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Cars.com (CARS) Competitors

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$11.59 +0.18 (+1.57%)
Closing price 09/11/2026 03:58 PM Eastern
Extended Trading
$11.60 +0.01 (+0.05%)
As of 09/11/2026 07:30 PM Eastern
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CARS vs. ZD, WB, OPRA, ZI, and WBTN

Should you buy Cars.com stock or one of its competitors? Cars.com's main competitors and comparable companies include Ziff Davis (ZD), Weibo (WB), Opera (OPRA), ZoomInfo Technologies (ZI), and WEBTOON Entertainment (WBTN). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "interactive media & services" industry.

How does Cars.com compare to Ziff Davis?

Ziff Davis (NASDAQ:ZD) and Cars.com (NYSE:CARS) are both small-cap communication services companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, profitability, institutional ownership, analyst recommendations, risk, media sentiment, earnings and dividends.

Ziff Davis currently has a consensus price target of $59.75, suggesting a potential upside of 6.28%. Cars.com has a consensus price target of $14.83, suggesting a potential upside of 27.99%. Given Cars.com's stronger consensus rating and higher possible upside, analysts clearly believe Cars.com is more favorable than Ziff Davis.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ziff Davis
1 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.22
Cars.com
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38

In the previous week, Ziff Davis had 3 more articles in the media than Cars.com. MarketBeat recorded 5 mentions for Ziff Davis and 2 mentions for Cars.com. Cars.com's average media sentiment score of 1.79 beat Ziff Davis' score of 1.08 indicating that Cars.com is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ziff Davis
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Cars.com
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Ziff Davis has higher revenue and earnings than Cars.com. Ziff Davis is trading at a lower price-to-earnings ratio than Cars.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ziff Davis$1.44B1.34$47.35M$17.673.18
Cars.com$725.63M0.85$20.05M$0.5720.33

Ziff Davis has a net margin of 48.57% compared to Cars.com's net margin of 4.73%. Cars.com's return on equity of 18.82% beat Ziff Davis' return on equity.

Company Net Margins Return on Equity Return on Assets
Ziff Davis48.57% 10.73% 5.54%
Cars.com 4.73%18.82%8.31%

Ziff Davis has a beta of 1.09, suggesting that its stock price is 9% more volatile than the broader market. Comparatively, Cars.com has a beta of 1.59, suggesting that its stock price is 59% more volatile than the broader market.

99.8% of Ziff Davis shares are held by institutional investors. Comparatively, 89.2% of Cars.com shares are held by institutional investors. 3.4% of Ziff Davis shares are held by company insiders. Comparatively, 3.4% of Cars.com shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

Ziff Davis beats Cars.com on 8 of the 15 factors compared between the two stocks.

How does Cars.com compare to Weibo?

Cars.com (NYSE:CARS) and Weibo (NASDAQ:WB) are both small-cap communication services companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, dividends, valuation, risk, analyst recommendations, media sentiment, earnings and profitability.

Cars.com has a beta of 1.59, indicating that its share price is 59% more volatile than the broader market. Comparatively, Weibo has a beta of 0.18, indicating that its share price is 82% less volatile than the broader market.

Weibo has higher revenue and earnings than Cars.com. Weibo is trading at a lower price-to-earnings ratio than Cars.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cars.com$725.63M0.85$20.05M$0.5720.33
Weibo$1.79B0.91$449.02M$1.215.48

In the previous week, Weibo had 2 more articles in the media than Cars.com. MarketBeat recorded 4 mentions for Weibo and 2 mentions for Cars.com. Cars.com's average media sentiment score of 1.79 beat Weibo's score of 0.60 indicating that Cars.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cars.com
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Weibo
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Cars.com presently has a consensus target price of $14.83, indicating a potential upside of 27.99%. Weibo has a consensus target price of $8.80, indicating a potential upside of 32.73%. Given Weibo's higher probable upside, analysts plainly believe Weibo is more favorable than Cars.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cars.com
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38
Weibo
2 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.83

Weibo has a net margin of 17.78% compared to Cars.com's net margin of 4.73%. Cars.com's return on equity of 18.82% beat Weibo's return on equity.

Company Net Margins Return on Equity Return on Assets
Cars.com4.73% 18.82% 8.31%
Weibo 17.78%8.87%4.96%

89.2% of Cars.com shares are held by institutional investors. Comparatively, 68.8% of Weibo shares are held by institutional investors. 3.4% of Cars.com shares are held by insiders. Comparatively, 41.3% of Weibo shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Cars.com and Weibo tied by winning 8 of the 16 factors compared between the two stocks.

How does Cars.com compare to Opera?

Cars.com (NYSE:CARS) and Opera (NASDAQ:OPRA) are both small-cap communication services companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, risk, profitability, dividends, valuation, institutional ownership and earnings.

Opera has a net margin of 18.55% compared to Cars.com's net margin of 4.73%. Cars.com's return on equity of 18.82% beat Opera's return on equity.

Company Net Margins Return on Equity Return on Assets
Cars.com4.73% 18.82% 8.31%
Opera 18.55%9.14%8.03%

Opera has lower revenue, but higher earnings than Cars.com. Opera is trading at a lower price-to-earnings ratio than Cars.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cars.com$725.63M0.85$20.05M$0.5720.33
Opera$682.99M2.38$108.28M$1.3913.17

Cars.com has a beta of 1.59, indicating that its stock price is 59% more volatile than the broader market. Comparatively, Opera has a beta of 1.31, indicating that its stock price is 31% more volatile than the broader market.

In the previous week, Opera had 8 more articles in the media than Cars.com. MarketBeat recorded 10 mentions for Opera and 2 mentions for Cars.com. Cars.com's average media sentiment score of 1.79 beat Opera's score of 0.27 indicating that Cars.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cars.com
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Opera
1 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

89.2% of Cars.com shares are owned by institutional investors. Comparatively, 10.2% of Opera shares are owned by institutional investors. 3.4% of Cars.com shares are owned by insiders. Comparatively, 84.4% of Opera shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Cars.com presently has a consensus target price of $14.83, suggesting a potential upside of 27.99%. Opera has a consensus target price of $24.75, suggesting a potential upside of 35.25%. Given Opera's stronger consensus rating and higher possible upside, analysts plainly believe Opera is more favorable than Cars.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cars.com
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38
Opera
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60

Summary

Opera beats Cars.com on 8 of the 15 factors compared between the two stocks.

How does Cars.com compare to ZoomInfo Technologies?

ZoomInfo Technologies (NASDAQ:ZI) and Cars.com (NYSE:CARS) are both communication services companies, but which is the better business? We will compare the two companies based on the strength of their risk, analyst recommendations, institutional ownership, earnings, valuation, dividends, profitability and media sentiment.

ZoomInfo Technologies presently has a consensus price target of $5.50, suggesting a potential upside of 44.74%. Cars.com has a consensus price target of $14.83, suggesting a potential upside of 27.99%. Given ZoomInfo Technologies' higher probable upside, equities analysts clearly believe ZoomInfo Technologies is more favorable than Cars.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ZoomInfo Technologies
2 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.80
Cars.com
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38

Cars.com has a net margin of 4.73% compared to ZoomInfo Technologies' net margin of 0.74%. Cars.com's return on equity of 18.82% beat ZoomInfo Technologies' return on equity.

Company Net Margins Return on Equity Return on Assets
ZoomInfo Technologies0.74% 12.05% 3.46%
Cars.com 4.73%18.82%8.31%

ZoomInfo Technologies has higher revenue and earnings than Cars.com. Cars.com is trading at a lower price-to-earnings ratio than ZoomInfo Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
ZoomInfo Technologies$1.21B1.07$107.30M$0.1231.67
Cars.com$725.63M0.85$20.05M$0.5720.33

In the previous week, Cars.com had 2 more articles in the media than ZoomInfo Technologies. MarketBeat recorded 2 mentions for Cars.com and 0 mentions for ZoomInfo Technologies. Cars.com's average media sentiment score of 1.79 beat ZoomInfo Technologies' score of 0.00 indicating that Cars.com is being referred to more favorably in the news media.

Company Overall Sentiment
ZoomInfo Technologies Neutral
Cars.com Very Positive

ZoomInfo Technologies has a beta of 1.02, indicating that its share price is 2% more volatile than the broader market. Comparatively, Cars.com has a beta of 1.59, indicating that its share price is 59% more volatile than the broader market.

95.5% of ZoomInfo Technologies shares are held by institutional investors. Comparatively, 89.2% of Cars.com shares are held by institutional investors. 9.0% of ZoomInfo Technologies shares are held by company insiders. Comparatively, 3.4% of Cars.com shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

Cars.com beats ZoomInfo Technologies on 9 of the 16 factors compared between the two stocks.

How does Cars.com compare to WEBTOON Entertainment?

Cars.com (NYSE:CARS) and WEBTOON Entertainment (NASDAQ:WBTN) are both small-cap communication services companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, dividends, risk, institutional ownership, profitability, analyst recommendations, valuation and media sentiment.

Cars.com presently has a consensus target price of $14.83, indicating a potential upside of 27.99%. WEBTOON Entertainment has a consensus target price of $13.70, indicating a potential upside of 27.09%. Given Cars.com's stronger consensus rating and higher probable upside, equities analysts plainly believe Cars.com is more favorable than WEBTOON Entertainment.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cars.com
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38
WEBTOON Entertainment
1 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.13

Cars.com has higher earnings, but lower revenue than WEBTOON Entertainment. WEBTOON Entertainment is trading at a lower price-to-earnings ratio than Cars.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Cars.com$725.63M0.85$20.05M$0.5720.33
WEBTOON Entertainment$1.37B1.07-$345.93M-$2.63N/A

In the previous week, WEBTOON Entertainment had 3 more articles in the media than Cars.com. MarketBeat recorded 5 mentions for WEBTOON Entertainment and 2 mentions for Cars.com. Cars.com's average media sentiment score of 1.79 beat WEBTOON Entertainment's score of 0.84 indicating that Cars.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Cars.com
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
WEBTOON Entertainment
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

89.2% of Cars.com shares are owned by institutional investors. 3.4% of Cars.com shares are owned by company insiders. Comparatively, 5.6% of WEBTOON Entertainment shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Cars.com has a beta of 1.59, indicating that its stock price is 59% more volatile than the broader market. Comparatively, WEBTOON Entertainment has a beta of 2.62, indicating that its stock price is 162% more volatile than the broader market.

Cars.com has a net margin of 4.73% compared to WEBTOON Entertainment's net margin of -25.09%. Cars.com's return on equity of 18.82% beat WEBTOON Entertainment's return on equity.

Company Net Margins Return on Equity Return on Assets
Cars.com4.73% 18.82% 8.31%
WEBTOON Entertainment -25.09%2.10%1.60%

Summary

Cars.com beats WEBTOON Entertainment on 11 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CARS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CARS vs. The Competition

MetricCars.comInteractive Media & Services IndustryCommunication Services SectorNYSE Exchange
Market Cap$610.81M$94.42B$33.21B$23.20B
Dividend YieldN/A3.79%5.37%3.56%
P/E Ratio20.3328.8823.9728.71
Price / Sales0.85429.42129.3594.45
Price / Cash3.8417.6120.6933.82
Price / Book1.4727.2711.514.74
Net Income$20.05M$3.59B$1.11B$1.07B
7 Day Performance-1.12%-2.18%-0.52%-2.00%
1 Month Performance-3.51%-1.90%-0.53%-2.69%
1 Year Performance-14.17%-18.30%-7.70%10.45%

Cars.com Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CARS
Cars.com
3.912 of 5 stars
$11.59
+1.6%
$14.83
+28.0%
-16.1%$610.81M$725.63M20.331,700
ZD
Ziff Davis
1.7368 of 5 stars
$54.89
-0.5%
$56.63
+3.2%
+49.2%$1.88B$1.45B3.113,900
WB
Weibo
4.8204 of 5 stars
$6.81
-0.3%
$8.80
+29.2%
-44.3%$1.67B$1.76B5.635,651
OPRA
Opera
4.712 of 5 stars
$18.78
-2.3%
$24.75
+31.8%
-5.6%$1.67B$614.83M13.51630
ZI
ZoomInfo Technologies
N/A$4.24
+1.0%
$5.50
+29.7%
-66.7%$1.45B$1.21B141.383,540

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This page (NYSE:CARS) was last updated on 9/12/2026 by MarketBeat.com Staff.
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