Cambridge Cognition (COG) Competitors

Kooth (LON:KOO) and Cambridge Cognition (LON:COG) are both small-cap medical companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, media sentiment, risk, institutional ownership, analyst recommendations, earnings, valuation and profitability.

Does the media prefer KOO or COG?

In the previous week, Kooth and Kooth both had 1 articles in the media. Kooth's average media sentiment score of 0.00 equaled Cambridge Cognition'saverage media sentiment score.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Kooth	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Cambridge Cognition	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do analysts rate KOO or COG?

Kooth currently has a consensus target price of GBX 365, indicating a potential upside of 170.37%. Given Kooth's stronger consensus rating and higher probable upside, equities analysts plainly believe Kooth is more favorable than Cambridge Cognition.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kooth	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
Cambridge Cognition	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Which has better valuation & earnings, KOO or COG?

Kooth has higher revenue and earnings than Cambridge Cognition. Cambridge Cognition is trading at a lower price-to-earnings ratio than Kooth, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kooth	£66.34M	0.73	£4.00M	£0.08	1,687.50
Cambridge Cognition	£9.05M	1.77	-£1.58M	-£0.04	-907.89

Which has more risk & volatility, KOO or COG?

Kooth has a beta of 0.71, meaning that its share price is 29% less volatile than the S&P 500. Comparatively, Cambridge Cognition has a beta of 0.72, meaning that its share price is 28% less volatile than the S&P 500.

Do insiders & institutionals have more ownership in KOO or COG?

26.4% of Kooth shares are held by institutional investors. Comparatively, 15.8% of Cambridge Cognition shares are held by institutional investors. 30.7% of Kooth shares are held by company insiders. Comparatively, 3.4% of Cambridge Cognition shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Is KOO or COG more profitable?

Kooth has a net margin of 7.89% compared to Cambridge Cognition's net margin of -10.07%. Kooth's return on equity of 18.59% beat Cambridge Cognition's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Kooth	7.89%	18.59%	10.12%
Cambridge Cognition	-10.07%	-68.83%	-0.30%

Summary

Kooth beats Cambridge Cognition on 12 of the 14 factors compared between the two stocks.