Booking (BKNG) News Today $5,146.16 +52.69 (+1.03%) Closing price 10/24/2025 04:00 PM EasternExtended Trading$5,140.20 -5.96 (-0.12%) As of 10/24/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock Why Is Booking Up Today?Toggle Visibility of Why Is Booking Up Today?Booking Holdings Inc. (BKNG) is trading higher today after a string of upbeat analyst actions and product news that reinforce revenue/earnings momentum ahead of Q3 results. Multiple firms raised price targets and initiated coverage with bullish ratings, and positive commentary on an AI-powered KAYAK rollout and partnerships supports growth expectations. Offsetting this are a few analyst cuts to out-year forecasts and mixed quarter-to-quarter estimates, leaving some near-term forecasts under review. Positive Sentiment: UBS raised its price target to $6,743 and maintained a buy stance, implying meaningful upside vs. current levels. UBS Raises PT to $6,743 (Benzinga) Positive Sentiment: KeyCorp/KeyBanc initiated/upgraded coverage (Strong-Buy/Overweight) with high price targets (~$6,450–$6,450+), adding institutional demand and supporting multiple-year earnings upside. KeyCorp/KeyBanc Coverage Notes Positive Sentiment: Wedbush issued a generally positive outlook and raised Q3 EPS estimates, signaling better-than-feared near-term results. Wedbush Positive Outlook (MarketBeat) Positive Sentiment: Coverage pieces highlight Booking’s AI-powered KAYAK launch and international gains as potential revenue/market-share catalysts. AI-Powered KAYAK Launch (Yahoo Finance) Neutral Sentiment: Zacks previews and analyst notes flag Q3 as a key print — history favors a beat, but guidance will be watched closely. Zacks Q3 Preview Neutral Sentiment: Listings in MarketBeat’s travel/restaurant screeners increase visibility but have limited direct price impact. MarketBeat Screeners Negative Sentiment: Cantor Fitzgerald trimmed FY estimates and maintained Neutral, reflecting some analyst caution on near-term margins/volume. Cantor Fitzgerald Cuts (MarketBeat) Negative Sentiment: Wedbush also lowered Q4 and FY2026 projections in a separate note, a drag on multi-year earnings optics despite the Q3 raise. Wedbush Estimates Update (MarketBeat) Neutral Sentiment: Reported short-interest data is effectively meaningless/erroneous (zero/NaN), so it provides no clear market pressure signal today. Posted 13h agoAI Generated. May Contain Errors. BKNG Latest News All Sources Trusted Sources MarketBeat Barchart Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent October 2025 September 2025 August 2025 July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 Time Period What is Wedbush's Forecast for Booking FY2025 Earnings?5 hours ago | americanbankingnews.comFY2025 EPS Estimates for Booking Decreased by Analyst5 hours ago | americanbankingnews.comUBS Maintains Booking Holdings (BKNG) Buy Recommendation5 hours ago | msn.comKeyCorp Forecasts Booking's Q3 Earnings (NASDAQ:BKNG)October 25 at 2:14 AM | americanbankingnews.comBest Travel Stocks To Follow Today - October 23rdOctober 24 at 4:54 PM | marketbeat.comRestaurant Stocks To Watch Today - October 23rdOctober 24 at 4:54 PM | marketbeat.comKeybanc Initiates Coverage of Booking Holdings (BKNG) with Overweight RecommendationOctober 24 at 4:42 PM | msn.comWhat Booking Holdings (BKNG)'s AI-Powered KAYAK Launch and Global Gains Mean for ShareholdersOctober 24 at 4:42 PM | finance.yahoo.comSumitomo Mitsui Trust Group Inc. Raises Position in Booking Holdings Inc. $BKNGOctober 24 at 9:43 AM | marketbeat.comAsset Management One Co. Ltd. Decreases Stock Position in Booking Holdings Inc. $BKNGOctober 24 at 8:07 AM | marketbeat.comAlTi Global Inc. Grows Stock Position in Booking Holdings Inc. $BKNGOctober 24 at 7:59 AM | marketbeat.comSmith Group Asset Management LLC Has $51.90 Million Stock Holdings in Booking Holdings Inc. $BKNGOctober 24 at 7:18 AM | marketbeat.comWedbush Issues Positive Outlook for Booking EarningsOctober 24 at 6:16 AM | marketbeat.comBooking Holdings Inc. $BKNG Shares Sold by Freedom Investment Management Inc.October 24 at 5:55 AM | marketbeat.comPromising Travel Stocks To Consider - October 22ndOctober 23 at 4:49 PM | marketbeat.comTop Restaurant Stocks To Research - October 22ndOctober 23 at 2:48 PM | marketbeat.comShould You Hold Booking Holdings (BKNG)?October 23 at 12:47 PM | msn.comBooking Holdings Inc. $BKNG Shares Acquired by First Citizens Bank & Trust Co.October 23 at 9:29 AM | marketbeat.comReliant Investment Management LLC Makes New $5.44 Million Investment in Booking Holdings Inc. $BKNGOctober 23 at 8:23 AM | marketbeat.comCantor Fitzgerald Maintains Booking Holdings (BKNG) Neutral RecommendationOctober 23 at 7:45 AM | msn.comCantor Fitzgerald Predicts Weaker Earnings for BookingOctober 23 at 7:15 AM | marketbeat.comWedbush Estimates Booking's FY2025 Earnings (NASDAQ:BKNG)October 23 at 6:57 AM | marketbeat.comBooking (NASDAQ:BKNG) Raised to Strong-Buy at KeyCorpOctober 23 at 6:29 AM | marketbeat.comWhat is KeyCorp's Forecast for Booking Q3 Earnings?October 23 at 6:29 AM | marketbeat.comJefferies Remains a Hold on Booking Holdings (BKNG)October 22 at 9:53 PM | theglobeandmail.comBooking (NASDAQ:BKNG) Given New $5,590.00 Price Target at Cantor FitzgeraldOctober 22 at 10:02 AM | marketbeat.comEthic Inc. Lowers Holdings in Booking Holdings Inc. $BKNGOctober 22 at 9:38 AM | marketbeat.comAdams Diversified Equity Fund Inc. Has $32.42 Million Position in Booking Holdings Inc. $BKNGOctober 22 at 8:42 AM | marketbeat.comCookson Peirce & Co. Inc. Reduces Holdings in Booking Holdings Inc. $BKNGOctober 22 at 7:28 AM | marketbeat.comCullen Frost Bankers Inc. Decreases Holdings in Booking Holdings Inc. $BKNGOctober 22 at 6:48 AM | marketbeat.comPhoenix Financial Ltd. Has $1.59 Million Stock Position in Booking Holdings Inc. $BKNGOctober 22 at 6:01 AM | marketbeat.comBooking Holdings Inc. (BKNG): A Bull Case TheoryOctober 21, 2025 | msn.comBooking Holdings Inc. (BKNG): A Bull Case Theory October 21, 2025 | insidermonkey.comHere's How Much $1000 Invested In Booking Holdings 20 Years Ago Would Be Worth TodayOctober 21, 2025 | benzinga.comTop Travel Stocks To Watch Today - October 21stOctober 21, 2025 | marketbeat.comTop Restaurant Stocks To Add to Your Watchlist - October 21stOctober 21, 2025 | marketbeat.comBooking (NASDAQ:BKNG) Price Target Raised to $6,790.00October 21, 2025 | marketbeat.comAurora Investment Counsel Has $3.51 Million Position in Booking Holdings Inc. $BKNGOctober 21, 2025 | marketbeat.comSecurian Asset Management Inc. Sells 53 Shares of Booking Holdings Inc. $BKNGOctober 21, 2025 | marketbeat.comDekaBank Deutsche Girozentrale Raises Position in Booking Holdings Inc. $BKNGOctober 21, 2025 | marketbeat.comLyell Wealth Management LP Takes $509,000 Position in Booking Holdings Inc. $BKNGOctober 21, 2025 | marketbeat.comChicago Partners Investment Group LLC Increases Stake in Booking Holdings Inc. $BKNGOctober 21, 2025 | marketbeat.comBooking (BKNG) Projected to Post Earnings on TuesdayOctober 21, 2025 | marketbeat.comA Look at Booking Holdings (BKNG) Valuation Following Recent Share Price TurbulenceOctober 21, 2025 | finance.yahoo.comTop Travel Stocks To Watch Today - October 20thOctober 20, 2025 | marketbeat.comPromising Restaurant Stocks Worth Watching - October 20thOctober 20, 2025 | marketbeat.comTownsend & Associates Inc Sells 658 Shares of Booking Holdings Inc. $BKNGOctober 20, 2025 | marketbeat.comEos Management L.P. Takes Position in Booking Holdings Inc. $BKNGOctober 20, 2025 | marketbeat.comBest Travel Stocks To Keep An Eye On - October 19thOctober 19, 2025 | marketbeat.comBest Restaurant Stocks To Consider - October 19thOctober 19, 2025 | marketbeat.com Get Booking News Delivered to You Automatically Sign up to receive the latest news and ratings for BKNG and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. BKNG Media Mentions By Week BKNG Media Sentiment Learn about the media sentiment score. Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. BKNG News Sentiment▼1.010.89▲Average Retail/Wholesale News Sentiment BKNG News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. BKNG Articles This Week▼7351▲BKNG Articles Average Week Get the Latest News and Ratings for BKNG and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Booking and its competitors. Sign Up View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. 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