Saga (SAGA) Share Price, News & Analysis

Company Overview

Saga exists to deliver exceptional experiences for our customers every day, whilst being a driver of positive change in our markets and communities.

Key Stats

• Today's Range: 649 to 680
• 50-Day Range: 526 to 670
• 52-Week Range: 172.51 to 685
• Volume: 298,859 shs
• Average Volume: 3.64 million shs
• Market Capitalization: £973.24 million
• P/E Ratio: 278.92
• Dividend Yield: 13.04%
• Price Target: GBX 910
• Consensus Rating: Buy

Saga Stock Analysis - MarketRank™

Saga scored higher than 67% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.9 / 5
• Analyst Rating: Buy

Consensus Rating

Saga has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on no strong buy ratings, 2 buy ratings, no hold ratings, and no sell ratings.

Upside Potential

Saga has a consensus price target of GBX 910, representing about 35.9% upside from its current price of GBX 669.40.

Amount of Analyst Coverage

Saga has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.0 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Saga is 278.92, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 39.95.

Price to Earnings Ratio vs. Sector

The P/E ratio of Saga is 278.92, which means that it is trading at a more expensive P/E ratio than the Financial Services sector average P/E ratio of about 29.30.

Price to Earnings Growth Ratio

Saga has a PEG Ratio of 1.22. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Saga has a P/B Ratio of 8.04. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: N/A
• Short Interest Level: N/A

Short Interest

There is no current short interest data available for SAGA.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Leadership

Saga is a leading dividend payer. It pays a dividend yield of 13.04%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Saga does not have a long track record of dividend growth.

News and Social Media

• Score: 2.1 / 5
• News Sentiment: 0.37

News Sentiment

Saga has a news sentiment score of 0.37. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.87 average news sentiment score of Financial Services companies.

News Coverage This Week

MarketBeat has tracked 4 news articles for Saga this week, compared to 6 articles on an average week.

Search Interest

3 people have searched for SAGA on MarketBeat in the last 30 days. This is an increase of 50% compared to the previous 30 days.

Company Ownership

• Score: 3.0 / 5
• Insider Trading: Selling Shares

Cluster Insider Buying

2 insiders have purchased shares of Saga in the last three months. Multiple insiders buying is a strong bullish signal.

Insider Buying vs. Insider Selling

In the past three months, Saga insiders have sold 5,522.99% more of their company's stock than they have bought. Specifically, they have bought £3,599.04 in company stock and sold £202,373.50 in company stock.

Percentage Held by Insiders

30.38% of the stock of Saga is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

13.55% of the stock of Saga is held by institutions.

Company Calendar

• Last Earnings: 4/15/2026
• Today: 7/30/2026

Industry, Sector and Symbol

• Stock Exchange: LON
• Sector: Financial Services
• Industry: Insurance - Diversified
• Sub-Industry: Trading
• Current Symbol: LON:SAGA
• CIK: N/A
• Web: www.saga.co.uk
• Phone: +44-1303-77111
• Fax: N/A
• Employees: 3,682
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Saga: GBX 910
• High Price Target: GBX 1,025
• Low Price Target: GBX 795
• Potential Upside/Downside: +35.9%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 2 Analysts

Profitability

• EPS (Trailing Twelve Months): GBX 2.40
• Trailing P/E Ratio: 278.92
• Forward P/E Ratio: 19.25
• P/E Growth: 1.22
• Net Income: -£147.23 million
• Net Margins: -1.53%
• Pretax Margin: N/A
• Return on Equity: -15.72%
• Return on Assets: 2.90%

Debt

• Debt-to-Equity Ratio: 934.58
• Current Ratio: 1.35
• Quick Ratio: 0.67

Sales & Book Value

• Annual Sales: £660 million
• Price / Sales: 1.47
• Cash Flow: GBX 837.07 per share
• Price / Cash Flow: 0.80
• Book Value: GBX 83.26 per share
• Price / Book: 8.04

Miscellaneous

• Outstanding Shares: 145,390,000
• Free Float: N/A
• Market Cap: £973.24 million
• Optionable: Not Optionable
• Beta: 2.02