The Sage Group (SGE) Competitors

The Sage Group (LON:SGE) and Haleon (LON:HLN) are both large-cap consumer goods companies, but which is the superior business? We will compare the two companies based on the strength of their risk, valuation, media sentiment, analyst recommendations, dividends, earnings, institutional ownership and profitability.

Is SGE or HLN a better dividend stock?

The Sage Group pays an annual dividend of GBX 0.20 per share and has a dividend yield of 0.0%. Haleon pays an annual dividend of GBX 0.07 per share and has a dividend yield of 0.0%. The Sage Group pays out 59.5% of its earnings in the form of a dividend. Haleon pays out 39.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Haleon is clearly the better dividend stock, given its higher yield and lower payout ratio.

Which has more volatility and risk, SGE or HLN?

The Sage Group has a beta of 0.53, meaning that its share price is 47% less volatile than the S&P 500. Comparatively, Haleon has a beta of 0.19, meaning that its share price is 81% less volatile than the S&P 500.

Does the media prefer SGE or HLN?

In the previous week, Haleon had 4 more articles in the media than The Sage Group. MarketBeat recorded 7 mentions for Haleon and 3 mentions for The Sage Group. Haleon's average media sentiment score of 0.25 beat The Sage Group's score of -0.32 indicating that Haleon is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
The Sage Group	0 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
Haleon	1 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do insiders and institutionals have more ownership in SGE or HLN?

74.2% of The Sage Group shares are owned by institutional investors. Comparatively, 25.5% of Haleon shares are owned by institutional investors. 0.9% of The Sage Group shares are owned by insiders. Comparatively, 0.0% of Haleon shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Is SGE or HLN more profitable?

The Sage Group has a net margin of 11.87% compared to Haleon's net margin of 9.66%. The Sage Group's return on equity of 24.48% beat Haleon's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
The Sage Group	11.87%	24.48%	7.58%
Haleon	9.66%	6.54%	4.45%

Do analysts prefer SGE or HLN?

The Sage Group presently has a consensus price target of GBX 3,500, indicating a potential upside of 226.34%. Haleon has a consensus price target of GBX 436.67, indicating a potential upside of 28.54%. Given The Sage Group's higher probable upside, analysts clearly believe The Sage Group is more favorable than Haleon.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
The Sage Group	2 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.14
Haleon	1 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.25

Which has stronger earnings & valuation, SGE or HLN?

Haleon has higher revenue and earnings than The Sage Group. Haleon is trading at a lower price-to-earnings ratio than The Sage Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
The Sage Group	£2.42B	4.23	£254.60M	£0.34	3,119.55
Haleon	£11.02B	2.76	£1.07B	£0.17	2,034.13

Summary

The Sage Group beats Haleon on 11 of the 18 factors compared between the two stocks.