HubSpot (NYSE:HUBS) Stock Price Up 7.6% - Should You Buy?

Key Points

• HubSpot shares jumped 7.6% to roughly $255, moving above both the 50-day and 200-day moving averages, although trading volume was about 90% below average.
• The company exceeded quarterly expectations, reporting $3.26 in EPS versus $3.02 expected and $911.74 million in revenue, up 19.8% year over year. It also issued fiscal 2026 EPS guidance of $13.23–$13.31.
• Analyst sentiment remains mixed, with an overall “Hold” rating and an average price target of $268.90. Recent insider activity was mixed, while institutional investors own a substantial 90.39% of outstanding shares.

HubSpot, Inc. (NYSE:HUBS - Get Free Report) shares rose 7.6% during mid-day trading on Thursday . The company traded as high as $257.41 and last traded at $255.0050. Approximately 174,147 shares traded hands during trading, a decline of 90% from the average session volume of 1,805,014 shares. The stock had previously closed at $237.08.

Analyst Upgrades and Downgrades

A number of research analysts recently commented on the company. TD Cowen cut their target price on HubSpot from $250.00 to $220.00 and set a "hold" rating for the company in a research note on Thursday, August 6th. Cantor Fitzgerald reissued a "neutral" rating and issued a $200.00 price target on shares of HubSpot in a report on Thursday, August 6th. Wells Fargo & Company lowered shares of HubSpot from an "overweight" rating to a "neutral" rating in a report on Thursday, August 6th. Truist Financial reduced their price objective on shares of HubSpot from $300.00 to $230.00 and set a "buy" rating for the company in a report on Friday, May 8th. Finally, KeyCorp decreased their target price on shares of HubSpot from $290.00 to $285.00 and set an "overweight" rating on the stock in a research report on Thursday, August 6th. Fifteen research analysts have rated the stock with a Buy rating, sixteen have assigned a Hold rating and two have issued a Sell rating to the stock. According to MarketBeat.com, the stock presently has an average rating of "Hold" and an average target price of $268.90.

HubSpot Trading Up 6.5%

The company has a 50 day moving average of $213.12 and a 200 day moving average of $223.38. The firm has a market cap of $12.59 billion, a price-to-earnings ratio of 89.08, a price-to-earnings-growth ratio of 2.57 and a beta of 1.19.

HubSpot (NYSE:HUBS - Get Free Report) last released its quarterly earnings data on Wednesday, August 5th. The software maker reported $3.26 earnings per share (EPS) for the quarter, topping the consensus estimate of $3.02 by $0.24. The firm had revenue of $911.74 million during the quarter, compared to analyst estimates of $898.31 million. HubSpot had a return on equity of 8.66% and a net margin of 4.26%.The business's revenue for the quarter was up 19.8% compared to the same quarter last year. During the same period in the prior year, the company posted $2.19 earnings per share. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. As a group, sell-side analysts anticipate that HubSpot, Inc. will post 4.54 EPS for the current fiscal year.

Insider Buying and Selling

In other news, Director Gerald Dischler purchased 925 shares of the business's stock in a transaction that occurred on Monday, August 10th. The stock was purchased at an average cost of $215.93 per share, with a total value of $199,735.25. Following the acquisition, the director directly owned 1,940 shares of the company's stock, valued at approximately $418,904.20. This trade represents a 91.13% increase in their position. The transaction was disclosed in a legal filing with the SEC, which is available through the SEC website. Also, insider Erika Ashley Fisher sold 702 shares of HubSpot stock in a transaction dated Tuesday, August 4th. The shares were sold at an average price of $235.22, for a total transaction of $165,124.44. Following the transaction, the insider directly owned 14,581 shares of the company's stock, valued at $3,429,742.82. This represents a 4.59% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 26,202 shares of company stock worth $5,477,709 in the last quarter. 3.70% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On HubSpot

A number of hedge funds and other institutional investors have recently bought and sold shares of HUBS. Empowered Funds LLC grew its holdings in shares of HubSpot by 88.5% during the first quarter. Empowered Funds LLC now owns 1,570 shares of the software maker's stock worth $897,000 after purchasing an additional 737 shares during the last quarter. NewEdge Advisors LLC lifted its position in HubSpot by 12.1% during the 2nd quarter. NewEdge Advisors LLC now owns 4,788 shares of the software maker's stock worth $2,665,000 after buying an additional 516 shares in the last quarter. Treasurer of the State of North Carolina increased its position in HubSpot by 4.7% in the 2nd quarter. Treasurer of the State of North Carolina now owns 23,754 shares of the software maker's stock valued at $13,222,000 after acquiring an additional 1,077 shares in the last quarter. Osterweis Capital Management Inc. acquired a new stake in HubSpot in the 2nd quarter valued at about $34,000. Finally, Alliancebernstein L.P. raised its stake in shares of HubSpot by 35.0% in the second quarter. Alliancebernstein L.P. now owns 376,076 shares of the software maker's stock worth $209,335,000 after acquiring an additional 97,469 shares during the last quarter. 90.39% of the stock is owned by institutional investors and hedge funds.

HubSpot Company Profile

HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.

The company's product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.

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