JD Sports Fashion (LON:JD) Stock Crosses Above 200-Day Moving Average - Should You Sell?

Key Points

• JD Sports Fashion shares rose above their 200-day moving average, reaching GBX 91.33 compared with the GBX 82.10 average, on trading volume exceeding 12.3 million shares.
• Analyst sentiment remains cautious: two analysts rate the stock a Buy and seven rate it Hold, producing an overall “Hold” consensus, despite price targets ranging from GBX 87 to GBX 150.
• Insider Peter Agnefjäl purchased 320,000 shares at GBX 77, while insiders collectively own 51.91% of the company. JD reported quarterly EPS of GBX 3.97 and a net margin of 3.17%.

Shares of JD Sports Fashion Plc (LON:JD - Get Free Report) passed above its 200-day moving average during trading on Thursday. The stock has a 200-day moving average of GBX 82.10 and traded as high as GBX 91.33. JD Sports Fashion shares last traded at GBX 91.16, with a volume of 12,330,923 shares changing hands.

Analysts Set New Price Targets

Several research firms have commented on JD. Peel Hunt restated a "hold" rating on shares of JD Sports Fashion in a research note on Friday, October 2nd. Citigroup increased their price objective on JD Sports Fashion from GBX 83 to GBX 87 and gave the company a "neutral" rating in a research note on Friday, August 21st. Royal Bank Of Canada reiterated a "sector perform" rating and issued a GBX 100 target price on shares of JD Sports Fashion in a report on Monday, August 3rd. Deutsche Bank Aktiengesellschaft reiterated a "hold" rating and issued a GBX 95 target price on shares of JD Sports Fashion in a report on Thursday, September 3rd. Finally, Berenberg Bank reissued a "buy" rating and set a GBX 150 target price on shares of JD Sports Fashion in a research note on Thursday, September 24th. Two investment analysts have rated the stock with a Buy rating and seven have assigned a Hold rating to the stock. According to MarketBeat.com, the stock presently has an average rating of "Hold" and an average price target of GBX 191.89.

JD Sports Fashion Trading Down 1.3%

The company has a debt-to-equity ratio of 133.23, a quick ratio of 0.71 and a current ratio of 1.42. The company's 50-day moving average price is GBX 83.42 and its 200-day moving average price is GBX 82.10. The firm has a market capitalization of £4.66 billion, a PE ratio of 900.00, a PEG ratio of 1.05 and a beta of 1.65.

JD Sports Fashion (LON:JD - Get Free Report) last posted its earnings results on Wednesday, September 23rd. The company reported GBX 3.97 EPS for the quarter. JD Sports Fashion had a return on equity of 14.97% and a net margin of 3.17%. On average, sell-side analysts expect that JD Sports Fashion Plc will post 15.04 earnings per share for the current year.

Insider Activity

In related news, insider Peter Agnefjäl bought 320,000 shares of the stock in a transaction dated Friday, September 25th. The stock was acquired at an average price of GBX 77 per share, for a total transaction of £246,400. Insiders own 51.91% of the company's stock.

About JD Sports Fashion

JD Sports Fashion plc engages in the retail of branded sports fashion and outdoor clothing, footwear, accessories, and equipment for kids, women, and men. It operates through Sports Fashion and Outdoor segments. The company also retails leisure goods, sports goods, fishing gear, camping goods, boats, and bicycles, as well as distributes sports apparel and accessories, footwear, and apparel. It offers its products under the JD, Size?, Footpatrol, Finish Line, Shoe Palace, DTLR, Livestock, Sprinter, Sport Zone, Sizeer, JD Gyms, Tessuti, Scotts, Go Outdoors, Blacks, Millets, Tiso, Ultimate Outdoors, Fishing Republic, and Naylors brands.

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