Sally Beauty (SBH) Stock Price, News & Analysis

Company Overview

Sally Beauty Holdings, Inc. is a leading global specialty retailer and distributor of professional beauty supplies, serving both retail customers and salon professionals. The company operates two primary channels: Sally Beauty Supply, which offers a broad assortment of hair color, hair care, styling, and skincare products; and Beauty Systems Group (BSG), which provides salon-quality products and supplies to professional stylists and salon owners. With a focus on catering to diverse customer needs, Sally Beauty offers well-known brands alongside private label lines, positioning itself as a one-stop source for beauty professionals and enthusiasts alike.

Founded in 1964 and headquartered in Denton, Texas, Sally Beauty has grown through a combination of organic expansion and strategic acquisitions. Over its history, the company has built a robust retail footprint in North America and expanded internationally to key markets in Europe and the Asia-Pacific region. Sally Beauty's distribution network supports a wide variety of sales channels, including more than 2,500 company-owned stores, partner-operated franchises and an e-commerce platform that extends its reach to customers around the world.

Product offerings span hair color systems, shampoos, conditioners, styling tools, skin and nail care products, and professional salon equipment. Sally Beauty emphasizes education and support for its professional customers by providing training programs, trend insights and product demonstrations. This commitment to professional development helps salon partners stay current with industry trends and strengthens the company’s relationships within the beauty community.

The company’s leadership team is headed by Chief Executive Officer Denise Paulonis, who joined Sally Beauty in 2018 and was appointed CEO in 2020. Under her direction, the company has focused on enhancing its digital capabilities, streamlining supply chain operations and refining its product assortment to meet evolving consumer preferences. With a presence in the United States, Canada, Mexico, the United Kingdom, France, Spain, Belgium, the Netherlands, Australia and New Zealand, Sally Beauty continues to leverage its global infrastructure to serve both professional and retail markets.

Key Stats

• Today's Range: $16.05 to $16.75
• 50-Day Range: $12.02 to $16.90
• 52-Week Range: $11.54 to $17.92
• Volume: 1.67 million shs
• Average Volume: 1.51 million shs
• Market Capitalization: $1.54 billion
• P/E Ratio: 8.56
• Dividend Yield: N/A
• Price Target: $17.40
• Consensus Rating: Hold

Sally Beauty Stock Analysis - MarketRank™

Sally Beauty scored higher than 44% of companies evaluated by MarketBeat, and ranked 354th out of 490 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.0 / 5
• Analyst Rating: Hold

Consensus Rating

Sally Beauty has received a consensus rating of Hold. The company's average rating score is 2.29, and is based on no strong buy ratings, 3 buy ratings, 3 hold ratings, and 1 sell rating.

Upside/Downside

The consensus price target for Sally Beauty is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

Sally Beauty has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 9.18%

Earnings Growth

Earnings for Sally Beauty are expected to grow by 9.18% in the coming year, from $2.07 to $2.26 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Sally Beauty is 8.56, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 39.61.

Price to Earnings Ratio vs. Sector

The P/E ratio of Sally Beauty is 8.56, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 46.60.

Price to Book Value per Share Ratio

Sally Beauty has a P/B Ratio of 1.77. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

21.62% of the float of Sally Beauty has been sold short.

Short Interest Ratio / Days to Cover

Sally Beauty has a short interest ratio ("days to cover") of 15.88, which indicates bearish sentiment.

Change versus previous month

Short interest in Sally Beauty has recently decreased by 1.09%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Sally Beauty does not currently pay a dividend.

Dividend Growth

Sally Beauty does not have a long track record of dividend growth.

News and Social Media

• Score: 4.0 / 5
• News Sentiment: 1.44

News Sentiment

Sally Beauty has a news sentiment score of 1.44. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.66 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for Sally Beauty this week, compared to 3 articles on an average week.

Search Interest

8 people have searched for SBH on MarketBeat in the last 30 days. This is an increase of 700% compared to the previous 30 days.

MarketBeat Follows

Only 2 people have added Sally Beauty to their MarketBeat watchlist in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

Company Ownership

• Score: 0.8 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Sally Beauty insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $543,192.00 in company stock.

Percentage Held by Insiders

2.00% of the stock of Sally Beauty is held by insiders.

Percentage Held by Institutions

Sally Beauty has minimal institutional ownership at this time.

Company Calendar

• Last Earnings: 8/03/2026
• Today: 8/13/2026
• Fiscal Year End: 9/30/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Specialty Retail
• Sub-Industry: Other Specialty Retail
• Current Symbol: NYSE:SBH
• CIK: 1368458
• Web: www.sallybeautyholdings.com
• Phone: (800) 777-5706
• Fax: 940-297-4990
• Employees: 27,000
• Year Founded: 1964

Price Target and Rating

• Average Price Target for Sally Beauty: $17.40
• High Price Target: $20.00
• Low Price Target: $13.00
• Potential Upside/Downside: +5.8%
• Consensus Rating: Hold
• Rating Score (0-4): 2.29
• Research Coverage: 7 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.92
• Trailing P/E Ratio: 8.56
• Forward P/E Ratio: 7.94
• P/E Growth: N/A
• Net Income: $195.88 million
• Net Margins: 5.16%
• Pretax Margin: 6.89%
• Return on Equity: 24.36%
• Return on Assets: 7.07%

Debt

• Debt-to-Equity Ratio: 0.92
• Current Ratio: 2.37
• Quick Ratio: 0.57

Sales & Book Value

• Annual Sales: $3.70 billion
• Price / Sales: 0.42
• Cash Flow: $2.93 per share
• Price / Cash Flow: 5.62
• Book Value: $9.31 per share
• Price / Book: 1.77

Miscellaneous

• Outstanding Shares: 93,620,000
• Free Float: 91,750,000
• Market Cap: $1.54 billion
• Optionable: Optionable
• Beta: 1.03