Reformation (NYSE:REF) Trading Down 5.1% - Here's What Happened

Key Points

• Reformation shares fell 5.1% to $13.74 in Tuesday trading, with volume down 68% from the average session.
• Despite the decline, analyst sentiment has strengthened: multiple firms upgraded or initiated coverage with Buy/Outperform ratings, and the stock has an average rating of Buy with a $19.25 consensus price target.
• Insiders sold significant stakes, including director Yael Aflalo’s 1.2 million shares and major shareholder Scsp Refo’s 3.0 million shares, both at an average price of $13.95.

Reformation Inc. (NYSE:REF - Get Free Report) was down 5.1% on Tuesday . The stock traded as low as $13.72 and last traded at $13.74. Approximately 132,037 shares changed hands during mid-day trading, a decline of 68% from the average session volume of 408,469 shares. The stock had previously closed at $14.48.

Key Stories Impacting Reformation

Here are the key news stories impacting Reformation this week:

• Positive Sentiment: Royal Bank of Canada upgraded Reformation to “moderate buy,” adding to the improving analyst sentiment around the stock. Zacks.com
• Positive Sentiment: Guggenheim upgraded the stock to “strong buy,” while Robert W. Baird also raised its view to “strong buy.” These upgrades could support the shares by signaling increased confidence in Reformation’s growth prospects. Guggenheim upgrade Baird upgrade
• Positive Sentiment: New coverage from JPMorgan, BTIG Research, and Telsey Advisory Group was bullish. JPMorgan assigned an “overweight” rating with a $21 price target, while BTIG and Telsey issued “buy” or “outperform” ratings with $20 targets—implying roughly 40% to 48% potential upside from recent levels. Benzinga coverage The Fly coverage
• Neutral Sentiment: A recent report noted that Reformation has strong backing from Wall Street, but investors have not yet been convinced. This helps explain why the stock has not fully reflected the optimistic analyst targets. Reformation has Wall Street's backing, but investors aren't sold yet

Analyst Ratings Changes

Several equities analysts have recently issued reports on REF shares. Robert W. Baird assumed coverage on shares of Reformation in a report on Monday. They set an "outperform" rating and a $19.00 price objective on the stock. Citigroup initiated coverage on shares of Reformation in a research report on Monday. They set a "buy" rating and a $20.00 target price on the stock. Royal Bank Of Canada started coverage on shares of Reformation in a research note on Monday. They set an "outperform" rating and a $18.00 price target on the stock. BTIG Research began coverage on shares of Reformation in a report on Monday. They issued a "buy" rating and a $20.00 price target for the company. Finally, William Blair began coverage on shares of Reformation in a research note on Monday. They set an "outperform" rating for the company. Two analysts have rated the stock with a Strong Buy rating, six have given a Buy rating and one has assigned a Hold rating to the company. According to data from MarketBeat, Reformation currently has an average rating of "Buy" and an average target price of $19.25.

Reformation Price Performance

Insiders Place Their Bets

In other Reformation news, Director Yael Aflalo sold 1,204,029 shares of Reformation stock in a transaction dated Wednesday, July 29th. The stock was sold at an average price of $13.95, for a total transaction of $16,796,204.55. Following the completion of the transaction, the director owned 11,725,803 shares in the company, valued at approximately $163,574,951.85. This trade represents a 9.31% decrease in their position. The transaction was disclosed in a filing with the SEC, which is accessible through this link. Also, major shareholder Scsp Refo sold 2,987,199 shares of the business's stock in a transaction dated Friday, July 31st. The shares were sold at an average price of $13.95, for a total value of $41,671,426.05. Following the completion of the transaction, the insider directly owned 29,091,749 shares of the company's stock, valued at approximately $405,829,898.55. This trade represents a 9.31% decrease in their position. The SEC filing for this sale provides additional information.

Reformation Company Profile

Reformation Inc provide sustainable womenswear brand. Reformation Inc is based in LOS ANGELES.

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