The Sage Group (SGE) Competitors

The Sage Group (LON:SGE) and Haleon (LON:HLN) are both large-cap consumer goods companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, dividends, institutional ownership, earnings, profitability, risk, media sentiment and valuation.

Do analysts rate SGE or HLN?

The Sage Group currently has a consensus price target of GBX 3,500, indicating a potential upside of 223.18%. Haleon has a consensus price target of GBX 435, indicating a potential upside of 18.97%. Given The Sage Group's stronger consensus rating and higher possible upside, equities research analysts plainly believe The Sage Group is more favorable than Haleon.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
The Sage Group	2 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.14
Haleon	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Which has more risk & volatility, SGE or HLN?

The Sage Group has a beta of 0.53, suggesting that its share price is 47% less volatile than the S&P 500. Comparatively, Haleon has a beta of 0.19, suggesting that its share price is 81% less volatile than the S&P 500.

Is SGE or HLN more profitable?

The Sage Group has a net margin of 11.87% compared to Haleon's net margin of 9.66%. The Sage Group's return on equity of 24.48% beat Haleon's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
The Sage Group	11.87%	24.48%	7.58%
Haleon	9.66%	6.54%	4.45%

Which has preferable earnings and valuation, SGE or HLN?

Haleon has higher revenue and earnings than The Sage Group. Haleon is trading at a lower price-to-earnings ratio than The Sage Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
The Sage Group	£2.42B	4.27	£254.60M	£0.34	3,150.09
Haleon	£11.02B	2.98	£1.07B	£0.17	2,189.40

Does the media prefer SGE or HLN?

In the previous week, The Sage Group and The Sage Group both had 1 articles in the media. The Sage Group's average media sentiment score of 1.66 beat Haleon's score of 0.00 indicating that The Sage Group is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
The Sage Group	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Haleon	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do institutionals & insiders hold more shares of SGE or HLN?

74.2% of The Sage Group shares are owned by institutional investors. Comparatively, 25.5% of Haleon shares are owned by institutional investors. 0.9% of The Sage Group shares are owned by company insiders. Comparatively, 0.0% of Haleon shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Is SGE or HLN a better dividend stock?

The Sage Group pays an annual dividend of GBX 0.20 per share and has a dividend yield of 0.0%. Haleon pays an annual dividend of GBX 0.07 per share and has a dividend yield of 0.0%. The Sage Group pays out 59.5% of its earnings in the form of a dividend. Haleon pays out 39.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

The Sage Group beats Haleon on 14 of the 17 factors compared between the two stocks.