Sinclair (SBGI) Stock Price, News & Analysis

Company Overview

Sinclair Broadcast Group, Inc. (NASDAQ: SBGI) is a media and entertainment company headquartered in Hunt Valley, Maryland. Founded in 1971 as a single UHF television station operator, Sinclair has grown through strategic acquisitions and organic expansion to become one of the largest owners of local television stations in the United States. Over its history, the company has pursued a diversified portfolio that includes both traditional broadcast assets and newer digital platforms.

At its core, Sinclair operates over 190 television stations affiliated with the major national broadcast networks, including ABC, CBS, NBC, Fox, The CW and MyNetworkTV. In addition to its local news and entertainment programming, Sinclair owns and operates a slate of sports networks—previously under the Bally Sports banner—and the Tennis Channel, offering regional and national sports coverage. The company also develops and distributes a suite of digital multicast networks such as Comet, Charge!, and TBD, providing genre-focused content that ranges from science fiction and action to lifestyle and local community programming.

Beyond station ownership, Sinclair has invested in national news production and podcasting. In 2021, the company launched “The National Desk,” a daily, morning and evening broadcast news program designed for distribution across its station group. Sinclair’s digital division supports streaming services, mobile apps, and local news websites, enabling viewers to access live and on-demand content. This blend of linear broadcasting and digital delivery positions Sinclair to serve audiences seeking both traditional television viewing and increasingly popular online platforms.

Sinclair’s leadership team is headed by Chief Executive Officer Christopher Ripley, who was appointed in 2017 after a long tenure with the company in various senior roles. Executive Chairman David D. Smith, Sinclair’s co-founder, remains involved in strategic oversight. Together, the management team emphasizes operational efficiency, localism in news and sports coverage, and continued growth via acquisitions and digital innovation. Sinclair’s footprint spans nearly every U.S. state, making it a significant presence in the American broadcast landscape.

Key Stats

• Today's Range: $13.70 to $13.90
• 50-Day Range: $13.37 to $15.42
• 52-Week Range: $12.46 to $17.88
• Volume: 376,737 shs
• Average Volume: 463,642 shs
• Market Capitalization: $998.74 million
• P/E Ratio: 18.41
• Dividend Yield: 7.24%
• Price Target: $19.40
• Consensus Rating: Hold

Sinclair Stock Analysis - MarketRank™

Sinclair scored higher than 68% of companies evaluated by MarketBeat, and ranked 93rd out of 243 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.6 / 5
• Analyst Rating: Hold

Consensus Rating

Sinclair has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no strong buy ratings, 2 buy ratings, 2 hold ratings, and 2 sell ratings.

Upside Potential

Sinclair has a consensus price target of $19.40, representing about 40.5% upside from its current price of $13.81.

Amount of Analyst Coverage

Sinclair has only been the subject of 3 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: Decreasing

Earnings Growth

Earnings for Sinclair are expected to decrease in the coming year, from $1.01 to ($1.15) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Sinclair is 18.41, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 39.30.

Price to Earnings Ratio vs. Sector

The P/E ratio of Sinclair is 18.41, which means that it is trading at a less expensive P/E ratio than the Communication Services sector average P/E ratio of about 24.21.

Price to Book Value per Share Ratio

Sinclair has a P/B Ratio of 3.29. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

10.16% of the float of Sinclair has been sold short.

Short Interest Ratio / Days to Cover

Sinclair has a short interest ratio ("days to cover") of 6.55.

Change versus previous month

Short interest in Sinclair has recently decreased by 1.70%, indicating that investor sentiment is improving.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Leadership

Sinclair is a leading dividend payer. It pays a dividend yield of 7.27%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Sinclair does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Sinclair is 133.33%. Payout ratios above 75% are not desirable because they may not be sustainable.

News and Social Media

• Score: 2.2 / 5
• News Sentiment: 0.55

News Sentiment

Sinclair has a news sentiment score of 0.55. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Communication Services companies.

News Coverage This Week

MarketBeat has tracked 3 news articles for Sinclair this week, compared to 4 articles on an average week.

MarketBeat Follows

2 people have added Sinclair to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.9 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Sinclair insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $657,180.00 in company stock.

Percentage Held by Insiders

42.10% of the stock of Sinclair is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

41.71% of the stock of Sinclair is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Record date for 6/9 Dividend: 5/26/2026
• Ex-Dividend for 6/9 Dividend: 5/26/2026
• Dividend Payable: 6/09/2026
• Last Earnings: 8/05/2026
• Record date for 9/15 Dividend: 8/31/2026
• Ex-Dividend for 9/15 Dividend: 8/31/2026
• Today: 9/04/2026
• Citi’s 2026 Global TMT Conference: 9/09/2026
• Bank of America 2026 Media,Communications & Entertainment Conference: 9/10/2026
• Dividend Payable: 9/15/2026
• Next Earnings (Estimated): 11/04/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Communication Services
• Industry: Media
• Sub-Industry: Broadcasting
• Current Symbol: NASDAQ:SBGI
• CIK: 1971213
• Web: www.sbgi.net
• Phone: (410) 568-1500
• Fax: 410-568-1533
• Employees: 7,100
• Year Founded: 1986

Price Target and Rating

• Average Price Target for Sinclair: $19.40
• High Price Target: $30.00
• Low Price Target: $15.00
• Potential Upside/Downside: +40.5%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 6 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.75
• Trailing P/E Ratio: 18.41
• Forward P/E Ratio: 13.67
• P/E Growth: N/A
• Net Income: -$112 million
• Net Margins: 1.60%
• Pretax Margin: 0.64%
• Return on Equity: -16.09%
• Return on Assets: -0.95%

Debt

• Debt-to-Equity Ratio: 13.28
• Current Ratio: 1.94
• Quick Ratio: 1.94

Sales & Book Value

• Annual Sales: $3.17 billion
• Price / Sales: 0.32
• Cash Flow: $1.61 per share
• Price / Cash Flow: 8.60
• Book Value: $4.20 per share
• Price / Book: 3.29

Miscellaneous

• Outstanding Shares: 72,320,000
• Free Float: 41,872,000
• Market Cap: $998.74 million
• Optionable: Optionable
• Beta: 1.05