TruFin (TRU) Competitors

GBX 137 +2.00 (+1.48%)

As of 11:58 AM Eastern

TRU vs. LOOK, PAY, OCN, TRMR, and HUR

Should you be buying TruFin stock or one of its competitors? The main competitors of TruFin include Lookers (LOOK), PayPoint (PAY), Ocean Wilsons (OCN), Tremor International (TRMR), and Hurricane Energy (HUR). These companies are all part of the "business services" industry.

How does TruFin compare to Lookers?

TruFin (LON:TRU) and Lookers (LON:LOOK) are both small-cap business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, valuation, media sentiment, risk, earnings, analyst recommendations, dividends and institutional ownership.

: TruFin has a net margin of 17.66% compared to Lookers' net margin of 1.43%. TruFin's return on equity of 24.15% beat Lookers' return on equity.
Company Net Margins Return on Equity Return on Assets
TruFin 17.66% 24.15% 14.86%
Lookers 1.43% 14.90% 3.91%
: TruFin has a beta of 0.211, meaning that its share price is 79% less volatile than the S&P 500. Comparatively, Lookers has a beta of 1.15, meaning that its share price is 15% more volatile than the S&P 500.
: 16.2% of TruFin shares are owned by institutional investors. Comparatively, 68.3% of Lookers shares are owned by institutional investors. 0.5% of TruFin shares are owned by insiders. Comparatively, 3.9% of Lookers shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
: In the previous week, TruFin's average media sentiment score of 0.00 equaled Lookers'average media sentiment score.
Company Overall Sentiment
TruFin Neutral
Lookers Neutral
: Lookers has higher revenue and earnings than TruFin. Lookers is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks.
Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
TruFin £65.92M 1.96 £2.55M £10.40 13.17
Lookers £4.48B 0.00 £63.90M £0.16 N/A

Company	Net Margins	Return on Equity	Return on Assets
TruFin	17.66%	24.15%	14.86%
Lookers	1.43%	14.90%	3.91%

Company	Overall Sentiment
TruFin	Neutral
Lookers	Neutral

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TruFin	£65.92M	1.96	£2.55M	£10.40	13.17
Lookers	£4.48B	0.00	£63.90M	£0.16	N/A

Summary

Lookers beats TruFin on 6 of the 10 factors compared between the two stocks.

How does TruFin compare to PayPoint?

TruFin (LON:TRU) and PayPoint (LON:PAY) are both small-cap business services companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, profitability, earnings, risk, analyst recommendations, institutional ownership, media sentiment and dividends.

: TruFin has a net margin of 17.66% compared to PayPoint's net margin of 5.22%. TruFin's return on equity of 24.15% beat PayPoint's return on equity.
Company Net Margins Return on Equity Return on Assets
TruFin 17.66% 24.15% 14.86%
PayPoint 5.22% 17.25% 6.54%
: PayPoint has a consensus price target of GBX 1,100, indicating a potential upside of 80.80%. Given PayPoint's stronger consensus rating and higher probable upside, analysts plainly believe PayPoint is more favorable than TruFin.
Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TruFin
0 Sell rating(s)
0 Hold rating(s)

0 Buy rating(s)

0 Strong Buy rating(s)
0.00
PayPoint
0 Sell rating(s)

0 Hold rating(s)

1 Buy rating(s)

0 Strong Buy rating(s)
3.00
: PayPoint has higher revenue and earnings than TruFin. TruFin is trading at a lower price-to-earnings ratio than PayPoint, indicating that it is currently the more affordable of the two stocks.
Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
TruFin £65.92M 1.96 £2.55M £10.40 13.17
PayPoint £319.85M 1.16 £35.08M £25.35 24.00
: 16.2% of TruFin shares are held by institutional investors. Comparatively, 79.1% of PayPoint shares are held by institutional investors. 0.5% of TruFin shares are held by insiders. Comparatively, 2.4% of PayPoint shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
: TruFin has a beta of 0.211, suggesting that its stock price is 79% less volatile than the S&P 500. Comparatively, PayPoint has a beta of 0.321, suggesting that its stock price is 68% less volatile than the S&P 500.
: In the previous week, PayPoint had 2 more articles in the media than TruFin. MarketBeat recorded 2 mentions for PayPoint and 0 mentions for TruFin. PayPoint's average media sentiment score of 0.20 beat TruFin's score of 0.00 indicating that PayPoint is being referred to more favorably in the news media.
Company Overall Sentiment
TruFin Neutral
PayPoint Neutral

Company	Net Margins	Return on Equity	Return on Assets
TruFin	17.66%	24.15%	14.86%
PayPoint	5.22%	17.25%	6.54%

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TruFin	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
PayPoint	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TruFin	£65.92M	1.96	£2.55M	£10.40	13.17
PayPoint	£319.85M	1.16	£35.08M	£25.35	24.00

Company	Overall Sentiment
TruFin	Neutral
PayPoint	Neutral

Summary

PayPoint beats TruFin on 12 of the 16 factors compared between the two stocks.

How does TruFin compare to Ocean Wilsons?

Ocean Wilsons (LON:OCN) and TruFin (LON:TRU) are both small-cap business services companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, dividends, risk, analyst recommendations, profitability, valuation and earnings.

: TruFin has a net margin of 17.66% compared to Ocean Wilsons' net margin of -134.00%. Ocean Wilsons' return on equity of 41.24% beat TruFin's return on equity.
Company Net Margins Return on Equity Return on Assets
Ocean Wilsons -134.00% 41.24% 6.02%
TruFin 17.66% 24.15% 14.86%
: In the previous week, Ocean Wilsons' average media sentiment score of 0.00 equaled TruFin'saverage media sentiment score.
Company Overall Sentiment
Ocean Wilsons Neutral
TruFin Neutral
: 12.1% of Ocean Wilsons shares are owned by institutional investors. Comparatively, 16.2% of TruFin shares are owned by institutional investors. 31.2% of Ocean Wilsons shares are owned by company insiders. Comparatively, 0.5% of TruFin shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
: Ocean Wilsons has a beta of 0.96, suggesting that its stock price is 4% less volatile than the S&P 500. Comparatively, TruFin has a beta of 0.211, suggesting that its stock price is 79% less volatile than the S&P 500.
: Ocean Wilsons has higher earnings, but lower revenue than TruFin. Ocean Wilsons is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks.
Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Ocean Wilsons £26.66M 12.52 £76.94M £916.60 1.29
TruFin £65.92M 1.96 £2.55M £10.40 13.17

Company	Net Margins	Return on Equity	Return on Assets
Ocean Wilsons	-134.00%	41.24%	6.02%
TruFin	17.66%	24.15%	14.86%

Company	Overall Sentiment
Ocean Wilsons	Neutral
TruFin	Neutral

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Ocean Wilsons	£26.66M	12.52	£76.94M	£916.60	1.29
TruFin	£65.92M	1.96	£2.55M	£10.40	13.17

Summary

Ocean Wilsons beats TruFin on 6 of the 11 factors compared between the two stocks.

How does TruFin compare to Tremor International?

Tremor International (LON:TRMR) and TruFin (LON:TRU) are both small-cap business services companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, dividends, risk, analyst recommendations, profitability, valuation and earnings.

: TruFin has lower revenue, but higher earnings than Tremor International. Tremor International is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks.
Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Tremor International £343.77M 0.00 -£19.65M -£0.11 N/A
TruFin £65.92M 1.96 £2.55M £10.40 13.17
: 44.8% of Tremor International shares are owned by institutional investors. Comparatively, 16.2% of TruFin shares are owned by institutional investors. 36.6% of Tremor International shares are owned by company insiders. Comparatively, 0.5% of TruFin shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
: TruFin has a net margin of 17.66% compared to Tremor International's net margin of -5.72%. TruFin's return on equity of 24.15% beat Tremor International's return on equity.
Company Net Margins Return on Equity Return on Assets
Tremor International -5.72% -3.63% -0.63%
TruFin 17.66% 24.15% 14.86%
: Tremor International has a beta of 1.32, suggesting that its stock price is 32% more volatile than the S&P 500. Comparatively, TruFin has a beta of 0.211, suggesting that its stock price is 79% less volatile than the S&P 500.
: In the previous week, Tremor International's average media sentiment score of 0.00 equaled TruFin'saverage media sentiment score.
Company Overall Sentiment
Tremor International Neutral
TruFin Neutral

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Tremor International	£343.77M	0.00	-£19.65M	-£0.11	N/A
TruFin	£65.92M	1.96	£2.55M	£10.40	13.17

Company	Net Margins	Return on Equity	Return on Assets
Tremor International	-5.72%	-3.63%	-0.63%
TruFin	17.66%	24.15%	14.86%

Company	Overall Sentiment
Tremor International	Neutral
TruFin	Neutral

Summary

TruFin beats Tremor International on 6 of the 10 factors compared between the two stocks.

How does TruFin compare to Hurricane Energy?

Hurricane Energy (LON:HUR) and TruFin (LON:TRU) are both small-cap business services companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, media sentiment, risk, institutional ownership, profitability, analyst recommendations, valuation and dividends.

: 54.5% of Hurricane Energy shares are held by institutional investors. Comparatively, 16.2% of TruFin shares are held by institutional investors. 9.3% of Hurricane Energy shares are held by company insiders. Comparatively, 0.5% of TruFin shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
: In the previous week, Hurricane Energy's average media sentiment score of 0.00 equaled TruFin'saverage media sentiment score.
Company Overall Sentiment
Hurricane Energy Neutral
TruFin Neutral
: Hurricane Energy has higher revenue and earnings than TruFin. Hurricane Energy is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks.
Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Hurricane Energy £275.50M 0.00 £42.42M £0.04 N/A
TruFin £65.92M 1.96 £2.55M £10.40 13.17
: TruFin has a net margin of 17.66% compared to Hurricane Energy's net margin of 0.00%. Hurricane Energy's return on equity of 32.05% beat TruFin's return on equity.
Company Net Margins Return on Equity Return on Assets
Hurricane Energy N/A 32.05% 7.09%
TruFin 17.66% 24.15% 14.86%
: Hurricane Energy has a beta of 0.85, suggesting that its stock price is 15% less volatile than the S&P 500. Comparatively, TruFin has a beta of 0.211, suggesting that its stock price is 79% less volatile than the S&P 500.

Company	Overall Sentiment
Hurricane Energy	Neutral
TruFin	Neutral

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hurricane Energy	£275.50M	0.00	£42.42M	£0.04	N/A
TruFin	£65.92M	1.96	£2.55M	£10.40	13.17

Company	Net Margins	Return on Equity	Return on Assets
Hurricane Energy	N/A	32.05%	7.09%
TruFin	17.66%	24.15%	14.86%

Summary

Hurricane Energy beats TruFin on 7 of the 10 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding TRU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

TRU vs. The Competition

Export

Metric	TruFin	Credit Services Industry	Financial Sector	LON Exchange
Market Cap	£129.27M	£308.75M	£5.62B	£2.73B
Dividend Yield	N/A	16.76%	5.26%	6.11%
P/E Ratio	13.17	6.96	15.83	365.28
Price / Sales	1.96	98.43	979.34	87,989.45
Price / Cash	4.53	14.65	49.13	27.89
Price / Book	3.76	3.12	4.42	7.43
Net Income	£2.55M	£59.40M	£1.15B	£5.89B
7 Day Performance	2.62%	0.83%	0.92%	0.88%
1 Month Performance	8.73%	5.58%	3.97%	5.27%
1 Year Performance	85.14%	32.85%	21.64%	80.44%

TruFin Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
TRU TruFin	N/A	GBX 137 +1.5%	N/A	N/A	£129.27M	£65.92M	13.17	12,200	Gap Up
LOOK Lookers	N/A	N/A	N/A	N/A	£503.22M	£4.48B	811.25	38
PAY PayPoint	3.345 of 5 stars	GBX 628.50 flat	GBX 1,100 +75.0%	N/A	£381.99M	£319.85M	24.79	1,260	Positive News
OCN Ocean Wilsons	N/A	GBX 1,180 flat	N/A	N/A	£333.82M	£26.66M	1.29	74,200
TRMR Tremor International	N/A	N/A	N/A	N/A	£293.13M	£343.77M	N/A	167

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This page (LON:TRU) was last updated on 5/5/2026 by MarketBeat.com Staff.

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TruFin (TRU) Competitors

TRU vs. LOOK, PAY, OCN, TRMR, and HUR

How does TruFin compare to Lookers?

Summary

How does TruFin compare to PayPoint?

Summary

How does TruFin compare to Ocean Wilsons?

Summary

How does TruFin compare to Tremor International?

Summary

How does TruFin compare to Hurricane Energy?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

TRU vs. The Competition

TruFin Competitors List

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TruFin (TRU) Competitors

TRU vs. LOOK, PAY, OCN, TRMR, and HUR

How does TruFin compare to Lookers?

Summary

How does TruFin compare to PayPoint?

Summary

How does TruFin compare to Ocean Wilsons?

Summary

How does TruFin compare to Tremor International?

Summary

How does TruFin compare to Hurricane Energy?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

TRU vs. The Competition

TruFin Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools