TruFin (TRU) Competitors

TruFin (LON:TRU) and Tremor International (LON:TRMR) are both small-cap financial services companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, earnings, profitability, community ranking, dividends, risk, institutional ownership, media sentiment and analyst recommendations.

Does the MarketBeat Community prefer TRU or TRMR?

TruFin received 22 more outperform votes than Tremor International when rated by MarketBeat users. Likewise, 70.91% of users gave TruFin an outperform vote while only 70.83% of users gave Tremor International an outperform vote.

Company	Underperform	Outperform
TruFin	Outperform Votes 39 70.91%	Underperform Votes 16 29.09%
Tremor International	Outperform Votes 17 70.83%	Underperform Votes 7 29.17%

Which has preferable earnings & valuation, TRU or TRMR?

TruFin has higher earnings, but lower revenue than Tremor International. Tremor International is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TruFin	£34.97M	2.67	£2.55M	£2.41	36.58
Tremor International	£343.77M	0.00	-£19.65M	-£0.11	N/A

Does the media prefer TRU or TRMR?

In the previous week, TruFin's average media sentiment score of 0.30 beat Tremor International's score of 0.00 indicating that TruFin is being referred to more favorably in the media.

Company	Overall Sentiment
TruFin	Neutral
Tremor International	Neutral

Which has more risk & volatility, TRU or TRMR?

TruFin has a beta of 1.06, meaning that its share price is 6% more volatile than the S&P 500. Comparatively, Tremor International has a beta of 1.32, meaning that its share price is 32% more volatile than the S&P 500.

Is TRU or TRMR more profitable?

TruFin has a net margin of 7.29% compared to Tremor International's net margin of -5.72%. TruFin's return on equity of 6.83% beat Tremor International's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
TruFin	7.29%	6.83%	14.86%
Tremor International	-5.72%	-3.63%	-0.63%

Do insiders and institutionals hold more shares of TRU or TRMR?

61.6% of TruFin shares are held by institutional investors. Comparatively, 44.8% of Tremor International shares are held by institutional investors. 23.1% of TruFin shares are held by insiders. Comparatively, 36.6% of Tremor International shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

TruFin beats Tremor International on 10 of the 13 factors compared between the two stocks.