Apple (AAPL) Stock Price, News & Analysis

Company Overview

Apple Inc. is a global technology company renowned for its design, development and sale of consumer electronics, software and services. The company’s primary hardware offerings include the iPhone smartphone, the Mac family of personal computers, the iPad line of tablets and the Apple Watch wearable device. Apple’s software ecosystem features the iOS, macOS, iPadOS and watchOS operating systems, while its services division provides digital content through the App Store, Apple Music, iCloud storage and Apple TV+ streaming offerings.

In addition to hardware and software, Apple’s services business has grown to include payment and financial services via Apple Pay, subscription-based content bundles known as Apple One, and enterprise solutions through partnerships with major corporations and educational institutions. The company also maintains a global retail footprint, operating hundreds of Apple Stores across North America, Europe, Asia and other regions, alongside its e-commerce platform that serves customers in over 100 countries.

Founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, Apple emerged from a Silicon Valley garage to become a leading innovator in personal computing with the launch of the Apple II in 1977 and the Macintosh in 1984. After overcoming financial challenges in the 1990s, the company was revitalized by Jobs’s return in 1997, leading to the introduction of iconic products such as the iPod in 2001 and the iPhone in 2007. This period of rapid innovation positioned Apple as a pioneer in mobile technology and digital media.

Under the leadership of CEO Tim Cook since 2011, Apple has expanded its focus on sustainability, supply chain responsibility and privacy-driven design. The company’s operations span the Americas, Europe, Greater China, Japan and the rest of the Asia-Pacific region, supported by strategic partnerships with component suppliers and carriers worldwide. Looking ahead, Apple continues to invest in research and development in areas such as augmented reality, healthcare technologies and artificial intelligence, aiming to shape the next generation of consumer electronics and digital services.

Key Stats

• Today's Range: $206.14 to $210.19
• 50-Day Range: $195.27 to $213.32
• 52-Week Range: $169.21 to $260.10
• Volume: 78.63 million shs
• Average Volume: 53.59 million shs
• Market Capitalization: $3.10 trillion
• P/E Ratio: 32.37
• Dividend Yield: 0.50%
• Price Target: $234.95
• Consensus Rating: Moderate Buy

Apple Stock Analysis - MarketRank™

Apple scored higher than 96% of companies evaluated by MarketBeat, and ranked 38th out of 665 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Apple has received a consensus rating of Moderate Buy. The company's average rating score is 2.61, and is based on 18 buy ratings, 11 hold ratings, and 2 sell ratings.

Amount of Analyst Coverage

Apple has been the subject of 21 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 12.64%

Earnings Growth

Earnings for Apple are expected to grow by 12.64% in the coming year, from $7.28 to $8.20 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Apple is 32.37, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 24.87.

Price to Earnings Ratio vs. Sector

The P/E ratio of Apple is 32.37, which means that it is trading at a less expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 35.78.

Price to Earnings Growth Ratio

Apple has a PEG Ratio of 2.25. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Apple has a P/B Ratio of 55.12. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.67% of the float of Apple has been sold short.

Short Interest Ratio / Days to Cover

Apple has a short interest ratio ("days to cover") of 1.7, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Apple has recently increased by 5.69%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Yield

Apple has a dividend yield of 0.52%, which is in the bottom 25% of all stocks that pay dividends.

Dividend Growth

Apple has been increasing its dividend for 14 years.

Dividend Coverage

The dividend payout ratio of Apple is 16.20%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Apple will have a dividend payout ratio of 12.68% next year. This indicates that Apple will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: 2.8 / 5
• Environmental Score: -1.97

Percentage of Shares Shorted

0.67% of the float of Apple has been sold short.

Short Interest Ratio / Days to Cover

Apple has a short interest ratio ("days to cover") of 1.7, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Apple has recently increased by 5.69%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.1 / 5
• News Sentiment: 0.82

News Sentiment

Apple has a news sentiment score of 0.82. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 284 news articles for Apple this week, compared to 217 articles on an average week.

Search Interest

Only 331 people have searched for AAPL on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

MarketBeat Follows

Only 296 people have added Apple to their MarketBeat watchlist in the last 30 days. This is a decrease of -39% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Apple insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $42,694,080.00 in company stock.

Percentage Held by Insiders

Only 0.06% of the stock of Apple is held by insiders.

Percentage Held by Institutions

67.73% of the stock of Apple is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

AAPL Stock Analysis - Frequently Asked Questions

How have AAPL shares performed this year?

Apple's stock was trading at $250.42 at the beginning of 2025. Since then, AAPL shares have decreased by 17.0% and is now trading at $207.82.
View the best growth stocks for 2025 here.

How were Apple's earnings last quarter?

Apple Inc. (NASDAQ:AAPL) posted its quarterly earnings data on Thursday, May, 1st. The iPhone maker reported $1.65 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.62 by $0.03. Apple's revenue for the quarter was up 5.1% compared to the same quarter last year.
Read the conference call transcript.

When did Apple's stock split?

Apple's stock split on the morning of Monday, August 31st 2020.The 4-1 split was announced on Thursday, July 30th 2020. The newly created shares were distributed to shareholders after the market closes on Friday, August 28th 2020. An investor that had 100 shares of stock prior to the split would have 400 shares after the split.

How will Apple's stock buyback program work?

Apple's board approved a share repurchase plan on Thursday, May 1st 2025, which authorizes the company to buy back $100,000,000,000 in outstanding shares, according to EventVestor. This means that the company could reacquire up to 3.1% of its shares through open market purchases. Shares buyback plans are typically an indication that the company's leadership believes its shares are undervalued.

Does Apple have any subsidiaries?

Apple subsidiaries include these companies: Joby Aviation, Credit Kudos, AI Music, Paws Inc, Primephonic, SourceDNA, Vilynx, and others.

Who are Apple's major shareholders?

Apple's top institutional shareholders include Cacti Asset Management LLC, Park National Corp OH, Cullen Investment Group LTD. and Rowlandmiller & PARTNERS.ADV. Insiders that own company stock include Arthur D Levinson, Timothy D Cook, Jeffrey E Williams, Katherine L Adams, Deirdre O'brien, Luca Maestri, Chris Kondo and Kevan Parekh.
View institutional ownership trends.

How do I buy shares of Apple?

Shares of AAPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Apple own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Apple investors own include Meta Platforms (META), NVIDIA (NVDA), Tesla (TSLA), Broadcom (AVGO), SPDR S&P 500 ETF Trust (SPY), Advanced Micro Devices (AMD) and Chevron (CVX).

Company Calendar

• Last Earnings: 5/01/2025
• Record date for 5/15 Dividend: 5/12/2025
• Ex-Dividend for 5/15 Dividend: 5/12/2025
• Dividend Payable: 5/15/2025
• Today: 7/01/2025
• Next Earnings (Estimated): 7/30/2025
• Fiscal Year End: 9/30/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Computer and Technology
• Industry: COMP - MICRO
• Sub-Industry: Computer Hardware
• Current Symbol: NASDAQ:AAPL
• CIK: 320193
• Web: www.apple.com
• Phone: (408) 996-1010
• Fax: 408-974-2483
• Employees: 164,000
• Year Founded: 1976

Price Target and Rating

• Average Stock Price Target: $234.39
• High Stock Price Target: $300.00
• Low Stock Price Target: $170.00
• Potential Upside/Downside: +12.9%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.58
• Research Coverage: 33 Analysts

Profitability

• EPS (Most Recent Fiscal Year): $6.42
• Trailing P/E Ratio: 32.31
• Forward P/E Ratio: 28.52
• P/E Growth: 2.25
• Net Income: $93.74 billion
• Net Margins: 24.30%
• Pretax Margin: 31.72%
• Return on Equity: 167.24%
• Return on Assets: 31.35%

Debt

• Debt-to-Equity Ratio: 1.18
• Current Ratio: 0.82
• Quick Ratio: 0.78

Sales & Book Value

• Annual Sales: $391.04 billion
• Price / Sales: 7.93
• Cash Flow: $7.88 per share
• Price / Cash Flow: 26.33
• Book Value: $3.77 per share
• Price / Book: 55.07

Miscellaneous

• Outstanding Shares: 14,935,830,000
• Free Float: 14,926,865,000
• Market Cap: $3.10 trillion
• Optionable: Optionable
• Beta: 1.22