Planet Fitness (NYSE:PLNT) Price Target Cut to $61.00 by Analysts at Deutsche Bank Aktiengesellschaft

Key Points

• Analysts at Deutsche Bank cut their price target on Planet Fitness from $98 to $61 and maintained a "hold" rating, with the new target implying roughly a 33.7% upside from the prior close.
• Planet Fitness beat Q1 estimates (EPS $0.74 vs. $0.63; revenue $337.24M) but management cut FY‑2026 guidance to $3.19 EPS and canceled planned membership price hikes, raising concerns about near‑term growth and pricing power.
• The guidance cut triggered volatile trading (shares plunged over 30% intraday), spurred multiple analyst price‑target downgrades and prompted shareholder investigations, increasing legal and reputational risk.

Planet Fitness (NYSE:PLNT - Get Free Report) had its price objective decreased by analysts at Deutsche Bank Aktiengesellschaft from $98.00 to $61.00 in a research report issued on Friday,MarketScreener reports. The firm presently has a "hold" rating on the stock. Deutsche Bank Aktiengesellschaft's price target suggests a potential upside of 33.73% from the stock's previous close.

Several other equities analysts also recently weighed in on PLNT. Wells Fargo & Company lowered their target price on Planet Fitness from $90.00 to $80.00 and set an "overweight" rating on the stock in a research report on Tuesday. UBS Group restated a "buy" rating on shares of Planet Fitness in a research note on Wednesday, March 18th. Bank of America reiterated a "neutral" rating and issued a $59.00 price target (down from $110.00) on shares of Planet Fitness in a research report on Friday. Macquarie Infrastructure decreased their price objective on shares of Planet Fitness from $112.00 to $100.00 and set a "neutral" rating on the stock in a research report on Thursday, January 29th. Finally, Robert W. Baird dropped their target price on shares of Planet Fitness from $112.00 to $100.00 and set an "outperform" rating for the company in a report on Tuesday. One investment analyst has rated the stock with a Strong Buy rating, ten have assigned a Buy rating, nine have assigned a Hold rating and one has given a Sell rating to the company. Based on data from MarketBeat, the company presently has an average rating of "Moderate Buy" and an average target price of $83.09.

Planet Fitness Stock Up 3.6%

Shares of Planet Fitness stock traded up $1.60 on Friday, reaching $45.61. The company's stock had a trading volume of 2,945,635 shares, compared to its average volume of 1,991,793. The company has a market capitalization of $3.65 billion, a price-to-earnings ratio of 17.50, a P/E/G ratio of 1.11 and a beta of 1.12. Planet Fitness has a 52 week low of $37.03 and a 52 week high of $114.47. The firm's fifty day simple moving average is $73.19 and its two-hundred day simple moving average is $91.18.

Planet Fitness (NYSE:PLNT - Get Free Report) last posted its earnings results on Thursday, May 7th. The company reported $0.74 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.63 by $0.11. Planet Fitness had a net margin of 16.55% and a negative return on equity of 97.97%. The business had revenue of $337.24 million for the quarter, compared to analysts' expectations of $298.60 million. During the same quarter in the prior year, the business earned $0.59 EPS. The business's revenue for the quarter was up 21.9% compared to the same quarter last year. Planet Fitness has set its FY 2026 guidance at 3.190-3.190 EPS. As a group, research analysts predict that Planet Fitness will post 3.38 EPS for the current year.

Hedge Funds Weigh In On Planet Fitness

Several institutional investors have recently bought and sold shares of PLNT. Goldman Sachs Group Inc. raised its position in shares of Planet Fitness by 1.8% during the 1st quarter. Goldman Sachs Group Inc. now owns 1,389,098 shares of the company's stock valued at $134,201,000 after buying an additional 24,981 shares in the last quarter. Empowered Funds LLC purchased a new position in Planet Fitness in the first quarter worth about $1,891,000. EverSource Wealth Advisors LLC increased its stake in Planet Fitness by 184.5% during the second quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company's stock worth $36,000 after acquiring an additional 214 shares during the last quarter. First Trust Advisors LP raised its position in Planet Fitness by 25.8% during the second quarter. First Trust Advisors LP now owns 142,689 shares of the company's stock valued at $15,560,000 after purchasing an additional 29,305 shares during the period. Finally, Jump Financial LLC bought a new stake in shares of Planet Fitness in the 2nd quarter valued at approximately $267,000. Institutional investors own 95.53% of the company's stock.

Trending Headlines about Planet Fitness

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Q1 beat — Planet Fitness reported $0.74 EPS vs. $0.63 consensus and revenue of $337.24M (above estimates); systemwide same‑club sales rose and memberships ended the quarter near 21.5M, showing underlying demand. PR Newswire: Q1 Results
• Neutral Sentiment: Analysts and media are re‑examining PLNT’s valuation after the guidance cut and weaker membership commentary; coverage is exploring whether the miss is cyclical or structural. Yahoo Finance: Valuation After Guidance Cut
• Neutral Sentiment: Headline pieces note PLNT among stocks hitting 52‑week lows as investors react to recent developments. MSN: 52-Week Low Coverage
• Negative Sentiment: Guidance cut and canceled price hikes — management lowered FY‑2026 EPS guidance to $3.19 (below consensus ~3.37) and said planned membership price increases were canceled after a weak sign‑up period, prompting investor concern about near‑term growth and pricing power. CNBC: Guidance Cut, Canceled Price Hikes
• Negative Sentiment: Shares plunged intra‑day (trading volatility and a temporary LULD pause were reported) as the market focused on the weaker outlook despite the beat. Benzinga: Shares Fall >30%
• Negative Sentiment: Analyst reactions — Bank of America kept a "neutral" rating but slashed its price target to $59 from $110; William Blair downgraded to market perform and other firms trimmed targets, increasing sell pressure. Benzinga: BofA PT Cut
• Negative Sentiment: Shareholder investigations — law firms Ademi LLP and Johnson Fistel have opened probes into potential securities claims related to Planet Fitness’s disclosures, which adds legal and reputational risk. PR Newswire: Ademi LLP Investigation GlobeNewswire: Johnson Fistel Notice

About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.

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