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Prudential (PRU) Stock Forecast & Price Target

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GBX 854.40 -8.80 (-1.02%)
As of 08:03 AM Eastern

Prudential - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
0
Hold
0
Buy
4

Based on 4 Wall Street analysts who have issued ratings for Prudential in the last 12 months, the stock has a consensus rating of "Buy." Out of the 4 analysts, 4 have given a buy rating for PRU.

Consensus Price Target

GBX 1,150
According to the 4 analysts' twelve-month price targets for Prudential, the average price target is GBX 1,150. The highest price target for PRU is GBX 1,310, while the lowest price target for PRU is GBX 1,000. The average price target represents a forecasted upside of 34.60% from the current price of GBX 854.40.
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PRU Analyst Ratings Over Time

TypeCurrent Forecast
5/21/24 to 5/21/25
1 Month Ago
4/21/24 to 4/21/25
3 Months Ago
2/21/24 to 2/20/25
1 Year Ago
5/22/23 to 5/21/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
4 Buy rating(s)
5 Buy rating(s)
4 Buy rating(s)
4 Buy rating(s)
Hold
0 Hold rating(s)
0 Hold rating(s)
0 Hold rating(s)
0 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price TargetGBX 1,150GBX 1,188GBX 1,285GBX 1,522.50
Consensus Rating
Buy
Buy
Buy
Buy

PRU Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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PRU Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Prudential Stock vs. The Competition

TypePrudentialFinancial Services Companies
Consensus Rating Score
3.00
2.64
Consensus RatingBuyModerate Buy
News Sentiment Rating
Neutral News

See Recent PRU News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
5/19/2025JPMorgan Chase & Co.
2 of 5 stars
 Reiterated RatingOverweightGBX 1,000+15.58%
3/20/2025Bank of America
4 of 5 stars
 Reiterated RatingBuyGBX 1,000+25.50%
9/5/2024Jefferies Financial Group
2 of 5 stars
 Reiterated RatingBuyGBX 1,310+106.82%
6/25/2024Deutsche Bank Aktiengesellschaft
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Reiterated RatingBuyGBX 1,290+73.06%
5/1/2024Barclays
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Reiterated RatingOverweightGBX 1,390+97.16%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 08:24 AM ET.


Should I Buy Prudential Stock? PRU Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, May 15, 2025. Please send any questions or comments about these Prudential pros and cons to contact@marketbeat.com.

Prudential
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Prudential plc:

  • The current stock price is around $815, which reflects a positive trend as it recently crossed above its 200-day moving average, indicating potential upward momentum.
  • Prudential plc has a strong market capitalization of approximately £28.52 billion, suggesting a solid position in the insurance and asset management industry.
  • The company has recently increased its dividend to $0.16, representing a dividend yield of 1.58%, which can provide a steady income stream for investors.
  • Analysts have issued positive ratings, with price targets suggesting further growth potential, such as a target of GBX 950 from JPMorgan Chase & Co.
  • Prudential plc operates in 24 markets across Asia and Africa, diversifying its revenue streams and reducing reliance on any single market.

Prudential
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Prudential plc for these reasons:

  • The company has a high debt-to-equity ratio of 24.44, which may indicate a reliance on debt financing that could pose risks in a rising interest rate environment.
  • Despite the recent stock price increase, the price-to-earnings ratio of 43.30 suggests that the stock may be overvalued compared to its earnings, which could deter value-focused investors.
  • The quick ratio of 0.67 indicates that Prudential plc may face challenges in meeting short-term liabilities, which could affect liquidity.
  • Market volatility and economic uncertainties in the regions where Prudential operates could impact its performance and investor confidence.
  • The company's dividend payout ratio is currently at 84.92%, which may raise concerns about sustainability if earnings do not grow as expected.

PRU Forecast - Frequently Asked Questions

According to the research reports of 4 Wall Street equities research analysts, the average twelve-month stock price forecast for Prudential is GBX 1,150, with a high forecast of GBX 1,310 and a low forecast of GBX 1,000.

4 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Prudential in the last twelve months. There are currently 4 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "buy" PRU shares.

According to analysts, Prudential's stock has a predicted upside of 34.60% based on their 12-month stock forecasts.

Prudential has been rated by research analysts at Bank of America, and JPMorgan Chase & Co. in the past 90 days.

Analysts like Prudential more than other "financial services" companies. The consensus rating for Prudential is Buy while the average consensus rating for "financial services" companies is Moderate Buy. Learn more on how PRU compares to other companies.


This page (LON:PRU) was last updated on 5/21/2025 by MarketBeat.com Staff
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