SoFi Technologies (NASDAQ:SOFI) Shares Climb 1.2% - Time to Buy?

Key Points

• SOFI shares rose 1.2% to $15.80, although trading volume was 55% below the average session level.
• Investors are focused on potential growth catalysts, including 14.7 million members, rising low-cost deposits, strong net interest margin, international crypto-linked payments, and a stablecoin initiative targeting more than $25 billion in annualized card volume.
• Recent earnings exceeded expectations, with revenue up 42.5% year over year, but analyst sentiment remains mixed: the consensus rating is Hold with an average price target of $22.50, while execution risks remain around the stablecoin strategy.

Shares of SoFi Technologies, Inc. (NASDAQ:SOFI - Get Free Report) were up 1.2% on Friday. The company traded as high as $15.85 and last traded at $15.80. 29,082,043 shares traded hands during trading, a decline of 55% from the average session volume of 64,263,707 shares. The stock had previously closed at $15.61.

Key SoFi Technologies News

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: SoFi’s upcoming third-quarter results could reinforce the bullish case. The company reportedly reached 14.7 million members, with existing customers responsible for 51% of new product openings. Low-cost deposits increased by $5.3 billion, while net interest margin remained a solid 5.98%, supporting earnings growth and cross-selling momentum. SoFi Q3 2026 Earnings Preview: I See Solid Upside Ahead
• Positive Sentiment: SoFi, Mastercard and Orbi are partnering on a crypto-linked card in Mexico, expanding SoFi’s international payments and digital-asset strategy. SoFi, Mastercard, Orbi team up on Mexico crypto-linked card
• Positive Sentiment: Coverage highlights SoFi’s plan to process more than $25 billion in annualized card volume through its SoFiUSD stablecoin. If adopted by outside businesses, the infrastructure could generate recurring transaction fees, deposits, reserve income and technology revenue. SoFi's $25 Billion Stablecoin Push Could Change Its Growth Story
• Positive Sentiment: Several articles describe SOFI as potentially undervalued relative to its growth prospects, citing improving profitability and an expanding financial-services ecosystem. Is SoFi Stock a Buy in October 2026?
• Neutral Sentiment: Jim Cramer characterized SoFi as a weak-performing stock rather than necessarily a broken business, pointing to its roughly 40% year-to-date decline and proximity to its yearly low while noting its earnings potential. Jim Cramer Sees Two Different Stories Inside SOFI’s Slump
• Neutral Sentiment: Comparisons with Chime frame the investment debate around SoFi’s profitability, broader product offerings and valuation rather than a specific new catalyst. SoFi vs. Chime: Which Fintech Stock is the Better Buy Right Now?
• Negative Sentiment: The stablecoin opportunity depends on attracting third-party users and converting payment volume into durable fee and technology revenue, leaving meaningful execution risk. Bitcoin’s broader shift toward behind-the-scenes payment infrastructure may help validate the strategy, but does not guarantee direct benefits for SOFI. Bitcoin's Next Act Is Invisible Payment Infrastructure

Wall Street Analyst Weigh In

A number of research analysts recently issued reports on SOFI shares. Morgan Stanley lowered their price target on shares of SoFi Technologies from $16.00 to $15.00 and set an "underweight" rating for the company in a report on Thursday, July 30th. Weiss Ratings cut shares of SoFi Technologies from a "hold (c)" rating to a "hold (c-)" rating in a report on Tuesday. The Goldman Sachs Group upped their target price on shares of SoFi Technologies from $17.00 to $21.00 and gave the company a "neutral" rating in a report on Thursday, July 9th. Piper Sandler assumed coverage on shares of SoFi Technologies in a research report on Monday, August 17th. They issued an "overweight" rating and a $22.00 target price on the stock. Finally, Needham & Company LLC cut their price target on shares of SoFi Technologies from $25.00 to $24.00 and set a "buy" rating on the stock in a research note on Thursday, July 30th. Nine analysts have rated the stock with a Buy rating, eleven have issued a Hold rating and three have assigned a Sell rating to the company's stock. Based on data from MarketBeat, the stock has a consensus rating of "Hold" and an average target price of $22.50.

SoFi Technologies Price Performance

The firm has a market capitalization of $20.41 billion, a price-to-earnings ratio of 32.92, a P/E/G ratio of 1.31 and a beta of 2.33. The company has a fifty day moving average price of $17.44 and a two-hundred day moving average price of $17.17. The company has a quick ratio of 0.10, a current ratio of 0.74 and a debt-to-equity ratio of 0.30.

SoFi Technologies (NASDAQ:SOFI - Get Free Report) last announced its earnings results on Wednesday, July 29th. The company reported $0.12 EPS for the quarter, beating analysts' consensus estimates of $0.11 by $0.01. The business had revenue of $1.21 billion for the quarter, compared to analysts' expectations of $1.11 billion. SoFi Technologies had a net margin of 14.78% and a return on equity of 6.22%. The company's quarterly revenue was up 42.5% on a year-over-year basis. During the same period in the previous year, the company posted $0.08 EPS. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. On average, equities research analysts expect that SoFi Technologies, Inc. will post 0.6 EPS for the current fiscal year.

Insider Transactions at SoFi Technologies

In other news, CTO Jeremy Rishel sold 18,624 shares of the stock in a transaction dated Monday, September 21st. The shares were sold at an average price of $17.50, for a total transaction of $325,920.00. Following the completion of the sale, the chief technology officer owned 912,650 shares in the company, valued at approximately $15,971,375. This represents a 2.00% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, EVP Kelli Keough sold 10,203 shares of the firm's stock in a transaction dated Monday, September 21st. The stock was sold at an average price of $16.99, for a total value of $173,348.97. Following the transaction, the executive vice president directly owned 408,073 shares in the company, valued at approximately $6,933,160.27. This represents a 2.44% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 51,067 shares of company stock valued at $890,716 over the last ninety days. Corporate insiders own 2.50% of the company's stock.

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently modified their holdings of SOFI. Wedmont Private Capital lifted its holdings in shares of SoFi Technologies by 9.9% during the third quarter. Wedmont Private Capital now owns 27,680 shares of the company's stock worth $432,000 after purchasing an additional 2,485 shares during the period. WoodTrust Financial Corp increased its stake in SoFi Technologies by 100.0% in the 3rd quarter. WoodTrust Financial Corp now owns 24,800 shares of the company's stock valued at $390,000 after buying an additional 12,400 shares during the period. GAMMA Investing LLC increased its stake in SoFi Technologies by 46.0% in the 3rd quarter. GAMMA Investing LLC now owns 20,736 shares of the company's stock valued at $326,000 after buying an additional 6,534 shares during the period. Valeo Financial Advisors LLC raised its position in SoFi Technologies by 2.1% during the 3rd quarter. Valeo Financial Advisors LLC now owns 37,498 shares of the company's stock worth $589,000 after buying an additional 782 shares during the last quarter. Finally, Venture Visionary Partners LLC raised its position in SoFi Technologies by 1.8% during the 3rd quarter. Venture Visionary Partners LLC now owns 129,361 shares of the company's stock worth $2,034,000 after buying an additional 2,305 shares during the last quarter. 38.43% of the stock is currently owned by hedge funds and other institutional investors.

SoFi Technologies Company Profile

SoFi Technologies, Inc is a financial technology company that provides digital financial services through its SoFi platform. Founded in 2011 as a student-loan refinancing business, the company has expanded into a broader digital banking and personal-finance provider serving consumers primarily in the United States.

SoFi offers products including personal loans, student-loan refinancing, home loans, checking and savings accounts, credit cards, investment accounts, and financial-planning tools.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.