Cambridge Cognition (COG) Competitors

Kooth (LON:KOO) and Cambridge Cognition (LON:COG) are both small-cap medical companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, analyst recommendations, dividends, media sentiment, institutional ownership, earnings, valuation and profitability.

Do analysts prefer KOO or COG?

Kooth currently has a consensus target price of GBX 456.67, suggesting a potential upside of 198.47%. Given Kooth's stronger consensus rating and higher probable upside, equities research analysts plainly believe Kooth is more favorable than Cambridge Cognition.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kooth	0 Sell rating(s)	0 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	3.00
Cambridge Cognition	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Do institutionals & insiders believe in KOO or COG?

28.3% of Kooth shares are held by institutional investors. Comparatively, 15.8% of Cambridge Cognition shares are held by institutional investors. 30.8% of Kooth shares are held by company insiders. Comparatively, 3.8% of Cambridge Cognition shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Is KOO or COG more profitable?

Kooth has a net margin of 7.89% compared to Cambridge Cognition's net margin of -10.07%. Kooth's return on equity of 18.59% beat Cambridge Cognition's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Kooth	7.89%	18.59%	10.12%
Cambridge Cognition	-10.07%	-68.83%	-0.30%

Which has more risk & volatility, KOO or COG?

Kooth has a beta of 0.71, indicating that its share price is 29% less volatile than the S&P 500. Comparatively, Cambridge Cognition has a beta of 0.72, indicating that its share price is 28% less volatile than the S&P 500.

Which has stronger valuation & earnings, KOO or COG?

Kooth has higher revenue and earnings than Cambridge Cognition. Cambridge Cognition is trading at a lower price-to-earnings ratio than Kooth, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kooth	£66.74M	0.82	£4.00M	£0.21	728.57
Cambridge Cognition	£9.05M	1.78	-£1.58M	-£0.04	-921.05

Does the media prefer KOO or COG?

In the previous week, Kooth had 2 more articles in the media than Cambridge Cognition. MarketBeat recorded 2 mentions for Kooth and 0 mentions for Cambridge Cognition. Cambridge Cognition's average media sentiment score of 0.88 beat Kooth's score of 0.06 indicating that Cambridge Cognition is being referred to more favorably in the news media.

Company	Overall Sentiment
Kooth	Neutral
Cambridge Cognition	Positive

Summary

Kooth beats Cambridge Cognition on 13 of the 16 factors compared between the two stocks.