Planet Fitness, Inc. (NYSE:PLNT) Receives Consensus Rating of "Moderate Buy" from Analysts

Key Points

• Analysts give Planet Fitness a consensus rating of "Moderate Buy" from 19 firms with an average 1‑year price target of $116.93, while bullish outliers include Jefferies' $175 target and several recent overweight/coverage initiations.
• The company beat Q results (EPS $0.83 vs. $0.79 estimate; revenue $376.3M vs. $366.5M) and set FY2026 guidance of EPS 3.350–3.380, signaling continued top‑line growth.
• Near‑term risks include scrutiny around an interim CFO appointment focusing on valuation and debt strategy, plus a Pomerantz investor investigation that introduces potential litigation pressure on the stock.

Shares of Planet Fitness, Inc. (NYSE:PLNT - Get Free Report) have been given an average rating of "Moderate Buy" by the nineteen ratings firms that are covering the firm, MarketBeat.com reports. One analyst has rated the stock with a sell recommendation, four have issued a hold recommendation, eleven have assigned a buy recommendation and three have assigned a strong buy recommendation to the company. The average 1 year price target among analysts that have issued ratings on the stock in the last year is $116.9286.

Several analysts have recently weighed in on PLNT shares. Morgan Stanley reissued an "overweight" rating and set a $117.00 price objective on shares of Planet Fitness in a report on Tuesday. KeyCorp started coverage on Planet Fitness in a research note on Thursday. They issued an "overweight" rating and a $100.00 target price for the company. Stifel Nicolaus set a $105.00 target price on Planet Fitness in a research report on Tuesday, February 24th. Jefferies Financial Group reiterated a "buy" rating and set a $175.00 price target on shares of Planet Fitness in a research note on Tuesday, February 24th. Finally, Piper Sandler lowered shares of Planet Fitness from an "overweight" rating to a "neutral" rating in a report on Friday, February 27th.

Key Headlines Impacting Planet Fitness

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Jefferies reiterated a Buy and kept an aggressive $175 price target, calling the interim CFO appointment a stabilizing move; that bullish stance signals large upside versus current levels. Jefferies Maintains a Buy Rating on Planet Fitness, Inc. (PLNT) with a $175 Price Target
• Positive Sentiment: KeyBanc (KeyCorp) initiated coverage with an Overweight/“overweight”/“strong-buy” stance and a $100 price target (roughly mid/high double-digit upside), adding another institutional buy-side endorsement. KeyBanc initiates coverage of Planet Fitness (PLNT) with overweight recommendation
• Positive Sentiment: Wells Fargo also initiated coverage with an Overweight recommendation, adding to the recent wave of analyst support and potential demand from institutional buyers. Wells Fargo & Company Initiates Coverage on Planet Fitness NYSE: PLNT
• Positive Sentiment: Multiple analyst roundups (TipRanks/Globe and Mail coverage) highlight bullish sentiment on consumer-cyclical names including PLNT, reinforcing the analyst momentum behind the stock. Analysts Offer Insights on Consumer Cyclical Companies: Planet Fitness (PLNT)
• Neutral Sentiment: The company’s interim CFO appointment has drawn analyst attention to Planet Fitness’s valuation and balance sheet — a watchpoint that could slow upside until clarity on debt strategy and financial cadence emerges. Planet Fitness Interim CFO Shift Puts Valuation And Debt In Focus
• Negative Sentiment: Pomerantz LLP launched an investor investigation into Planet Fitness, which introduces litigation risk and may pressure the stock until details and potential exposures are clarified. INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Planet Fitness, Inc. - PLNT

Planet Fitness Stock Performance

NYSE PLNT opened at $73.63 on Friday. Planet Fitness has a twelve month low of $73.29 and a twelve month high of $114.47. The stock has a market cap of $5.89 billion, a PE ratio of 28.10, a PEG ratio of 1.28 and a beta of 1.25. The firm has a 50-day simple moving average of $90.91 and a 200 day simple moving average of $98.89.

Planet Fitness (NYSE:PLNT - Get Free Report) last issued its quarterly earnings results on Tuesday, February 24th. The company reported $0.83 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.79 by $0.04. The firm had revenue of $376.26 million for the quarter, compared to analyst estimates of $366.48 million. Planet Fitness had a negative return on equity of 97.97% and a net margin of 16.55%.The company's quarterly revenue was up 10.5% compared to the same quarter last year. During the same period in the previous year, the company posted $0.70 earnings per share. Planet Fitness has set its FY 2026 guidance at 3.350-3.380 EPS. Research analysts forecast that Planet Fitness will post 2.51 earnings per share for the current fiscal year.

Institutional Trading of Planet Fitness

Institutional investors and hedge funds have recently added to or reduced their stakes in the business. V Square Quantitative Management LLC acquired a new position in Planet Fitness in the fourth quarter worth about $27,000. Clearstead Advisors LLC boosted its holdings in Planet Fitness by 135.9% during the fourth quarter. Clearstead Advisors LLC now owns 335 shares of the company's stock valued at $36,000 after purchasing an additional 193 shares in the last quarter. EverSource Wealth Advisors LLC boosted its holdings in Planet Fitness by 184.5% during the second quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company's stock valued at $36,000 after purchasing an additional 214 shares in the last quarter. Los Angeles Capital Management LLC bought a new stake in shares of Planet Fitness in the 4th quarter valued at approximately $41,000. Finally, Hantz Financial Services Inc. grew its stake in shares of Planet Fitness by 51.9% in the 3rd quarter. Hantz Financial Services Inc. now owns 404 shares of the company's stock valued at $42,000 after purchasing an additional 138 shares during the period. Institutional investors own 95.53% of the company's stock.

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.