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The Character Group (CCT) Competitors

The Character Group logo
GBX 315 0.00 (0.00%)
As of 09/11/2026

CCT vs. TUNE, ESC, XPF, GOAL, and TND

Should you buy The Character Group stock or one of its competitors? The Character Group's main competitors and comparable companies include Focusrite (TUNE), Escape Hunt (ESC), XP Factory (XPF), Goals Soccer Centres (GOAL), and Tandem Group (TND). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "leisure products" industry.

How does The Character Group compare to Focusrite?

Focusrite (LON:TUNE) and The Character Group (LON:CCT) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, dividends, risk, analyst recommendations, institutional ownership, valuation and earnings.

Focusrite currently has a consensus target price of GBX 355, suggesting a potential upside of 31.46%. Given Focusrite's stronger consensus rating and higher possible upside, equities analysts plainly believe Focusrite is more favorable than The Character Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Focusrite
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00
The Character Group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Focusrite has a beta of 1.096, indicating that its share price is 10% more volatile than the broader market. Comparatively, The Character Group has a beta of 0.203, indicating that its share price is 80% less volatile than the broader market.

Focusrite pays an annual dividend of GBX 6.60 per share and has a dividend yield of 2.4%. The Character Group pays an annual dividend of GBX 6 per share and has a dividend yield of 1.9%. Focusrite pays out 73.3% of its earnings in the form of a dividend. The Character Group pays out -67.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, Focusrite had 2 more articles in the media than The Character Group. MarketBeat recorded 3 mentions for Focusrite and 1 mentions for The Character Group. The Character Group's average media sentiment score of 1.11 beat Focusrite's score of 0.50 indicating that The Character Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Focusrite
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
The Character Group
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

30.4% of Focusrite shares are held by institutional investors. Comparatively, 1.1% of The Character Group shares are held by institutional investors. 34.5% of Focusrite shares are held by insiders. Comparatively, 24.0% of The Character Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Focusrite has higher revenue and earnings than The Character Group. The Character Group is trading at a lower price-to-earnings ratio than Focusrite, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Focusrite£168.91M0.94£11.73M£9.0030.01
The Character Group£95.73M0.57£5.22M-£8.90N/A

The Character Group has a net margin of -1.82% compared to Focusrite's net margin of -2.52%. Focusrite's return on equity of -3.62% beat The Character Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Focusrite-2.52% -3.62% 5.84%
The Character Group -1.82%-5.25%7.61%

Summary

Focusrite beats The Character Group on 14 of the 18 factors compared between the two stocks.

How does The Character Group compare to Escape Hunt?

The Character Group (LON:CCT) and Escape Hunt (LON:ESC) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, media sentiment, valuation, institutional ownership, risk, profitability, analyst recommendations and dividends.

Escape Hunt has a net margin of 0.00% compared to The Character Group's net margin of -1.82%. Escape Hunt's return on equity of 0.00% beat The Character Group's return on equity.

Company Net Margins Return on Equity Return on Assets
The Character Group-1.82% -5.25% 7.61%
Escape Hunt N/A N/A N/A

The Character Group has higher revenue and earnings than Escape Hunt. The Character Group is trading at a lower price-to-earnings ratio than Escape Hunt, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
The Character Group£95.73M0.57£5.22M-£8.90N/A
Escape Hunt£2.53M0.00N/A-£7.10N/A

1.1% of The Character Group shares are owned by institutional investors. 24.0% of The Character Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, The Character Group had 1 more articles in the media than Escape Hunt. MarketBeat recorded 1 mentions for The Character Group and 0 mentions for Escape Hunt. The Character Group's average media sentiment score of 1.11 beat Escape Hunt's score of 0.00 indicating that The Character Group is being referred to more favorably in the media.

Company Overall Sentiment
The Character Group Positive
Escape Hunt Neutral

Summary

The Character Group beats Escape Hunt on 6 of the 10 factors compared between the two stocks.

How does The Character Group compare to XP Factory?

The Character Group (LON:CCT) and XP Factory (LON:XPF) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, profitability, analyst recommendations, media sentiment, earnings, risk, valuation and dividends.

1.1% of The Character Group shares are owned by institutional investors. Comparatively, 13.4% of XP Factory shares are owned by institutional investors. 24.0% of The Character Group shares are owned by company insiders. Comparatively, 9.7% of XP Factory shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

The Character Group has higher revenue and earnings than XP Factory. XP Factory is trading at a lower price-to-earnings ratio than The Character Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
The Character Group£95.73M0.57£5.22M-£8.90N/A
XP Factory£61.13M0.53-£356.10K-£0.50N/A

In the previous week, XP Factory had 1 more articles in the media than The Character Group. MarketBeat recorded 2 mentions for XP Factory and 1 mentions for The Character Group. The Character Group's average media sentiment score of 1.11 beat XP Factory's score of 0.62 indicating that The Character Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
The Character Group
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
XP Factory
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

The Character Group has a beta of 0.203, meaning that its stock price is 80% less volatile than the broader market. Comparatively, XP Factory has a beta of 0.877, meaning that its stock price is 12% less volatile than the broader market.

The Character Group has a net margin of -1.82% compared to XP Factory's net margin of -7.69%. The Character Group's return on equity of -5.25% beat XP Factory's return on equity.

Company Net Margins Return on Equity Return on Assets
The Character Group-1.82% -5.25% 7.61%
XP Factory -7.69%-21.48%1.47%

Summary

The Character Group beats XP Factory on 9 of the 13 factors compared between the two stocks.

How does The Character Group compare to Goals Soccer Centres?

Goals Soccer Centres (LON:GOAL) and The Character Group (LON:CCT) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their media sentiment, valuation, analyst recommendations, profitability, risk, earnings, dividends and institutional ownership.

In the previous week, The Character Group had 1 more articles in the media than Goals Soccer Centres. MarketBeat recorded 1 mentions for The Character Group and 0 mentions for Goals Soccer Centres. The Character Group's average media sentiment score of 1.11 beat Goals Soccer Centres' score of 0.00 indicating that The Character Group is being referred to more favorably in the news media.

Company Overall Sentiment
Goals Soccer Centres Neutral
The Character Group Positive

1.1% of The Character Group shares are held by institutional investors. 24.0% of The Character Group shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Goals Soccer Centres has a net margin of 0.00% compared to The Character Group's net margin of -1.82%. Goals Soccer Centres' return on equity of 0.00% beat The Character Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Goals Soccer CentresN/A N/A N/A
The Character Group -1.82%-5.25%7.61%

The Character Group has higher revenue and earnings than Goals Soccer Centres. The Character Group is trading at a lower price-to-earnings ratio than Goals Soccer Centres, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Goals Soccer Centres£31.85M0.00N/A£4.90N/A
The Character Group£95.73M0.57£5.22M-£8.90N/A

Summary

The Character Group beats Goals Soccer Centres on 6 of the 10 factors compared between the two stocks.

How does The Character Group compare to Tandem Group?

Tandem Group (LON:TND) and The Character Group (LON:CCT) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, valuation, institutional ownership, dividends, risk, media sentiment, analyst recommendations and earnings.

Tandem Group has a net margin of 3.25% compared to The Character Group's net margin of -1.82%. Tandem Group's return on equity of 3.44% beat The Character Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Tandem Group3.25% 3.44% -0.71%
The Character Group -1.82%-5.25%7.61%

Tandem Group has a beta of 0.83, meaning that its stock price is 17% less volatile than the broader market. Comparatively, The Character Group has a beta of 0.203, meaning that its stock price is 80% less volatile than the broader market.

8.6% of Tandem Group shares are held by institutional investors. Comparatively, 1.1% of The Character Group shares are held by institutional investors. 36.4% of Tandem Group shares are held by company insiders. Comparatively, 24.0% of The Character Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

The Character Group has higher revenue and earnings than Tandem Group. The Character Group is trading at a lower price-to-earnings ratio than Tandem Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Tandem Group£26.15M0.39-£886.00K£15.4011.85
The Character Group£95.73M0.57£5.22M-£8.90N/A

In the previous week, The Character Group had 1 more articles in the media than Tandem Group. MarketBeat recorded 1 mentions for The Character Group and 0 mentions for Tandem Group. The Character Group's average media sentiment score of 1.11 beat Tandem Group's score of 0.00 indicating that The Character Group is being referred to more favorably in the news media.

Company Overall Sentiment
Tandem Group Neutral
The Character Group Positive

Summary

Tandem Group beats The Character Group on 7 of the 13 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CCT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CCT vs. The Competition

MetricThe Character GroupLeisure Products IndustryConsumer Discretionary SectorLON Exchange
Market Cap£54.63M£3.10B£12.55B£2.87B
Dividend Yield2.22%2.56%56.79%6.23%
P/E Ratio-35.39602.1145.81366.83
Price / Sales0.5737.5091.3983,599.70
Price / Cash3.3418.1128.6127.89
Price / Book1.583.674.086.33
Net Income£5.22M£81.88M£445.67M£5.89B
7 Day Performance-0.94%-1.46%-2.31%-0.69%
1 Month Performance0.43%-4.13%-3.96%0.18%
1 Year Performance10.14%-5.19%-6.12%20.03%

The Character Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CCT
The Character Group
N/AGBX 315
flat
N/A+6.3%£54.63M£95.73MN/A1,540
TUNE
Focusrite
4.1526 of 5 stars
GBX 269.33
-0.2%
GBX 355
+31.8%
+73.0%£158.27M£168.91M29.93557
ESC
Escape Hunt
N/AN/AN/AN/A£45.26M£2.53MN/A146
XPF
XP Factory
N/AGBX 19.50
+1.3%
N/A+57.3%£34.25M£61.13MN/A716
GOAL
Goals Soccer Centres
N/AN/AN/AN/A£20.46M£31.85M5.55691

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This page (LON:CCT) was last updated on 9/12/2026 by MarketBeat.com Staff.
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