Wells Fargo & Company Increases Roku (NASDAQ:ROKU) Price Target to $167.00

Key Points

• Wells Fargo raised its price target on Roku from $137 to $167 and kept an "overweight" rating, implying about a 38% upside from the prior close.
• Roku reported a strong Q1 beat with $0.57 EPS vs. $0.34 consensus and $1.25B revenue, raised annual platform revenue guidance, and saw ad revenue grow roughly 27% year‑over‑year.
• Multiple brokerages lifted targets and ratings (consensus average target ~$140.71), with 22 Buys vs. 4 Holds, providing broad analyst support alongside recent insider selling totaling ~632,182 shares (~$67M) over the past 90 days.

Roku (NASDAQ:ROKU - Get Free Report) had its price objective raised by Wells Fargo & Company from $137.00 to $167.00 in a research report issued to clients and investors on Friday,Benzinga reports. The firm currently has an "overweight" rating on the stock. Wells Fargo & Company's price target would indicate a potential upside of 37.95% from the company's previous close.

Several other research firms have also commented on ROKU. Jefferies Financial Group upped their price objective on Roku from $135.00 to $140.00 and gave the stock a "buy" rating in a research note on Monday, April 13th. Stifel Nicolaus set a $160.00 price objective on Roku in a research note on Monday, March 2nd. Bank of America upped their price objective on Roku from $115.00 to $140.00 and gave the stock a "buy" rating in a research note on Monday, January 12th. KeyCorp increased their price target on Roku from $140.00 to $150.00 and gave the stock an "overweight" rating in a research note on Friday. Finally, Zacks Research lowered Roku from a "strong-buy" rating to a "hold" rating in a research note on Tuesday, April 14th. Twenty-two investment analysts have rated the stock with a Buy rating and four have assigned a Hold rating to the company's stock. According to MarketBeat, Roku currently has an average rating of "Moderate Buy" and an average price target of $140.71.

Roku Price Performance

NASDAQ:ROKU traded up $4.50 during mid-day trading on Friday, reaching $121.06. 4,056,717 shares of the company's stock traded hands, compared to its average volume of 3,258,213. Roku has a 12-month low of $58.55 and a 12-month high of $127.00. The company has a 50 day moving average price of $100.40 and a 200-day moving average price of $100.78. The firm has a market capitalization of $17.85 billion, a price-to-earnings ratio of 212.66 and a beta of 2.00.

Roku (NASDAQ:ROKU - Get Free Report) last issued its quarterly earnings results on Thursday, April 30th. The company reported $0.57 EPS for the quarter, topping analysts' consensus estimates of $0.34 by $0.23. The firm had revenue of $1.25 billion for the quarter, compared to analysts' expectations of $1.20 billion. Roku had a return on equity of 3.40% and a net margin of 1.87%.The business's revenue for the quarter was up 22.4% compared to the same quarter last year. During the same period in the previous year, the firm posted ($0.19) EPS. As a group, analysts forecast that Roku will post 2.1 EPS for the current year.

Insider Buying and Selling at Roku

In related news, CEO Anthony J. Wood sold 50,000 shares of the stock in a transaction dated Tuesday, February 10th. The shares were sold at an average price of $90.79, for a total value of $4,539,500.00. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, insider Charles Collier sold 205,821 shares of the stock in a transaction dated Wednesday, April 8th. The shares were sold at an average price of $105.00, for a total transaction of $21,611,205.00. Following the completion of the transaction, the insider directly owned 11,131 shares of the company's stock, valued at approximately $1,168,755. The trade was a 94.87% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 632,182 shares of company stock worth $67,058,733 in the last 90 days. 13.98% of the stock is currently owned by insiders.

Institutional Inflows and Outflows

A number of institutional investors have recently made changes to their positions in ROKU. Empowered Funds LLC lifted its holdings in shares of Roku by 18.6% in the 1st quarter. Empowered Funds LLC now owns 3,291 shares of the company's stock valued at $232,000 after acquiring an additional 515 shares during the last quarter. Focus Partners Wealth bought a new stake in Roku in the first quarter worth about $229,000. EverSource Wealth Advisors LLC lifted its stake in Roku by 145.4% in the second quarter. EverSource Wealth Advisors LLC now owns 1,394 shares of the company's stock worth $123,000 after purchasing an additional 826 shares during the last quarter. First Trust Advisors LP raised its stake in shares of Roku by 231.0% during the second quarter. First Trust Advisors LP now owns 70,786 shares of the company's stock valued at $6,221,000 after acquiring an additional 49,399 shares in the last quarter. Finally, Brown Advisory Inc. bought a new stake in shares of Roku during the second quarter valued at approximately $326,000. Institutional investors own 86.30% of the company's stock.

Key Headlines Impacting Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku reported better-than-expected Q1 results — $0.57 EPS vs. ~$0.34 consensus and $1.25B revenue (vs. ~$1.20B). Management raised its platform (annual) revenue outlook, which drove upside in extended trading. Roku raises annual platform revenue forecast, shares climb
• Positive Sentiment: Advertising strength: ad revenue grew ~27% YoY and now represents a much larger share of platform gross profit — a clear signal that CTV ad monetization is accelerating and lifting margins. Roku: Blockbuster FQ1'26 Results With Outsized Ad Monetization Trends
• Positive Sentiment: Multiple brokerages raised price targets and ratings this morning (Citizens JMP to $170, Benchmark to $160, Susquehanna to $160, KeyCorp to $150, Rosenblatt to $150, Needham to $140, etc.), reinforcing upward momentum and providing fresh buy-side validation. Benzinga coverage of analyst price-target raises The Fly coverage
• Positive Sentiment: Roku raised annual platform revenue guidance and highlighted strength in subscriptions and device/TV strategies — commentary that suggests sustainable top-line growth beyond a single quarter. Roku Stock Surges After Earnings. Why It's a Streaming Wars Winner.
• Neutral Sentiment: Roku’s low-priced streaming service Howdy has reached ~1M subscribers, a positive user metric but currently a small contribution to overall revenue. Roku's $3 streaming service, Howdy, reaches 1M subs
• Neutral Sentiment: Content/partnership news (e.g., The CW next‑day streaming on The Roku Channel) and hardware promotions (camera 2‑pack restock, Stick discounts) support user engagement and device ecosystem but are incremental near-term drivers. The CW Network Sets Partnership With the Roku Channel Roku camera restock at Amazon

Roku Company Profile

Roku, Inc NASDAQ: ROKU is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company's platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku's product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.

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