Vital Farms (VITL) Stock Price, News & Analysis

Company Overview

Vital Farms, Inc. (NASDAQ: VITL) is a food company specializing in the production and sale of ethically sourced, pasture-raised eggs and related dairy products. The company’s core mission centers on improving the welfare of farm animals and promoting sustainable agricultural practices. Vital Farms markets its products primarily under the Vital Farms brand, offering pasture-raised large and extra-large eggs, clarified butter, ghee, and liquid egg offerings to consumers seeking transparency and higher animal-welfare standards.

Founded in 2007 by Matt O’Hayer and Logan Needleman, Vital Farms began as a small farmshare program in Austin, Texas. Over time, the company expanded its network of independent, family-run partner farms across multiple states. By working directly with these producers, Vital Farms ensures that hens receive daily access to pasture, fresh air and natural sunlight—conditions that exceed conventional industry standards. The company’s product diversification into dairy-based items like pasture-raised clarified butter and ghee represents a strategic effort to leverage its established supply chain and ethical branding.

Vital Farms’ products are distributed throughout the United States via a network of foodservice operators, natural-food retailers and leading grocery chains. The company maintains headquarters in Austin, Texas, and collaborates with certified partner farms in states such as Texas, Pennsylvania, Minnesota and Arizona. This geographically diverse farm network minimizes supply disruptions and supports local economies, while centralized processing and packaging facilities help ensure consistent quality and food-safety compliance.

Leadership at Vital Farms emphasizes a combination of agricultural expertise and consumer-focused marketing. Co-founders Matt O’Hayer and Logan Needleman remain actively involved in guiding strategic initiatives, while an experienced executive team oversees operations, supply chain management and brand development. The company continues to invest in research, farm infrastructure and educational outreach to bolster its mission of responsible farming and to meet growing consumer demand for ethically produced animal-welfare products.

Key Stats

• Today's Range: $37.92 to $39.48
• 50-Day Range: $30.52 to $39.54
• 52-Week Range: $27.91 to $45.72
• Volume: 457,044 shs
• Average Volume: 1.03 million shs
• Market Capitalization: $1.70 billion
• P/E Ratio: 34.08
• Dividend Yield: N/A
• Price Target: $44.67
• Consensus Rating: Buy

Vital Farms Stock Analysis - MarketRank™

Vital Farms scored higher than 84% of companies evaluated by MarketBeat, and ranked 44th out of 153 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.6 / 5
• Analyst Rating: Buy

Consensus Rating

Vital Farms has received a consensus rating of Buy. The company's average rating score is 3.10, and is based on 9 buy ratings, no hold ratings, and no sell ratings.

Amount of Analyst Coverage

Vital Farms has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: 11.71%

Earnings Growth

Earnings for Vital Farms are expected to grow by 11.71% in the coming year, from $1.11 to $1.24 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Vital Farms is 34.08, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 25.84.

Price to Earnings Ratio vs. Sector

The P/E ratio of Vital Farms is 34.08, which means that it is trading at a more expensive P/E ratio than the Consumer Staples sector average P/E ratio of about 19.78.

Price to Book Value per Share Ratio

Vital Farms has a P/B Ratio of 6.21. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

6.45% of the float of Vital Farms has been sold short.

Short Interest Ratio / Days to Cover

Vital Farms has a short interest ratio ("days to cover") of 2.3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Vital Farms has recently decreased by 70.73%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Vital Farms does not currently pay a dividend.

Dividend Growth

Vital Farms does not have a long track record of dividend growth.

Sustainability and ESG

• Score: 1.2 / 5
• Environmental Score: -4.17

Percentage of Shares Shorted

6.45% of the float of Vital Farms has been sold short.

Short Interest Ratio / Days to Cover

Vital Farms has a short interest ratio ("days to cover") of 2.3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Vital Farms has recently decreased by 70.73%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 3.4 / 5
• News Sentiment: 1.13

News Sentiment

Vital Farms has a news sentiment score of 1.13. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.92 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 9 news articles for Vital Farms this week, compared to 8 articles on an average week.

Search Interest

8 people have searched for VITL on MarketBeat in the last 30 days. This is an increase of 167% compared to the previous 30 days.

MarketBeat Follows

Only 4 people have added Vital Farms to their MarketBeat watchlist in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

Company Ownership

• Score: 4.2 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Vital Farms insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $4,469,714.00 in company stock.

Percentage Held by Insiders

21.30% of the stock of Vital Farms is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

98.59% of the stock of Vital Farms is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

VITL Stock Analysis - Frequently Asked Questions

How have VITL shares performed this year?

Vital Farms' stock was trading at $37.69 at the beginning of 2025. Since then, VITL stock has increased by 1.3% and is now trading at $38.17.

How were Vital Farms' earnings last quarter?

Vital Farms, Inc. (NASDAQ:VITL) issued its earnings results on Thursday, May, 8th. The company reported $0.37 EPS for the quarter, topping analysts' consensus estimates of $0.26 by $0.11. The company's revenue was up 9.7% compared to the same quarter last year.
Read the conference call transcript.

When did Vital Farms IPO?

Vital Farms (VITL) raised $125 million in an initial public offering on Friday, July 31st 2020. The company issued 7,800,000 shares at a price of $15.00-$17.00 per share. Goldman Sachs, Morgan Stanley and Credit Suisse acted as the underwriters for the IPO and Jefferies was co-manager.

Who are Vital Farms' major shareholders?

Vital Farms' top institutional shareholders include Harbor Capital Advisors Inc. (0.11%) and Wealth Enhancement Advisory Services LLC (0.02%). Insiders that own company stock include Matthew Ohayer, Russell Diez-Canseco, Karl Khoury, Joanne Bal, Thilo Wrede, Stephanie Coon, Jason Dale, Kathryn Mckeon and Kelly J Kennedy.
View institutional ownership trends.

How do I buy shares of Vital Farms?

Shares of VITL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Vital Farms own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Vital Farms investors own include NVIDIA (NVDA), Meta Platforms (META), Broadcom (AVGO), Advanced Micro Devices (AMD), ServiceNow (NOW), Adobe (ADBE) and Arista Networks (ANET).

Company Calendar

• Last Earnings: 5/08/2025
• Today: 7/12/2025
• Next Earnings (Estimated): 8/06/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Staples
• Industry: FOOD - MISC/DIVERSIFIED
• Sub-Industry: Food Products
• Current Symbol: NASDAQ:VITL
• CIK: 1579733
• Web: www.vitalfarms.com
• Phone: 877-455-3063
• Fax: N/A
• Employees: 290
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Vital Farms: $44.67
• High Price Target: $52.00
• Low Price Target: $39.00
• Potential Upside/Downside: +17.0%
• Consensus Rating: Buy
• Rating Score (0-4): 3.10
• Research Coverage: 10 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.12
• Trailing P/E Ratio: 34.08
• Forward P/E Ratio: 34.39
• P/E Growth: N/A
• Net Income: $53.39 million
• Net Margins: 8.26%
• Pretax Margin: 10.50%
• Return on Equity: 19.53%
• Return on Assets: 14.63%

Debt

• Debt-to-Equity Ratio: 0.03
• Current Ratio: 3.35
• Quick Ratio: 2.91

Sales & Book Value

• Annual Sales: $606.31 million
• Price / Sales: 2.80
• Cash Flow: $1.59 per share
• Price / Cash Flow: 24.05
• Book Value: $6.15 per share
• Price / Book: 6.21

Miscellaneous

• Outstanding Shares: 44,550,000
• Free Float: 35,062,000
• Market Cap: $1.70 billion
• Optionable: Optionable
• Beta: 0.94