Zebra Technologies (NASDAQ:ZBRA) Upgraded by Zacks Research to Strong-Buy Rating

Key Points

• Zacks Research upgraded Zebra Technologies to “strong buy” from “hold.” The stock has a consensus “Moderate Buy” rating, with an average analyst price target of $381.
• Zebra reported quarterly EPS of $6.35, beating estimates of $4.36, while revenue rose 20.4% year over year to $1.56 billion. The company issued Q3 fiscal 2026 EPS guidance of $4.70–$4.90.
• Shares opened at $378.37, near their 52-week high of $386.23, giving the company an $18.02 billion market capitalization. Analysts have recently raised price targets as high as $430.

Zebra Technologies (NASDAQ:ZBRA - Get Free Report) was upgraded by research analysts at Zacks Research from a "hold" rating to a "strong-buy" rating in a note issued to investors on Tuesday,Zacks.com reports.

ZBRA has been the topic of a number of other reports. Citigroup boosted their target price on shares of Zebra Technologies from $306.00 to $396.00 and gave the stock a "neutral" rating in a report on Wednesday, August 5th. Northcoast Research decreased their price target on shares of Zebra Technologies from $364.00 to $344.00 and set a "buy" rating on the stock in a research report on Monday, April 27th. Needham & Company LLC upped their price target on Zebra Technologies from $345.00 to $410.00 and gave the company a "buy" rating in a report on Wednesday, August 5th. KeyCorp increased their price objective on Zebra Technologies from $305.00 to $430.00 and gave the company an "overweight" rating in a research report on Wednesday, August 5th. Finally, Wall Street Zen upgraded Zebra Technologies from a "hold" rating to a "buy" rating in a report on Sunday, June 28th. One equities research analyst has rated the stock with a Strong Buy rating, nine have issued a Buy rating and three have given a Hold rating to the stock. According to MarketBeat, the company presently has a consensus rating of "Moderate Buy" and an average target price of $381.00.

Zebra Technologies Trading Down 1.2%

Shares of Zebra Technologies stock opened at $378.37 on Tuesday. The company has a quick ratio of 0.33, a current ratio of 0.52 and a debt-to-equity ratio of 0.14. The firm has a market cap of $18.02 billion, a price-to-earnings ratio of 34.62 and a beta of 1.59. The business has a fifty day simple moving average of $272.64 and a 200-day simple moving average of $246.20. Zebra Technologies has a fifty-two week low of $199.05 and a fifty-two week high of $386.23.

Zebra Technologies (NASDAQ:ZBRA - Get Free Report) last released its earnings results on Tuesday, August 4th. The industrial products company reported $6.35 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $4.36 by $1.99. Zebra Technologies had a return on equity of 22.29% and a net margin of 9.22%.The firm had revenue of $1.56 billion for the quarter, compared to analyst estimates of $1.50 billion. During the same period in the previous year, the company earned $3.61 earnings per share. Zebra Technologies's revenue was up 20.4% compared to the same quarter last year. Zebra Technologies has set its Q3 2026 guidance at 4.700-4.900 EPS and its FY 2026 guidance at 20.750-21.250 EPS. On average, equities analysts forecast that Zebra Technologies will post 17.22 EPS for the current fiscal year.

Insider Activity

In other news, insider Michael Cho sold 3,500 shares of the company's stock in a transaction dated Friday, August 7th. The stock was sold at an average price of $375.20, for a total value of $1,313,200.00. Following the transaction, the insider owned 5,170 shares in the company, valued at $1,939,784. This represents a 40.37% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, Director Linda Connly sold 500 shares of the stock in a transaction that occurred on Monday, August 10th. The stock was sold at an average price of $377.68, for a total transaction of $188,840.00. Following the completion of the sale, the director directly owned 3,708 shares of the company's stock, valued at $1,400,437.44. This trade represents a 11.88% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold 4,500 shares of company stock worth $1,629,015 in the last 90 days. Company insiders own 0.91% of the company's stock.

Hedge Funds Weigh In On Zebra Technologies

Hedge funds have recently modified their holdings of the stock. Garner Asset Management Corp acquired a new stake in Zebra Technologies during the fourth quarter valued at $30,000. Johnson Financial Group Inc. raised its stake in shares of Zebra Technologies by 330.3% during the 4th quarter. Johnson Financial Group Inc. now owns 142 shares of the industrial products company's stock worth $34,000 after purchasing an additional 109 shares in the last quarter. SBI Securities Co. Ltd. raised its stake in shares of Zebra Technologies by 164.8% during the 4th quarter. SBI Securities Co. Ltd. now owns 143 shares of the industrial products company's stock worth $35,000 after purchasing an additional 89 shares in the last quarter. CYBER HORNET ETFs LLC acquired a new stake in shares of Zebra Technologies during the 2nd quarter valued at about $39,000. Finally, NBC Securities Inc. bought a new stake in shares of Zebra Technologies in the 4th quarter valued at approximately $57,000. 91.03% of the stock is owned by institutional investors and hedge funds.

About Zebra Technologies

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company's product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.

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