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Cars.com (CARS) Competitors

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$12.22 -0.05 (-0.41%)
As of 08/21/2026 03:58 PM Eastern

CARS vs. ATHM, DJT, ZD, WB, and OPRA

Should you buy Cars.com stock or one of its competitors? Cars.com's main competitors and comparable companies include Autohome (ATHM), Trump Media & Technology Group (DJT), Ziff Davis (ZD), Weibo (WB), and Opera (OPRA). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "interactive media & services" industry.

How does Cars.com compare to Autohome?

Cars.com (NYSE:CARS) and Autohome (NYSE:ATHM) are both communication services companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, valuation, risk, media sentiment, dividends, profitability and analyst recommendations.

89.2% of Cars.com shares are held by institutional investors. Comparatively, 63.1% of Autohome shares are held by institutional investors. 3.4% of Cars.com shares are held by company insiders. Comparatively, 5.7% of Autohome shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

In the previous week, Autohome had 9 more articles in the media than Cars.com. MarketBeat recorded 14 mentions for Autohome and 5 mentions for Cars.com. Cars.com's average media sentiment score of 0.62 beat Autohome's score of 0.21 indicating that Cars.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cars.com
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Autohome
2 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral

Cars.com currently has a consensus target price of $14.83, suggesting a potential upside of 21.39%. Autohome has a consensus target price of $17.77, suggesting a potential downside of 19.93%. Given Cars.com's stronger consensus rating and higher possible upside, analysts plainly believe Cars.com is more favorable than Autohome.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cars.com
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38
Autohome
2 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

Cars.com has a beta of 1.6, meaning that its stock price is 60% more volatile than the broader market. Comparatively, Autohome has a beta of 0.23, meaning that its stock price is 77% less volatile than the broader market.

Autohome has higher revenue and earnings than Cars.com. Autohome is trading at a lower price-to-earnings ratio than Cars.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cars.com$723.24M0.90$20.05M$0.5721.44
Autohome$922.63M2.77$225.19M$1.3116.94

Autohome has a net margin of 17.05% compared to Cars.com's net margin of 4.73%. Cars.com's return on equity of 18.82% beat Autohome's return on equity.

Company Net Margins Return on Equity Return on Assets
Cars.com4.73% 18.82% 8.31%
Autohome 17.05%4.39%3.51%

Summary

Cars.com beats Autohome on 9 of the 16 factors compared between the two stocks.

How does Cars.com compare to Trump Media & Technology Group?

Trump Media & Technology Group (NASDAQ:DJT) and Cars.com (NYSE:CARS) are both communication services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their earnings, dividends, institutional ownership, media sentiment, risk, profitability, analyst recommendations and valuation.

4.3% of Trump Media & Technology Group shares are owned by institutional investors. Comparatively, 89.2% of Cars.com shares are owned by institutional investors. 53.0% of Trump Media & Technology Group shares are owned by company insiders. Comparatively, 3.4% of Cars.com shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Cars.com has a consensus price target of $14.83, indicating a potential upside of 21.39%. Given Cars.com's stronger consensus rating and higher possible upside, analysts clearly believe Cars.com is more favorable than Trump Media & Technology Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Trump Media & Technology Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Cars.com
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38

Trump Media & Technology Group has a beta of 4.07, suggesting that its share price is 307% more volatile than the broader market. Comparatively, Cars.com has a beta of 1.6, suggesting that its share price is 60% more volatile than the broader market.

In the previous week, Trump Media & Technology Group had 2 more articles in the media than Cars.com. MarketBeat recorded 7 mentions for Trump Media & Technology Group and 5 mentions for Cars.com. Cars.com's average media sentiment score of 0.62 beat Trump Media & Technology Group's score of 0.21 indicating that Cars.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Trump Media & Technology Group
3 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral
Cars.com
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Cars.com has higher revenue and earnings than Trump Media & Technology Group. Trump Media & Technology Group is trading at a lower price-to-earnings ratio than Cars.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Trump Media & Technology Group$3.68M687.30-$712.06M-$4.90N/A
Cars.com$723.24M0.90$20.05M$0.5721.44

Cars.com has a net margin of 4.73% compared to Trump Media & Technology Group's net margin of -28,860.39%. Cars.com's return on equity of 18.82% beat Trump Media & Technology Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Trump Media & Technology Group-28,860.39% -64.07% -39.14%
Cars.com 4.73%18.82%8.31%

Summary

Cars.com beats Trump Media & Technology Group on 12 of the 16 factors compared between the two stocks.

How does Cars.com compare to Ziff Davis?

Cars.com (NYSE:CARS) and Ziff Davis (NASDAQ:ZD) are both small-cap communication services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, profitability, dividends, valuation, earnings, risk and analyst recommendations.

Ziff Davis has a net margin of 48.57% compared to Cars.com's net margin of 4.73%. Cars.com's return on equity of 18.82% beat Ziff Davis' return on equity.

Company Net Margins Return on Equity Return on Assets
Cars.com4.73% 18.82% 8.31%
Ziff Davis 48.57%10.73%5.54%

Cars.com has a beta of 1.6, indicating that its share price is 60% more volatile than the broader market. Comparatively, Ziff Davis has a beta of 1.08, indicating that its share price is 8% more volatile than the broader market.

89.2% of Cars.com shares are held by institutional investors. Comparatively, 99.8% of Ziff Davis shares are held by institutional investors. 3.4% of Cars.com shares are held by company insiders. Comparatively, 3.4% of Ziff Davis shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Ziff Davis had 3 more articles in the media than Cars.com. MarketBeat recorded 8 mentions for Ziff Davis and 5 mentions for Cars.com. Ziff Davis' average media sentiment score of 1.12 beat Cars.com's score of 0.62 indicating that Ziff Davis is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cars.com
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Ziff Davis
6 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Ziff Davis has higher revenue and earnings than Cars.com. Ziff Davis is trading at a lower price-to-earnings ratio than Cars.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cars.com$723.24M0.90$20.05M$0.5721.44
Ziff Davis$1.45B1.33$47.35M$17.673.17

Cars.com currently has a consensus target price of $14.83, suggesting a potential upside of 21.39%. Ziff Davis has a consensus target price of $56.63, suggesting a potential upside of 0.97%. Given Cars.com's stronger consensus rating and higher probable upside, equities analysts clearly believe Cars.com is more favorable than Ziff Davis.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cars.com
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38
Ziff Davis
1 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.22

Summary

Ziff Davis beats Cars.com on 9 of the 15 factors compared between the two stocks.

How does Cars.com compare to Weibo?

Cars.com (NYSE:CARS) and Weibo (NASDAQ:WB) are both small-cap communication services companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, media sentiment, earnings, dividends, analyst recommendations, risk, valuation and institutional ownership.

Weibo has higher revenue and earnings than Cars.com. Weibo is trading at a lower price-to-earnings ratio than Cars.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cars.com$723.24M0.90$20.05M$0.5721.44
Weibo$1.76B0.98$449.02M$1.215.81

In the previous week, Weibo had 9 more articles in the media than Cars.com. MarketBeat recorded 14 mentions for Weibo and 5 mentions for Cars.com. Weibo's average media sentiment score of 0.85 beat Cars.com's score of 0.62 indicating that Weibo is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cars.com
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Weibo
6 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Cars.com has a beta of 1.6, suggesting that its share price is 60% more volatile than the broader market. Comparatively, Weibo has a beta of 0.18, suggesting that its share price is 82% less volatile than the broader market.

Cars.com currently has a consensus target price of $14.83, suggesting a potential upside of 21.39%. Weibo has a consensus target price of $8.80, suggesting a potential upside of 25.18%. Given Weibo's higher probable upside, analysts plainly believe Weibo is more favorable than Cars.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cars.com
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38
Weibo
2 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.83

89.2% of Cars.com shares are held by institutional investors. Comparatively, 68.8% of Weibo shares are held by institutional investors. 3.4% of Cars.com shares are held by insiders. Comparatively, 41.3% of Weibo shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Weibo has a net margin of 17.78% compared to Cars.com's net margin of 4.73%. Cars.com's return on equity of 18.82% beat Weibo's return on equity.

Company Net Margins Return on Equity Return on Assets
Cars.com4.73% 18.82% 8.31%
Weibo 17.78%8.87%4.96%

Summary

Weibo beats Cars.com on 9 of the 16 factors compared between the two stocks.

How does Cars.com compare to Opera?

Cars.com (NYSE:CARS) and Opera (NASDAQ:OPRA) are both small-cap communication services companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, media sentiment, dividends, institutional ownership, valuation and profitability.

In the previous week, Opera had 8 more articles in the media than Cars.com. MarketBeat recorded 13 mentions for Opera and 5 mentions for Cars.com. Cars.com's average media sentiment score of 0.62 beat Opera's score of 0.55 indicating that Cars.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cars.com
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Opera
3 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Cars.com presently has a consensus price target of $14.83, indicating a potential upside of 21.39%. Opera has a consensus price target of $24.75, indicating a potential upside of 30.54%. Given Opera's stronger consensus rating and higher probable upside, analysts clearly believe Opera is more favorable than Cars.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cars.com
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38
Opera
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60

Cars.com has a beta of 1.6, meaning that its share price is 60% more volatile than the broader market. Comparatively, Opera has a beta of 1.32, meaning that its share price is 32% more volatile than the broader market.

Opera has lower revenue, but higher earnings than Cars.com. Opera is trading at a lower price-to-earnings ratio than Cars.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cars.com$723.24M0.90$20.05M$0.5721.44
Opera$614.83M2.76$108.28M$1.3913.64

89.2% of Cars.com shares are held by institutional investors. Comparatively, 10.2% of Opera shares are held by institutional investors. 3.4% of Cars.com shares are held by company insiders. Comparatively, 84.4% of Opera shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Opera has a net margin of 18.55% compared to Cars.com's net margin of 4.73%. Cars.com's return on equity of 18.82% beat Opera's return on equity.

Company Net Margins Return on Equity Return on Assets
Cars.com4.73% 18.82% 8.31%
Opera 18.55%9.14%8.03%

Summary

Opera beats Cars.com on 8 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CARS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CARS vs. The Competition

MetricCars.comInteractive Media & Services IndustryCommunication Services SectorNYSE Exchange
Market Cap$654.17M$94.45B$33.00B$24.30B
Dividend YieldN/A3.73%5.36%3.70%
P/E Ratio21.44987.07232.3430.31
Price / Sales0.90119.2762.0619.89
Price / Cash4.1218.0820.7032.49
Price / Book1.4727.0111.416.77
Net Income$20.05M$3.55B$1.10B$1.07B
7 Day Performance-1.38%-0.75%-1.15%-0.65%
1 Month Performance7.16%2.89%2.43%3.38%
1 Year Performance-7.84%-14.19%0.05%14.90%

Cars.com Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CARS
Cars.com
4.2015 of 5 stars
$12.22
-0.4%
$14.83
+21.4%
-7.8%$654.17M$723.24M21.441,700
ATHM
Autohome
2.7149 of 5 stars
$21.98
-2.3%
$17.77
-19.2%
-24.3%$2.53B$6.05B16.794,242
DJT
Trump Media & Technology Group
0.261 of 5 stars
$8.09
-0.1%
N/A-49.1%$2.24B$4.52MN/A2
ZD
Ziff Davis
2.1811 of 5 stars
$55.30
+1.8%
$56.63
+2.4%
+46.8%$1.90B$1.44B3.133,900
WB
Weibo
4.7412 of 5 stars
$7.57
+0.1%
$9.80
+29.5%
-38.8%$1.86B$1.78B5.295,651

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This page (NYSE:CARS) was last updated on 8/23/2026 by MarketBeat.com Staff.
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