L'Oreal (OTCMKTS:LRLCY) Reaches New 1-Year High - Still a Buy?

Key Points

• L’Oréal shares hit a new 52-week high of $98.99, up 7.1% from the previous close of $90.96 and above both the 50-day and 200-day moving averages.
• Analyst sentiment has improved, with recent upgrades from Jefferies, BNP Paribas Exane and Citigroup. The stock carries a “Moderate Buy” consensus rating from 12 analysts, with an average price target of $100.
• L’Oréal is a diversified global beauty company operating across professional, consumer, luxury and dermatological products, with brands including Lancôme, Maybelline, CeraVe and L’Oréal Paris.

L'Oreal SA (OTCMKTS:LRLCY - Get Free Report)'s stock price reached a new 52-week high during trading on Thursday. The stock traded as high as $98.99 and last traded at $98.99, with a volume of 83,597 shares traded. The stock had previously closed at $90.96.

Analyst Ratings Changes

Several research analysts have recently issued reports on the company. Argus set a $100.00 target price on L'Oreal in a research report on Tuesday, August 18th. Jefferies Financial Group upgraded L'Oreal from an "underperform" rating to a "hold" rating in a research report on Wednesday, August 5th. BNP Paribas Exane raised L'Oreal from a "neutral" rating to an "outperform" rating in a research note on Wednesday, September 2nd. Finally, Citigroup upgraded L'Oreal from a "neutral" rating to a "buy" rating in a report on Thursday, June 25th. Eight analysts have rated the stock with a Buy rating, three have given a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat.com, the stock presently has a consensus rating of "Moderate Buy" and an average target price of $100.00.

L'Oreal Trading Up 7.1%

The stock has a fifty day moving average of $87.89 and a 200 day moving average of $86.98. The company has a quick ratio of 0.70, a current ratio of 0.97 and a debt-to-equity ratio of 0.29.

L'Oreal Company Profile

L'Oréal SA is a France-based beauty and personal care company whose shares trade in the United States under the symbol LRLCY. Founded in 1909 by chemist Eugène Schueller, the company has grown into a global provider of cosmetics, skincare, haircare, hair color, fragrances and professional beauty products. Its headquarters are in Clichy, France.

L'Oréal operates through four principal divisions: Professional Products, Consumer Products, L'Oréal Luxe and Dermatological Beauty. Its portfolio includes brands such as L'Oréal Paris, Garnier, Maybelline New York, Lancôme, Yves Saint Laurent Beauty, Kiehl's, Redken, La Roche-Posay, Vichy and CeraVe.

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