YouGov plc provides online market research services in the United Kingdom, the United States, Germany, the Nordic countries, the Middle East, France, and the Asia Pacific. The company offers quantitative services, such as brand tracking, brand health and equity studies, usage and attitude studies, consumer/market segmentation, concept/pack testing and evaluation, price evaluation, mystery shopping, customer satisfaction, media studies, opinion and social polling, and choice-based conjoint research services; and qualitative research services comprising target audience understanding, category exploration, brand equity and positioning, shopper research/retail strategy, concept development and evaluation, and communications development and evaluation services. It also provides data products, including YouGov BrandIndex, a daily brand perception tracker; YouGov Profiles, a planning and segmentation tool; YouGov Pulse, a digital behaviour tracker; YouGov Reports, which offers market intelligence reports and sector trackers; and YouGov Omnibus that runs surveys to find people's opinions, attitudes, and behaviors. In addition, the company is involved in the rating agency and software development businesses, as well as provision of operations services. YouGov plc was founded in 2000 and is based in London, the United Kingdom.