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The Character Group (CCT) Competitors

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GBX 318.50 +3.50 (+1.11%)
As of 08/21/2026 10:33 AM Eastern

CCT vs. TUNE, ESC, XPF, GOAL, and TND

Should you buy The Character Group stock or one of its competitors? The Character Group's main competitors and comparable companies include Focusrite (TUNE), Escape Hunt (ESC), XP Factory (XPF), Goals Soccer Centres (GOAL), and Tandem Group (TND). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "leisure products" industry.

How does The Character Group compare to Focusrite?

The Character Group (LON:CCT) and Focusrite (LON:TUNE) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, earnings, media sentiment, valuation, risk and dividends.

1.1% of The Character Group shares are held by institutional investors. Comparatively, 30.7% of Focusrite shares are held by institutional investors. 24.0% of The Character Group shares are held by insiders. Comparatively, 34.5% of Focusrite shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

In the previous week, The Character Group's average media sentiment score of 0.00 equaled Focusrite'saverage media sentiment score.

Company Overall Sentiment
The Character Group Neutral
Focusrite Neutral

The Character Group pays an annual dividend of GBX 6 per share and has a dividend yield of 1.9%. Focusrite pays an annual dividend of GBX 6.60 per share and has a dividend yield of 2.4%. The Character Group pays out -67.4% of its earnings in the form of a dividend. Focusrite pays out 73.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

The Character Group has a net margin of -1.82% compared to Focusrite's net margin of -2.52%. Focusrite's return on equity of -3.62% beat The Character Group's return on equity.

Company Net Margins Return on Equity Return on Assets
The Character Group-1.82% -5.25% 7.61%
Focusrite -2.52%-3.62%5.84%

Focusrite has higher revenue and earnings than The Character Group. The Character Group is trading at a lower price-to-earnings ratio than Focusrite, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
The Character Group£95.73M0.58£5.22M-£8.90N/A
Focusrite£168.91M0.95£11.73M£9.0030.22

The Character Group has a beta of 0.2, indicating that its stock price is 80% less volatile than the broader market. Comparatively, Focusrite has a beta of 1.08, indicating that its stock price is 8% more volatile than the broader market.

Focusrite has a consensus price target of GBX 355, suggesting a potential upside of 30.51%. Given Focusrite's stronger consensus rating and higher probable upside, analysts clearly believe Focusrite is more favorable than The Character Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
The Character Group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Focusrite
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

Summary

Focusrite beats The Character Group on 13 of the 16 factors compared between the two stocks.

How does The Character Group compare to Escape Hunt?

The Character Group (LON:CCT) and Escape Hunt (LON:ESC) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, profitability, earnings, valuation and media sentiment.

In the previous week, The Character Group's average media sentiment score of 0.00 equaled Escape Hunt'saverage media sentiment score.

Company Overall Sentiment
The Character Group Neutral
Escape Hunt Neutral

Escape Hunt has a net margin of 0.00% compared to The Character Group's net margin of -1.82%. Escape Hunt's return on equity of 0.00% beat The Character Group's return on equity.

Company Net Margins Return on Equity Return on Assets
The Character Group-1.82% -5.25% 7.61%
Escape Hunt N/A N/A N/A

The Character Group has higher revenue and earnings than Escape Hunt. The Character Group is trading at a lower price-to-earnings ratio than Escape Hunt, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
The Character Group£95.73M0.58£5.22M-£8.90N/A
Escape Hunt£2.53M0.00N/A-£7.10N/A

1.1% of The Character Group shares are held by institutional investors. 24.0% of The Character Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

The Character Group and Escape Hunt tied by winning 4 of the 8 factors compared between the two stocks.

How does The Character Group compare to XP Factory?

XP Factory (LON:XPF) and The Character Group (LON:CCT) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their valuation, risk, earnings, profitability, analyst recommendations, institutional ownership, media sentiment and dividends.

XP Factory has a beta of 0.865, suggesting that its share price is 14% less volatile than the broader market. Comparatively, The Character Group has a beta of 0.2, suggesting that its share price is 80% less volatile than the broader market.

13.4% of XP Factory shares are held by institutional investors. Comparatively, 1.1% of The Character Group shares are held by institutional investors. 9.7% of XP Factory shares are held by company insiders. Comparatively, 24.0% of The Character Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

The Character Group has higher revenue and earnings than XP Factory. XP Factory is trading at a lower price-to-earnings ratio than The Character Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
XP Factory£61.13M0.56-£356.10K-£0.50N/A
The Character Group£95.73M0.58£5.22M-£8.90N/A

In the previous week, XP Factory's average media sentiment score of 0.00 equaled The Character Group'saverage media sentiment score.

Company Overall Sentiment
XP Factory Neutral
The Character Group Neutral

XP Factory has a net margin of -1.45% compared to The Character Group's net margin of -1.82%. XP Factory's return on equity of -3.87% beat The Character Group's return on equity.

Company Net Margins Return on Equity Return on Assets
XP Factory-1.45% -3.87% 1.47%
The Character Group -1.82%-5.25%7.61%

Summary

The Character Group beats XP Factory on 6 of the 11 factors compared between the two stocks.

How does The Character Group compare to Goals Soccer Centres?

Goals Soccer Centres (LON:GOAL) and The Character Group (LON:CCT) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, profitability, media sentiment, institutional ownership, risk, analyst recommendations, earnings and valuation.

1.1% of The Character Group shares are owned by institutional investors. 24.0% of The Character Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

In the previous week, Goals Soccer Centres' average media sentiment score of 0.00 equaled The Character Group'saverage media sentiment score.

Company Overall Sentiment
Goals Soccer Centres Neutral
The Character Group Neutral

Goals Soccer Centres has a net margin of 0.00% compared to The Character Group's net margin of -1.82%. Goals Soccer Centres' return on equity of 0.00% beat The Character Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Goals Soccer CentresN/A N/A N/A
The Character Group -1.82%-5.25%7.61%

The Character Group has higher revenue and earnings than Goals Soccer Centres. The Character Group is trading at a lower price-to-earnings ratio than Goals Soccer Centres, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Goals Soccer Centres£31.85M0.00N/A£4.90N/A
The Character Group£95.73M0.58£5.22M-£8.90N/A

Summary

Goals Soccer Centres and The Character Group tied by winning 4 of the 8 factors compared between the two stocks.

How does The Character Group compare to Tandem Group?

Tandem Group (LON:TND) and The Character Group (LON:CCT) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, institutional ownership, profitability, valuation, risk, dividends and earnings.

The Character Group has higher revenue and earnings than Tandem Group. The Character Group is trading at a lower price-to-earnings ratio than Tandem Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Tandem Group£26.15M0.40-£886.00K£15.4012.34
The Character Group£95.73M0.58£5.22M-£8.90N/A

Tandem Group has a beta of 0.83, meaning that its share price is 17% less volatile than the broader market. Comparatively, The Character Group has a beta of 0.2, meaning that its share price is 80% less volatile than the broader market.

In the previous week, Tandem Group's average media sentiment score of 0.00 equaled The Character Group'saverage media sentiment score.

Company Overall Sentiment
Tandem Group Neutral
The Character Group Neutral

Tandem Group has a net margin of 3.25% compared to The Character Group's net margin of -1.82%. Tandem Group's return on equity of 3.44% beat The Character Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Tandem Group3.25% 3.44% -0.71%
The Character Group -1.82%-5.25%7.61%

8.6% of Tandem Group shares are owned by institutional investors. Comparatively, 1.1% of The Character Group shares are owned by institutional investors. 36.4% of Tandem Group shares are owned by company insiders. Comparatively, 24.0% of The Character Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

Tandem Group beats The Character Group on 7 of the 11 factors compared between the two stocks.

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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CCT vs. The Competition

MetricThe Character GroupLeisure Products IndustryConsumer Discretionary SectorLON Exchange
Market Cap£54.64M£3.19B£13.21B£2.54B
Dividend Yield2.22%2.47%56.57%6.17%
P/E Ratio-35.79598.5446.96367.57
Price / Sales0.5836.9488.6683,481.74
Price / Cash3.3419.2429.1327.89
Price / Book1.603.443.937.19
Net Income£5.22M£82.14M£445.72M£5.89B
7 Day Performance2.74%-0.42%-0.26%0.30%
1 Month Performance3.41%3.73%2.74%3.31%
1 Year Performance4.93%-2.20%-1.57%22.13%

The Character Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CCT
The Character Group
N/AGBX 318.50
+1.1%
N/A+4.9%£54.64M£95.73MN/A1,540
TUNE
Focusrite
N/AGBX 272
flat
GBX 355
+30.5%
+78.4%£159.84M£168.91M30.22557
ESC
Escape Hunt
N/AN/AN/AN/A£45.26M£2.53MN/A146
XPF
XP Factory
N/AGBX 19.50
+2.6%
N/A+95.0%£33.37M£61.13MN/A716
GOAL
Goals Soccer Centres
N/AN/AN/AN/A£20.46M£31.85M5.55691

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This page (LON:CCT) was last updated on 8/23/2026 by MarketBeat.com Staff.
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