Do analysts recommend ZOO or VRE?

ZOO Digital Group currently has a consensus target price of GBX 22, indicating a potential upside of 46.41%. Given ZOO Digital Group's stronger consensus rating and higher possible upside, equities research analysts plainly believe ZOO Digital Group is more favorable than VR Education. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score ZOO Digital Group 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00 VR Education 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Do analysts prefer ZOO or SKL?

ZOO Digital Group currently has a consensus target price of GBX 22, indicating a potential upside of 46.41%. Given ZOO Digital Group's stronger consensus rating and higher probable upside, analysts plainly believe ZOO Digital Group is more favorable than Skillcast Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score ZOO Digital Group 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00 Skillcast Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Do analysts prefer CALL or ZOO?

ZOO Digital Group has a consensus price target of GBX 22, indicating a potential upside of 46.41%. Given ZOO Digital Group's stronger consensus rating and higher possible upside, analysts clearly believe ZOO Digital Group is more favorable than Cloudcall Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Cloudcall Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 ZOO Digital Group 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00

Do analysts recommend GETB or ZOO?

ZOO Digital Group has a consensus target price of GBX 22, indicating a potential upside of 46.41%. Given ZOO Digital Group's stronger consensus rating and higher probable upside, analysts plainly believe ZOO Digital Group is more favorable than GetBusy. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score GetBusy 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 ZOO Digital Group 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00

ZOO Digital Group (ZOO) Competitors

GBX 15.03 +0.53 (+3.63%)

As of 08/21/2026 11:13 AM Eastern

Compare

ZOO vs. VRE, OMG, SKL, CALL, and GETB

Should you buy ZOO Digital Group stock or one of its competitors? ZOO Digital Group's main competitors and comparable companies include VR Education (VRE), Oxford Metrics (OMG), Skillcast Group (SKL), Cloudcall Group (CALL), and GetBusy (GETB). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "application software" industry.

How does ZOO Digital Group compare to VR Education?

ZOO Digital Group (LON:ZOO) and VR Education (LON:VRE) are both small-cap technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, earnings, analyst recommendations, media sentiment, valuation, profitability, dividends and institutional ownership.

VR Education has lower revenue, but higher earnings than ZOO Digital Group. ZOO Digital Group is trading at a lower price-to-earnings ratio than VR Education, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ZOO Digital Group	£42.34M	0.35	-£27.37M	-£3.80	N/A
VR Education	£1.98M	0.00	N/A	-£0.90	N/A

VR Education has a net margin of 0.00% compared to ZOO Digital Group's net margin of -8.68%. VR Education's return on equity of 0.00% beat ZOO Digital Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ZOO Digital Group	-8.68%	-21.37%	-21.28%
VR Education	N/A	N/A	N/A

In the previous week, ZOO Digital Group's average media sentiment score of 0.00 equaled VR Education'saverage media sentiment score.

Company	Overall Sentiment
ZOO Digital Group	Neutral
VR Education	Neutral

ZOO Digital Group currently has a consensus target price of GBX 22, indicating a potential upside of 46.41%. Given ZOO Digital Group's stronger consensus rating and higher possible upside, equities research analysts plainly believe ZOO Digital Group is more favorable than VR Education.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ZOO Digital Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
VR Education	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

14.4% of ZOO Digital Group shares are held by institutional investors. 28.1% of ZOO Digital Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

ZOO Digital Group beats VR Education on 7 of the 11 factors compared between the two stocks.

How does ZOO Digital Group compare to Oxford Metrics?

ZOO Digital Group (LON:ZOO) and Oxford Metrics (LON:OMG) are both small-cap technology companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, profitability, analyst recommendations, media sentiment, valuation, earnings, risk and dividends.

14.4% of ZOO Digital Group shares are held by institutional investors. Comparatively, 28.6% of Oxford Metrics shares are held by institutional investors. 28.1% of ZOO Digital Group shares are held by company insiders. Comparatively, 11.2% of Oxford Metrics shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Oxford Metrics has a net margin of -1.37% compared to ZOO Digital Group's net margin of -8.68%. Oxford Metrics' return on equity of -0.98% beat ZOO Digital Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ZOO Digital Group	-8.68%	-21.37%	-21.28%
Oxford Metrics	-1.37%	-0.98%	2.41%

In the previous week, Oxford Metrics had 1 more articles in the media than ZOO Digital Group. MarketBeat recorded 1 mentions for Oxford Metrics and 0 mentions for ZOO Digital Group. Oxford Metrics' average media sentiment score of 0.75 beat ZOO Digital Group's score of 0.00 indicating that Oxford Metrics is being referred to more favorably in the news media.

Company	Overall Sentiment
ZOO Digital Group	Neutral
Oxford Metrics	Positive

Oxford Metrics has higher revenue and earnings than ZOO Digital Group. Oxford Metrics is trading at a lower price-to-earnings ratio than ZOO Digital Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ZOO Digital Group	£42.34M	0.35	-£27.37M	-£3.80	N/A
Oxford Metrics	£45.40M	0.98	£3.63M	-£0.21	N/A

ZOO Digital Group currently has a consensus price target of GBX 22, indicating a potential upside of 46.41%. Oxford Metrics has a consensus price target of GBX 85, indicating a potential upside of 113.57%. Given Oxford Metrics' higher possible upside, analysts plainly believe Oxford Metrics is more favorable than ZOO Digital Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ZOO Digital Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Oxford Metrics	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

ZOO Digital Group has a beta of 0.977, meaning that its share price is 2% less volatile than the broader market. Comparatively, Oxford Metrics has a beta of 0.672, meaning that its share price is 33% less volatile than the broader market.

Summary

Oxford Metrics beats ZOO Digital Group on 11 of the 14 factors compared between the two stocks.

How does ZOO Digital Group compare to Skillcast Group?

ZOO Digital Group (LON:ZOO) and Skillcast Group (LON:SKL) are both small-cap technology companies, but which is the better business? We will compare the two companies based on the strength of their dividends, valuation, earnings, analyst recommendations, media sentiment, profitability, institutional ownership and risk.

Skillcast Group has lower revenue, but higher earnings than ZOO Digital Group. ZOO Digital Group is trading at a lower price-to-earnings ratio than Skillcast Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ZOO Digital Group	£42.34M	0.35	-£27.37M	-£3.80	N/A
Skillcast Group	£15.35M	2.52	£108.33K	£1.42	30.29

Skillcast Group has a net margin of 8.45% compared to ZOO Digital Group's net margin of -8.68%. Skillcast Group's return on equity of 19.30% beat ZOO Digital Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ZOO Digital Group	-8.68%	-21.37%	-21.28%
Skillcast Group	8.45%	19.30%	-0.56%

ZOO Digital Group has a beta of 0.977, meaning that its share price is 2% less volatile than the broader market. Comparatively, Skillcast Group has a beta of 0.413, meaning that its share price is 59% less volatile than the broader market.

14.4% of ZOO Digital Group shares are held by institutional investors. Comparatively, 0.0% of Skillcast Group shares are held by institutional investors. 28.1% of ZOO Digital Group shares are held by company insiders. Comparatively, 69.4% of Skillcast Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

In the previous week, ZOO Digital Group's average media sentiment score of 0.00 equaled Skillcast Group'saverage media sentiment score.

Company	Overall Sentiment
ZOO Digital Group	Neutral
Skillcast Group	Neutral

ZOO Digital Group currently has a consensus target price of GBX 22, indicating a potential upside of 46.41%. Given ZOO Digital Group's stronger consensus rating and higher probable upside, analysts plainly believe ZOO Digital Group is more favorable than Skillcast Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ZOO Digital Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Skillcast Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Summary

Skillcast Group beats ZOO Digital Group on 8 of the 14 factors compared between the two stocks.

How does ZOO Digital Group compare to Cloudcall Group?

Cloudcall Group (LON:CALL) and ZOO Digital Group (LON:ZOO) are both small-cap technology companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, analyst recommendations, valuation, profitability, dividends, risk, media sentiment and institutional ownership.

14.4% of ZOO Digital Group shares are held by institutional investors. 28.1% of ZOO Digital Group shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

ZOO Digital Group has a consensus price target of GBX 22, indicating a potential upside of 46.41%. Given ZOO Digital Group's stronger consensus rating and higher possible upside, analysts clearly believe ZOO Digital Group is more favorable than Cloudcall Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Cloudcall Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
ZOO Digital Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Cloudcall Group has a net margin of 0.00% compared to ZOO Digital Group's net margin of -8.68%. Cloudcall Group's return on equity of 0.00% beat ZOO Digital Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Cloudcall Group	N/A	N/A	N/A
ZOO Digital Group	-8.68%	-21.37%	-21.28%

In the previous week, Cloudcall Group's average media sentiment score of 0.00 equaled ZOO Digital Group'saverage media sentiment score.

Company	Overall Sentiment
Cloudcall Group	Neutral
ZOO Digital Group	Neutral

Cloudcall Group has higher earnings, but lower revenue than ZOO Digital Group. ZOO Digital Group is trading at a lower price-to-earnings ratio than Cloudcall Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Cloudcall Group	£12.43M	0.00	N/A	-£17.20	N/A
ZOO Digital Group	£42.34M	0.35	-£27.37M	-£3.80	N/A

Summary

ZOO Digital Group beats Cloudcall Group on 8 of the 11 factors compared between the two stocks.

How does ZOO Digital Group compare to GetBusy?

GetBusy (LON:GETB) and ZOO Digital Group (LON:ZOO) are both small-cap technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, analyst recommendations, media sentiment, earnings, institutional ownership, dividends, valuation and risk.

GetBusy has a net margin of -6.55% compared to ZOO Digital Group's net margin of -8.68%. GetBusy's return on equity of 49.22% beat ZOO Digital Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
GetBusy	-6.55%	49.22%	2.80%
ZOO Digital Group	-8.68%	-21.37%	-21.28%

7.9% of GetBusy shares are owned by institutional investors. Comparatively, 14.4% of ZOO Digital Group shares are owned by institutional investors. 38.3% of GetBusy shares are owned by company insiders. Comparatively, 28.1% of ZOO Digital Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, GetBusy's average media sentiment score of 0.00 equaled ZOO Digital Group'saverage media sentiment score.

Company	Overall Sentiment
GetBusy	Neutral
ZOO Digital Group	Neutral

GetBusy has a beta of 0.393, suggesting that its share price is 61% less volatile than the broader market. Comparatively, ZOO Digital Group has a beta of 0.977, suggesting that its share price is 2% less volatile than the broader market.

ZOO Digital Group has a consensus target price of GBX 22, indicating a potential upside of 46.41%. Given ZOO Digital Group's stronger consensus rating and higher probable upside, analysts plainly believe ZOO Digital Group is more favorable than GetBusy.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
GetBusy	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
ZOO Digital Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

GetBusy has higher earnings, but lower revenue than ZOO Digital Group. GetBusy is trading at a lower price-to-earnings ratio than ZOO Digital Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
GetBusy	£22.05M	1.67	£531.26K	-£2.85	N/A
ZOO Digital Group	£42.34M	0.35	-£27.37M	-£3.80	N/A

Summary

GetBusy and ZOO Digital Group tied by winning 7 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ZOO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

ZOO vs. The Competition

Export

Metric	ZOO Digital Group	Software Industry	Technology Sector	LON Exchange
Market Cap	£14.26M	£15.67B	£29.55B	£2.54B
Dividend Yield	3.57%	3.42%	2.75%	6.17%
P/E Ratio	-3.95	127.26	73.35	367.57
Price / Sales	0.35	1,303.59	598.86	83,481.74
Price / Cash	14.96	48.13	50.35	27.89
Price / Book	0.53	7.50	9.44	7.19
Net Income	-£27.37M	£434.60M	£679.74M	£5.89B
7 Day Performance	4.35%	1.62%	-1.29%	0.30%
1 Month Performance	57.84%	7.50%	4.03%	3.31%
1 Year Performance	8.88%	5.00%	189.70%	22.13%

ZOO Digital Group Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
ZOO ZOO Digital Group	N/A	GBX 15.03 +3.6%	GBX 22 +46.4%	+8.9%	£14.26M	£42.34M	N/A	624
VRE VR Education	N/A	N/A	N/A	N/A	£53.52M	£1.98M	N/A	220	Gap Up High Trading Volume
OMG Oxford Metrics	3.8125 of 5 stars	GBX 39.80 flat	GBX 85 +113.6%	-8.5%	£44.55M	£45.40M	N/A	167
SKL Skillcast Group	N/A	GBX 43.04 -2.2%	N/A	-25.7%	£39.48M	£15.35M	30.29	118	Gap Down
CALL Cloudcall Group	N/A	N/A	N/A	N/A	£38.18M	£12.43M	N/A	170

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This page (LON:ZOO) was last updated on 8/23/2026 by MarketBeat.com Staff.

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ZOO Digital Group (ZOO) Competitors

ZOO vs. VRE, OMG, SKL, CALL, and GETB

How does ZOO Digital Group compare to VR Education?

Summary

How does ZOO Digital Group compare to Oxford Metrics?

Summary

How does ZOO Digital Group compare to Skillcast Group?

Summary

How does ZOO Digital Group compare to Cloudcall Group?

Summary

How does ZOO Digital Group compare to GetBusy?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

ZOO vs. The Competition

ZOO Digital Group Competitors List

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Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

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ZOO Digital Group (ZOO) Competitors

ZOO vs. VRE, OMG, SKL, CALL, and GETB

How does ZOO Digital Group compare to VR Education?

Which has better earnings and valuation, ZOO or VRE?

Is ZOO or VRE more profitable?

Does the media refer more to ZOO or VRE?

Do analysts recommend ZOO or VRE?

Do insiders & institutionals have more ownership in ZOO or VRE?

Summary

How does ZOO Digital Group compare to Oxford Metrics?

Do institutionals and insiders believe in ZOO or OMG?

Is ZOO or OMG more profitable?

Does the media refer more to ZOO or OMG?

Which has better valuation & earnings, ZOO or OMG?

Do analysts rate ZOO or OMG?

Which has more risk & volatility, ZOO or OMG?

Summary

How does ZOO Digital Group compare to Skillcast Group?

Which has preferable valuation & earnings, ZOO or SKL?

Is ZOO or SKL more profitable?

Which has more volatility and risk, ZOO or SKL?

Do institutionals & insiders have more ownership in ZOO or SKL?

Does the media prefer ZOO or SKL?

Do analysts prefer ZOO or SKL?

Summary

How does ZOO Digital Group compare to Cloudcall Group?

Do insiders & institutionals have more ownership in CALL or ZOO?

Do analysts prefer CALL or ZOO?

Is CALL or ZOO more profitable?

Does the media prefer CALL or ZOO?

Which has stronger earnings and valuation, CALL or ZOO?

Summary

How does ZOO Digital Group compare to GetBusy?

Is GETB or ZOO more profitable?

Do insiders and institutionals have more ownership in GETB or ZOO?

Does the media favor GETB or ZOO?

Which has more risk & volatility, GETB or ZOO?

Do analysts recommend GETB or ZOO?

Which has higher valuation & earnings, GETB or ZOO?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

ZOO vs. The Competition

ZOO Digital Group Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools