Cambridge Cognition (COG) Competitors

Cambridge Cognition (LON:COG) and Kooth (LON:KOO) are both small-cap medical companies, but which is the superior investment? We will contrast the two companies based on the strength of their analyst recommendations, risk, valuation, earnings, profitability, media sentiment, institutional ownership and dividends.

Which has more volatility and risk, COG or KOO?

Cambridge Cognition has a beta of 0.72, suggesting that its share price is 28% less volatile than the S&P 500. Comparatively, Kooth has a beta of 0.71, suggesting that its share price is 29% less volatile than the S&P 500.

Which has higher earnings and valuation, COG or KOO?

Kooth has higher revenue and earnings than Cambridge Cognition. Cambridge Cognition is trading at a lower price-to-earnings ratio than Kooth, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Cambridge Cognition	£9.05M	1.99	-£1.58M	-£0.04	-1,032.63
Kooth	£66.74M	0.77	£4.00M	£0.21	678.57

Do institutionals and insiders hold more shares of COG or KOO?

15.8% of Cambridge Cognition shares are owned by institutional investors. Comparatively, 28.3% of Kooth shares are owned by institutional investors. 3.8% of Cambridge Cognition shares are owned by insiders. Comparatively, 30.8% of Kooth shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Do analysts rate COG or KOO?

Kooth has a consensus price target of GBX 365, indicating a potential upside of 156.14%. Given Kooth's stronger consensus rating and higher probable upside, analysts plainly believe Kooth is more favorable than Cambridge Cognition.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Cambridge Cognition	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Kooth	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

Is COG or KOO more profitable?

Kooth has a net margin of 7.89% compared to Cambridge Cognition's net margin of -10.07%. Kooth's return on equity of 18.59% beat Cambridge Cognition's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Cambridge Cognition	-10.07%	-68.83%	-0.30%
Kooth	7.89%	18.59%	10.12%

Does the media favor COG or KOO?

In the previous week, Kooth had 6 more articles in the media than Cambridge Cognition. MarketBeat recorded 7 mentions for Kooth and 1 mentions for Cambridge Cognition. Cambridge Cognition's average media sentiment score of 0.88 beat Kooth's score of 0.18 indicating that Cambridge Cognition is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Cambridge Cognition	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Kooth	0 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Kooth beats Cambridge Cognition on 13 of the 16 factors compared between the two stocks.