Free Trial
The Market Does Not Wait. MarketBeat All Access Alerts for $149
Get the Alerts
Claim MarketBeat All Access Sale Promotion
NASDAQ:UPBD

Upbound Group (UPBD) Stock Price, News & Analysis

Upbound Group logo
$16.32 +0.34 (+2.13%)
Closing price 04:00 PM Eastern
Extended Trading
$16.39 +0.07 (+0.40%)
As of 06:12 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

About Upbound Group Stock (NASDAQ:UPBD)

Advanced

Key Stats

Today's Range
$16.06
▼
$16.60
50-Day Range
$15.36
▼
$19.67
52-Week Range
$14.98
▼
$23.98
Volume
857,238 shs
Average Volume
1.10 million shs
Market Capitalization
$951.46 million
P/E Ratio
3.84
Dividend Yield
9.56%
Price Target
$27.50
Consensus Rating
Hold

Company Overview

Upbound Group, Inc. is a provider of branded leasing and alternative-purchase solutions for consumers. The company operates through a network of stores and digital channels, offering access to products such as furniture, appliances, consumer electronics, computers, smartphones and other household merchandise through lease-to-own and related payment arrangements.

Its principal brands include Rent-A-Center, which provides lease-to-own products through company-operated and franchised locations, and Acima, a technology-enabled point-of-sale leasing platform that connects consumers with participating retail merchants. Through these businesses, Upbound serves customers who may prefer flexible payment options or may not qualify for traditional credit.

Upbound Group is headquartered in Plano, Texas, and primarily serves customers in the United States, including Puerto Rico. The company was formerly known as Rent-A-Center, Inc. and adopted the Upbound Group name in 2023 to reflect its broader portfolio of consumer leasing and financial technology businesses.

AI Generated. May Contain Errors.

Upbound Group Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
80th Percentile Overall Score

UPBD MarketRank™: 
4.018592297475 of 5 stars

Upbound Group scored higher than 80% of companies evaluated by MarketBeat, and ranked 321st out of 843 stocks in the finance sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    Upbound Group has received a consensus rating of Hold. The company's average rating score is 2.25, and is based on no strong buy ratings, 1 buy rating, 3 hold ratings, and no sell ratings.

  • Upside Potential

    Upbound Group has a consensus price target of $27.50, representing about 68.5% upside from its current price of $16.32.

  • Amount of Analyst Coverage

    Upbound Group has only been the subject of 4 research reports in the past 90 days.

  • Read more about Upbound Group's stock forecast and price target.
  • Earnings Growth

    Earnings for Upbound Group are expected to grow by 10.36% in the coming year, from $4.15 to $4.58 per share.

  • Price to Earnings Ratio vs. the Market

    The P/E ratio of Upbound Group is 10.60, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.75.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of Upbound Group is 10.60, which means that it is trading at a less expensive P/E ratio than the Finance sector average P/E ratio of about 24.74.

  • Price to Book Value per Share Ratio

    Upbound Group has a P/B Ratio of 1.36. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

  • Read more about Upbound Group's valuation and earnings.
  • Percentage of Shares Shorted

    15.69% of the float of Upbound Group has been sold short.
  • Short Interest Ratio / Days to Cover

    Upbound Group has a short interest ratio ("days to cover") of 8.71.
  • Change versus previous month

    Short interest in Upbound Group has recently increased by 13.91%, indicating that investor sentiment is decreasing significantly.
  • Dividend Leadership

    Upbound Group is a leading dividend payer. It pays a dividend yield of 9.53%, putting its dividend yield in the top 25% of dividend-paying stocks.

  • Dividend Growth

    Upbound Group has been increasing its dividend for 5 years.

  • Dividend Coverage

    The dividend payout ratio of Upbound Group is 101.30%. Payout ratios above 75% are not desirable because they may not be sustainable.

  • Dividend Sustainability

    Based on earnings estimates, Upbound Group will have a dividend payout ratio of 34.06% next year. This indicates that Upbound Group will be able to sustain or increase its dividend.

  • Read more about Upbound Group's dividend.
  • Search Interest

    Only 4 people have searched for UPBD on MarketBeat in the last 30 days. This is a decrease of -60% compared to the previous 30 days.
  • MarketBeat Follows

    4 people have added Upbound Group to their MarketBeat watchlist in the last 30 days. This is an increase of 100% compared to the previous 30 days.
  • Insider Buying vs. Insider Selling

    In the past three months, Upbound Group insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $188,500.00 in company stock.

  • Percentage Held by Insiders

    1.20% of the stock of Upbound Group is held by insiders.

  • Percentage Held by Institutions

    90.30% of the stock of Upbound Group is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

  • Read more about Upbound Group's insider trading history.
Receive UPBD Stock News and Ratings via Email

Sign-up to receive the latest news and ratings for Upbound Group and its competitors with MarketBeat's FREE daily newsletter.

SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

UPBD Stock News Headlines

Trump’s Plan To Cheat History
China has slashed its U.S. Treasury holdings by more than 45% from their peak, while building gold vaults and payment networks that bypass the dollar entirely. Since the Federal Reserve opened in 1913, the dollar has lost most of its purchasing power. Porter Stansberry argues a new monetary order is forming around AI infrastructure, chips and energy, pointing to stocks like Vertiv, GE Vernova and Arista Networks that have surged hundreds of percent in recent years.tc pixel
See More Headlines

UPBD Stock Analysis - Frequently Asked Questions

Upbound Group's stock was trading at $17.56 at the start of the year. Since then, UPBD stock has decreased by 7.1% and is now trading at $16.32.

Upbound Group, Inc. (NASDAQ:UPBD) announced its earnings results on Thursday, July, 30th. The company reported $1.07 earnings per share for the quarter, topping analysts' consensus estimates of $1.05 by $0.02. The business's revenue for the quarter was up .5% on a year-over-year basis.
Read the conference call transcript
.

Upbound Group's top institutional investors include CX Institutional (0.50%), Venture Visionary Partners LLC (0.27%), CoreCap Advisors LLC (0.02%) and State of Alaska Department of Revenue (0.02%). Insiders that own company stock include Fahmi Karam, Jeffrey J Brown, Ralph T Montrone, Anthony J Blasquez and Transient C Taylor.
View institutional ownership trends
.

Shares of UPBD stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Based on aggregate information from My MarketBeat watchlists, some other companies that Upbound Group investors own include Copa (CPA), Atlas Energy Solutions (AESI), Energy Transfer (ET), Verizon Communications (VZ), Advanced Micro Devices (AMD), NVIDIA (NVDA) and Pfizer (PFE).

Company Calendar

Last Earnings
7/30/2026
Record date for 10/27 Dividend
10/06/2026
Ex-Dividend for 10/27 Dividend
10/06/2026
Today
10/20/2026
Dividend Payable
10/27/2026
Next Earnings (Estimated)
10/29/2026
Fiscal Year End
12/31/2026

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Sector
Finance
Industry
Consumer Finance
Sub-Industry
Consumer Finance
Current Symbol
NASDAQ:UPBD
CIK
933036
Employees
12,050
Year Founded
2002

Price Target and Rating

High Price Target
$28.00
Low Price Target
$27.00
Potential Upside/Downside
+68.5%
Consensus Rating
Hold
Rating Score (0-4)
2.25
Research Coverage
4 Analysts

Profitability

EPS (Trailing Twelve Months)
$1.54
Trailing P/E Ratio
3.84
Forward P/E Ratio
3.93
P/E Growth
N/A
Net Income
$73.24 million
Net Margins
1.90%
Pretax Margin
2.75%
Return on Equity
34.53%
Return on Assets
7.69%

Debt

Debt-to-Equity Ratio
1.94
Current Ratio
3.22
Quick Ratio
0.97

Sales & Book Value

Annual Sales
$4.70 billion
Price / Sales
0.20
Cash Flow
$30.79 per share
Price / Cash Flow
0.53
Book Value
$12.02 per share
Price / Book
1.36

Miscellaneous

Outstanding Shares
58,300,000
Free Float
57,599,000
Market Cap
$951.46 million
Optionable
Optionable
Beta
1.78

Social Links

10 Best Stocks to Own in Fall 2026 Cover

AI spending is reshaping the market, and the opportunity extends far beyond the biggest chipmakers. Discover 10 stocks set to benefit from powerful trends in AI infrastructure, cloud computing, energy, capital returns, and consumer growth this fall.

Get This Free Report

This page (NASDAQ:UPBD) was last updated on 10/20/2026 by MarketBeat.com Staff.
From Our Partners