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Prudential (PRU) Stock Forecast & Price Target

Prudential logo
GBX 960.96 -13.64 (-1.40%)
As of 12:30 PM Eastern
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Prudential - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Buy
Based on 4 Analyst Ratings
Sell
0
Hold
0
Buy
4

Based on 4 Wall Street analysts who have issued ratings for Prudential in the last 12 months, the stock has a consensus rating of "Buy." Out of the 4 analysts, 4 have given a buy rating for PRU.

Consensus Price Target

GBX 1,165
According to the 4 analysts' twelve-month price targets for Prudential, the average price target is GBX 1,165. The highest price target for PRU is GBX 1,310, while the lowest price target for PRU is GBX 1,000. The average price target represents a forecasted upside of 21.23% from the current price of GBX 960.96.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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PRU Analyst Ratings Over Time

TypeCurrent Forecast
8/27/24 to 8/27/25		1 Month Ago
7/28/24 to 7/28/25		3 Months Ago
5/29/24 to 5/29/25		1 Year Ago
8/28/23 to 8/27/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
4 Buy rating(s)
3 Buy rating(s)
4 Buy rating(s)
4 Buy rating(s)
Hold
0 Hold rating(s)
0 Hold rating(s)
0 Hold rating(s)
0 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price TargetGBX 1,165GBX 1,153.33GBX 1,150GBX 1,457.50
Consensus Rating
Buy
Buy
Buy
Buy

PRU Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

PRU Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Prudential Stock vs. The Competition

TypePrudentialFinancial Services Companies
Consensus Rating Score
3.00
2.61
Consensus RatingBuyModerate Buy
News Sentiment Rating
Neutral News

See Recent PRU News
Positive News
Export to Excel
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
8/15/2025UBS Group
4 of 5 stars		 Reiterated RatingBuyGBX 1,200+21.48%
7/16/2025JPMorgan Chase & Co.
2 of 5 stars		 Reiterated RatingOverweightGBX 1,150+24.38%
3/20/2025Bank of America
4 of 5 stars		 Reiterated RatingBuyGBX 1,000+25.50%
9/5/2024Jefferies Financial Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Reiterated RatingBuyGBX 1,310+106.82%
6/25/2024Deutsche Bank Aktiengesellschaft
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Reiterated RatingBuyGBX 1,290+73.06%
5/1/2024Barclays
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Reiterated RatingOverweightGBX 1,390+97.16%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 03:23 PM ET.


Should I Buy Prudential Stock? PRU Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, August 22, 2025. Please send any questions or comments about these Prudential pros and cons to contact@marketbeat.com.

Prudential
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Prudential plc:

  • The current stock price is around $12.54, reflecting a recent increase and indicating positive market sentiment towards Prudential plc.
  • Prudential plc has reached a new 52-week high, showcasing strong performance and potential for continued growth.
  • Analysts have set a target price of GBX 1,150 ($15.25), suggesting significant upside potential from the current trading levels.
  • The company has a solid market capitalization of £31.71 billion, indicating stability and investor confidence in its operations.
  • Prudential plc operates in 24 markets across Asia and Africa, providing diversified revenue streams and reducing reliance on any single market.

Prudential
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Prudential plc for these reasons:

  • The company has a high PE ratio of 48.15, which may indicate that the stock is overvalued compared to its earnings.
  • Prudential plc has a debt-to-equity ratio of 24.44, suggesting a high level of debt relative to equity, which could pose risks in economic downturns.
  • The quick ratio of 0.67 indicates that Prudential plc may struggle to meet short-term liabilities, raising concerns about liquidity.
  • Insider ownership is relatively low at 0.29%, which may suggest a lack of confidence from those closest to the company.
  • The stock's beta of 1.20 indicates higher volatility compared to the market, which could lead to greater risk for investors.

PRU Forecast - Frequently Asked Questions

According to the research reports of 4 Wall Street equities research analysts, the average twelve-month stock price forecast for Prudential is GBX 1,165, with a high forecast of GBX 1,310 and a low forecast of GBX 1,000.

4 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Prudential in the last twelve months. There are currently 4 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "buy" PRU shares.

According to analysts, Prudential's stock has a predicted upside of 21.23% based on their 12-month stock forecasts.

Prudential has been rated by research analysts at JPMorgan Chase & Co., and UBS Group in the past 90 days.

Analysts like Prudential more than other "financial services" companies. The consensus rating for Prudential is Buy while the average consensus rating for "financial services" companies is Moderate Buy. Learn more on how PRU compares to other companies.

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This page (LON:PRU) was last updated on 8/27/2025 by MarketBeat.com Staff
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