TRU vs. CSN, MAST, TRMR, HUR, ACRL, TUNG, STAF, ADT, ULS, and FCCN
Should you be buying TruFin stock or one of its competitors? The main competitors of TruFin include Chesnara (CSN), MAST Energy Developments (MAST), Tremor International (TRMR), Hurricane Energy (HUR), Accrol Group (ACRL), Tungsten (TUNG), Staffline Group (STAF), AdEPT Technology Group (ADT), ULS Technology (ULS), and French Connection Group (FCCN). These companies are all part of the "business services" industry.
TruFin vs. Its Competitors
TruFin (LON:TRU) and Chesnara (LON:CSN) are both small-cap financial services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, media sentiment, institutional ownership, risk, valuation, dividends and profitability.
TruFin has a net margin of 7.29% compared to Chesnara's net margin of 1.02%. TruFin's return on equity of 6.83% beat Chesnara's return on equity.
Chesnara has a consensus target price of GBX 320, suggesting a potential upside of 7.74%. Given Chesnara's stronger consensus rating and higher probable upside, analysts clearly believe Chesnara is more favorable than TruFin.
61.6% of TruFin shares are held by institutional investors. Comparatively, 68.3% of Chesnara shares are held by institutional investors. 23.1% of TruFin shares are held by company insiders. Comparatively, 5.5% of Chesnara shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
TruFin has a beta of 1.06, meaning that its share price is 6% more volatile than the S&P 500. Comparatively, Chesnara has a beta of 0.44, meaning that its share price is 56% less volatile than the S&P 500.
In the previous week, TruFin had 1 more articles in the media than Chesnara. MarketBeat recorded 2 mentions for TruFin and 1 mentions for Chesnara. TruFin's average media sentiment score of 0.77 beat Chesnara's score of 0.75 indicating that TruFin is being referred to more favorably in the media.
Chesnara has higher revenue and earnings than TruFin. TruFin is trading at a lower price-to-earnings ratio than Chesnara, indicating that it is currently the more affordable of the two stocks.
Summary
TruFin and Chesnara tied by winning 8 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding TRU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (LON:TRU) was last updated on 8/16/2025 by MarketBeat.com Staff
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