Planet Fitness, Inc. (NYSE:PLNT) Receives Consensus Rating of "Moderate Buy" from Analysts

Key Points

• Moderate Buy consensus from 18 analysts (1 sell, 4 hold, 10 buy, 3 strong buy) with an average 12‑month price target of $110.64.
• Several firms have recently trimmed price targets — e.g., Stifel to $90, RBC to $85 and Canaccord to $122 — and Zacks downgraded the stock to a strong sell, highlighting divergent analyst views.
• Planet Fitness beat Q results (EPS $0.83 vs. $0.79; revenue +10.5% y/y) and set FY2026 guidance of $3.350–3.380 EPS (analysts ~3.38), yet shares trade around $65.40 with a 12‑month range of $63.41–$114.47 and a market cap of $5.23B.

Planet Fitness, Inc. (NYSE:PLNT - Get Free Report) has been given a consensus recommendation of "Moderate Buy" by the eighteen analysts that are currently covering the stock, MarketBeat Ratings reports. One equities research analyst has rated the stock with a sell recommendation, four have assigned a hold recommendation, ten have issued a buy recommendation and three have given a strong buy recommendation to the company. The average 12-month price objective among brokerages that have updated their coverage on the stock in the last year is $110.6429.

Several equities research analysts have recently issued reports on PLNT shares. Stifel Nicolaus lowered their price objective on shares of Planet Fitness from $105.00 to $90.00 and set a "buy" rating for the company in a research report on Friday, April 24th. Canaccord Genuity Group lowered their price objective on shares of Planet Fitness from $128.00 to $122.00 and set a "buy" rating for the company in a research report on Friday, April 10th. Royal Bank Of Canada lowered their price objective on shares of Planet Fitness from $120.00 to $85.00 and set an "outperform" rating for the company in a research report on Wednesday, April 29th. Macquarie Infrastructure lowered their price objective on shares of Planet Fitness from $112.00 to $100.00 and set a "neutral" rating for the company in a research report on Thursday, January 29th. Finally, Zacks Research downgraded shares of Planet Fitness from a "hold" rating to a "strong sell" rating in a research report on Monday, March 2nd.

Institutional Investors Weigh In On Planet Fitness

Large investors have recently made changes to their positions in the stock. V Square Quantitative Management LLC acquired a new stake in Planet Fitness in the 4th quarter valued at $27,000. Clearstead Advisors LLC increased its stake in Planet Fitness by 135.9% in the 4th quarter. Clearstead Advisors LLC now owns 335 shares of the company's stock valued at $36,000 after buying an additional 193 shares during the last quarter. EverSource Wealth Advisors LLC increased its stake in Planet Fitness by 184.5% in the 2nd quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company's stock valued at $36,000 after buying an additional 214 shares during the last quarter. Los Angeles Capital Management LLC acquired a new stake in Planet Fitness in the 4th quarter valued at $41,000. Finally, Hantz Financial Services Inc. increased its stake in Planet Fitness by 51.9% in the 3rd quarter. Hantz Financial Services Inc. now owns 404 shares of the company's stock valued at $42,000 after buying an additional 138 shares during the last quarter. Institutional investors own 95.53% of the company's stock.

Planet Fitness Stock Performance

PLNT opened at $65.40 on Monday. The firm's fifty day moving average is $75.05 and its two-hundred day moving average is $91.95. Planet Fitness has a twelve month low of $63.41 and a twelve month high of $114.47. The firm has a market cap of $5.23 billion, a PE ratio of 24.96, a price-to-earnings-growth ratio of 1.13 and a beta of 1.12.

Planet Fitness (NYSE:PLNT - Get Free Report) last issued its quarterly earnings data on Tuesday, February 24th. The company reported $0.83 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.79 by $0.04. Planet Fitness had a net margin of 16.55% and a negative return on equity of 97.97%. The company had revenue of $376.26 million during the quarter, compared to the consensus estimate of $366.48 million. During the same quarter in the prior year, the firm earned $0.70 earnings per share. The firm's revenue was up 10.5% compared to the same quarter last year. Planet Fitness has set its FY 2026 guidance at 3.350-3.380 EPS. Equities analysts forecast that Planet Fitness will post 3.38 EPS for the current fiscal year.

About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.

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