Apple (AAPL) News Today $234.07 +4.04 (+1.76%) Closing price 09/12/2025 04:00 PM EasternExtended Trading$236.33 +2.26 (+0.97%) As of 05:22 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock Why Is Apple Up Today?Toggle Visibility of Why Is Apple Up Today?Apple Inc. (NASDAQ:AAPL) shares are trading higher today following strong early demand for the iPhone 17 lineup, continued shareholder returns, and upbeat analyst forecasts. Offsetting these gains are regulatory delays for the iPhone Air in China, executive departures in AI, and several analyst downgrades, which are tempering near-term sentiment. Positive Sentiment: Wedbush reiterates ‘Outperform’ and $270 price target, citing strong iPhone 17 pre-orders in major markets and viewing the China iPhone Air delay as a temporary setback. iPhone 17 pre-orders strong, China delay temporary - Proactive Investors Positive Sentiment: Apple Watch wins FDA clearance for hypertension detection, opening a new health use case expected to boost smartwatch adoption. Apple Watch hypertension feature wins FDA nod - Reuters Positive Sentiment: Jim Cramer advises investors to “own, don’t trade” AAPL following its product event, underscoring confidence in Apple’s long-term growth. Own It, Don't Trade It - Insider Monkey Positive Sentiment: Citi analyst maintains Buy rating with $245 target, citing Apple’s innovative product launches and strategic moves. Innovative Product Launches Justify Buy Rating - TipRanks Positive Sentiment: MarketBeat data shows a consensus “Moderate Buy” from 33 analysts, reflecting broad support at the broker level. Moderate Buy Consensus - MarketBeat Neutral Sentiment: Apple features among top fitness and music stocks to watch in MarketBeat’s industry screens, highlighting its exposure beyond core devices. Promising Fitness Stocks - MarketBeat Promising Music Stocks - MarketBeat Neutral Sentiment: Analysts debate buy, sell or hold on AAPL following the iPhone 17 unveiling, underscoring mixed short-term views. Should You Buy, Sell or Hold AAPL? - MSN Negative Sentiment: Apple delays the iPhone Air launch in mainland China due to regulatory eSIM approval issues, marking a setback for simultaneous global rollout. iPhone Air launch delayed in China - MSN Negative Sentiment: Senior AI and search executive Robby Walker departs, fueling concerns over Apple’s AI and search strategy. AI exec Robby Walker leaves - Reuters Negative Sentiment: Wall Street downgrades intensify: DA Davidson cuts AAPL to Neutral and Phillip Securities to Reduce over concerns about AI execution and innovation pace. DA Davidson downgrades to Neutral - MarketBeat Phillip Securities Reduce Rating - MarketBeat Negative Sentiment: Analyst Joe Terranova trims Apple stake, citing “exhaustion” and lack of clear innovation catalysts. Why He Sold Apple Shares – InsiderMonkey Posted 1+ days agoAI Generated. May Contain Errors. AAPL Latest News All Sources Trusted Sources MarketBeat Barchart Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent September 2025 August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 Time Period Apple’s iPhone 17 Reportedly Sees Robust Preorder Trends, Analyst Shrugs Off Air's Pause In China — Retail Traders Hope For Stock Retesting $250 Level2 hours ago | msn.comAnderson Financial Strategies LLC Buys 2,857 Shares of Apple Inc. $AAPL2 hours ago | marketbeat.com5,451,847 Shares in Apple Inc. $AAPL Acquired by Strs Ohio2 hours ago | marketbeat.comGK Wealth Management LLC Sells 1,296 Shares of Apple Inc. $AAPL2 hours ago | marketbeat.comIntrua Financial LLC Sells 9,676 Shares of Apple Inc. $AAPL2 hours ago | marketbeat.comApple Inc. $AAPL Holdings Increased by Turn8 Private Wealth Inc.2 hours ago | marketbeat.comApple Inc. $AAPL Shares Sold by Addison Capital Co2 hours ago | marketbeat.comAdvisors Capital Management LLC Has $201.88 Million Holdings in Apple Inc. $AAPL2 hours ago | marketbeat.comJacobi Capital Management LLC Raises Holdings in Apple Inc. $AAPL2 hours ago | marketbeat.comStrategic Financial Services Inc. Sells 1,708 Shares of Apple Inc. $AAPL2 hours ago | marketbeat.comCarderock Capital Management Inc. Sells 5,851 Shares of Apple Inc. $AAPL2 hours ago | marketbeat.comRollins Financial Advisors LLC Decreases Stock Holdings in Apple Inc. $AAPL2 hours ago | marketbeat.comMBL Wealth LLC Has $19.99 Million Holdings in Apple Inc. $AAPL2 hours ago | marketbeat.comApple Inc. $AAPL is Indiana Trust & Investment Management Co's 3rd Largest Position2 hours ago | marketbeat.comIron Gate Global Advisors LLC Reduces Stock Holdings in Apple Inc. $AAPL2 hours ago | marketbeat.comWestbourne Investments Inc. Cuts Stake in Apple Inc. $AAPL2 hours ago | marketbeat.comWBI Investments LLC Acquires 1,564 Shares of Apple Inc. $AAPL2 hours ago | marketbeat.comMattson Financial Services LLC Has $8.25 Million Stock Position in Apple Inc. $AAPL2 hours ago | marketbeat.comBOS Asset Management LLC Has $6.86 Million Stock Holdings in Apple Inc. $AAPL2 hours ago | marketbeat.comApple Inc. $AAPL is Chelsea Counsel Co.'s Largest Position2 hours ago | marketbeat.comMcAdam LLC Has $16.59 Million Stock Position in Apple Inc. $AAPL2 hours ago | marketbeat.comApple Inc. $AAPL Stock Position Lessened by Acadian Asset Management LLC3 hours ago | marketbeat.comApple Inc. $AAPL Shares Bought by Geneos Wealth Management Inc.3 hours ago | marketbeat.comSchmidt P J Investment Management Inc. Sells 1,694 Shares of Apple Inc. $AAPL3 hours ago | marketbeat.comCBM Financial LLC Takes Position in Apple Inc. $AAPL3 hours ago | marketbeat.comApple AI executive plans to exit company next month: reportSeptember 14 at 10:49 PM | msn.comApple: Another Air BallSeptember 14 at 8:11 PM | seekingalpha.comJim Cramer Says He’s Already Ordered His Apple (AAPL) iPhoneSeptember 14 at 5:48 PM | msn.comBest Fitness Stocks To Follow Now - September 13thSeptember 14 at 5:03 PM | marketbeat.comThe Barely There iPhone AirSeptember 14 at 5:03 PM | wsj.comApple Inc. Emphasizes Design Commitment Amidst High-Profile ExitsSeptember 14 at 4:50 PM | benzinga.comTop Music Stocks To Watch Now - September 13thSeptember 14 at 3:02 PM | marketbeat.comMy 3 Favorite Stocks to Buy Right NowSeptember 14 at 7:10 AM | fool.comPrediction: The Path Is Finally Clear For These 2 Technology Giants to Surpass $4 Trillion ValuationsSeptember 14 at 6:00 AM | fool.comIFM Investors Pty Ltd Sells 23,969 Shares of Apple Inc. $AAPLSeptember 14 at 3:26 AM | marketbeat.comAcorns Advisers LLC Buys 4,104 Shares of Apple Inc. $AAPLSeptember 14 at 3:26 AM | marketbeat.comBlue Rock Wealth Management LLC Increases Stake in Apple Inc. $AAPLSeptember 14 at 3:26 AM | marketbeat.comFortis Capital Advisors LLC Has $17.34 Million Stake in Apple Inc. $AAPLSeptember 14 at 3:20 AM | marketbeat.comApple Inc. $AAPL Holdings Cut by Belpointe Asset Management LLCSeptember 14 at 3:20 AM | marketbeat.comJupiter Wealth Management LLC Has $10.08 Million Position in Apple Inc. $AAPLSeptember 14 at 3:20 AM | marketbeat.comApple Inc. $AAPL is Intech Investment Management LLC's 2nd Largest PositionSeptember 14 at 3:19 AM | marketbeat.comApple Inc. $AAPL Shares Sold by Flaharty Asset Management LLCSeptember 14 at 3:18 AM | marketbeat.comStrive Asset Management LLC Lowers Holdings in Apple Inc. $AAPLSeptember 14 at 3:18 AM | marketbeat.comApple Inc. $AAPL Shares Purchased by Integrity Alliance LLC.September 14 at 3:11 AM | marketbeat.comApple Inc. $AAPL Shares Bought by Anchor Investment Management LLCSeptember 14 at 3:11 AM | marketbeat.com93,164 Shares in Apple Inc. $AAPL Purchased by Ransom Advisory LtdSeptember 14 at 3:11 AM | marketbeat.comIlmarinen Mutual Pension Insurance Co Reduces Stock Position in Apple Inc. $AAPLSeptember 14 at 3:11 AM | marketbeat.comApple Inc. $AAPL is Glenview Trust co's 2nd Largest PositionSeptember 14 at 3:11 AM | marketbeat.comApple Inc. $AAPL Shares Sold by Aspen Investment Management IncSeptember 14 at 3:11 AM | marketbeat.comApple Inc. $AAPL Shares Sold by Plato Investment Management LtdSeptember 14 at 3:11 AM | marketbeat.com Get Apple News Delivered to You Automatically Sign up to receive the latest news and ratings for AAPL and its competitors with MarketBeat's FREE daily newsletter. 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