L'Oreal (OTCMKTS:LRLCY) Hits New 52-Week High - Still a Buy?

Key Points

• L’Oréal shares hit a 52-week high of $100.33 and last traded at $100.135, up from the previous close of $97.96.
• Analyst sentiment is broadly positive: the stock has a “Moderate Buy” consensus from 12 analysts, with a consensus price target of $100. Recent upgrades include BNP Paribas Exane to outperform and Erste Group Bank to strong buy.
• The shares are trading above their 50-day and 200-day moving averages of $89.31 and $87.67, respectively.

L'Oreal SA (OTCMKTS:LRLCY - Get Free Report) shares reached a new 52-week high during mid-day trading on Wednesday. The company traded as high as $100.33 and last traded at $100.1350, with a volume of 3,632 shares changing hands. The stock had previously closed at $97.96.

Analysts Set New Price Targets

LRLCY has been the topic of a number of research reports. BNP Paribas Exane raised shares of L'Oreal from a "neutral" rating to an "outperform" rating in a research report on Wednesday, September 2nd. Citigroup restated a "buy" rating on shares of L'Oreal in a research report on Friday, October 23rd. Erste Group Bank upgraded shares of L'Oreal from a "hold" rating to a "strong-buy" rating in a report on Friday, October 30th. Argus set a $100.00 target price on shares of L'Oreal in a research note on Tuesday, August 18th. Finally, Jefferies Financial Group raised L'Oreal from an "underperform" rating to a "hold" rating in a research report on Wednesday, August 5th. One research analyst has rated the stock with a Strong Buy rating, eight have given a Buy rating, two have issued a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat.com, the stock currently has a consensus rating of "Moderate Buy" and a consensus target price of $100.00.

L'Oreal Price Performance

The business's fifty day simple moving average is $89.31 and its 200 day simple moving average is $87.67. The company has a current ratio of 0.97, a quick ratio of 0.70 and a debt-to-equity ratio of 0.29.

About L'Oreal

L'Oréal SA is a France-based beauty and personal care company whose shares trade in the United States under the symbol LRLCY. Founded in 1909 by chemist Eugène Schueller, the company has grown into a global provider of cosmetics, skincare, haircare, hair color, fragrances and professional beauty products. Its headquarters are in Clichy, France.

L'Oréal operates through four principal divisions: Professional Products, Consumer Products, L'Oréal Luxe and Dermatological Beauty. Its portfolio includes brands such as L'Oréal Paris, Garnier, Maybelline New York, Lancôme, Yves Saint Laurent Beauty, Kiehl's, Redken, La Roche-Posay, Vichy and CeraVe.

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