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TrueCar (TRUE) Competitors

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$2.54 0.00 (0.00%)
As of 06/3/2026

TRUE vs. YALA, DSP, MGIC, PD, and CGNT

Should you buy TrueCar stock or one of its competitors? MarketBeat compares TrueCar with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with TrueCar include Yalla Group (YALA), Viant Technology (DSP), Magic Software Enterprises (MGIC), PagerDuty (PD), and Cognyte Software (CGNT). These companies are all part of the "computer software" industry.

How does TrueCar compare to Yalla Group?

TrueCar (NASDAQ:TRUE) and Yalla Group (NYSE:YALA) are both small-cap computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, earnings, institutional ownership, analyst recommendations, valuation, profitability, risk and media sentiment.

Yalla Group has a net margin of 42.03% compared to TrueCar's net margin of -10.27%. Yalla Group's return on equity of 18.03% beat TrueCar's return on equity.

Company Net Margins Return on Equity Return on Assets
TrueCar-10.27% -23.76% -18.02%
Yalla Group 42.03%18.03%16.15%

79.4% of TrueCar shares are held by institutional investors. Comparatively, 4.7% of Yalla Group shares are held by institutional investors. 3.9% of TrueCar shares are held by company insiders. Comparatively, 52.2% of Yalla Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

TrueCar has a beta of 2.22, indicating that its share price is 122% more volatile than the broader market. Comparatively, Yalla Group has a beta of 0.46, indicating that its share price is 54% less volatile than the broader market.

TrueCar currently has a consensus price target of $2.55, indicating a potential upside of 0.39%. Given TrueCar's higher possible upside, equities research analysts plainly believe TrueCar is more favorable than Yalla Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TrueCar
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80
Yalla Group
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Yalla Group has higher revenue and earnings than TrueCar. TrueCar is trading at a lower price-to-earnings ratio than Yalla Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
TrueCar$181.22M1.25-$31.05M-$0.22N/A
Yalla Group$341.94M2.43$149.84M$0.796.89

In the previous week, Yalla Group had 1 more articles in the media than TrueCar. MarketBeat recorded 1 mentions for Yalla Group and 0 mentions for TrueCar. TrueCar's average media sentiment score of 0.00 equaled Yalla Group'saverage media sentiment score.

Company Overall Sentiment
TrueCar Neutral
Yalla Group Neutral

Summary

Yalla Group beats TrueCar on 11 of the 14 factors compared between the two stocks.

How does TrueCar compare to Viant Technology?

Viant Technology (NASDAQ:DSP) and TrueCar (NASDAQ:TRUE) are both small-cap computer software companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, dividends, risk, analyst recommendations, institutional ownership, valuation and earnings.

11.4% of Viant Technology shares are held by institutional investors. Comparatively, 79.4% of TrueCar shares are held by institutional investors. 29.4% of Viant Technology shares are held by insiders. Comparatively, 3.9% of TrueCar shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

In the previous week, Viant Technology had 1 more articles in the media than TrueCar. MarketBeat recorded 1 mentions for Viant Technology and 0 mentions for TrueCar. Viant Technology's average media sentiment score of 0.93 beat TrueCar's score of 0.00 indicating that Viant Technology is being referred to more favorably in the media.

Company Overall Sentiment
Viant Technology Positive
TrueCar Neutral

Viant Technology currently has a consensus target price of $18.00, suggesting a potential upside of 46.10%. TrueCar has a consensus target price of $2.55, suggesting a potential upside of 0.39%. Given Viant Technology's stronger consensus rating and higher possible upside, equities analysts plainly believe Viant Technology is more favorable than TrueCar.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Viant Technology
1 Sell rating(s)
0 Hold rating(s)
6 Buy rating(s)
2 Strong Buy rating(s)
3.00
TrueCar
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80

Viant Technology has a net margin of 2.51% compared to TrueCar's net margin of -10.27%. Viant Technology's return on equity of 2.40% beat TrueCar's return on equity.

Company Net Margins Return on Equity Return on Assets
Viant Technology2.51% 2.40% 1.54%
TrueCar -10.27%-23.76%-18.02%

Viant Technology has higher revenue and earnings than TrueCar. TrueCar is trading at a lower price-to-earnings ratio than Viant Technology, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Viant Technology$344.20M2.35$8.35M$0.3634.22
TrueCar$181.22M1.25-$31.05M-$0.22N/A

Viant Technology has a beta of 1.04, suggesting that its stock price is 4% more volatile than the broader market. Comparatively, TrueCar has a beta of 2.22, suggesting that its stock price is 122% more volatile than the broader market.

Summary

Viant Technology beats TrueCar on 15 of the 17 factors compared between the two stocks.

How does TrueCar compare to Magic Software Enterprises?

Magic Software Enterprises (NASDAQ:MGIC) and TrueCar (NASDAQ:TRUE) are both small-cap computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, valuation, dividends, profitability, earnings, institutional ownership and risk.

Magic Software Enterprises has higher revenue and earnings than TrueCar. TrueCar is trading at a lower price-to-earnings ratio than Magic Software Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Magic Software Enterprises$603.22M1.41$36.88M$0.8121.46
TrueCar$181.22M1.25-$31.05M-$0.22N/A

In the previous week, Magic Software Enterprises' average media sentiment score of 0.00 equaled TrueCar'saverage media sentiment score.

Company Overall Sentiment
Magic Software Enterprises Neutral
TrueCar Neutral

24.7% of Magic Software Enterprises shares are held by institutional investors. Comparatively, 79.4% of TrueCar shares are held by institutional investors. 4.5% of Magic Software Enterprises shares are held by company insiders. Comparatively, 3.9% of TrueCar shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Magic Software Enterprises has a net margin of 6.61% compared to TrueCar's net margin of -10.27%. Magic Software Enterprises' return on equity of 16.28% beat TrueCar's return on equity.

Company Net Margins Return on Equity Return on Assets
Magic Software Enterprises6.61% 16.28% 8.96%
TrueCar -10.27%-23.76%-18.02%

Magic Software Enterprises currently has a consensus price target of $18.00, suggesting a potential upside of 3.57%. TrueCar has a consensus price target of $2.55, suggesting a potential upside of 0.39%. Given Magic Software Enterprises' stronger consensus rating and higher possible upside, analysts plainly believe Magic Software Enterprises is more favorable than TrueCar.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Magic Software Enterprises
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
TrueCar
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80

Magic Software Enterprises has a beta of 0.73, meaning that its stock price is 27% less volatile than the broader market. Comparatively, TrueCar has a beta of 2.22, meaning that its stock price is 122% more volatile than the broader market.

Summary

Magic Software Enterprises beats TrueCar on 12 of the 14 factors compared between the two stocks.

How does TrueCar compare to PagerDuty?

PagerDuty (NYSE:PD) and TrueCar (NASDAQ:TRUE) are both small-cap computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their media sentiment, valuation, analyst recommendations, profitability, risk, earnings, dividends and institutional ownership.

PagerDuty has higher revenue and earnings than TrueCar. TrueCar is trading at a lower price-to-earnings ratio than PagerDuty, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PagerDuty$492.55M1.49$173.85M$2.044.67
TrueCar$181.22M1.25-$31.05M-$0.22N/A

In the previous week, PagerDuty had 25 more articles in the media than TrueCar. MarketBeat recorded 25 mentions for PagerDuty and 0 mentions for TrueCar. PagerDuty's average media sentiment score of 0.73 beat TrueCar's score of 0.00 indicating that PagerDuty is being referred to more favorably in the media.

Company Overall Sentiment
PagerDuty Positive
TrueCar Neutral

PagerDuty currently has a consensus price target of $11.25, suggesting a potential upside of 17.99%. TrueCar has a consensus price target of $2.55, suggesting a potential upside of 0.39%. Given PagerDuty's stronger consensus rating and higher possible upside, equities research analysts clearly believe PagerDuty is more favorable than TrueCar.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PagerDuty
2 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.09
TrueCar
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80

PagerDuty has a net margin of 38.60% compared to TrueCar's net margin of -10.27%. PagerDuty's return on equity of 18.20% beat TrueCar's return on equity.

Company Net Margins Return on Equity Return on Assets
PagerDuty38.60% 18.20% 4.60%
TrueCar -10.27%-23.76%-18.02%

PagerDuty has a beta of 0.94, meaning that its share price is 6% less volatile than the broader market. Comparatively, TrueCar has a beta of 2.22, meaning that its share price is 122% more volatile than the broader market.

97.3% of PagerDuty shares are owned by institutional investors. Comparatively, 79.4% of TrueCar shares are owned by institutional investors. 6.0% of PagerDuty shares are owned by company insiders. Comparatively, 3.9% of TrueCar shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

PagerDuty beats TrueCar on 15 of the 16 factors compared between the two stocks.

How does TrueCar compare to Cognyte Software?

TrueCar (NASDAQ:TRUE) and Cognyte Software (NASDAQ:CGNT) are both small-cap computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, earnings, media sentiment, valuation, profitability, dividends, risk and analyst recommendations.

In the previous week, Cognyte Software had 11 more articles in the media than TrueCar. MarketBeat recorded 11 mentions for Cognyte Software and 0 mentions for TrueCar. TrueCar's average media sentiment score of 0.00 beat Cognyte Software's score of -0.05 indicating that TrueCar is being referred to more favorably in the media.

Company Overall Sentiment
TrueCar Neutral
Cognyte Software Neutral

Cognyte Software has higher revenue and earnings than TrueCar. Cognyte Software is trading at a lower price-to-earnings ratio than TrueCar, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
TrueCar$181.22M1.25-$31.05M-$0.22N/A
Cognyte Software$400.04M1.68-$640K-$0.01N/A

Cognyte Software has a net margin of -0.16% compared to TrueCar's net margin of -10.27%. Cognyte Software's return on equity of 0.74% beat TrueCar's return on equity.

Company Net Margins Return on Equity Return on Assets
TrueCar-10.27% -23.76% -18.02%
Cognyte Software -0.16%0.74%0.33%

TrueCar has a beta of 2.22, meaning that its share price is 122% more volatile than the broader market. Comparatively, Cognyte Software has a beta of 1.64, meaning that its share price is 64% more volatile than the broader market.

79.4% of TrueCar shares are held by institutional investors. Comparatively, 72.9% of Cognyte Software shares are held by institutional investors. 3.9% of TrueCar shares are held by company insiders. Comparatively, 62.7% of Cognyte Software shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

TrueCar currently has a consensus price target of $2.55, indicating a potential upside of 0.39%. Cognyte Software has a consensus price target of $13.50, indicating a potential upside of 47.06%. Given Cognyte Software's stronger consensus rating and higher possible upside, analysts plainly believe Cognyte Software is more favorable than TrueCar.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TrueCar
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80
Cognyte Software
1 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.20

Summary

Cognyte Software beats TrueCar on 12 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding TRUE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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TRUE vs. The Competition

MetricTrueCarINTERNET SERVICES IndustryComputer SectorNASDAQ Exchange
Market Cap$225.91M$169.71B$40.39B$12.42B
Dividend YieldN/A3.86%3.06%5.22%
P/E Ratio-11.5520.4182.2924.35
Price / Sales1.2524.92637.95119.30
Price / CashN/A24.7853.0357.13
Price / Book1.872.3710.176.74
Net Income-$31.05M$5.67B$1.06B$337.03M
7 Day PerformanceN/A0.64%2.10%0.24%
1 Month PerformanceN/AN/AN/A-1.60%
1 Year Performance81.43%-4.97%168.91%34.04%

TrueCar Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
TRUE
TrueCar
N/A$2.54
flat
$2.55
+0.4%
N/A$225.91M$181.22MN/A440
YALA
Yalla Group
0.3817 of 5 stars
$5.66
-2.4%
N/A-18.8%$893.29M$337.07M7.28630
DSP
Viant Technology
4.0161 of 5 stars
$13.68
+0.6%
$18.00
+31.6%
-11.9%$891.26M$362.10M36.24350
MGIC
Magic Software Enterprises
N/A$17.38
flat
$18.00
+3.6%
N/A$853.36M$603.22M21.463,787
PD
PagerDuty
4.2051 of 5 stars
$10.23
-3.8%
$11.25
+9.9%
-37.6%$845.61M$493.71M5.031,155

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This page (NASDAQ:TRUE) was last updated on 6/4/2026 by MarketBeat.com Staff.
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