FLTR vs. ENT, PPB, WMH, GYS, RNK, JPJ, 888, EVOK, GMR, and STR
Should you be buying Flutter Entertainment stock or one of its competitors? The main competitors of Flutter Entertainment include Entain (ENT), Paddy Power Betfair (PPB), William Hill (WMH), Gamesys Group (GYS), The Rank Group (RNK), JPJ Group (JPJ), 888 (888), Evoke (EVOK), Gaming Realms (GMR), and Stride Gaming (STR). These companies are all part of the "gambling" industry.
Flutter Entertainment vs. Its Competitors
Flutter Entertainment (LON:FLTR) and Entain (LON:ENT) are both consumer cyclical companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, dividends, profitability, valuation, institutional ownership, risk, earnings and analyst recommendations.
In the previous week, Entain had 4 more articles in the media than Flutter Entertainment. MarketBeat recorded 7 mentions for Entain and 3 mentions for Flutter Entertainment. Flutter Entertainment's average media sentiment score of 1.24 beat Entain's score of 0.38 indicating that Flutter Entertainment is being referred to more favorably in the media.
Entain has lower revenue, but higher earnings than Flutter Entertainment. Flutter Entertainment is trading at a lower price-to-earnings ratio than Entain, indicating that it is currently the more affordable of the two stocks.
70.1% of Flutter Entertainment shares are owned by institutional investors. Comparatively, 73.3% of Entain shares are owned by institutional investors. 0.1% of Flutter Entertainment shares are owned by insiders. Comparatively, 0.3% of Entain shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Flutter Entertainment presently has a consensus target price of £247, suggesting a potential upside of 22.46%. Entain has a consensus target price of GBX 1,120, suggesting a potential upside of 22.24%. Given Flutter Entertainment's higher possible upside, equities analysts clearly believe Flutter Entertainment is more favorable than Entain.
Flutter Entertainment has a beta of 1.24, suggesting that its stock price is 24% more volatile than the S&P 500. Comparatively, Entain has a beta of 1.19, suggesting that its stock price is 19% more volatile than the S&P 500.
Flutter Entertainment has a net margin of -9.27% compared to Entain's net margin of -9.58%. Flutter Entertainment's return on equity of -6.44% beat Entain's return on equity.
Flutter Entertainment pays an annual dividend of GBX 200 per share and has a dividend yield of 1.0%. Entain pays an annual dividend of GBX 19 per share and has a dividend yield of 2.1%. Flutter Entertainment pays out -71.3% of its earnings in the form of a dividend. Entain pays out -25.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.
Summary
Entain beats Flutter Entertainment on 10 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding FLTR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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Flutter Entertainment Competitors List
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This page (LON:FLTR) was last updated on 7/6/2025 by MarketBeat.com Staff