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TrueCar (TRUE) Competitors

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$2.54 0.00 (0.00%)
As of 08/21/2026

TRUE vs. EVER, YALA, MAX, CARS, and NRDS

Should you buy TrueCar stock or one of its competitors? TrueCar's main competitors and comparable companies include EverQuote (EVER), Yalla Group (YALA), MediaAlpha (MAX), Cars.com (CARS), and NerdWallet (NRDS). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "interactive media & services" industry.

How does TrueCar compare to EverQuote?

TrueCar (NASDAQ:TRUE) and EverQuote (NASDAQ:EVER) are both small-cap communication services companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, profitability, earnings, dividends, valuation, risk and institutional ownership.

TrueCar has a beta of 2.22, suggesting that its share price is 122% more volatile than the broader market. Comparatively, EverQuote has a beta of 0.62, suggesting that its share price is 38% less volatile than the broader market.

EverQuote has higher revenue and earnings than TrueCar. TrueCar is trading at a lower price-to-earnings ratio than EverQuote, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
TrueCar$181.22M1.25-$31.05M-$0.22N/A
EverQuote$692.52M1.38$99.31M$3.088.64

In the previous week, EverQuote had 10 more articles in the media than TrueCar. MarketBeat recorded 10 mentions for EverQuote and 0 mentions for TrueCar. EverQuote's average media sentiment score of 0.75 beat TrueCar's score of 0.00 indicating that EverQuote is being referred to more favorably in the news media.

Company Overall Sentiment
TrueCar Neutral
EverQuote Positive

EverQuote has a net margin of 15.16% compared to TrueCar's net margin of -10.27%. EverQuote's return on equity of 50.29% beat TrueCar's return on equity.

Company Net Margins Return on Equity Return on Assets
TrueCar-10.27% -23.76% -18.02%
EverQuote 15.16%50.29%36.69%

79.4% of TrueCar shares are held by institutional investors. Comparatively, 91.5% of EverQuote shares are held by institutional investors. 3.9% of TrueCar shares are held by company insiders. Comparatively, 23.7% of EverQuote shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

TrueCar presently has a consensus price target of $2.55, indicating a potential upside of 0.39%. EverQuote has a consensus price target of $28.17, indicating a potential upside of 5.81%. Given EverQuote's stronger consensus rating and higher probable upside, analysts clearly believe EverQuote is more favorable than TrueCar.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TrueCar
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80
EverQuote
1 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.63

Summary

EverQuote beats TrueCar on 15 of the 16 factors compared between the two stocks.

How does TrueCar compare to Yalla Group?

Yalla Group (NYSE:YALA) and TrueCar (NASDAQ:TRUE) are both small-cap communication services companies, but which is the better business? We will compare the two companies based on the strength of their valuation, institutional ownership, analyst recommendations, dividends, earnings, profitability, risk and media sentiment.

In the previous week, Yalla Group had 5 more articles in the media than TrueCar. MarketBeat recorded 5 mentions for Yalla Group and 0 mentions for TrueCar. Yalla Group's average media sentiment score of 0.33 beat TrueCar's score of 0.00 indicating that Yalla Group is being referred to more favorably in the media.

Company Overall Sentiment
Yalla Group Neutral
TrueCar Neutral

TrueCar has a consensus price target of $2.55, suggesting a potential upside of 0.39%. Given TrueCar's higher possible upside, analysts plainly believe TrueCar is more favorable than Yalla Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Yalla Group
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
TrueCar
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80

Yalla Group has a net margin of 40.78% compared to TrueCar's net margin of -10.27%. Yalla Group's return on equity of 16.82% beat TrueCar's return on equity.

Company Net Margins Return on Equity Return on Assets
Yalla Group40.78% 16.82% 15.14%
TrueCar -10.27%-23.76%-18.02%

4.7% of Yalla Group shares are held by institutional investors. Comparatively, 79.4% of TrueCar shares are held by institutional investors. 52.2% of Yalla Group shares are held by company insiders. Comparatively, 3.9% of TrueCar shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Yalla Group has a beta of 0.47, meaning that its stock price is 53% less volatile than the broader market. Comparatively, TrueCar has a beta of 2.22, meaning that its stock price is 122% more volatile than the broader market.

Yalla Group has higher revenue and earnings than TrueCar. TrueCar is trading at a lower price-to-earnings ratio than Yalla Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Yalla Group$341.94M2.48$149.84M$0.777.20
TrueCar$181.22M1.25-$31.05M-$0.22N/A

Summary

Yalla Group beats TrueCar on 12 of the 15 factors compared between the two stocks.

How does TrueCar compare to MediaAlpha?

MediaAlpha (NYSE:MAX) and TrueCar (NASDAQ:TRUE) are both small-cap communication services companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, risk, earnings, dividends, media sentiment, institutional ownership, valuation and profitability.

MediaAlpha has a net margin of 7.94% compared to TrueCar's net margin of -10.27%. TrueCar's return on equity of -23.76% beat MediaAlpha's return on equity.

Company Net Margins Return on Equity Return on Assets
MediaAlpha7.94% -301.42% 28.23%
TrueCar -10.27%-23.76%-18.02%

MediaAlpha has higher revenue and earnings than TrueCar. TrueCar is trading at a lower price-to-earnings ratio than MediaAlpha, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MediaAlpha$1.11B0.70$25.62M$1.627.89
TrueCar$181.22M1.25-$31.05M-$0.22N/A

64.4% of MediaAlpha shares are held by institutional investors. Comparatively, 79.4% of TrueCar shares are held by institutional investors. 14.7% of MediaAlpha shares are held by company insiders. Comparatively, 3.9% of TrueCar shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

MediaAlpha has a beta of 1.11, suggesting that its stock price is 11% more volatile than the broader market. Comparatively, TrueCar has a beta of 2.22, suggesting that its stock price is 122% more volatile than the broader market.

MediaAlpha presently has a consensus target price of $14.29, indicating a potential upside of 11.77%. TrueCar has a consensus target price of $2.55, indicating a potential upside of 0.39%. Given MediaAlpha's stronger consensus rating and higher possible upside, equities analysts clearly believe MediaAlpha is more favorable than TrueCar.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MediaAlpha
1 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.44
TrueCar
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80

In the previous week, MediaAlpha had 15 more articles in the media than TrueCar. MarketBeat recorded 15 mentions for MediaAlpha and 0 mentions for TrueCar. MediaAlpha's average media sentiment score of 0.21 beat TrueCar's score of 0.00 indicating that MediaAlpha is being referred to more favorably in the media.

Company Overall Sentiment
MediaAlpha Neutral
TrueCar Neutral

Summary

MediaAlpha beats TrueCar on 13 of the 17 factors compared between the two stocks.

How does TrueCar compare to Cars.com?

Cars.com (NYSE:CARS) and TrueCar (NASDAQ:TRUE) are both small-cap communication services companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, dividends, analyst recommendations, risk, institutional ownership, earnings, media sentiment and valuation.

In the previous week, Cars.com had 7 more articles in the media than TrueCar. MarketBeat recorded 7 mentions for Cars.com and 0 mentions for TrueCar. Cars.com's average media sentiment score of 0.62 beat TrueCar's score of 0.00 indicating that Cars.com is being referred to more favorably in the media.

Company Overall Sentiment
Cars.com Positive
TrueCar Neutral

Cars.com has a beta of 1.6, indicating that its share price is 60% more volatile than the broader market. Comparatively, TrueCar has a beta of 2.22, indicating that its share price is 122% more volatile than the broader market.

Cars.com has higher revenue and earnings than TrueCar. TrueCar is trading at a lower price-to-earnings ratio than Cars.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cars.com$723.24M0.91$20.05M$0.5721.66
TrueCar$181.22M1.25-$31.05M-$0.22N/A

Cars.com has a net margin of 4.73% compared to TrueCar's net margin of -10.27%. Cars.com's return on equity of 18.82% beat TrueCar's return on equity.

Company Net Margins Return on Equity Return on Assets
Cars.com4.73% 18.82% 8.31%
TrueCar -10.27%-23.76%-18.02%

89.2% of Cars.com shares are held by institutional investors. Comparatively, 79.4% of TrueCar shares are held by institutional investors. 3.4% of Cars.com shares are held by insiders. Comparatively, 3.9% of TrueCar shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Cars.com presently has a consensus price target of $14.83, suggesting a potential upside of 20.14%. TrueCar has a consensus price target of $2.55, suggesting a potential upside of 0.39%. Given Cars.com's stronger consensus rating and higher probable upside, equities research analysts clearly believe Cars.com is more favorable than TrueCar.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cars.com
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38
TrueCar
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80

Summary

Cars.com beats TrueCar on 13 of the 16 factors compared between the two stocks.

How does TrueCar compare to NerdWallet?

NerdWallet (NASDAQ:NRDS) and TrueCar (NASDAQ:TRUE) are both small-cap communication services companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, valuation, earnings, profitability, dividends, analyst recommendations, institutional ownership and media sentiment.

NerdWallet has a net margin of 7.56% compared to TrueCar's net margin of -10.27%. NerdWallet's return on equity of 18.07% beat TrueCar's return on equity.

Company Net Margins Return on Equity Return on Assets
NerdWallet7.56% 18.07% 14.41%
TrueCar -10.27%-23.76%-18.02%

38.8% of NerdWallet shares are owned by institutional investors. Comparatively, 79.4% of TrueCar shares are owned by institutional investors. 52.8% of NerdWallet shares are owned by insiders. Comparatively, 3.9% of TrueCar shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

NerdWallet has higher revenue and earnings than TrueCar. TrueCar is trading at a lower price-to-earnings ratio than NerdWallet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
NerdWallet$836.60M0.77$48.70M$0.8911.39
TrueCar$181.22M1.25-$31.05M-$0.22N/A

In the previous week, NerdWallet had 2 more articles in the media than TrueCar. MarketBeat recorded 2 mentions for NerdWallet and 0 mentions for TrueCar. NerdWallet's average media sentiment score of 0.00 equaled TrueCar'saverage media sentiment score.

Company Overall Sentiment
NerdWallet Neutral
TrueCar Neutral

NerdWallet currently has a consensus price target of $12.83, indicating a potential upside of 26.56%. TrueCar has a consensus price target of $2.55, indicating a potential upside of 0.39%. Given NerdWallet's stronger consensus rating and higher probable upside, research analysts clearly believe NerdWallet is more favorable than TrueCar.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NerdWallet
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.38
TrueCar
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80

NerdWallet has a beta of 1.23, suggesting that its share price is 23% more volatile than the broader market. Comparatively, TrueCar has a beta of 2.22, suggesting that its share price is 122% more volatile than the broader market.

Summary

NerdWallet beats TrueCar on 12 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding TRUE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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TRUE vs. The Competition

MetricTrueCarInteractive Media & Services IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$225.91M$94.40B$32.85B$12.71B
Dividend YieldN/A3.73%5.36%10.79%
P/E Ratio-11.5531.5724.5524.10
Price / Sales1.25118.0561.5190.03
Price / CashN/A18.0920.8036.90
Price / Book1.8727.1511.046.40
Net Income-$31.05M$3.55B$1.10B$348.28M
7 Day PerformanceN/A0.88%-0.19%0.91%
1 Month PerformanceN/A3.46%3.08%5.10%
1 Year Performance25.12%-13.89%0.15%16.16%

TrueCar Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
TRUE
TrueCar
N/A$2.54
flat
$2.55
+0.4%
N/A$225.91M$181.22MN/A440
EVER
EverQuote
3.4836 of 5 stars
$24.42
+3.2%
$27.33
+12.0%
+8.0%$880.21M$755.20M7.93610
YALA
Yalla Group
1.4889 of 5 stars
$5.54
+3.7%
N/A-27.8%$846.64M$337.07M7.01630
MAX
MediaAlpha
3.8058 of 5 stars
$13.12
+3.4%
$13.86
+5.6%
+24.1%$803.78M$1.22B8.10160
CARS
Cars.com
4.1436 of 5 stars
$11.86
flat
$14.83
+25.1%
-7.8%$635.70M$725.63M20.831,700

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This page (NASDAQ:TRUE) was last updated on 8/24/2026 by MarketBeat.com Staff.
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