FLTR vs. ENT, PPB, WMH, GYS, PTEC, RNK, JPJ, 888, EVOK, and GMR
Should you be buying Flutter Entertainment stock or one of its competitors? The main competitors of Flutter Entertainment include Entain (ENT), Paddy Power Betfair (PPB), William Hill (WMH), Gamesys Group (GYS), Playtech (PTEC), The Rank Group (RNK), JPJ Group (JPJ), 888 (888), Evoke (EVOK), and Gaming Realms (GMR). These companies are all part of the "gambling" industry.
Flutter Entertainment vs. Its Competitors
Entain (LON:ENT) and Flutter Entertainment (LON:FLTR) are both consumer cyclical companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, valuation, analyst recommendations, media sentiment, institutional ownership, earnings, dividends and profitability.
73.0% of Entain shares are held by institutional investors. Comparatively, 78.8% of Flutter Entertainment shares are held by institutional investors. 7.4% of Entain shares are held by company insiders. Comparatively, 3.0% of Flutter Entertainment shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
In the previous week, Entain had 13 more articles in the media than Flutter Entertainment. MarketBeat recorded 18 mentions for Entain and 5 mentions for Flutter Entertainment. Flutter Entertainment's average media sentiment score of 0.53 beat Entain's score of 0.15 indicating that Flutter Entertainment is being referred to more favorably in the news media.
Flutter Entertainment has a net margin of -9.27% compared to Entain's net margin of -9.58%. Flutter Entertainment's return on equity of -6.44% beat Entain's return on equity.
Entain has higher earnings, but lower revenue than Flutter Entertainment. Entain is trading at a lower price-to-earnings ratio than Flutter Entertainment, indicating that it is currently the more affordable of the two stocks.
Entain has a beta of 1.19, indicating that its stock price is 19% more volatile than the S&P 500. Comparatively, Flutter Entertainment has a beta of 1.24, indicating that its stock price is 24% more volatile than the S&P 500.
Entain currently has a consensus price target of GBX 1,210, indicating a potential upside of 50.92%. Flutter Entertainment has a consensus price target of £262.67, indicating a potential upside of 40.69%. Given Entain's higher possible upside, equities analysts plainly believe Entain is more favorable than Flutter Entertainment.
Summary
Flutter Entertainment beats Entain on 10 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding FLTR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (LON:FLTR) was last updated on 10/15/2025 by MarketBeat.com Staff