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Booking (BKNG) News Today

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$5,146.16 +52.69 (+1.03%)
Closing price 10/24/2025 04:00 PM Eastern
Extended Trading
$5,140.20 -5.96 (-0.12%)
As of 10/24/2025 07:59 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

Why Is Booking Up Today?

Booking Holdings Inc. (BKNG) is trading higher today after a string of upbeat analyst actions and product news that reinforce revenue/earnings momentum ahead of Q3 results. Multiple firms raised price targets and initiated coverage with bullish ratings, and positive commentary on an AI-powered KAYAK rollout and partnerships supports growth expectations. Offsetting this are a few analyst cuts to out-year forecasts and mixed quarter-to-quarter estimates, leaving some near-term forecasts under review.

  • Positive Sentiment: UBS raised its price target to $6,743 and maintained a buy stance, implying meaningful upside vs. current levels. UBS Raises PT to $6,743 (Benzinga)
  • Positive Sentiment: KeyCorp/KeyBanc initiated/upgraded coverage (Strong-Buy/Overweight) with high price targets (~$6,450–$6,450+), adding institutional demand and supporting multiple-year earnings upside. KeyCorp/KeyBanc Coverage Notes
  • Positive Sentiment: Wedbush issued a generally positive outlook and raised Q3 EPS estimates, signaling better-than-feared near-term results. Wedbush Positive Outlook (MarketBeat)
  • Positive Sentiment: Coverage pieces highlight Booking’s AI-powered KAYAK launch and international gains as potential revenue/market-share catalysts. AI-Powered KAYAK Launch (Yahoo Finance)
  • Neutral Sentiment: Zacks previews and analyst notes flag Q3 as a key print — history favors a beat, but guidance will be watched closely. Zacks Q3 Preview
  • Neutral Sentiment: Listings in MarketBeat’s travel/restaurant screeners increase visibility but have limited direct price impact. MarketBeat Screeners
  • Negative Sentiment: Cantor Fitzgerald trimmed FY estimates and maintained Neutral, reflecting some analyst caution on near-term margins/volume. Cantor Fitzgerald Cuts (MarketBeat)
  • Negative Sentiment: Wedbush also lowered Q4 and FY2026 projections in a separate note, a drag on multi-year earnings optics despite the Q3 raise. Wedbush Estimates Update (MarketBeat)
  • Neutral Sentiment: Reported short-interest data is effectively meaningless/erroneous (zero/NaN), so it provides no clear market pressure signal today.
Posted 13h agoAI Generated. May Contain Errors.

BKNG Latest News

What is Wedbush's Forecast for Booking FY2025 Earnings?
FY2025 EPS Estimates for Booking Decreased by Analyst
KeyCorp Forecasts Booking's Q3 Earnings (NASDAQ:BKNG)
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Wedbush Issues Positive Outlook for Booking Earnings
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Should You Hold Booking Holdings (BKNG)?
Cantor Fitzgerald Predicts Weaker Earnings for Booking
Wedbush Estimates Booking's FY2025 Earnings (NASDAQ:BKNG)
Booking (NASDAQ:BKNG) Raised to Strong-Buy at KeyCorp
What is KeyCorp's Forecast for Booking Q3 Earnings?
Jefferies Remains a Hold on Booking Holdings (BKNG)
Ethic Inc. Lowers Holdings in Booking Holdings Inc. $BKNG
Booking Holdings Inc. (BKNG): A Bull Case Theory 
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Booking (NASDAQ:BKNG) Price Target Raised to $6,790.00
Booking (BKNG) Projected to Post Earnings on Tuesday
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BKNG Media Mentions By Week

BKNG Media Sentiment

Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press.

BKNG
News Sentiment

1.01

0.89

Average
Retail/Wholesale
News Sentiment

BKNG News Coverage

We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week.

BKNG Articles
This Week

73

51

BKNG Articles
Average Week

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This page (NASDAQ:BKNG) was last updated on 10/25/2025 by MarketBeat.com Staff
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