TrueCar (TRUE) Stock Price, News & Analysis

Company Overview

TrueCar (NASDAQ:TRUE) operates as a leading digital automotive marketplace, connecting prospective vehicle buyers with a nationwide network of certified dealerships. Since its founding in 2005 and subsequent public listing in 2014, the company has established a platform that emphasizes transparent pricing data and streamlined purchasing experiences. Headquartered in Santa Monica, California, TrueCar’s flagship consumer website aggregates transaction-based pricing insights on new and used vehicles, empowering buyers to make informed decisions with real-time market data and dealer guarantees.

At the core of TrueCar’s offerings is its suite of software-as-a-service solutions for automotive retailers. Dealer partners subscribe to the TrueCar Dealer Network to access customer leads, manage inventory exposure and leverage analytics tools that optimize pricing strategies and sales performance. On the consumer side, the TrueCar Experience includes no-obligation price quotes and a guaranteed savings program that locks in upfront pricing. The company has also expanded into ancillary products such as certified pre-owned certification, financing partnerships and extended warranty referrals, broadening its revenue streams within the automotive ecosystem.

Over its history, TrueCar has continually refined its technology stack and data analytics capabilities, integrating machine learning to enhance price prediction accuracy and user personalization. The platform currently serves car buyers and dealers across all 50 U.S. states, partnering with thousands of franchise and independent dealerships. Leadership is helmed by Chief Executive Officer Mike Darrow, whose background in consumer finance and fintech initiatives drives the company’s strategic pivot toward seamless omnichannel commerce. TrueCar’s management team combines expertise in automotive retail, data science and digital marketing, positioning the firm to navigate evolving consumer preferences and regulatory environments.

Key Stats

• Today's Range: $1.95 to $2.01
• 50-Day Range: $1.38 to $1.99
• 52-Week Range: $1.05 to $4.62
• Volume: 215,317 shs
• Average Volume: 305,721 shs
• Market Capitalization: $172.73 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $3.19
• Consensus Rating: Hold

TrueCar Stock Analysis - MarketRank™

TrueCar scored higher than 24% of companies evaluated by MarketBeat, and ranked 543rd out of 662 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.0 / 5
• Analyst Rating: Hold

Consensus Rating

TrueCar has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on 2 buy ratings, 2 hold ratings, and 2 sell ratings.

Amount of Analyst Coverage

TrueCar has only been the subject of 3 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for TrueCar are expected to grow in the coming year, from ($0.19) to ($0.09) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of TrueCar is -4.92, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of TrueCar is -4.92, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

TrueCar has a P/B Ratio of 1.45. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 0.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

20.15% of the float of TrueCar has been sold short.

Short Interest Ratio / Days to Cover

TrueCar has a short interest ratio ("days to cover") of 15.8, which indicates bearish sentiment.

Change versus previous month

Short interest in TrueCar has recently increased by 179.69%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

TrueCar does not currently pay a dividend.

Dividend Growth

TrueCar does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

20.15% of the float of TrueCar has been sold short.

Short Interest Ratio / Days to Cover

TrueCar has a short interest ratio ("days to cover") of 15.8, which indicates bearish sentiment.

Change versus previous month

Short interest in TrueCar has recently increased by 179.69%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: N/A
• News Sentiment: N/A

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, TrueCar insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 3.90% of the stock of TrueCar is held by insiders.

Percentage Held by Institutions

79.44% of the stock of TrueCar is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

TRUE Stock Analysis - Frequently Asked Questions

How have TRUE shares performed this year?

TrueCar's stock was trading at $3.73 at the beginning of the year. Since then, TRUE shares have decreased by 47.2% and is now trading at $1.97.

How were TrueCar's earnings last quarter?

TrueCar, Inc. (NASDAQ:TRUE) announced its quarterly earnings data on Tuesday, February, 18th. The technology company reported ($0.07) earnings per share (EPS) for the quarter, missing analysts' consensus estimates of ($0.06) by $0.01. The technology company had revenue of $46.21 million for the quarter, compared to analyst estimates of $47.30 million. TrueCar had a negative trailing twelve-month return on equity of 23.39% and a negative net margin of 19.70%.
Read the conference call transcript.

Who are TrueCar's major shareholders?

Top institutional investors of TrueCar include Assenagon Asset Management S.A. (0.14%) and Kapitalo Investimentos Ltda (0.02%). Insiders that own company stock include Jeff Swart, Christopher W Claus and Brendan L Harrington.
View institutional ownership trends.

How do I buy shares of TrueCar?

Shares of TRUE stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of TrueCar own?

Based on aggregate information from My MarketBeat watchlists, some other companies that TrueCar investors own include Meta Platforms (META), JPMorgan Chase & Co. (JPM), Home Depot (HD), Tesla (TSLA), International Business Machines (IBM), Walmart (WMT) and Chevron (CVX).

Company Calendar

• Last Earnings: 2/18/2025
• Today: 7/20/2025
• Next Earnings (Estimated): 8/04/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Computer and Technology
• Industry: INTERNET SERVICES
• Sub-Industry: Computer Software
• Current Symbol: NASDAQ:TRUE
• CIK: 1327318
• Web: www.truecar.com
• Phone: (800) 200-2000
• Fax: N/A
• Employees: 440
• Year Founded: N/A

Price Target and Rating

• Average Price Target for TrueCar: $3.19
• High Price Target: $4.50
• Low Price Target: $1.50
• Potential Upside/Downside: +61.8%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 6 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.40)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$31.05 million
• Net Margins: -19.70%
• Pretax Margin: -19.69%
• Return on Equity: -23.39%
• Return on Assets: -17.89%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 4.71
• Quick Ratio: 4.71

Sales & Book Value

• Annual Sales: $175.60 million
• Price / Sales: 0.98
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $1.36 per share
• Price / Book: 1.45

Miscellaneous

• Outstanding Shares: 87,680,000
• Free Float: 84,257,000
• Market Cap: $172.73 million
• Optionable: Optionable
• Beta: 2.15