Rush Enterprises (RUSHA) Stock Price, News & Analysis

Company Overview

Rush Enterprises, Inc., headquartered in New Braunfels, Texas, is a leading distributor of commercial vehicles and related products in the United States. Through its Rush Truck Centers subsidiary, the company sells new and used medium- and heavy-duty trucks, buses and specialty vehicles, while also offering factory-authorized parts, collision repair, maintenance and warranty support across its network of dealerships.

Founded in 1965, Rush Enterprises has grown to encompass more than 150 locations in over 20 states, partnering with major manufacturers including Kenworth, Peterbilt, Freightliner, Volvo and Mack. In addition to vehicle sales, the company provides commercial and retail financing, leasing and rental services through its captive finance subsidiaries, helping customers optimize fleet acquisition and ownership costs.

Each Rush Truck Centers facility is staffed with factory-trained technicians and equipped to deliver 24/7 roadside assistance, extensive parts inventories and comprehensive repair solutions. By integrating parts distribution, service operations and collision repair under one roof, the company aims to minimize vehicle downtime and deliver value-driven maintenance programs tailored to the needs of trucking fleets and owner-operators.

Under the leadership of President and Chief Executive Officer Dominic J. DiFerdinando, Rush Enterprises focuses on service excellence, operational efficiency and strategic expansion. Management’s industry expertise supports ongoing investments in digital platforms, parts distribution capabilities and dealership growth as the company continues to strengthen its position in the North American commercial vehicle market.

Key Stats

• Today's Range: $76.47 to $78.20
• 50-Day Range: $66.12 to $79.66
• 52-Week Range: $45.67 to $80.17
• Volume: 233,806 shs
• Average Volume: 479,380 shs
• Market Capitalization: $5.99 billion
• P/E Ratio: 23.30
• Dividend Yield: 0.99%
• Price Target: $83.67
• Consensus Rating: Moderate Buy

Rush Enterprises Stock Analysis - MarketRank™

Rush Enterprises scored higher than 77% of companies evaluated by MarketBeat, and ranked 68th out of 198 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.7 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Rush Enterprises has received a consensus rating of Moderate Buy. The company's average rating score is 2.60, and is based on no strong buy ratings, 3 buy ratings, 2 hold ratings, and no sell ratings.

Upside/Downside

The consensus price target for Rush Enterprises is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

Rush Enterprises has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 16.27%

Earnings Growth

Earnings for Rush Enterprises are expected to grow by 16.27% in the coming year, from $3.75 to $4.36 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Rush Enterprises is 23.38, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 40.02.

Price to Earnings Ratio vs. Sector

The P/E ratio of Rush Enterprises is 23.38, which means that it is trading at a more expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 22.66.

Price to Earnings Growth Ratio

Rush Enterprises has a PEG Ratio of 1.69. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Rush Enterprises has a P/B Ratio of 2.66. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 0.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

7.07% of the float of Rush Enterprises has been sold short.

Short Interest Ratio / Days to Cover

Rush Enterprises has a short interest ratio ("days to cover") of 12.05, which indicates bearish sentiment.

Change versus previous month

Short interest in Rush Enterprises has recently increased by 0.79%, indicating that investor sentiment is decreasing.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

Rush Enterprises has a dividend yield of 0.99%, which is in the bottom 25% of all stocks that pay dividends.

Dividend Growth

Rush Enterprises has been increasing its dividend for 6 years.

Dividend Coverage

The dividend payout ratio of Rush Enterprises is 22.96%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Rush Enterprises will have a dividend payout ratio of 17.43% next year. This indicates that Rush Enterprises will be able to sustain or increase its dividend.

News and Social Media

• Score: 4.5 / 5
• News Sentiment: 1.27

News Sentiment

Rush Enterprises has a news sentiment score of 1.27. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.83 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 13 news articles for Rush Enterprises this week, compared to 2 articles on an average week.

Search Interest

2 people have searched for RUSHA on MarketBeat in the last 30 days.

MarketBeat Follows

2 people have added Rush Enterprises to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.9 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Rush Enterprises insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $577,840.00 in company stock.

Percentage Held by Insiders

12.68% of the stock of Rush Enterprises is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

84.43% of the stock of Rush Enterprises is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 4/28/2026
• Record date for 6/10 Dividend: 5/12/2026
• Ex-Dividend for 6/10 Dividend: 5/12/2026
• Dividend Payable: 6/10/2026
• Today: 7/27/2026
• Next Earnings (Estimated): 7/28/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Retail/Wholesale
• Industry: RET/WHLSL AUTO/TRUCK
• Sub-Industry: Trading Companies & Distributors
• Current Symbol: NASDAQ:RUSHA
• CIK: 1012019
• Web: www.rushenterprises.com
• Phone: (830) 302-5200
• Fax: 830-626-5310
• Employees: 7,355
• Year Founded: 1965

Price Target and Rating

• Average Price Target for Rush Enterprises: $83.67
• High Price Target: $88.00
• Low Price Target: $78.00
• Potential Upside/Downside: +8.5%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.60
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): $3.31
• Trailing P/E Ratio: 23.30
• Forward P/E Ratio: 20.56
• P/E Growth: 1.69
• Net Income: $263.78 million
• Net Margins: 3.65%
• Pretax Margin: 4.72%
• Return on Equity: 11.87%
• Return on Assets: 5.82%

Debt

• Debt-to-Equity Ratio: 0.16
• Current Ratio: 1.46
• Quick Ratio: 0.37

Sales & Book Value

• Annual Sales: $7.43 billion
• Price / Sales: 0.81
• Cash Flow: $6.79 per share
• Price / Cash Flow: 11.35
• Book Value: $29.08 per share
• Price / Book: 2.65

Miscellaneous

• Outstanding Shares: 77,710,000
• Free Float: 67,858,000
• Market Cap: $5.99 billion
• Optionable: Optionable
• Beta: 0.89