Sony Corporation (NYSE:SONY) Given Consensus Recommendation of "Hold" by Brokerages

Key Points

• Analyst consensus: Six brokers rate SONY an average "Hold" (1 sell, 2 hold, 3 buy) with a 12‑month average price target of $22.00.
• Institutional interest: Several large investors materially increased positions (e.g., Fisher Asset now owns ~108.98M shares worth $2.79B; Mondrian initiated a ~$277.6M stake), and about 14.05% of the stock is held by hedge funds and other institutions.
• Key strategic news: Sony and Honda are scaling back/ending the Afeela EV project and pivoting toward AI, audio and other tech— a setback for Sony’s mobility ambitions that has pressured shares, though content wins (Asian Games media rights) and strong consumer-product momentum (XM6 earbuds) provide offsets.

Sony Corporation (NYSE:SONY - Get Free Report) has received an average rating of "Hold" from the six research firms that are currently covering the firm, Marketbeat.com reports. One analyst has rated the stock with a sell recommendation, two have given a hold recommendation and three have issued a buy recommendation on the company. The average 12 month price objective among brokers that have issued a report on the stock in the last year is $22.00.

SONY has been the subject of several research analyst reports. Sanford C. Bernstein reaffirmed a "market perform" rating and issued a $22.00 price objective (down from $30.00) on shares of Sony in a research report on Tuesday, March 17th. Zacks Research lowered shares of Sony from a "strong-buy" rating to a "hold" rating in a research report on Monday, January 12th. Finally, Weiss Ratings lowered shares of Sony from a "hold (c-)" rating to a "sell (d+)" rating in a research report on Friday, February 20th.

Hedge Funds Weigh In On Sony

Several hedge funds and other institutional investors have recently modified their holdings of the stock. Fisher Asset Management LLC raised its position in shares of Sony by 4.1% in the 4th quarter. Fisher Asset Management LLC now owns 108,981,588 shares of the company's stock valued at $2,789,929,000 after purchasing an additional 4,337,062 shares during the last quarter. Mondrian Investment Partners LTD purchased a new position in Sony during the 3rd quarter worth approximately $277,631,000. Capital International Investors raised its position in Sony by 23.1% during the 4th quarter. Capital International Investors now owns 7,446,889 shares of the company's stock worth $191,534,000 after buying an additional 1,397,271 shares during the last quarter. Royal Bank of Canada raised its position in Sony by 10.7% during the 4th quarter. Royal Bank of Canada now owns 6,778,922 shares of the company's stock worth $173,539,000 after buying an additional 657,655 shares during the last quarter. Finally, Capital World Investors raised its position in Sony by 1.5% during the 4th quarter. Capital World Investors now owns 5,076,516 shares of the company's stock worth $129,973,000 after buying an additional 74,768 shares during the last quarter. 14.05% of the stock is owned by hedge funds and other institutional investors.

Key Sony News

Here are the key news stories impacting Sony this week:

• Positive Sentiment: Sony Pictures India won the media rights for the Asian Games 2026 — a content/distribution win that should boost ad/subscriber monetization in a high-growth market. Sony Pictures India secures media rights for Asian Games 2026
• Positive Sentiment: Strong consumer-product momentum: the Sony XM6 earbuds are getting rave reviews and are back at a record low price — good for unit sales and placement during promotional cycles. The Sony XM6 earbuds are the best audio product I've tested this year — and they're back at their lowest price ever
• Positive Sentiment: Analyst/quant interest: Zacks highlights SONY as a top-ranked momentum stock, which can attract short-term flows and algorithmic buying if momentum persists. Sony (SONY) is a Top-Ranked Momentum Stock: Should You Buy?
• Positive Sentiment: Product pipeline signals: leaks and renders suggest refreshed flagship audio (10th‑anniversary 1000X series/WH-1000XX) and a bold Xperia 1 VIII design — positives for brand, ASPs and accessory/ecosystem sales. Sony accidentally leaks 10th anniversary 1000X series. Xperia 1 VIII renders preview Sony's bold design departure Sony may have just leaked its own 10th anniversary 'WH-1000XX' headphones
• Neutral Sentiment: Third-party ecosystem and niche product news (new Viltrox FE lenses, hi‑fi/turntable coverage, discounts on portable speakers) support the Sony imaging/audio ecosystem but are unlikely to materially move near-term earnings. Viltrox Unveils New 35mm and 55mm F1.8 EVO Lenses for Sony FE and Nikon Z Mounts Sony's five-star turntable and new Denon AVR lead this week's hi-fi news This Sony Portable Outdoor Speaker Is Almost 50% Off Just in Time for Summer
• Negative Sentiment: Major negative: Sony and Honda are scaling back/ending the Afeela EV project and pivoting toward AI, audio and other tech opportunities — a setback for Sony’s EV/car‑software ambitions and a key reason shares are under pressure. This raises questions about capital allocation and the timeline for any mobility-derived growth. Honda & Sony End Afeela EV Project, Eye Non-EV Opportunities Sony, Honda scale back EV venture after Afeela halt Sony and Honda Shift Focus to AI and Tech After EV Plans Collapse
• Negative Sentiment: Corporate/gaming noise: a report that former Sony Worldwide Studios president Shuhei Yoshida says he was fired could raise short-term governance/PR concerns for investors focused on the PlayStation/gaming segment. Former Sony Worldwide Studios President Shuhei Yoshida Claims He Was Fired From The Position By Jim Ryan

Sony Stock Performance

Shares of Sony stock opened at $21.45 on Tuesday. The firm has a market capitalization of $127.58 billion, a P/E ratio of -107.22, a PEG ratio of 7.24 and a beta of 0.98. The company has a quick ratio of 0.97, a current ratio of 1.22 and a debt-to-equity ratio of 0.10. The company has a 50 day moving average price of $21.49 and a 200 day moving average price of $24.87. Sony has a 52 week low of $19.74 and a 52 week high of $30.34.

Sony Company Profile

Sony Group Corporation NYSE: SONY is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company's shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.

Sony's primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.

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