Groupon (NASDAQ:GRPN) Shares Cross Above 200 Day Moving Average - Should You Sell?

Key Points

• Groupon shares crossed above their 200-day moving average of $18.03, reaching $18.99 and last trading near $18.95 on volume of approximately 1.13 million shares.
• Analyst sentiment remains cautious: Groupon has a consensus rating of “Reduce”, with two Sell, one Hold, and one Buy rating, despite an average price target of $26.00.
• Groupon slightly exceeded quarterly EPS expectations, reporting a loss of $0.04 per share versus the estimated $0.06 loss, but revenue of $124.67 million fell short of the $127.09 million forecast; institutional investors own about 90.05% of the stock.

Groupon, Inc. (NASDAQ:GRPN - Get Free Report) shares crossed above its 200-day moving average during trading on Tuesday . The stock has a 200-day moving average of $18.03 and traded as high as $18.99. Groupon shares last traded at $18.95, with a volume of 1,134,126 shares traded.

Wall Street Analyst Weigh In

Several equities research analysts have issued reports on the stock. The Goldman Sachs Group reiterated a "sell" rating and issued a $22.00 price target on shares of Groupon in a research note on Monday, August 10th. Northland Securities set a $30.00 price objective on shares of Groupon in a research note on Monday, August 17th. Citigroup restated an "outperform" rating on shares of Groupon in a report on Tuesday, June 9th. Wall Street Zen upgraded Groupon from a "sell" rating to a "hold" rating in a report on Saturday, August 8th. Finally, Weiss Ratings reaffirmed a "sell (d-)" rating on shares of Groupon in a research report on Friday. One investment analyst has rated the stock with a Buy rating, one has given a Hold rating and two have given a Sell rating to the company. According to MarketBeat.com, Groupon presently has a consensus rating of "Reduce" and an average price target of $26.00.

Groupon Stock Performance

The company has a market cap of $770.70 million, a price-to-earnings ratio of -6.09 and a beta of 0.24. The firm has a fifty day moving average price of $23.68 and a 200 day moving average price of $18.03.

Groupon (NASDAQ:GRPN - Get Free Report) last issued its earnings results on Thursday, August 6th. The coupon company reported ($0.04) earnings per share for the quarter, topping analysts' consensus estimates of ($0.06) by $0.02. The firm had revenue of $124.67 million for the quarter, compared to analyst estimates of $127.09 million. On average, analysts expect that Groupon, Inc. will post -0.14 EPS for the current fiscal year.

Institutional Investors Weigh In On Groupon

A number of institutional investors and hedge funds have recently modified their holdings of GRPN. AQR Capital Management LLC acquired a new stake in Groupon in the 1st quarter valued at about $224,000. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. increased its position in Groupon by 31.1% during the first quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 44,606 shares of the coupon company's stock worth $837,000 after buying an additional 10,588 shares during the last quarter. Legal & General Group Plc increased its position in Groupon by 1,098.1% during the second quarter. Legal & General Group Plc now owns 26,658 shares of the coupon company's stock worth $892,000 after buying an additional 24,433 shares during the last quarter. Rhumbline Advisers increased its position in Groupon by 9.6% during the second quarter. Rhumbline Advisers now owns 36,632 shares of the coupon company's stock worth $1,225,000 after buying an additional 3,219 shares during the last quarter. Finally, American Century Companies Inc. raised its stake in Groupon by 47.6% in the second quarter. American Century Companies Inc. now owns 47,073 shares of the coupon company's stock valued at $1,575,000 after buying an additional 15,177 shares during the period. 90.05% of the stock is owned by institutional investors.

About Groupon

Groupon, Inc operates an online marketplace that connects subscribers with local merchants offering discounted goods, services and experiences. Through its website and mobile applications, Groupon provides time-limited deals across categories such as restaurants, travel, beauty and wellness, home services, and consumer products. Merchants partner with Groupon to attract new customers and drive foot traffic, leveraging the platform's targeted marketing tools and large subscriber base to promote special offers and vouchers.

Founded in Chicago in 2008 by Andrew Mason, Eric Lefkofsky and Brad Keywell, Groupon pioneered the daily-deals model, quickly growing its user community and merchant network.

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