Sonos (SONO) Stock Price, News & Analysis

Company Overview

Sonos, Inc. designs, develops and sells wireless home sound systems and associated software. The company’s core business centers on audio hardware products such as smart speakers, soundbars, amplifiers and subwoofers that can be interconnected to deliver multi-room music and home theater experiences. Sonos’ proprietary operating system enables users to stream digital media, adjust sound settings and integrate voice assistants from Amazon, Google or Apple. Its software platform supports popular streaming services, allowing customers to access music, podcasts and radios directly through the Sonos app.

Since its founding in 2002, Sonos has pursued innovation in home audio networking, introducing its first digital music system in 2005. Over the years, the company has expanded its product portfolio to include plug-and-play speakers, portable Bluetooth-enabled devices and high-performance soundbars designed for television and cinema-quality audio. Sonos also offers periodic software updates that enhance functionality, deliver new audio features and improve compatibility with third-party ecosystems.

Headquartered in Santa Barbara, California, Sonos maintains a global presence with sales operations and distribution channels across North America, Europe and the Asia-Pacific region. The company’s products are sold through its own online store, specialty retailers, major electronics chains and authorized resellers. This multi-channel approach has helped Sonos reach both individual consumers and professional integrators in residential and commercial audio markets.

Leadership at Sonos includes Chief Executive Officer Patrick Spence, who has overseen the company’s expansion into new markets and product categories. Sonos was co-founded by John MacFarlane, an early advocate for networked audio solutions, and the current team continues to focus on design excellence, software innovation and strategic partnerships. The company remains committed to delivering high-quality sound experiences while fostering an open audio ecosystem for developers and content providers.

Key Stats

• Today's Range: $11.09 to $11.38
• 50-Day Range: $8.97 to $11.25
• 52-Week Range: $7.63 to $15.89
• Volume: 1.00 million shs
• Average Volume: 1.99 million shs
• Market Capitalization: $1.33 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $12.25
• Consensus Rating: Hold

Sonos Stock Analysis - MarketRank™

Sonos scored higher than 33% of companies evaluated by MarketBeat, and ranked 222nd out of 289 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.1 / 5
• Analyst Rating: Hold

Consensus Rating

Sonos has received a consensus rating of Hold. The company's average rating score is 2.25, and is based on 2 buy ratings, 1 hold rating, and 1 sell rating.

Amount of Analyst Coverage

Sonos has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Sonos are expected to grow in the coming year, from ($0.37) to ($0.27) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Sonos is -18.81, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Sonos is -18.81, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Sonos has a P/B Ratio of 3.15. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

6.40% of the float of Sonos has been sold short.

Short Interest Ratio / Days to Cover

Sonos has a short interest ratio ("days to cover") of 3.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Sonos has recently increased by 5.34%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Sonos does not currently pay a dividend.

Dividend Growth

Sonos does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

6.40% of the float of Sonos has been sold short.

Short Interest Ratio / Days to Cover

Sonos has a short interest ratio ("days to cover") of 3.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Sonos has recently increased by 5.34%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.0 / 5
• News Sentiment: 0.53

News Sentiment

Sonos has a news sentiment score of 0.53. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 6 news articles for Sonos this week, compared to 11 articles on an average week.

Search Interest

3 people have searched for SONO on MarketBeat in the last 30 days. This is an increase of 50% compared to the previous 30 days.

MarketBeat Follows

Only 1 people have added Sonos to their MarketBeat watchlist in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, Sonos insiders have bought more of their company's stock than they have sold. Specifically, they have bought $11,349,890.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

Only 1.80% of the stock of Sonos is held by insiders.

Percentage Held by Institutions

85.82% of the stock of Sonos is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

SONO Stock Analysis - Frequently Asked Questions

How have SONO shares performed this year?

Sonos' stock was trading at $15.04 on January 1st, 2025. Since then, SONO stock has decreased by 26.2% and is now trading at $11.10.

How were Sonos' earnings last quarter?

Sonos, Inc. (NASDAQ:SONO) posted its earnings results on Thursday, February, 6th. The company reported $0.40 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $0.36 by $0.04. Sonos had a negative trailing twelve-month return on equity of 15.00% and a negative net margin of 4.74%.
Read the conference call transcript.

How will Sonos' stock buyback program work?

Sonos' board approved a stock buyback program on Monday, February 24th 2025, which authorizes the company to buy back $150,000,000 in outstanding shares, according to EventVestor. This means that the company could buy up to 10.1% of its shares through open market purchases. Shares repurchase programs are usually an indication that the company's management believes its shares are undervalued.

Does Sonos have any subsidiaries?

Sonos subsidiaries include these companies: Snips, and Sonos Europe B.V. (Netherlands).

When did Sonos IPO?

Sonos (SONO) raised $250 million in an initial public offering (IPO) on Thursday, August 2nd 2018. The company issued 13,900,000 shares at a price of $17.00-$19.00 per share. Morgan Stanley, Goldman Sachs and Allen & Company served as the underwriters for the IPO and RBC Capital Markets, Jefferies, KKR, Raymond James and Stifel were co-managers.

How do I buy shares of Sonos?

Shares of SONO stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Sonos own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Sonos investors own include American Water Works (AWK), Humana (HUM), Waste Connections (WCN), AU Optronics (AUOTY), Voyager Therapeutics (VYGR), The RMR Group (RMR) and DiamondRock Hospitality (DRH).

Company Calendar

• Last Earnings: 2/06/2025
• Today: 7/04/2025
• Next Earnings (Estimated): 8/06/2025
• Fiscal Year End: 9/30/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: AUDIO/VIDEO PRD
• Sub-Industry: Recreation
• Current Symbol: NASDAQ:SONO
• CIK: 1314727
• Web: www.sonos.com
• Phone: (805) 965-3001
• Fax: N/A
• Employees: 1,708
• Year Founded: 2002

Price Target and Rating

• Average Stock Price Target: $12.25
• High Stock Price Target: $15.00
• Low Stock Price Target: $10.00
• Potential Upside/Downside: +10.4%
• Consensus Rating: Hold
• Rating Score (0-4): 2.25
• Research Coverage: 4 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.59)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$38.15 million
• Net Margins: -4.74%
• Pretax Margin: -4.44%
• Return on Equity: -15.00%
• Return on Assets: -7.20%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.56
• Quick Ratio: 1.09

Sales & Book Value

• Annual Sales: $1.52 billion
• Price / Sales: 0.88
• Cash Flow: $0.12 per share
• Price / Cash Flow: 95.14
• Book Value: $3.52 per share
• Price / Book: 3.15

Miscellaneous

• Outstanding Shares: 120,090,000
• Free Float: 117,925,000
• Market Cap: $1.33 billion
• Optionable: Optionable
• Beta: 2.04