NASDAQ:TRUE TrueCar (TRUE) Stock Price, News & Analysis $2.54 0.00 (0.00%) As of 05/18/2026 Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsTrendsBuy This Stock About TrueCar Stock (NASDAQ:TRUE) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get TrueCar alerts:Sign Up Key Stats Today's Range$2.54▼$2.5450-Day Range$2.54▼$2.5452-Week Range$1.05▼$2.54VolumeN/AAverage Volume640,098 shsMarket Capitalization$225.91 millionP/E RatioN/ADividend YieldN/APrice Target$2.55Consensus RatingReduce Company Overview TrueCar, Inc. operates a digital automotive marketplace designed to streamline the vehicle buying and selling process in the United States. Through its online platform, TrueCar provides prospective car buyers with transparent pricing information, real‐time market data and guaranteed savings from a network of certified dealers. The company’s core offerings include pricing analytics, dealer inventory listings and a purchase–price guarantee that aims to reduce the negotiation burden typically associated with new and used vehicle transactions. Founded in 2005 under the name Zag.com by entrepreneur Scott Painter, the company rebranded as TrueCar in 2010 and subsequently completed its initial public offering in 2014. Since its public listing, TrueCar has expanded its suite of services to include subscription‐based software solutions for dealers, enabling them to leverage analytics and lead‐generation tools. The platform aggregates transaction data from millions of car purchases to furnish accurate market benchmarks for both consumers and dealerships. Headquartered in Santa Monica, California, TrueCar’s services are available coast to coast across the United States. The company partners directly with new‐car manufacturers and thousands of local dealerships to maintain up‐to‐date inventory feeds and promotional offerings. By integrating OEM marketing support with its proprietary pricing engine, TrueCar seeks to deliver an end‐to‐end digital experience tailored to today’s value‐focused car buyers. TrueCar is led by Chief Executive Officer Michael Darrow, who assumed the role in 2019. Under his leadership, the company has prioritized product innovation—enhancing mobile functionality, expanding its data‐science capabilities and forging strategic alliances with automotive manufacturers. With a focus on transparency and efficiency, TrueCar continues to refine its technology platform to meet evolving consumer expectations in the automotive retail sector.AI Generated. May Contain Errors. Read More TrueCar Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks5th Percentile Overall ScoreTRUE MarketRank™: TrueCar scored higher than 5% of companies evaluated by MarketBeat, and ranked 609th out of 623 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion0.9 / 5Analyst RatingReduce Consensus RatingTrueCar has received a consensus rating of Reduce. The company's average rating score is 1.80, and is based on no strong buy ratings, no buy ratings, 4 hold ratings, and 1 sell rating.Upside/DownsideThe consensus price target for TrueCar is close to its current price, suggesting limited near-term upside or downside.Amount of Analyst CoverageTrueCar has received no research coverage in the past 90 days.Read more about TrueCar's stock forecast and price target. Earnings and Valuation0.6 / 5Proj. Earnings GrowthGrowing Earnings GrowthEarnings for TrueCar are expected to grow in the coming year, from ($0.19) to ($0.09) per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of TrueCar is -11.55, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of TrueCar is -11.55, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioTrueCar has a P/B Ratio of 1.87. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities. Short InterestN/AShort Interest LevelN/A Short InterestThere is no current short interest data available for TRUE. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldTrueCar does not currently pay a dividend.Dividend GrowthTrueCar does not have a long track record of dividend growth. News and Social Media1.4 / 5News SentimentN/A News SentimentTrueCar has a news sentiment score of 0.27. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.49 average news sentiment score of Computer and Technology companies.News Coverage This WeekMarketBeat has tracked 1 news article for TrueCar this week, compared to 1 article on an average week. Company Ownership0.9 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, TrueCar insiders have not sold or bought any company stock.Percentage Held by Insiders3.90% of the stock of TrueCar is held by insiders.Percentage Held by Institutions79.44% of the stock of TrueCar is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about TrueCar's insider trading history. 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Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. TRUE Stock News HeadlinesTrueCar Gets Ahead of FTC Compliance with Rapid Adoption of New Pricing DisclosuresMay 18 at 2:34 PM | finance.yahoo.comCarvana and TrueCar adapt strategies amid shifting used car marketMay 8, 2026 | msn.comYour book is insideThe "Sucker's Bet" Most New Options Traders Fall For Most people who try options lose money the same way. They don't know the rules. They don't know what to avoid. And they hand their account to Wall Street on a silver platter. Normally $29.97. Free today.May 19 at 1:00 AM | Profits Run (Ad)Used EV prices close gap with gas cars, boosting buyer optionsMay 6, 2026 | msn.comTrueCar Achieves Profitability and Calls for a New Standard in Automotive PricingApril 16, 2026 | finance.yahoo.comUber expands $4,000 grants for drivers who switch to EVsApril 3, 2026 | msn.comTrueCar Introduces Dealer Program Standards Designed to Increase Sales and Protect Dealer MarginsMarch 17, 2026 | marketwatch.comTrueCar to Cut 30% of WorkforceFebruary 24, 2026 | marketwatch.comSee More Headlines TRUE Stock Analysis - Frequently Asked Questions How have TRUE shares performed this year? TrueCar's stock was trading at $2.26 on January 1st, 2026. Since then, TRUE shares have increased by 12.4% and is now trading at $2.54. How were TrueCar's earnings last quarter? TrueCar, Inc. (NASDAQ:TRUE) released its quarterly earnings results on Tuesday, February, 18th. The technology company reported ($0.07) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.06) by $0.01. The technology company had revenue of $46.21 million for the quarter, compared to analysts' expectations of $47.30 million. TrueCar had a negative net margin of 10.27% and a negative trailing twelve-month return on equity of 23.76%. Read the conference call transcript. When did TrueCar IPO? TrueCar (TRUE) raised $101 million in an IPO on Friday, May 16th 2014. The company issued 7,775,000 shares at a price of $12.00-$14.00 per share. How do I buy shares of TrueCar? Shares of TRUE stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of TrueCar own? Based on aggregate information from My MarketBeat watchlists, some other companies that TrueCar investors own include Meta Platforms (META), JPMorgan Chase & Co. (JPM), Home Depot (HD), Tesla (TSLA), International Business Machines (IBM), Chevron (CVX). Company Calendar Last Earnings2/18/2025Today5/19/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Green Zone (7m+) 1-Year History May 25 Aug 25 Nov 25 Feb 26 May 26 TRUE's financial health is in the Green zone, according to TradeSmith. TRUE has been in this zone for over 7 months. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorComputer and Technology Industry INTERNET SERVICES Sub-IndustryComputer Software Current SymbolNASDAQ:TRUE CIK1327318 Webwww.truecar.com Phone(800) 200-2000FaxN/AEmployees440Year Founded2005Price Target and Rating Average Price Target for TrueCar$2.55 High Price Target$2.55 Low Price Target$2.55 Potential Upside/Downside+0.4%Consensus RatingReduce Rating Score (0-4)1.80 Research Coverage5 Analysts Profitability EPS (Trailing Twelve Months)($0.22) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$31.05 million Net Margins-10.27% Pretax Margin-10.27% Return on Equity-23.76% Return on Assets-18.02% Debt Debt-to-Equity RatioN/A Current Ratio4.49 Quick Ratio4.49 Sales & Book Value Annual Sales$181.22 million Price / Sales1.25 Cash FlowN/A Price / Cash FlowN/A Book Value$1.36 per share Price / Book1.87Miscellaneous Outstanding Shares88,940,000Free Float85,471,000Market Cap$225.91 million OptionableOptionable Beta2.22 Social Links 10 Stocks Set to Soar in 2026Enter your email address and we’ll send you MarketBeat’s list of ten stocks set to soar in Summer 2026, despite the threat of tariffs and what's happening in Iran. 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