Bilibili Inc. (NASDAQ: BILI) is a Shanghai-based online entertainment platform renowned for its immersive interactive video community. Launched in 2009 by a group of anime, comic and gaming (ACG) enthusiasts, the platform has evolved into a multifaceted media ecosystem that caters to a diverse audience passionate about animation, gaming and creative content. Its signature “bullet comment” feature allows users to post real-time remarks overlaid on videos, fostering a highly engaging viewing experience.
The company’s core offerings include user-generated and professionally produced video content, premium membership subscriptions, live streaming services and mobile gaming. Bilibili has broadened its portfolio with original animation production, co-productions with leading studios and short-form video content, while also providing value-added services such as virtual gifts, e-commerce merchandise and branded collaborations. Advertising solutions form an additional revenue stream, leveraging targeted campaigns across its large and active user base.
Primarily serving Mainland China, Bilibili has built a strong foothold among younger audiences and ACG communities, with a growing international following among Chinese diaspora and global animation fans. The platform hosts offline and online events—including gaming tournaments, fan conventions and music festivals—to further engage its community and strengthen brand loyalty. It has also established partnerships with content creators, publishers and technology firms to diversify its offerings and enhance user experiences across devices.
Since assuming the roles of chairman and CEO in 2014, Chen Rui has overseen Bilibili’s transformation from a niche video site into a leading digital entertainment company. Under his leadership, the firm has pursued strategic content investments, technological innovation and expanded service offerings. The company’s management team continues to focus on community-driven growth, interactive features and regional expansion while maintaining a commitment to fostering creative expression.
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