Atlantic Lithium (ALL) Competitors

THG (LON:THG) and Atlantic Lithium (LON:ALL) are both small-cap consumer cyclical companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, valuation, dividends, profitability, risk, community ranking, analyst recommendations, institutional ownership and media sentiment.

Is THG or ALL more profitable?

THG has a net margin of -11.77% compared to Atlantic Lithium's net margin of -1,761.49%. THG's return on equity of -24.45% beat Atlantic Lithium's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
THG	-11.77%	-24.45%	-2.68%
Atlantic Lithium	-1,761.49%	-37.09%	-18.38%

Does the MarketBeat Community prefer THG or ALL?

THG received 21 more outperform votes than Atlantic Lithium when rated by MarketBeat users. However, 85.71% of users gave Atlantic Lithium an outperform vote while only 56.90% of users gave THG an outperform vote.

Company	Underperform	Outperform
THG	Outperform Votes 33 56.90%	Underperform Votes 25 43.10%
Atlantic Lithium	Outperform Votes 12 85.71%	Underperform Votes 2 14.29%

Which has higher earnings and valuation, THG or ALL?

Atlantic Lithium has lower revenue, but higher earnings than THG. Atlantic Lithium is trading at a lower price-to-earnings ratio than THG, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
THG	£2.00B	0.16	-£235.23M	-£17.76	-1.39
Atlantic Lithium	£1.54M	60.94	-£27.20M	-£0.99	-6.88

Do analysts recommend THG or ALL?

THG currently has a consensus price target of GBX 67.67, suggesting a potential upside of 173.95%. Given THG's stronger consensus rating and higher possible upside, equities analysts plainly believe THG is more favorable than Atlantic Lithium.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
THG	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Atlantic Lithium	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Does the media prefer THG or ALL?

In the previous week, THG had 11 more articles in the media than Atlantic Lithium. MarketBeat recorded 12 mentions for THG and 1 mentions for Atlantic Lithium. Atlantic Lithium's average media sentiment score of 0.27 beat THG's score of 0.14 indicating that Atlantic Lithium is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
THG	1 Very Positive mention(s)	3 Positive mention(s)	2 Neutral mention(s)	5 Negative mention(s)	0 Very Negative mention(s)	Neutral
Atlantic Lithium	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has more risk & volatility, THG or ALL?

THG has a beta of 2.4, meaning that its stock price is 140% more volatile than the S&P 500. Comparatively, Atlantic Lithium has a beta of -0.08, meaning that its stock price is 108% less volatile than the S&P 500.

Do institutionals and insiders believe in THG or ALL?

31.4% of THG shares are held by institutional investors. Comparatively, 7.1% of Atlantic Lithium shares are held by institutional investors. 31.6% of THG shares are held by company insiders. Comparatively, 45.6% of Atlantic Lithium shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

THG beats Atlantic Lithium on 12 of the 18 factors compared between the two stocks.