Cricut (NASDAQ:CRCT) Stock Crosses Above Fifty Day Moving Average - Here's Why

Key Points

• Cricut shares climbed above their 50-day moving average of $6.13, trading as high as $9.10 and last at $8.88.
• Q3 revenue rose 11% year over year to $188.6 million and EPS was $0.13, beating analyst estimates; the company also announced a $0.70-per-share special dividend.
• Despite the strong results, analysts’ consensus rating is “Strong Sell,” with a $4.07 average price target, and management cautioned that promotional activity could pressure margins.

Cricut, Inc. (NASDAQ:CRCT - Get Free Report) shares crossed above its fifty day moving average during trading on Wednesday. The stock has a fifty day moving average of $6.13 and traded as high as $9.10. Cricut shares last traded at $8.88, with a volume of 7,627,907 shares.

More Cricut News

Here are the key news stories impacting Cricut this week:

• Positive Sentiment: Q3 revenue increased 11% year over year to $188.6 million, above the roughly $172 million analyst consensus. Earnings of $0.13 per share also topped the $0.05 consensus estimate. Cricut Q3 2026 financial results
• Positive Sentiment: Product sales grew 17%, while international sales rose 30% to $52.8 million, pointing to demand across both Cricut’s offerings and overseas markets. Net income increased 36% to $27.8 million. Why Cricut stock attracted investor attention
• Positive Sentiment: Cricut announced a $0.70-per-share special dividend in addition to its recurring $0.10 semiannual dividend, offering a notable shareholder return. Both are scheduled for payment in January 2027. Cricut Q3 2026 financial results
• Neutral Sentiment: Paid subscribers exceeded 3.07 million, up 2% year over year. The growing base supports the platform, though subscriber growth was modest compared with product and international sales growth. Cricut Q3 2026 financial results
• Negative Sentiment: Management flagged promotional pressures that could weigh on future margins, a risk to monitor despite the strong quarterly earnings and revenue beats. Cricut Q3 earnings call highlights

Wall Street Analysts Forecast Growth

Several brokerages recently weighed in on CRCT. The Goldman Sachs Group initiated coverage on shares of Cricut in a report on Wednesday, August 19th. They issued a "sell" rating and a $4.50 target price on the stock. Morgan Stanley reiterated an "underweight" rating and set a $3.70 price target on shares of Cricut in a report on Wednesday, August 5th. Zacks Research downgraded shares of Cricut from a "strong-buy" rating to a "hold" rating in a research report on Monday, October 5th. Finally, Weiss Ratings upgraded shares of Cricut from a "hold (c)" rating to a "hold (c+)" rating in a report on Tuesday. Two research analysts have rated the stock with a Hold rating and four have assigned a Sell rating to the company. Based on data from MarketBeat.com, Cricut currently has an average rating of "Strong Sell" and a consensus price target of $4.07.

Cricut Stock Performance

The stock has a market capitalization of $1.86 billion, a price-to-earnings ratio of 19.30 and a beta of 0.24. The business has a 50-day moving average of $6.13 and a 200-day moving average of $4.89.

Cricut (NASDAQ:CRCT - Get Free Report) last announced its earnings results on Tuesday, November 3rd. The company reported $0.13 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $0.05 by $0.08. Cricut had a net margin of 13.42% and a return on equity of 26.66%. The business had revenue of $188.62 million for the quarter, compared to analyst estimates of $172.02 million. On average, research analysts predict that Cricut, Inc. will post 0.32 earnings per share for the current fiscal year.

Insider Buying and Selling at Cricut

In other news, CEO Ashish Arora sold 60,000 shares of the business's stock in a transaction that occurred on Wednesday, August 19th. The stock was sold at an average price of $5.48, for a total value of $328,800.00. Following the transaction, the chief executive officer owned 4,027,105 shares of the company's stock, valued at approximately $22,068,535.40. The trade was a 1.47% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders sold 610,000 shares of company stock valued at $3,613,800. Company insiders own 16.48% of the company's stock.

Institutional Inflows and Outflows

A number of institutional investors and hedge funds have recently made changes to their positions in the company. Royal Bank of Canada increased its position in Cricut by 265.0% during the 1st quarter. Royal Bank of Canada now owns 8,165 shares of the company's stock worth $30,000 after purchasing an additional 5,928 shares during the period. Signaturefd LLC purchased a new position in shares of Cricut in the third quarter valued at $43,000. Ethic Inc. purchased a new position in Cricut during the 3rd quarter valued at about $71,000. AXQ Capital LP acquired a new position in shares of Cricut during the 2nd quarter worth approximately $74,000. Finally, Nisa Investment Advisors LLC raised its holdings in shares of Cricut by 145.3% in the third quarter. Nisa Investment Advisors LLC now owns 30,739 shares of the company's stock worth $196,000 after acquiring an additional 18,207 shares during the last quarter. 19.60% of the stock is currently owned by institutional investors and hedge funds.

Cricut Company Profile

Cricut, Inc develops and sells connected cutting machines and related products for do-it-yourself crafting, personalization and small-scale creative production. Its systems are designed to cut, draw, score and apply materials such as paper, vinyl, fabric, leather and iron-on transfers, enabling users to create customized home décor, apparel, gifts and other projects.

The company's product portfolio includes Cricut smart cutting machines, heat presses, specialized tools and a broad range of consumable materials.

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