Do analysts prefer YALA or TRUE?

TrueCar has a consensus price target of $2.55, indicating a potential upside of 0.39%. Given TrueCar's higher possible upside, analysts plainly believe TrueCar is more favorable than Yalla Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Yalla Group 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 TrueCar 1 Sell rating(s) 4 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.80

Which has preferable valuation & earnings, YALA or TRUE?

Yalla Group has higher revenue and earnings than TrueCar. TrueCar is trading at a lower price-to-earnings ratio than Yalla Group, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Yalla Group $341.94M 2.43 $149.84M $0.77 7.05 TrueCar $181.22M 1.25 -$31.05M -$0.22 N/A

Is YALA or TRUE more profitable?

Yalla Group has a net margin of 40.78% compared to TrueCar's net margin of -10.27%. Yalla Group's return on equity of 16.82% beat TrueCar's return on equity. Company Net Margins Return on Equity Return on Assets Yalla Group 40.78% 16.82% 15.14% TrueCar -10.27% -23.76% -18.02%

Which has stronger valuation and earnings, QNST or TRUE?

QuinStreet has higher revenue and earnings than TrueCar. TrueCar is trading at a lower price-to-earnings ratio than QuinStreet, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio QuinStreet $1.29B 0.66 $81.24M $1.41 10.63 TrueCar $181.22M 1.25 -$31.05M -$0.22 N/A

Is QNST or TRUE more profitable?

QuinStreet has a net margin of 6.28% compared to TrueCar's net margin of -10.27%. QuinStreet's return on equity of 12.73% beat TrueCar's return on equity. Company Net Margins Return on Equity Return on Assets QuinStreet 6.28% 12.73% 6.33% TrueCar -10.27% -23.76% -18.02%

Which has better valuation & earnings, EVER or TRUE?

EverQuote has higher revenue and earnings than TrueCar. TrueCar is trading at a lower price-to-earnings ratio than EverQuote, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio EverQuote $692.52M 1.01 $99.31M $3.08 6.30 TrueCar $181.22M 1.25 -$31.05M -$0.22 N/A

Is EVER or TRUE more profitable?

EverQuote has a net margin of 15.16% compared to TrueCar's net margin of -10.27%. EverQuote's return on equity of 50.29% beat TrueCar's return on equity. Company Net Margins Return on Equity Return on Assets EverQuote 15.16% 50.29% 36.69% TrueCar -10.27% -23.76% -18.02%

Which has stronger valuation & earnings, MAX or TRUE?

MediaAlpha has higher revenue and earnings than TrueCar. TrueCar is trading at a lower price-to-earnings ratio than MediaAlpha, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio MediaAlpha $1.11B 0.53 $25.62M $1.62 5.97 TrueCar $181.22M 1.25 -$31.05M -$0.22 N/A

Is MAX or TRUE more profitable?

MediaAlpha has a net margin of 7.94% compared to TrueCar's net margin of -10.27%. TrueCar's return on equity of -23.76% beat MediaAlpha's return on equity. Company Net Margins Return on Equity Return on Assets MediaAlpha 7.94% -301.42% 28.23% TrueCar -10.27% -23.76% -18.02%

Which has preferable valuation and earnings, TRUE or CARS?

Cars.com has higher revenue and earnings than TrueCar. TrueCar is trading at a lower price-to-earnings ratio than Cars.com, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio TrueCar $181.22M 1.25 -$31.05M -$0.22 N/A Cars.com $723.24M 0.72 $20.05M $0.57 17.10

Is TRUE or CARS more profitable?

Cars.com has a net margin of 4.73% compared to TrueCar's net margin of -10.27%. Cars.com's return on equity of 18.82% beat TrueCar's return on equity. Company Net Margins Return on Equity Return on Assets TrueCar -10.27% -23.76% -18.02% Cars.com 4.73% 18.82% 8.31%

TrueCar (TRUE) Competitors

$2.54 0.00 (0.00%)

As of 10/2/2026

Compare

TRUE vs. YALA, QNST, EVER, MAX, and CARS

Should you buy TrueCar stock or one of its competitors? TrueCar's main competitors and comparable companies include Yalla Group (YALA), QuinStreet (QNST), EverQuote (EVER), MediaAlpha (MAX), and Cars.com (CARS). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "interactive media & services" industry.

How does TrueCar compare to Yalla Group?

Yalla Group (NYSE:YALA) and TrueCar (NASDAQ:TRUE) are both small-cap communication services companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, dividends, earnings, risk, media sentiment, valuation, analyst recommendations and institutional ownership.

4.7% of Yalla Group shares are held by institutional investors. Comparatively, 79.4% of TrueCar shares are held by institutional investors. 52.2% of Yalla Group shares are held by insiders. Comparatively, 3.9% of TrueCar shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Yalla Group has a beta of 0.4, meaning that its stock price is 60% less volatile than the broader market. Comparatively, TrueCar has a beta of 2.22, meaning that its stock price is 122% more volatile than the broader market.

TrueCar has a consensus price target of $2.55, indicating a potential upside of 0.39%. Given TrueCar's higher possible upside, analysts plainly believe TrueCar is more favorable than Yalla Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Yalla Group	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
TrueCar	1 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.80

Yalla Group has a net margin of 40.78% compared to TrueCar's net margin of -10.27%. Yalla Group's return on equity of 16.82% beat TrueCar's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Yalla Group	40.78%	16.82%	15.14%
TrueCar	-10.27%	-23.76%	-18.02%

In the previous week, Yalla Group had 2 more articles in the media than TrueCar. MarketBeat recorded 2 mentions for Yalla Group and 0 mentions for TrueCar. Yalla Group's average media sentiment score of 0.00 equaled TrueCar'saverage media sentiment score.

Company	Overall Sentiment
Yalla Group	Neutral
TrueCar	Neutral

Yalla Group has higher revenue and earnings than TrueCar. TrueCar is trading at a lower price-to-earnings ratio than Yalla Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Yalla Group	$341.94M	2.43	$149.84M	$0.77	7.05
TrueCar	$181.22M	1.25	-$31.05M	-$0.22	N/A

Summary

Yalla Group beats TrueCar on 11 of the 14 factors compared between the two stocks.

How does TrueCar compare to QuinStreet?

QuinStreet (NASDAQ:QNST) and TrueCar (NASDAQ:TRUE) are both small-cap communication services companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, dividends, earnings, risk, analyst recommendations, valuation, profitability and media sentiment.

97.8% of QuinStreet shares are owned by institutional investors. Comparatively, 79.4% of TrueCar shares are owned by institutional investors. 3.5% of QuinStreet shares are owned by insiders. Comparatively, 3.9% of TrueCar shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

In the previous week, QuinStreet had 4 more articles in the media than TrueCar. MarketBeat recorded 4 mentions for QuinStreet and 0 mentions for TrueCar. QuinStreet's average media sentiment score of 0.55 beat TrueCar's score of 0.00 indicating that QuinStreet is being referred to more favorably in the media.

Company	Overall Sentiment
QuinStreet	Positive
TrueCar	Neutral

QuinStreet has a net margin of 6.28% compared to TrueCar's net margin of -10.27%. QuinStreet's return on equity of 12.73% beat TrueCar's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
QuinStreet	6.28%	12.73%	6.33%
TrueCar	-10.27%	-23.76%	-18.02%

QuinStreet has higher revenue and earnings than TrueCar. TrueCar is trading at a lower price-to-earnings ratio than QuinStreet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
QuinStreet	$1.29B	0.66	$81.24M	$1.41	10.63
TrueCar	$181.22M	1.25	-$31.05M	-$0.22	N/A

QuinStreet has a beta of 0.74, suggesting that its stock price is 26% less volatile than the broader market. Comparatively, TrueCar has a beta of 2.22, suggesting that its stock price is 122% more volatile than the broader market.

QuinStreet presently has a consensus target price of $23.50, suggesting a potential upside of 56.77%. TrueCar has a consensus target price of $2.55, suggesting a potential upside of 0.39%. Given QuinStreet's stronger consensus rating and higher possible upside, equities research analysts clearly believe QuinStreet is more favorable than TrueCar.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
QuinStreet	0 Sell rating(s)	1 Hold rating(s)	4 Buy rating(s)	1 Strong Buy rating(s)	3.00
TrueCar	1 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.80

Summary

QuinStreet beats TrueCar on 14 of the 17 factors compared between the two stocks.

How does TrueCar compare to EverQuote?

EverQuote (NASDAQ:EVER) and TrueCar (NASDAQ:TRUE) are both small-cap communication services companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, dividends, media sentiment, earnings, profitability, analyst recommendations, valuation and risk.

EverQuote has a beta of 0.68, suggesting that its stock price is 32% less volatile than the broader market. Comparatively, TrueCar has a beta of 2.22, suggesting that its stock price is 122% more volatile than the broader market.

EverQuote has a net margin of 15.16% compared to TrueCar's net margin of -10.27%. EverQuote's return on equity of 50.29% beat TrueCar's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
EverQuote	15.16%	50.29%	36.69%
TrueCar	-10.27%	-23.76%	-18.02%

91.5% of EverQuote shares are owned by institutional investors. Comparatively, 79.4% of TrueCar shares are owned by institutional investors. 23.7% of EverQuote shares are owned by insiders. Comparatively, 3.9% of TrueCar shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

EverQuote has higher revenue and earnings than TrueCar. TrueCar is trading at a lower price-to-earnings ratio than EverQuote, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
EverQuote	$692.52M	1.01	$99.31M	$3.08	6.30
TrueCar	$181.22M	1.25	-$31.05M	-$0.22	N/A

In the previous week, EverQuote had 9 more articles in the media than TrueCar. MarketBeat recorded 9 mentions for EverQuote and 0 mentions for TrueCar. EverQuote's average media sentiment score of 0.11 beat TrueCar's score of 0.00 indicating that EverQuote is being referred to more favorably in the media.

Company	Overall Sentiment
EverQuote	Neutral
TrueCar	Neutral

EverQuote currently has a consensus price target of $28.17, suggesting a potential upside of 45.11%. TrueCar has a consensus price target of $2.55, suggesting a potential upside of 0.39%. Given EverQuote's stronger consensus rating and higher possible upside, equities research analysts clearly believe EverQuote is more favorable than TrueCar.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
EverQuote	1 Sell rating(s)	1 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.63
TrueCar	1 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.80

Summary

EverQuote beats TrueCar on 14 of the 16 factors compared between the two stocks.

How does TrueCar compare to MediaAlpha?

MediaAlpha (NYSE:MAX) and TrueCar (NASDAQ:TRUE) are both small-cap communication services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, institutional ownership, valuation, dividends, earnings, media sentiment and profitability.

In the previous week, MediaAlpha had 3 more articles in the media than TrueCar. MarketBeat recorded 3 mentions for MediaAlpha and 0 mentions for TrueCar. MediaAlpha's average media sentiment score of 0.39 beat TrueCar's score of 0.00 indicating that MediaAlpha is being referred to more favorably in the media.

Company	Overall Sentiment
MediaAlpha	Neutral
TrueCar	Neutral

MediaAlpha has a net margin of 7.94% compared to TrueCar's net margin of -10.27%. TrueCar's return on equity of -23.76% beat MediaAlpha's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
MediaAlpha	7.94%	-301.42%	28.23%
TrueCar	-10.27%	-23.76%	-18.02%

MediaAlpha has a beta of 1.14, suggesting that its stock price is 14% more volatile than the broader market. Comparatively, TrueCar has a beta of 2.22, suggesting that its stock price is 122% more volatile than the broader market.

MediaAlpha currently has a consensus target price of $14.29, suggesting a potential upside of 47.63%. TrueCar has a consensus target price of $2.55, suggesting a potential upside of 0.39%. Given MediaAlpha's stronger consensus rating and higher possible upside, research analysts plainly believe MediaAlpha is more favorable than TrueCar.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MediaAlpha	0 Sell rating(s)	4 Hold rating(s)	3 Buy rating(s)	2 Strong Buy rating(s)	2.78
TrueCar	1 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.80

64.4% of MediaAlpha shares are held by institutional investors. Comparatively, 79.4% of TrueCar shares are held by institutional investors. 14.7% of MediaAlpha shares are held by insiders. Comparatively, 3.9% of TrueCar shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

MediaAlpha has higher revenue and earnings than TrueCar. TrueCar is trading at a lower price-to-earnings ratio than MediaAlpha, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MediaAlpha	$1.11B	0.53	$25.62M	$1.62	5.97
TrueCar	$181.22M	1.25	-$31.05M	-$0.22	N/A

Summary

MediaAlpha beats TrueCar on 13 of the 17 factors compared between the two stocks.

How does TrueCar compare to Cars.com?

TrueCar (NASDAQ:TRUE) and Cars.com (NYSE:CARS) are both small-cap communication services companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, risk, media sentiment, dividends, institutional ownership, analyst recommendations, earnings and valuation.

TrueCar presently has a consensus price target of $2.55, indicating a potential upside of 0.39%. Cars.com has a consensus price target of $14.83, indicating a potential upside of 52.21%. Given Cars.com's stronger consensus rating and higher possible upside, analysts clearly believe Cars.com is more favorable than TrueCar.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TrueCar	1 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.80
Cars.com	0 Sell rating(s)	5 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.38

79.4% of TrueCar shares are held by institutional investors. Comparatively, 89.2% of Cars.com shares are held by institutional investors. 3.9% of TrueCar shares are held by insiders. Comparatively, 3.4% of Cars.com shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

TrueCar has a beta of 2.22, indicating that its stock price is 122% more volatile than the broader market. Comparatively, Cars.com has a beta of 1.64, indicating that its stock price is 64% more volatile than the broader market.

In the previous week, Cars.com had 3 more articles in the media than TrueCar. MarketBeat recorded 3 mentions for Cars.com and 0 mentions for TrueCar. Cars.com's average media sentiment score of 0.17 beat TrueCar's score of 0.00 indicating that Cars.com is being referred to more favorably in the news media.

Company	Overall Sentiment
TrueCar	Neutral
Cars.com	Neutral

Cars.com has a net margin of 4.73% compared to TrueCar's net margin of -10.27%. Cars.com's return on equity of 18.82% beat TrueCar's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
TrueCar	-10.27%	-23.76%	-18.02%
Cars.com	4.73%	18.82%	8.31%

Cars.com has higher revenue and earnings than TrueCar. TrueCar is trading at a lower price-to-earnings ratio than Cars.com, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TrueCar	$181.22M	1.25	-$31.05M	-$0.22	N/A
Cars.com	$723.24M	0.72	$20.05M	$0.57	17.10

Summary

Cars.com beats TrueCar on 13 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding TRUE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

TRUE vs. The Competition

Export

Metric	TrueCar	Interactive Media & Services Industry	Communication Services Sector	NASDAQ Exchange
Market Cap	$225.91M	$96.73B	$34.07B	$13.29B
Dividend Yield	N/A	4.22%	5.56%	17.38%
P/E Ratio	-11.55	973.72	230.66	26.20
Price / Sales	1.25	103.34	66.02	82.93
Price / Cash	N/A	17.04	20.29	34.70
Price / Book	1.87	26.98	12.16	6.40
Net Income	-$31.05M	$3.55B	$1.11B	$381.07M
7 Day Performance	N/A	-0.52%	-0.63%	-0.30%
1 Month Performance	N/A	-4.55%	-3.79%	-4.53%
1 Year Performance	39.56%	-19.17%	-9.45%	1.62%

TrueCar Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
TRUE TrueCar	N/A	$2.54 flat	$2.55 +0.4%	N/A	$225.91M	$181.22M	N/A	440
YALA Yalla Group	1.1485 of 5 stars	$5.44 -0.6%	N/A	-27.9%	$831.34M	$341.94M	7.06	849
QNST QuinStreet	4.5567 of 5 stars	$14.44 +1.6%	$23.50 +62.7%	-1.8%	$826.26M	$1.29B	10.24	1,074
EVER EverQuote	4.5426 of 5 stars	$18.91 +1.7%	$28.17 +49.0%	-12.8%	$681.33M	$692.52M	6.14	356	News Coverage Insider Trade
MAX MediaAlpha	3.7162 of 5 stars	$9.38 +1.9%	$14.29 +52.4%	-13.5%	$574.37M	$1.11B	5.79	147

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This page (NASDAQ:TRUE) was last updated on 10/6/2026 by MarketBeat.com Staff.

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TrueCar (TRUE) Competitors