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Under Armour (NYSE:UAA) Share Price Crosses Below 50-Day Moving Average - What's Next?

Under Armour logo with Consumer Discretionary background
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Key Points

  • Under Armour shares fell below their 50-day moving average, trading as low as $4.93 versus the $6.21 average, with the latest price near $5.13.
  • Analyst sentiment remains cautious: the stock has a consensus rating of “Reduce” and an average price target of $5.94, despite UBS maintaining a $9.00 buy target.
  • Under Armour narrowly beat quarterly EPS expectations at $0.05 versus $0.02, but revenue declined 3.2% year over year to $1.10 billion and the company posted a negative net margin.
  • MarketBeat previews top five stocks to own in October.

Under Armour, Inc. (NYSE:UAA - Get Free Report)'s stock price crossed below its 50 day moving average during trading on Wednesday . The stock has a 50 day moving average of $6.21 and traded as low as $4.93. Under Armour shares last traded at $5.1260, with a volume of 6,057,584 shares trading hands.

Analyst Upgrades and Downgrades

UAA has been the topic of several recent analyst reports. UBS Group set a $9.00 target price on Under Armour and gave the stock a "buy" rating in a research note on Monday, August 10th. Citigroup reaffirmed a "sell" rating and set a $4.75 price target (down from $6.20) on shares of Under Armour in a research report on Wednesday, May 13th. Stifel Nicolaus set a $6.00 price objective on Under Armour and gave the stock a "hold" rating in a research report on Tuesday, May 12th. Wall Street Zen upgraded Under Armour from a "sell" rating to a "hold" rating in a research report on Sunday, May 24th. Finally, Zacks Research cut Under Armour from a "strong-buy" rating to a "hold" rating in a research note on Tuesday, May 12th. One analyst has rated the stock with a Strong Buy rating, one has issued a Buy rating, ten have given a Hold rating and four have given a Sell rating to the company. According to MarketBeat, the stock presently has an average rating of "Reduce" and a consensus target price of $5.94.

Get Our Latest Report on UAA

Under Armour Trading Up 4.2%

The company has a market cap of $2.20 billion, a PE ratio of -4.46, a PEG ratio of 1.79 and a beta of 1.62. The company has a current ratio of 1.81, a quick ratio of 0.96 and a debt-to-equity ratio of 0.41. The stock has a 50 day moving average price of $6.21 and a 200 day moving average price of $6.20.

Under Armour (NYSE:UAA - Get Free Report) last issued its quarterly earnings results on Friday, August 7th. The company reported $0.05 earnings per share for the quarter, topping the consensus estimate of $0.02 by $0.03. The company had revenue of $1.10 billion for the quarter, compared to analysts' expectations of $1.11 billion. Under Armour had a positive return on equity of 4.04% and a negative net margin of 9.99%.The firm's revenue for the quarter was down 3.2% on a year-over-year basis. During the same period in the prior year, the firm earned $0.02 earnings per share. Under Armour has set its FY 2027 guidance at 0.080-0.120 EPS and its Q2 2027 guidance at -0.030--0.010 EPS. Sell-side analysts predict that Under Armour, Inc. will post 0.11 EPS for the current fiscal year.

Insider Activity

In other Under Armour news, CFO Reza Taleghani purchased 18,656 shares of the firm's stock in a transaction that occurred on Tuesday, August 11th. The stock was bought at an average cost of $5.37 per share, for a total transaction of $100,182.72. Following the purchase, the chief financial officer directly owned 87,621 shares in the company, valued at $470,524.77. The trade was a 27.05% increase in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. 15.70% of the stock is currently owned by insiders.

Hedge Funds Weigh In On Under Armour

A number of institutional investors and hedge funds have recently made changes to their positions in UAA. Fairfax Financial Holdings Ltd. Can grew its stake in shares of Under Armour by 564.8% in the 4th quarter. Fairfax Financial Holdings Ltd. Can now owns 41,958,923 shares of the company's stock worth $208,536,000 after buying an additional 35,647,123 shares during the last quarter. Marshall Wace LLP increased its holdings in shares of Under Armour by 113.8% during the third quarter. Marshall Wace LLP now owns 6,296,543 shares of the company's stock valued at $31,420,000 after acquiring an additional 3,351,976 shares in the last quarter. Whitebox Advisors LLC purchased a new position in shares of Under Armour in the 3rd quarter worth about $11,237,000. Group One Trading LLC boosted its stake in Under Armour by 378.3% in the 1st quarter. Group One Trading LLC now owns 1,568,227 shares of the company's stock worth $9,268,000 after purchasing an additional 2,131,642 shares in the last quarter. Finally, Deltroit Asset Management UK LLP purchased a new stake in Under Armour during the 4th quarter valued at about $9,909,000. Institutional investors own 34.58% of the company's stock.

About Under Armour

(Get Free Report)

Under Armour, Inc NYSE: UAA is a global designer, marketer and distributor of performance athletic apparel, footwear and accessories. The company's product portfolio spans a range of categories including training and running shoes, performance apparel engineered to manage moisture and temperature, and a variety of accessories such as bags, socks and headwear. Under Armour positions its offerings to serve athletes at every level—from professionals to everyday fitness enthusiasts—by combining innovative fabrics, advanced footwear technology and functional design.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour initially gained recognition for its moisture-wicking T-shirts, which provided a lightweight alternative to traditional cotton.

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