Roku (NASDAQ:ROKU - Get Free Report) was downgraded by analysts at Wells Fargo & Company from a "strong-buy" rating to a "hold" rating in a research report issued on Friday,Zacks.com reports.
Several other research firms have also issued reports on ROKU. Robert W. Baird reissued a "neutral" rating and issued a $160.00 target price on shares of Roku in a report on Monday, June 15th. Wolfe Research downgraded shares of Roku from an "outperform" rating to a "peer perform" rating in a report on Tuesday, June 16th. Oppenheimer lowered shares of Roku from an "outperform" rating to a "market perform" rating in a research report on Monday, June 15th. Fox Advisors set a $157.00 price objective on shares of Roku in a research note on Friday, July 17th. Finally, UBS Group raised their price objective on shares of Roku from $126.00 to $172.00 and gave the company a "neutral" rating in a research report on Friday, August 7th. One equities research analyst has rated the stock with a Strong Buy rating, seven have assigned a Buy rating and nineteen have given a Hold rating to the company. Based on data from MarketBeat.com, the company presently has an average rating of "Hold" and an average target price of $156.17.
View Our Latest Analysis on ROKU
Roku Stock Performance
NASDAQ:ROKU opened at $157.68 on Friday. The stock has a 50-day simple moving average of $141.19 and a two-hundred day simple moving average of $117.99. Roku has a 52-week low of $78.53 and a 52-week high of $157.86. The firm has a market capitalization of $23.25 billion, a PE ratio of 67.38 and a beta of 2.01.
Roku (NASDAQ:ROKU - Get Free Report) last issued its quarterly earnings results on Wednesday, August 5th. The company reported $1.08 EPS for the quarter, topping analysts' consensus estimates of $0.61 by $0.47. Roku had a return on equity of 13.73% and a net margin of 6.82%.The business had revenue of $1.35 billion during the quarter, compared to analysts' expectations of $1.30 billion. During the same quarter in the prior year, the business posted $0.07 earnings per share. The business's quarterly revenue was up 21.9% on a year-over-year basis. Equities analysts forecast that Roku will post 2.82 earnings per share for the current fiscal year.
Insider Activity at Roku
In other Roku news, insider Gilbert Fuchsberg sold 10,719 shares of the firm's stock in a transaction that occurred on Thursday, August 6th. The stock was sold at an average price of $150.00, for a total transaction of $1,607,850.00. Following the completion of the transaction, the insider owned 40,380 shares in the company, valued at $6,057,000. This trade represents a 20.98% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Dan Jedda sold 7,000 shares of Roku stock in a transaction that occurred on Monday, June 15th. The stock was sold at an average price of $143.87, for a total value of $1,007,090.00. Following the completion of the sale, the chief financial officer directly owned 79,963 shares in the company, valued at approximately $11,504,276.81. The trade was a 8.05% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 155,452 shares of company stock valued at $20,953,212 in the last 90 days. 13.45% of the stock is currently owned by insiders.
Institutional Investors Weigh In On Roku
Large investors have recently bought and sold shares of the business. Jefferies Financial Group Inc. purchased a new stake in shares of Roku during the 4th quarter valued at about $1,345,000. Moran Wealth Management LLC purchased a new position in Roku in the first quarter worth about $2,990,000. Contravisory Investment Management Inc. purchased a new position in Roku in the second quarter worth about $1,184,000. California Public Employees Retirement System increased its stake in Roku by 14.8% during the first quarter. California Public Employees Retirement System now owns 260,774 shares of the company's stock worth $24,674,000 after acquiring an additional 33,593 shares during the last quarter. Finally, Katamaran Capital LLP increased its stake in Roku by 90.8% during the first quarter. Katamaran Capital LLP now owns 52,548 shares of the company's stock worth $4,972,000 after acquiring an additional 25,002 shares during the last quarter. Institutional investors own 86.30% of the company's stock.
Key Headlines Impacting Roku
Here are the key news stories impacting Roku this week:
- Positive Sentiment: Strong revenue trajectory: Roku has delivered consistent sequential top-line growth over the past eight quarters, contrasting with Walt Disney’s largely flat revenue trend. The comparison reinforces Roku’s growth profile despite its smaller scale. Walt Disney vs. Roku: Comparing Revenue Trends for These Entertainment Giants
- Positive Sentiment: Analyst and estimate support: Zacks Research upgraded Roku from “hold” to “strong-buy,” while solid earnings estimate revisions suggest potential for further momentum. Zacks.com
- Positive Sentiment: Connected-TV advertising remains a key catalyst: Coverage points to strong CTV ad growth in Roku’s latest quarter, supporting the company’s platform strategy and potentially benefiting related ad-technology companies. Roku's Ad Business Is Growing
- Positive Sentiment: Unusually high call-option activity: Traders bought 15,532 Roku call options, 46% above typical daily volume, indicating increased speculative bullish interest, though options activity is not a fundamental guarantee.
- Positive Sentiment: Potentially supportive consumer backdrop: Roku was included among discretionary stocks that could benefit if stabilizing inflation, lower oil prices and improved consumer purchasing power persist. Inflation Stabilizes on Easing Oil Prices
- Neutral Sentiment: Roku expanded its free, ad-supported live-TV lineup with six additional channels, which may improve engagement and advertising inventory but does not immediately establish a material financial impact. Roku's free live TV lineup just got 6 new channels
- Negative Sentiment: Negative commentary about Roku’s affordability and criticism of its AI-focused content channel raise questions about content quality, customer perception and the effectiveness of the company’s programming strategy. The future of Roku as an affordable streaming platform is looking bleak Roku’s AI channel criticism
Roku Company Profile
(
Get Free Report)
Roku, Inc NASDAQ: ROKU is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company's platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.
At the core of Roku's product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.
Further Reading

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