comScore (NASDAQ:SCOR) Stock Price Down 2.7% - What's Next?

Key Points

• comScore shares fell 2.7% to $4.73 in mid-day trading, on volume 70% below the average. The stock remains below its 50-day and 200-day moving averages, at $5.83 and $6.75, respectively.
• Analyst sentiment is mixed: one analyst rates comScore a Buy and another rates it a Sell, resulting in a consensus “Hold” rating; Weiss Ratings reiterated its “sell (D-)” assessment.
• Insiders bought 67,000 shares worth $348,468 over the past three months, while Cerberus Capital Management increased its stake by nearly 3,000% to 67.66% of the company.

comScore, Inc. (NASDAQ:SCOR - Get Free Report) dropped 2.7% during mid-day trading on Tuesday. The stock traded as low as $4.69 and last traded at $4.73. 10,361 shares changed hands during mid-day trading, a decline of 70% from the average daily volume of 34,966 shares. The stock had previously closed at $4.86.

Wall Street Analyst Weigh In

Separately, Weiss Ratings restated a "sell (d-)" rating on shares of comScore in a research note on Monday, September 21st. One investment analyst has rated the stock with a Buy rating and one has issued a Sell rating to the company. According to MarketBeat.com, the company currently has an average rating of "Hold".

comScore Trading Down 2.7%

The firm's 50-day simple moving average is $5.83 and its 200 day simple moving average is $6.75. The stock has a market cap of $71.80 million, a P/E ratio of 1.15 and a beta of 1.07.

Insider Buying and Selling

In other comScore news, Director William Livek bought 20,000 shares of the stock in a transaction that occurred on Friday, August 28th. The shares were purchased at an average cost of $5.23 per share, for a total transaction of $104,600.00. Following the transaction, the director directly owned 217,473 shares in the company, valued at $1,137,383.79. The trade was a 10.13% increase in their ownership of the stock. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, Director David Kline bought 7,000 shares of the business's stock in a transaction on Thursday, August 20th. The shares were acquired at an average cost of $5.29 per share, for a total transaction of $37,030.00. Following the purchase, the director directly owned 7,000 shares in the company, valued at $37,030. This represents a ∞ increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. Insiders acquired 67,000 shares of company stock valued at $348,468 in the last three months. 3.10% of the stock is currently owned by corporate insiders.

Institutional Investors Weigh In On comScore

An institutional investor recently raised its position in comScore stock. Cerberus Capital Management L.P. boosted its holdings in comScore, Inc. (NASDAQ:SCOR - Free Report) by 2,997.5% during the 4th quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The institutional investor owned 3,396,479 shares of the company's stock after acquiring an additional 3,286,825 shares during the quarter. comScore comprises about 0.8% of Cerberus Capital Management L.P.'s investment portfolio, making the stock its 2nd biggest holding. Cerberus Capital Management L.P. owned 67.66% of comScore worth $22,077,000 at the end of the most recent quarter. Institutional investors and hedge funds own 42.15% of the company's stock.

About comScore

comScore, Inc is a media measurement and analytics company that provides data and insights to help media owners, advertisers, agencies and other businesses understand audiences, content consumption and advertising effectiveness. Its services cover digital media, television, connected television, movie theaters and other cross-platform environments.

The company's products and solutions are designed to measure audience reach, engagement and demographics, as well as campaign delivery and performance.

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