Travelzoo NASDAQ: TZOO reported third-quarter revenue growth but posted a loss as it increased spending to expand its paid Club Member base and build recurring membership-fee revenue.
Consolidated revenue rose 3% year over year to $22.9 million, or $23 million in constant currencies, Financial Controller for North America Jeff Hoffman said on the company’s third-quarter 2026 earnings call. The company reported a $2.6 million loss for the quarter, compared with operating profit of $0.5 million a year earlier. Non-GAAP operating loss was $2.1 million, versus non-GAAP operating profit of $1.1 million in the prior-year period.
Management attributed the loss primarily to accelerated marketing investment aimed at adding paid Club Members. The company said Club Members increased 65% from a year earlier, representing its largest quarterly addition of members to date.
Membership Investment Pressures Near-Term Results
Travelzoo is seeking to shift more of its revenue mix toward recurring membership fees. Hoffman said subscription revenue is recognized ratably over the membership period, while member-acquisition costs are immediately expensed as marketing costs. That accounting treatment is weighing on current-period earnings as the company adds members.
The company said it expects these investments to support improved profitability as deferred and recurring revenue grows. Hoffman said Travelzoo estimates a positive impact on 2027 earnings per share of $1.20 from its membership-growth efforts, while cautioning that reported net income may fluctuate in the near term.
Average acquisition cost for a Club Member declined to $54 in the third quarter from $62 in the second quarter, despite the company increasing its member-acquisition activity. Hoffman said a U.S. member pays a $50 annual fee at the beginning of the membership period and generated an average of $15 in transaction revenue within 90 days, before potential future renewal, transaction and advertising revenue.
Chair, Chief Membership Officer and General Counsel Christina Ciocca said the lower acquisition cost reflected the availability of attractive offers used across channels including Facebook. The company was able to run larger volumes of offers and scale spending when consumer interest was strong, she said.
During the question-and-answer session, Global CEO Holger Bartel said that roughly half of member growth typically comes from converting legacy members and half from acquiring new members. In the third quarter, new members represented slightly more than half of additions, he said.
Deferred Revenue Timing and Segment Trends
Bartel addressed analyst questions regarding the relationship between record member additions and deferred revenue. He said many new customers initially join through a 30-day trial, priced at $1 in the U.S. and £1 in the U.K. Full membership revenue and related deferred revenue are recorded only after customers convert following the trial period.
“The more members we add, the higher and more fast deferred revenue will grow,” Bartel said. He said Travelzoo had approximately $13 million in deferred revenue on its balance sheet and that the company’s projected membership revenue of more than $30 million in 2027 incorporates existing members, expected renewals and new member additions.
Both the North America and Europe segments increased revenue during the quarter, according to Hoffman. Jack’s Flight Club reported a revenue decline, which management attributed to a decrease in deferred revenue resulting from fewer members acquired during the first and second quarters.
Travelzoo ended Sept. 30 with $8.8 million in consolidated cash equivalents and restricted cash, up $1.2 million from the second quarter. The company repurchased 256,898 shares of common stock during the quarter. Bartel also said accounts receivable had returned to normal levels after being exceptionally high in the second quarter for specific reasons.
Offers, Retention and Travel Demand
Bartel said exclusive travel offers remain the principal factor driving member retention and renewals. Travelzoo highlighted offers ranging from U.K. inn stays to cruises and luxury travel experiences, as well as benefits such as airport-lounge access during flight delays and the Travel Enthusiast Hotline launched with Allianz in the first quarter.
Management said Travelzoo members are generally affluent and open to travel ideas and new destinations. Bartel said the company’s customer base is positioned toward the higher-income end of the market, where consumers have continued to spend on travel.
Addressing questions about unrest and protests in Europe, Bartel said such events have historically affected travel behavior only in the short term. He added that hotels and travel suppliers facing lower occupancy or seasonal demand may turn to Travelzoo for help promoting offers, while members’ willingness to consider different destinations gives the business flexibility.
META Launch and Outlook
Ciocca said the first Travelzoo META experiences are expected to become available in the fourth quarter of 2026. Access will be an exclusive benefit of Travelzoo Club Membership, although Bartel said the product may also be purchased separately. Management plans to market META as it launches and said it has assessed comparable products and services while developing the offering.
Bartel also said the company is integrating artificial intelligence into its business, including to help members find offers and improve customization. He maintained that Travelzoo’s negotiated offers differ from broadly available online travel agency listings because they are exclusive to the company.
For the fourth quarter, Travelzoo expects year-over-year revenue growth. The company also expects growth in subsequent quarters as membership-fee revenue is recognized over 12 months, more members join and legacy members convert to Club Members. Management said it expects profitability to improve over time as recurring membership fees increase.
About Travelzoo (NASDAQ:TZOO)
Travelzoo NASDAQ: TZOO is an internet media company that publishes travel and entertainment offers for consumers. Its platform features deals on hotels, vacations, cruises, flights, restaurants, spas, events and other leisure activities, connecting participating businesses with an audience of members and website visitors.
The company's products and services include its travel and local-deals publications, destination and deal guides, and online tools that help users discover and compare travel opportunities.
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