Do analysts recommend KIND or TRUE?

TrueCar has a consensus target price of $2.55, indicating a potential upside of 0.39%. Given TrueCar's stronger consensus rating and higher possible upside, analysts plainly believe TrueCar is more favorable than Nextdoor. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Nextdoor 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 TrueCar 1 Sell rating(s) 4 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.80

Which has higher valuation and earnings, KIND or TRUE?

TrueCar has lower revenue, but higher earnings than Nextdoor. TrueCar is trading at a lower price-to-earnings ratio than Nextdoor, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Nextdoor $248.31M 3.67 -$98.06M -$0.24 N/A TrueCar $181.22M 1.25 -$31.05M -$0.22 N/A

Is KIND or TRUE more profitable?

TrueCar has a net margin of -10.27% compared to Nextdoor's net margin of -36.95%. Nextdoor's return on equity of -15.75% beat TrueCar's return on equity. Company Net Margins Return on Equity Return on Assets Nextdoor -36.95% -15.75% -13.84% TrueCar -10.27% -23.76% -18.02%

Which has preferable valuation and earnings, NXDR or TRUE?

TrueCar has lower revenue, but higher earnings than Nextdoor. Nextdoor is trading at a lower price-to-earnings ratio than TrueCar, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Nextdoor $257.65M 3.71 -$54.20M -$0.11 N/A TrueCar $181.22M 1.25 -$31.05M -$0.22 N/A

Is NXDR or TRUE more profitable?

TrueCar has a net margin of -10.27% compared to Nextdoor's net margin of -16.47%. Nextdoor's return on equity of -9.22% beat TrueCar's return on equity. Company Net Margins Return on Equity Return on Assets Nextdoor -16.47% -9.22% -8.13% TrueCar -10.27% -23.76% -18.02%

Which has better earnings & valuation, DSP or TRUE?

Viant Technology has higher revenue and earnings than TrueCar. TrueCar is trading at a lower price-to-earnings ratio than Viant Technology, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Viant Technology $344.20M 2.42 $8.35M $0.36 35.28 TrueCar $181.22M 1.25 -$31.05M -$0.22 N/A

TrueCar (TRUE) Competitors

$2.54 0.00 (0.00%)

As of 07/13/2026

Compare

TRUE vs. GTM, KIND, NXDR, MGIC, and DSP

Should you buy TrueCar stock or one of its competitors? MarketBeat compares TrueCar with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with TrueCar include ZoomInfo Technologies (GTM), Nextdoor (KIND), Nextdoor (NXDR), Magic Software Enterprises (MGIC), and Viant Technology (DSP). These companies are all part of the "computer software" industry.

How does TrueCar compare to ZoomInfo Technologies?

ZoomInfo Technologies (NASDAQ:GTM) and TrueCar (NASDAQ:TRUE) are both small-cap computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, dividends, profitability, valuation, institutional ownership, earnings, media sentiment and analyst recommendations.

ZoomInfo Technologies has a net margin of 10.10% compared to TrueCar's net margin of -10.27%. ZoomInfo Technologies' return on equity of 17.43% beat TrueCar's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ZoomInfo Technologies	10.10%	17.43%	4.12%
TrueCar	-10.27%	-23.76%	-18.02%

ZoomInfo Technologies currently has a consensus price target of $5.96, suggesting a potential upside of 97.20%. TrueCar has a consensus price target of $2.55, suggesting a potential upside of 0.39%. Given ZoomInfo Technologies' higher probable upside, equities research analysts clearly believe ZoomInfo Technologies is more favorable than TrueCar.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ZoomInfo Technologies	7 Sell rating(s)	10 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.67
TrueCar	1 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.80

95.5% of ZoomInfo Technologies shares are owned by institutional investors. Comparatively, 79.4% of TrueCar shares are owned by institutional investors. 9.9% of ZoomInfo Technologies shares are owned by company insiders. Comparatively, 3.9% of TrueCar shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

ZoomInfo Technologies has a beta of 0.87, indicating that its stock price is 13% less volatile than the broader market. Comparatively, TrueCar has a beta of 2.22, indicating that its stock price is 122% more volatile than the broader market.

In the previous week, ZoomInfo Technologies had 40 more articles in the media than TrueCar. MarketBeat recorded 40 mentions for ZoomInfo Technologies and 0 mentions for TrueCar. TrueCar's average media sentiment score of 0.00 beat ZoomInfo Technologies' score of -0.05 indicating that TrueCar is being referred to more favorably in the news media.

Company	Overall Sentiment
ZoomInfo Technologies	Neutral
TrueCar	Neutral

ZoomInfo Technologies has higher revenue and earnings than TrueCar. TrueCar is trading at a lower price-to-earnings ratio than ZoomInfo Technologies, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ZoomInfo Technologies	$1.25B	0.71	$124.20M	$0.40	7.55
TrueCar	$181.22M	1.25	-$31.05M	-$0.22	N/A

Summary

ZoomInfo Technologies beats TrueCar on 12 of the 16 factors compared between the two stocks.

How does TrueCar compare to Nextdoor?

Nextdoor (NYSE:KIND) and TrueCar (NASDAQ:TRUE) are both small-cap computer and technology companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, earnings, analyst recommendations, risk, media sentiment, profitability, valuation and institutional ownership.

TrueCar has lower revenue, but higher earnings than Nextdoor. TrueCar is trading at a lower price-to-earnings ratio than Nextdoor, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Nextdoor	$248.31M	3.67	-$98.06M	-$0.24	N/A
TrueCar	$181.22M	1.25	-$31.05M	-$0.22	N/A

TrueCar has a net margin of -10.27% compared to Nextdoor's net margin of -36.95%. Nextdoor's return on equity of -15.75% beat TrueCar's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Nextdoor	-36.95%	-15.75%	-13.84%
TrueCar	-10.27%	-23.76%	-18.02%

TrueCar has a consensus target price of $2.55, indicating a potential upside of 0.39%. Given TrueCar's stronger consensus rating and higher possible upside, analysts plainly believe TrueCar is more favorable than Nextdoor.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Nextdoor	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
TrueCar	1 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.80

35.7% of Nextdoor shares are held by institutional investors. Comparatively, 79.4% of TrueCar shares are held by institutional investors. 33.4% of Nextdoor shares are held by company insiders. Comparatively, 3.9% of TrueCar shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

In the previous week, Nextdoor's average media sentiment score of 0.00 equaled TrueCar'saverage media sentiment score.

Company	Overall Sentiment
Nextdoor	Neutral
TrueCar	Neutral

Nextdoor has a beta of 1.19, suggesting that its stock price is 19% more volatile than the broader market. Comparatively, TrueCar has a beta of 2.22, suggesting that its stock price is 122% more volatile than the broader market.

Summary

TrueCar beats Nextdoor on 7 of the 13 factors compared between the two stocks.

How does TrueCar compare to Nextdoor?

Nextdoor (NYSE:NXDR) and TrueCar (NASDAQ:TRUE) are both small-cap computer software companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, valuation, media sentiment, earnings, dividends and risk.

TrueCar has lower revenue, but higher earnings than Nextdoor. Nextdoor is trading at a lower price-to-earnings ratio than TrueCar, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Nextdoor	$257.65M	3.71	-$54.20M	-$0.11	N/A
TrueCar	$181.22M	1.25	-$31.05M	-$0.22	N/A

TrueCar has a net margin of -10.27% compared to Nextdoor's net margin of -16.47%. Nextdoor's return on equity of -9.22% beat TrueCar's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Nextdoor	-16.47%	-9.22%	-8.13%
TrueCar	-10.27%	-23.76%	-18.02%

In the previous week, Nextdoor had 2 more articles in the media than TrueCar. MarketBeat recorded 2 mentions for Nextdoor and 0 mentions for TrueCar. Nextdoor's average media sentiment score of 0.00 equaled TrueCar'saverage media sentiment score.

Company	Overall Sentiment
Nextdoor	Neutral
TrueCar	Neutral

Nextdoor has a beta of 1.36, meaning that its stock price is 36% more volatile than the broader market. Comparatively, TrueCar has a beta of 2.22, meaning that its stock price is 122% more volatile than the broader market.

35.7% of Nextdoor shares are owned by institutional investors. Comparatively, 79.4% of TrueCar shares are owned by institutional investors. 33.4% of Nextdoor shares are owned by company insiders. Comparatively, 3.9% of TrueCar shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Nextdoor currently has a consensus price target of $2.18, indicating a potential downside of 13.17%. TrueCar has a consensus price target of $2.55, indicating a potential upside of 0.39%. Given TrueCar's stronger consensus rating and higher probable upside, analysts clearly believe TrueCar is more favorable than Nextdoor.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Nextdoor	1 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.75
TrueCar	1 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.80

Summary

Nextdoor and TrueCar tied by winning 7 of the 14 factors compared between the two stocks.

How does TrueCar compare to Magic Software Enterprises?

Magic Software Enterprises (NASDAQ:MGIC) and TrueCar (NASDAQ:TRUE) are both small-cap computer and technology companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, media sentiment, earnings, dividends, profitability, valuation and risk.

24.7% of Magic Software Enterprises shares are owned by institutional investors. Comparatively, 79.4% of TrueCar shares are owned by institutional investors. 4.5% of Magic Software Enterprises shares are owned by company insiders. Comparatively, 3.9% of TrueCar shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Magic Software Enterprises has a net margin of 6.61% compared to TrueCar's net margin of -10.27%. Magic Software Enterprises' return on equity of 16.28% beat TrueCar's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Magic Software Enterprises	6.61%	16.28%	8.96%
TrueCar	-10.27%	-23.76%	-18.02%

In the previous week, Magic Software Enterprises' average media sentiment score of 0.00 equaled TrueCar'saverage media sentiment score.

Company	Overall Sentiment
Magic Software Enterprises	Neutral
TrueCar	Neutral

Magic Software Enterprises has higher revenue and earnings than TrueCar. TrueCar is trading at a lower price-to-earnings ratio than Magic Software Enterprises, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Magic Software Enterprises	$603.22M	1.41	$36.88M	$0.81	21.46
TrueCar	$181.22M	1.25	-$31.05M	-$0.22	N/A

Magic Software Enterprises currently has a consensus price target of $18.00, indicating a potential upside of 3.57%. TrueCar has a consensus price target of $2.55, indicating a potential upside of 0.39%. Given Magic Software Enterprises' stronger consensus rating and higher possible upside, equities analysts plainly believe Magic Software Enterprises is more favorable than TrueCar.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Magic Software Enterprises	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
TrueCar	1 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.80

Magic Software Enterprises has a beta of 0.73, indicating that its share price is 27% less volatile than the broader market. Comparatively, TrueCar has a beta of 2.22, indicating that its share price is 122% more volatile than the broader market.

Summary

Magic Software Enterprises beats TrueCar on 12 of the 14 factors compared between the two stocks.

How does TrueCar compare to Viant Technology?

Viant Technology (NASDAQ:DSP) and TrueCar (NASDAQ:TRUE) are both small-cap computer software companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, institutional ownership, earnings, risk, profitability, media sentiment, valuation and dividends.

Viant Technology presently has a consensus target price of $18.00, indicating a potential upside of 41.73%. TrueCar has a consensus target price of $2.55, indicating a potential upside of 0.39%. Given Viant Technology's stronger consensus rating and higher probable upside, equities research analysts plainly believe Viant Technology is more favorable than TrueCar.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Viant Technology	1 Sell rating(s)	0 Hold rating(s)	6 Buy rating(s)	2 Strong Buy rating(s)	3.00
TrueCar	1 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.80

Viant Technology has a beta of 1.03, indicating that its stock price is 3% more volatile than the broader market. Comparatively, TrueCar has a beta of 2.22, indicating that its stock price is 122% more volatile than the broader market.

Viant Technology has higher revenue and earnings than TrueCar. TrueCar is trading at a lower price-to-earnings ratio than Viant Technology, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Viant Technology	$344.20M	2.42	$8.35M	$0.36	35.28
TrueCar	$181.22M	1.25	-$31.05M	-$0.22	N/A

Viant Technology has a net margin of 2.51% compared to TrueCar's net margin of -10.27%. Viant Technology's return on equity of 2.40% beat TrueCar's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Viant Technology	2.51%	2.40%	1.54%
TrueCar	-10.27%	-23.76%	-18.02%

In the previous week, Viant Technology had 8 more articles in the media than TrueCar. MarketBeat recorded 8 mentions for Viant Technology and 0 mentions for TrueCar. Viant Technology's average media sentiment score of 0.37 beat TrueCar's score of 0.00 indicating that Viant Technology is being referred to more favorably in the media.

Company	Overall Sentiment
Viant Technology	Neutral
TrueCar	Neutral

11.4% of Viant Technology shares are owned by institutional investors. Comparatively, 79.4% of TrueCar shares are owned by institutional investors. 29.4% of Viant Technology shares are owned by insiders. Comparatively, 3.9% of TrueCar shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Viant Technology beats TrueCar on 15 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding TRUE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

TRUE vs. The Competition

Export

Metric	TrueCar	INTERNET SERVICES Industry	Computer Sector	NASDAQ Exchange
Market Cap	$225.91M	$162.82B	$38.47B	$12.44B
Dividend Yield	N/A	4.28%	3.19%	8.42%
P/E Ratio	-11.55	19.52	170.28	24.38
Price / Sales	1.25	7.35	597.24	91.92
Price / Cash	N/A	25.62	45.87	59.36
Price / Book	1.87	2.33	9.53	6.33
Net Income	-$31.05M	$5.67B	$1.07B	$331.02M
7 Day Performance	N/A	0.56%	0.26%	-0.33%
1 Month Performance	N/A	1.04%	-1.93%	-1.29%
1 Year Performance	30.26%	-10.61%	141.74%	21.30%

TrueCar Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
TRUE TrueCar	0.1263 of 5 stars	$2.54 flat	$2.55 +0.4%	N/A	$225.91M	$181.22M	N/A	440
GTM ZoomInfo Technologies	4.5459 of 5 stars	$3.04 +3.6%	$6.09 +100.8%	-71.4%	$900.37M	$1.25B	7.64	3,180	Trending News
KIND Nextdoor	N/A	$2.29 -1.7%	N/A	+38.0%	$876.13M	$248.31M	N/A	700
NXDR Nextdoor	1.2226 of 5 stars	$2.29 -0.7%	$2.18 -4.8%	N/A	$875.29M	$257.65M	N/A	700
MGIC Magic Software Enterprises	1.3227 of 5 stars	$17.38 flat	$18.00 +3.6%	N/A	$853.36M	$603.22M	21.46	3,787

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This page (NASDAQ:TRUE) was last updated on 7/15/2026 by MarketBeat.com Staff.

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TrueCar (TRUE) Competitors

TRUE vs. GTM, KIND, NXDR, MGIC, and DSP

How does TrueCar compare to ZoomInfo Technologies?

Summary

How does TrueCar compare to Nextdoor?

Summary

How does TrueCar compare to Nextdoor?

Summary

How does TrueCar compare to Magic Software Enterprises?

Summary

How does TrueCar compare to Viant Technology?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

TRUE vs. The Competition

TrueCar Competitors List

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Stock Ideas and Recommendations

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TrueCar (TRUE) Competitors

TRUE vs. GTM, KIND, NXDR, MGIC, and DSP

How does TrueCar compare to ZoomInfo Technologies?

Is GTM or TRUE more profitable?

Do analysts prefer GTM or TRUE?

Do institutionals and insiders hold more shares of GTM or TRUE?

Which has more risk and volatility, GTM or TRUE?

Does the media refer more to GTM or TRUE?

Which has higher valuation and earnings, GTM or TRUE?

Summary

How does TrueCar compare to Nextdoor?

Which has higher valuation and earnings, KIND or TRUE?

Is KIND or TRUE more profitable?

Do analysts recommend KIND or TRUE?

Do institutionals & insiders have more ownership in KIND or TRUE?

Does the media refer more to KIND or TRUE?

Which has more volatility & risk, KIND or TRUE?

Summary

How does TrueCar compare to Nextdoor?

Which has preferable valuation and earnings, NXDR or TRUE?

Is NXDR or TRUE more profitable?

Does the media refer more to NXDR or TRUE?

Which has more volatility & risk, NXDR or TRUE?

Do insiders and institutionals believe in NXDR or TRUE?

Do analysts rate NXDR or TRUE?

Summary

How does TrueCar compare to Magic Software Enterprises?

Do insiders and institutionals believe in MGIC or TRUE?

Is MGIC or TRUE more profitable?

Does the media favor MGIC or TRUE?

Which has stronger valuation and earnings, MGIC or TRUE?

Do analysts prefer MGIC or TRUE?

Which has more risk and volatility, MGIC or TRUE?

Summary

How does TrueCar compare to Viant Technology?

Do analysts prefer DSP or TRUE?

Which has more risk & volatility, DSP or TRUE?

Which has better earnings & valuation, DSP or TRUE?

Is DSP or TRUE more profitable?

Does the media refer more to DSP or TRUE?

Do institutionals & insiders believe in DSP or TRUE?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

TRUE vs. The Competition

TrueCar Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools