tools to compete in the evolving website-building and “vibe coding” markets, offering a counterpoint to concerns that generative AI could undermine Wix’s platform. AI Was Supposed to Kill Wix
• Neutral Sentiment: Several law firms publicized a September 22, 2026 deadline for investors who bought Wix securities between February 19, 2025, and May 12, 2026, to seek lead-plaintiff status. The announcements largely repeat existing litigation information rather than report a new ruling or financial penalty. Wix Securities Fraud Lawsuit Deadline
• Negative Sentiment: A proposed securities class action alleges that Wix and certain executives overstated the competitiveness of its AI products, AI demand, product innovation and Base44 momentum while understating business risks. The claims follow a reported 27% share-price decline after first-quarter results; the allegations have not been proven. Wix Faces Securities Class Action
• Negative Sentiment: Director Ron Gutler sold 5,718 shares valued at approximately $488,000, reducing his direct ownership by about 27%. The transaction occurred under a pre-arranged Rule 10b5-1 plan, which reduces its importance as a discretionary bearish signal, but the lack of reported insider purchases may still weigh on sentiment. Wix Director Form 4 Filing

Insiders Place Their Bets

In other Wix.com news, Director Ron Gutler sold 5,718 shares of the stock in a transaction on Thursday, August 27th. The shares were sold at an average price of $85.42, for a total transaction of $488,431.56. Following the sale, the director directly owned 15,631 shares of the company's stock, valued at approximately $1,335,200.02. This represents a 26.78% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. 6.20% of the stock is currently owned by insiders.

Institutional Investors Weigh In On Wix.com

Several institutional investors have recently modified their holdings of the business. Hsbc Holdings PLC grew its stake in shares of Wix.com by 11,894.0% during the first quarter. Hsbc Holdings PLC now owns 3,529,474 shares of the information services provider's stock worth $318,676,000 after purchasing an additional 3,500,047 shares during the period. Ameriprise Financial Inc. raised its holdings in shares of Wix.com by 879.0% during the second quarter. Ameriprise Financial Inc. now owns 2,031,591 shares of the information services provider's stock worth $321,926,000 after acquiring an additional 1,824,070 shares during the period. California State Teachers Retirement System lifted its position in Wix.com by 2,918.9% in the 2nd quarter. California State Teachers Retirement System now owns 1,788,485 shares of the information services provider's stock valued at $81,144,000 after acquiring an additional 1,729,242 shares in the last quarter. Wellington Management Group LLP boosted its stake in Wix.com by 90.4% in the 3rd quarter. Wellington Management Group LLP now owns 3,390,589 shares of the information services provider's stock worth $602,270,000 after purchasing an additional 1,609,989 shares during the period. Finally, Diamond Hill Capital Management Inc. acquired a new position in Wix.com in the 4th quarter worth $150,622,000. Institutional investors and hedge funds own 81.52% of the company's stock.

Wix.com Stock Up 5.0%

NASDAQ:WIX traded up $4.40 during trading hours on Tuesday, reaching $92.65. The company had a trading volume of 1,099,722 shares, compared to its average volume of 2,171,813. The firm has a market capitalization of $5.40 billion, a PE ratio of -26.17, a PEG ratio of 41.65 and a beta of 0.90. The stock has a 50-day moving average of $60.57 and a two-hundred day moving average of $66.46. Wix.com has a one year low of $40.16 and a one year high of $190.93.

Wix.com (NASDAQ:WIX - Get Free Report) last posted its quarterly earnings data on Tuesday, August 4th. The information services provider reported $1.39 earnings per share for the quarter, topping the consensus estimate of $1.13 by $0.26. The company had revenue of $563.06 million during the quarter, compared to analyst estimates of $552.56 million. Wix.com had a negative net margin of 8.19% and a negative return on equity of 1.61%. The company's revenue was up 14.9% on a year-over-year basis. During the same quarter last year, the business posted $2.28 earnings per share. As a group, sell-side analysts expect that Wix.com will post 0.24 earnings per share for the current year.

Wall Street Analysts Forecast Growth

Several brokerages have weighed in on WIX. Wedbush increased their target price on Wix.com from $55.00 to $80.00 and gave the stock a "neutral" rating in a research report on Thursday, August 20th. Weiss Ratings reaffirmed a "sell (d)" rating on shares of Wix.com in a research note on Wednesday, August 26th. Barclays lowered their price objective on shares of Wix.com from $155.00 to $100.00 and set an "overweight" rating on the stock in a research note on Thursday, May 14th. Evercore set a $95.00 target price on Wix.com in a research report on Tuesday, August 4th. Finally, Citigroup restated a "neutral" rating on shares of Wix.com in a research report on Wednesday, August 12th. Eleven equities research analysts have rated the stock with a Buy rating, ten have issued a Hold rating and two have given a Sell rating to the stock. According to MarketBeat, the stock has a consensus rating of "Hold" and an average target price of $90.57.

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company's software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

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