Do analysts recommend VRE or ZOO?

ZOO Digital Group has a consensus target price of GBX 22, suggesting a potential upside of 29.41%. Given ZOO Digital Group's stronger consensus rating and higher probable upside, analysts plainly believe ZOO Digital Group is more favorable than VR Education. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score VR Education 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 ZOO Digital Group 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00

Do analysts rate ZOO or SKL?

ZOO Digital Group currently has a consensus target price of GBX 22, indicating a potential upside of 29.41%. Given ZOO Digital Group's stronger consensus rating and higher possible upside, research analysts plainly believe ZOO Digital Group is more favorable than Skillcast Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score ZOO Digital Group 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00 Skillcast Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Do analysts rate ZOO or CALL?

ZOO Digital Group currently has a consensus target price of GBX 22, indicating a potential upside of 29.41%. Given ZOO Digital Group's stronger consensus rating and higher probable upside, equities research analysts plainly believe ZOO Digital Group is more favorable than Cloudcall Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score ZOO Digital Group 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00 Cloudcall Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

ZOO Digital Group (ZOO) Competitors

GBX 17 -0.50 (-2.86%)

As of 09/11/2026 12:08 PM Eastern

Compare

ZOO vs. SAAS, VRE, OMG, SKL, and CALL

Should you buy ZOO Digital Group stock or one of its competitors? ZOO Digital Group's main competitors and comparable companies include Microlise Group (SAAS), VR Education (VRE), Oxford Metrics (OMG), Skillcast Group (SKL), and Cloudcall Group (CALL). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "application software" industry.

How does ZOO Digital Group compare to Microlise Group?

ZOO Digital Group (LON:ZOO) and Microlise Group (LON:SAAS) are both small-cap technology companies, but which is the better business? We will compare the two companies based on the strength of their earnings, media sentiment, analyst recommendations, profitability, risk, valuation, institutional ownership and dividends.

ZOO Digital Group has a beta of 1.029, suggesting that its share price is 3% more volatile than the broader market. Comparatively, Microlise Group has a beta of 0.375, suggesting that its share price is 63% less volatile than the broader market.

ZOO Digital Group currently has a consensus price target of GBX 22, suggesting a potential upside of 29.41%. Microlise Group has a consensus price target of GBX 155.50, suggesting a potential upside of 211.00%. Given Microlise Group's higher possible upside, analysts clearly believe Microlise Group is more favorable than ZOO Digital Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ZOO Digital Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Microlise Group	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

Microlise Group has higher revenue and earnings than ZOO Digital Group. Microlise Group is trading at a lower price-to-earnings ratio than ZOO Digital Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ZOO Digital Group	£42.34M	0.39	-£27.37M	-£3.80	N/A
Microlise Group	£84.03M	0.69	£1.35M	-£1.87	N/A

14.4% of ZOO Digital Group shares are owned by institutional investors. Comparatively, 22.4% of Microlise Group shares are owned by institutional investors. 28.1% of ZOO Digital Group shares are owned by insiders. Comparatively, 51.9% of Microlise Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

In the previous week, ZOO Digital Group's average media sentiment score of 0.00 equaled Microlise Group'saverage media sentiment score.

Company	Overall Sentiment
ZOO Digital Group	Neutral
Microlise Group	Neutral

Microlise Group has a net margin of -2.58% compared to ZOO Digital Group's net margin of -8.68%. Microlise Group's return on equity of -3.09% beat ZOO Digital Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ZOO Digital Group	-8.68%	-21.37%	-21.28%
Microlise Group	-2.58%	-3.09%	0.85%

Summary

Microlise Group beats ZOO Digital Group on 11 of the 13 factors compared between the two stocks.

How does ZOO Digital Group compare to VR Education?

VR Education (LON:VRE) and ZOO Digital Group (LON:ZOO) are both small-cap technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, earnings, analyst recommendations, dividends, risk, profitability, institutional ownership and media sentiment.

ZOO Digital Group has a consensus target price of GBX 22, suggesting a potential upside of 29.41%. Given ZOO Digital Group's stronger consensus rating and higher probable upside, analysts plainly believe ZOO Digital Group is more favorable than VR Education.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
VR Education	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
ZOO Digital Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

In the previous week, VR Education's average media sentiment score of 0.00 equaled ZOO Digital Group'saverage media sentiment score.

Company	Overall Sentiment
VR Education	Neutral
ZOO Digital Group	Neutral

VR Education has a net margin of 0.00% compared to ZOO Digital Group's net margin of -8.68%. VR Education's return on equity of 0.00% beat ZOO Digital Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
VR Education	N/A	N/A	N/A
ZOO Digital Group	-8.68%	-21.37%	-21.28%

VR Education has higher earnings, but lower revenue than ZOO Digital Group. ZOO Digital Group is trading at a lower price-to-earnings ratio than VR Education, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
VR Education	£1.98M	0.00	N/A	-£0.90	N/A
ZOO Digital Group	£42.34M	0.39	-£27.37M	-£3.80	N/A

14.4% of ZOO Digital Group shares are owned by institutional investors. 28.1% of ZOO Digital Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

ZOO Digital Group beats VR Education on 7 of the 11 factors compared between the two stocks.

How does ZOO Digital Group compare to Oxford Metrics?

Oxford Metrics (LON:OMG) and ZOO Digital Group (LON:ZOO) are both small-cap technology companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, valuation, analyst recommendations, dividends, media sentiment, institutional ownership, risk and earnings.

Oxford Metrics has a net margin of -1.37% compared to ZOO Digital Group's net margin of -8.68%. Oxford Metrics' return on equity of -0.98% beat ZOO Digital Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Oxford Metrics	-1.37%	-0.98%	2.41%
ZOO Digital Group	-8.68%	-21.37%	-21.28%

28.6% of Oxford Metrics shares are held by institutional investors. Comparatively, 14.4% of ZOO Digital Group shares are held by institutional investors. 11.2% of Oxford Metrics shares are held by company insiders. Comparatively, 28.1% of ZOO Digital Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Oxford Metrics has a beta of 0.675, indicating that its stock price is 33% less volatile than the broader market. Comparatively, ZOO Digital Group has a beta of 1.029, indicating that its stock price is 3% more volatile than the broader market.

Oxford Metrics presently has a consensus price target of GBX 85, suggesting a potential upside of 120.78%. ZOO Digital Group has a consensus price target of GBX 22, suggesting a potential upside of 29.41%. Given Oxford Metrics' higher probable upside, equities analysts clearly believe Oxford Metrics is more favorable than ZOO Digital Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Oxford Metrics	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
ZOO Digital Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Oxford Metrics has higher revenue and earnings than ZOO Digital Group. Oxford Metrics is trading at a lower price-to-earnings ratio than ZOO Digital Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Oxford Metrics	£45.40M	0.95	£3.63M	-£0.21	N/A
ZOO Digital Group	£42.34M	0.39	-£27.37M	-£3.80	N/A

In the previous week, Oxford Metrics had 1 more articles in the media than ZOO Digital Group. MarketBeat recorded 1 mentions for Oxford Metrics and 0 mentions for ZOO Digital Group. Oxford Metrics' average media sentiment score of 0.00 equaled ZOO Digital Group'saverage media sentiment score.

Company	Overall Sentiment
Oxford Metrics	Neutral
ZOO Digital Group	Neutral

Summary

Oxford Metrics beats ZOO Digital Group on 10 of the 13 factors compared between the two stocks.

How does ZOO Digital Group compare to Skillcast Group?

ZOO Digital Group (LON:ZOO) and Skillcast Group (LON:SKL) are both small-cap technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, valuation, dividends, profitability, institutional ownership, media sentiment, earnings and analyst recommendations.

ZOO Digital Group has a beta of 1.029, meaning that its share price is 3% more volatile than the broader market. Comparatively, Skillcast Group has a beta of 0.405, meaning that its share price is 60% less volatile than the broader market.

Skillcast Group has lower revenue, but higher earnings than ZOO Digital Group. ZOO Digital Group is trading at a lower price-to-earnings ratio than Skillcast Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ZOO Digital Group	£42.34M	0.39	-£27.37M	-£3.80	N/A
Skillcast Group	£15.35M	2.57	£108.33K	£1.42	30.96

ZOO Digital Group currently has a consensus target price of GBX 22, indicating a potential upside of 29.41%. Given ZOO Digital Group's stronger consensus rating and higher possible upside, research analysts plainly believe ZOO Digital Group is more favorable than Skillcast Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ZOO Digital Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Skillcast Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

In the previous week, Skillcast Group had 1 more articles in the media than ZOO Digital Group. MarketBeat recorded 1 mentions for Skillcast Group and 0 mentions for ZOO Digital Group. ZOO Digital Group's average media sentiment score of 0.00 equaled Skillcast Group'saverage media sentiment score.

Company	Overall Sentiment
ZOO Digital Group	Neutral
Skillcast Group	Neutral

Skillcast Group has a net margin of 8.45% compared to ZOO Digital Group's net margin of -8.68%. Skillcast Group's return on equity of 19.30% beat ZOO Digital Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ZOO Digital Group	-8.68%	-21.37%	-21.28%
Skillcast Group	8.45%	19.30%	-0.56%

14.4% of ZOO Digital Group shares are owned by institutional investors. Comparatively, 0.0% of Skillcast Group shares are owned by institutional investors. 28.1% of ZOO Digital Group shares are owned by company insiders. Comparatively, 69.4% of Skillcast Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

Skillcast Group beats ZOO Digital Group on 9 of the 15 factors compared between the two stocks.

How does ZOO Digital Group compare to Cloudcall Group?

ZOO Digital Group (LON:ZOO) and Cloudcall Group (LON:CALL) are both small-cap technology companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, profitability, earnings, valuation and media sentiment.

In the previous week, ZOO Digital Group's average media sentiment score of 0.00 equaled Cloudcall Group'saverage media sentiment score.

Company	Overall Sentiment
ZOO Digital Group	Neutral
Cloudcall Group	Neutral

14.4% of ZOO Digital Group shares are owned by institutional investors. 28.1% of ZOO Digital Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

ZOO Digital Group currently has a consensus target price of GBX 22, indicating a potential upside of 29.41%. Given ZOO Digital Group's stronger consensus rating and higher probable upside, equities research analysts plainly believe ZOO Digital Group is more favorable than Cloudcall Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ZOO Digital Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Cloudcall Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Cloudcall Group has lower revenue, but higher earnings than ZOO Digital Group. ZOO Digital Group is trading at a lower price-to-earnings ratio than Cloudcall Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ZOO Digital Group	£42.34M	0.39	-£27.37M	-£3.80	N/A
Cloudcall Group	£12.43M	0.00	N/A	-£17.20	N/A

Cloudcall Group has a net margin of 0.00% compared to ZOO Digital Group's net margin of -8.68%. Cloudcall Group's return on equity of 0.00% beat ZOO Digital Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ZOO Digital Group	-8.68%	-21.37%	-21.28%
Cloudcall Group	N/A	N/A	N/A

Summary

ZOO Digital Group beats Cloudcall Group on 8 of the 11 factors compared between the two stocks.

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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

ZOO vs. The Competition

Export

Metric	ZOO Digital Group	Software Industry	Technology Sector	LON Exchange
Market Cap	£16.71M	£15.43B	£29.67B	£2.87B
Dividend Yield	3.57%	3.43%	2.75%	6.23%
P/E Ratio	-4.47	138.42	76.34	366.83
Price / Sales	0.39	1,286.78	588.69	83,599.70
Price / Cash	14.96	45.12	47.50	27.89
Price / Book	0.60	8.34	7.70	6.33
Net Income	-£27.37M	£434.47M	£703.71M	£5.89B
7 Day Performance	6.25%	-1.94%	-1.07%	-0.69%
1 Month Performance	33.86%	-0.99%	-3.64%	0.18%
1 Year Performance	41.67%	-0.11%	180.37%	20.03%

ZOO Digital Group Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
ZOO ZOO Digital Group	N/A	GBX 17 -2.9%	GBX 22 +29.4%	+41.6%	£16.71M	£42.34M	N/A	624	Gap Down
SAAS Microlise Group	N/A	GBX 50.10 +0.2%	GBX 155.50 +210.4%	-65.6%	£58.11M	£84.03M	N/A	715
VRE VR Education	N/A	N/A	N/A	N/A	£53.52M	£1.98M	N/A	220	Gap Up High Trading Volume
OMG Oxford Metrics	3.2449 of 5 stars	GBX 39 +3.7%	GBX 85 +117.9%	-3.3%	£43.65M	£45.40M	N/A	167	News Coverage
SKL Skillcast Group	N/A	GBX 43.41 -1.3%	N/A	-24.0%	£38.95M	£15.35M	30.55	118

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This page (LON:ZOO) was last updated on 9/12/2026 by MarketBeat.com Staff.

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ZOO Digital Group (ZOO) Competitors

ZOO vs. SAAS, VRE, OMG, SKL, and CALL

How does ZOO Digital Group compare to Microlise Group?

Summary

How does ZOO Digital Group compare to VR Education?

Summary

How does ZOO Digital Group compare to Oxford Metrics?

Summary

How does ZOO Digital Group compare to Skillcast Group?

Summary

How does ZOO Digital Group compare to Cloudcall Group?

Summary

Media Sentiment Over Time

ZOO vs. The Competition

ZOO Digital Group Competitors List

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ZOO Digital Group (ZOO) Competitors

ZOO vs. SAAS, VRE, OMG, SKL, and CALL

How does ZOO Digital Group compare to Microlise Group?

Which has more volatility and risk, ZOO or SAAS?

Do analysts recommend ZOO or SAAS?

Which has stronger earnings and valuation, ZOO or SAAS?

Do institutionals and insiders hold more shares of ZOO or SAAS?

Does the media favor ZOO or SAAS?

Is ZOO or SAAS more profitable?

Summary

How does ZOO Digital Group compare to VR Education?

Do analysts recommend VRE or ZOO?

Does the media favor VRE or ZOO?

Is VRE or ZOO more profitable?

Which has better valuation and earnings, VRE or ZOO?

Do insiders and institutionals hold more shares of VRE or ZOO?

Summary

How does ZOO Digital Group compare to Oxford Metrics?

Is OMG or ZOO more profitable?

Do insiders & institutionals hold more shares of OMG or ZOO?

Which has more risk & volatility, OMG or ZOO?

Do analysts rate OMG or ZOO?

Which has preferable earnings and valuation, OMG or ZOO?

Does the media refer more to OMG or ZOO?

Summary

How does ZOO Digital Group compare to Skillcast Group?

Which has more volatility & risk, ZOO or SKL?

Which has higher earnings & valuation, ZOO or SKL?

Do analysts rate ZOO or SKL?

Does the media favor ZOO or SKL?

Is ZOO or SKL more profitable?

Do institutionals and insiders believe in ZOO or SKL?

Summary

How does ZOO Digital Group compare to Cloudcall Group?

Does the media refer more to ZOO or CALL?

Do insiders and institutionals have more ownership in ZOO or CALL?

Do analysts rate ZOO or CALL?

Which has stronger earnings and valuation, ZOO or CALL?

Is ZOO or CALL more profitable?

Summary

Media Sentiment Over Time

ZOO vs. The Competition

ZOO Digital Group Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools