WPP (LON:WPP) Stock Breaks Above Two Hundred Day Moving Average - Here's Why

Key Points

• WPP shares broke above their 200-day moving average, trading as high as GBX 399.30 and last changing hands at GBX 396.95, compared with a 200-day average of GBX 316.91.
• Investor sentiment was supported by WPP retaining much of Coca-Cola’s global media account, including Australia and New Zealand, while its new AI-enabled Dialogue Hub with Dabur highlights continued investment in technology-led marketing services.
• Analyst sentiment is moderately positive: WPP has an average rating of “Moderate Buy” and an average price target of GBX 428.75, with targets ranging from GBX 390 to GBX 470.

Shares of WPP plc (LON:WPP - Get Free Report) crossed above its two hundred day moving average during trading on Friday. The stock has a two hundred day moving average of GBX 316.91 and traded as high as GBX 399.30. WPP shares last traded at GBX 396.95, with a volume of 584,648,313 shares changing hands.

Key Headlines Impacting WPP

Here are the key news stories impacting WPP this week:

• Positive Sentiment: WPP retained Coca-Cola’s global media account, preserving a major multinational client and supporting the company’s international revenue base. WPP also retained Coca-Cola’s media business in Australia and New Zealand. WPP retains Coca-Cola's global media, as Omnicom takes North America Coca-Cola’s ANZ media account stays with WPP
• Positive Sentiment: Reports characterize WPP as retaining the larger share of Coca-Cola’s global media relationship, which may reassure investors that the account review did not result in a broad-based loss. Coca-Cola's global media shake-up leaves WPP holding the lion's share
• Positive Sentiment: WPP announced an AI-enabled “Dialogue Hub” with Dabur, highlighting continued investment in technology-led marketing services and potential growth in data and artificial-intelligence offerings. Dabur launches AI-enabled The Dialogue Hub with WPP

Analysts Set New Price Targets

Several brokerages have commented on WPP. Deutsche Bank Aktiengesellschaft reiterated a "buy" rating and issued a GBX 425 target price on shares of WPP in a report on Friday, August 7th. Citigroup boosted their price target on shares of WPP from GBX 285 to GBX 430 and gave the company a "neutral" rating in a report on Monday, August 10th. Berenberg Bank restated a "buy" rating and issued a GBX 470 price target on shares of WPP in a research report on Monday, September 28th. Finally, JPMorgan Chase & Co. raised their price objective on shares of WPP from GBX 350 to GBX 390 and gave the stock a "neutral" rating in a research note on Friday, August 7th. Two research analysts have rated the stock with a Buy rating and two have assigned a Hold rating to the company's stock. According to MarketBeat.com, the company currently has an average rating of "Moderate Buy" and an average target price of GBX 428.75.

WPP Stock Performance

The firm has a 50 day moving average of GBX 384.43 and a 200-day moving average of GBX 316.91. The stock has a market capitalization of £4.28 billion, a PE ratio of -17.80, a P/E/G ratio of 13.47 and a beta of 0.74. The company has a debt-to-equity ratio of 276.02, a quick ratio of 0.89 and a current ratio of 0.87.

WPP (LON:WPP - Get Free Report) last announced its quarterly earnings data on Friday, August 7th. The company reported GBX 1.80 EPS for the quarter. WPP had a negative return on equity of 9.33% and a negative net margin of 1.81%. Research analysts forecast that WPP plc will post 81.61 earnings per share for the current year.

WPP Company Profile

WPP is the creative transformation company, using the power of creativity to build better futures for our people, planet, clients and communities. We are a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent.

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