Sirius XM (NASDAQ:SIRI) Hits New 1-Year High Following Analyst Upgrade

Key Points

• Sirius XM hit a 52-week high after Goldman Sachs upgraded the stock to Buy and raised its price target from $33 to $37, citing potential value from spectrum holdings and a YouTube advertising deal.
• Analyst sentiment remains mixed: despite Goldman’s upgrade, the consensus rating is Hold, with nine Buy, seven Hold and three Sell ratings and an average price target of $32.92.
• Recent results were mixed: quarterly EPS beat estimates, but revenue fell 0.4% year over year; management also reported signs of subscription stabilization, including positive self-pay net additions and improved churn.

Sirius XM Holdings Inc. (NASDAQ:SIRI - Get Free Report) reached a new 52-week high during trading on Wednesday after The Goldman Sachs Group upgraded the stock from a neutral rating to a buy rating. The Goldman Sachs Group now has a $37.00 price target on the stock, up from their previous price target of $33.00. Sirius XM traded as high as $33.02 and last traded at $32.8690, with a volume of 2,681,356 shares changing hands. The stock had previously closed at $30.80.

Other equities analysts have also issued reports about the stock. UBS Group set a $30.00 price objective on shares of Sirius XM in a research report on Wednesday, July 29th. Morgan Stanley boosted their price target on Sirius XM from $24.00 to $28.00 and gave the stock an "underweight" rating in a report on Tuesday, July 21st. Citigroup reiterated a "sell" rating and set a $25.00 target price (up from $22.00) on shares of Sirius XM in a research report on Friday, July 31st. Weiss Ratings raised Sirius XM from a "hold (c)" rating to a "hold (c+)" rating in a research report on Thursday, October 8th. Finally, Wolfe Research assumed coverage on shares of Sirius XM in a research report on Wednesday, September 2nd. They set an "outperform" rating for the company. Nine investment analysts have rated the stock with a Buy rating, seven have issued a Hold rating and three have issued a Sell rating to the company. According to MarketBeat.com, Sirius XM presently has an average rating of "Hold" and a consensus price target of $32.92.

Insider Activity at Sirius XM

In other Sirius XM news, Director Jonelle Procope sold 16,672 shares of Sirius XM stock in a transaction on Thursday, August 6th. The stock was sold at an average price of $29.97, for a total transaction of $499,659.84. Following the sale, the director owned 18,354 shares of the company's stock, valued at $550,069.38. The trade was a 47.60% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Insiders own 3.27% of the company's stock.

Sirius XM News Summary

Here are the key news stories impacting Sirius XM this week:

• Positive Sentiment: Goldman Sachs upgraded Sirius XM to Buy and raised its price target to $37 from $33. The firm cited the value of Sirius XM’s spectrum holdings and its YouTube advertising deal as potential sources of value. Goldman upgrade article
• Positive Sentiment: Management reported signs of subscription stabilization in Q3, including positive self-pay net additions, improved year-over-year churn and stable average revenue per user. The company also highlighted operational efficiency and a focus on customer lifetime value. Q3 earnings call article
• Neutral Sentiment: Analyst views remain divided. A report says Wall Street brokerages collectively rate SIRI “Hold,” reflecting the contrast between Goldman’s upgrade and more cautious assessments. Brokerage ratings article
• Neutral Sentiment: Sirius XM is adding programming, including a Wu-Tang Clan channel and special coverage of the 2026 midterm elections. These offerings may support engagement, though their financial impact is not yet clear. Wu-Tang Clan channel article
• Negative Sentiment: JPMorgan cut its price target to $32 from $34 and maintained a Neutral rating, signaling limited upside in its view. Separately, Pandora’s monthly user base declined year over year, while SiriusXM’s revenue-share and royalty costs rose to $726 million—potential headwinds to growth and margins. JPMorgan rating information Pandora users and royalty costs article

Institutional Trading of Sirius XM

Several institutional investors have recently modified their holdings of SIRI. Kestra Advisory Services LLC lifted its holdings in Sirius XM by 114.3% in the 3rd quarter. Kestra Advisory Services LLC now owns 22,755 shares of the company's stock valued at $589,000 after acquiring an additional 12,138 shares during the last quarter. Associated Banc Corp acquired a new position in shares of Sirius XM in the 3rd quarter worth approximately $2,821,000. Capital Management Corp VA grew its stake in shares of Sirius XM by 4.3% in the 3rd quarter. Capital Management Corp VA now owns 444,919 shares of the company's stock worth $11,514,000 after purchasing an additional 18,528 shares during the last quarter. Mirae Asset Global Investments Co. Ltd. acquired a new position in shares of Sirius XM in the 3rd quarter worth approximately $128,000. Finally, CHICAGO TRUST Co NA raised its holdings in shares of Sirius XM by 11.2% in the 3rd quarter. CHICAGO TRUST Co NA now owns 8,703 shares of the company's stock worth $225,000 after purchasing an additional 875 shares in the last quarter. Institutional investors and hedge funds own 10.69% of the company's stock.

Sirius XM Price Performance

The firm has a market capitalization of $11.12 billion, a P/E ratio of 13.51, a P/E/G ratio of 0.48 and a beta of 0.98. The business's fifty day moving average is $27.59 and its 200 day moving average is $26.26. The company has a current ratio of 0.32, a quick ratio of 0.32 and a debt-to-equity ratio of 0.66.

Sirius XM (NASDAQ:SIRI - Get Free Report) last posted its quarterly earnings data on Thursday, October 29th. The company reported $0.78 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.77 by $0.01. Sirius XM had a return on equity of 9.42% and a net margin of 10.47%. The firm had revenue of $2.15 billion for the quarter, compared to the consensus estimate of $2.16 billion. During the same quarter in the previous year, the company earned $0.84 EPS. The business's revenue for the quarter was down .4% compared to the same quarter last year. As a group, analysts forecast that Sirius XM Holdings Inc. will post 3.02 EPS for the current year.

Sirius XM Announces Dividend

The business also recently announced a quarterly dividend, which will be paid on Monday, November 23rd. Stockholders of record on Friday, November 6th will be issued a $0.27 dividend. The ex-dividend date of this dividend is Friday, November 6th. This represents a $1.08 dividend on an annualized basis and a dividend yield of 3.3%. Sirius XM's dividend payout ratio is presently 44.26%.

About Sirius XM

Sirius XM Holdings Inc is a media and entertainment company that provides subscription-based audio programming through its SiriusXM service. The company delivers a broad range of commercial-free music, live sports, news, talk and entertainment programming, including exclusive channels, original shows and coverage of major events.

SiriusXM content is distributed primarily through satellite radio and internet streaming. Subscribers can access the service in vehicles, through the SiriusXM mobile app and website, and on supported connected devices.

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