NASDAQ:BZUN - Baozun Stock Price, News, & Analysis

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$32.44 +2.31 (+7.67 %)
(As of 11/22/2018 06:05 AM ET)
Previous Close$30.13
Today's Range$32.25 - $37.10
52-Week Range$26.77 - $67.41
Volume11.13 million shs
Average Volume2.39 million shs
Market Capitalization$1.67 billion
P/E Ratio52.86
Dividend YieldN/A
Baozun Inc. provides e-commerce solutions for brand partners in the People's Republic of China. It offers end-to-end e-commerce solutions, including IT infrastructure setup and integration, online store design and setup, store operations, visual merchandizing and marketing campaigns, customer services, warehousing, and order fulfillment. The company also operates Maikefeng mobile application that offers various branded products. It serves brand partners in the apparel, appliances, electronics, home and furnishings, food and health products, cosmetics, fast moving consumer goods, insurance, automobile, and mother and baby categories. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

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Industry, Sector and Symbol

Stock Exchange NASDAQ
Industry Catalog & mail-order houses
SectorComputer and Technology
Current SymbolNASDAQ:BZUN
Previous Symbol


Debt-to-Equity Ratio0.03
Current Ratio2.12
Quick Ratio1.76


Trailing P/E Ratio52.86
Forward P/E Ratio36.04
P/E GrowthN/A

Sales & Book Value

Annual Sales$637.66 million
Price / Sales2.82
Cash Flow$0.7763 per share
Price / Cash41.79
Book Value$5.07 per share
Price / Book6.40


EPS (Most Recent Fiscal Year)$0.55
Net Income$32.10 million
Net Margins4.85%
Return on Equity12.12%
Return on Assets7.61%


Outstanding Shares55,380,000
Market Cap$1.67 billion

Baozun (NASDAQ:BZUN) Frequently Asked Questions

What is Baozun's stock symbol?

Baozun trades on the NASDAQ under the ticker symbol "BZUN."

How were Baozun's earnings last quarter?

Baozun Inc (NASDAQ:BZUN) announced its quarterly earnings results on Tuesday, August, 14th. The technology company reported $0.96 earnings per share (EPS) for the quarter, topping the Zacks' consensus estimate of $0.09 by $0.87. The technology company had revenue of $1.16 billion for the quarter, compared to the consensus estimate of $1.07 billion. Baozun had a net margin of 4.85% and a return on equity of 12.12%. The firm's quarterly revenue was up 30.5% compared to the same quarter last year. During the same period in the prior year, the firm posted $0.73 earnings per share. View Baozun's Earnings History.

What guidance has Baozun issued on next quarter's earnings?

Baozun issued an update on its fourth quarter 2018 earnings guidance on Wednesday, November, 21st. The company provided earnings per share (EPS) guidance of for the period. The company issued revenue guidance of $308-315 million, compared to the consensus revenue estimate of $319.15 million.

What price target have analysts set for BZUN?

1 brokers have issued 1-year target prices for Baozun's stock. Their forecasts range from $44.00 to $44.00. On average, they expect Baozun's share price to reach $44.00 in the next twelve months. This suggests a possible upside of 35.6% from the stock's current price. View Analyst Price Targets for Baozun.

What is the consensus analysts' recommendation for Baozun?

1 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Baozun in the last year. There are currently 1 buy rating for the stock, resulting in a consensus recommendation of "Buy." View Analyst Ratings for Baozun.

Has Baozun been receiving favorable news coverage?

Press coverage about BZUN stock has been trending positive on Thursday, according to InfoTrie. The research group identifies negative and positive media coverage by analyzing more than six thousand blog and news sources in real-time. The firm ranks coverage of public companies on a scale of negative five to positive five, with scores closest to five being the most favorable. Baozun earned a media sentiment score of 2.2 on InfoTrie's scale. They also gave news articles about the technology company a news buzz of 8.0 out of 10, meaning that recent media coverage is very likely to have an effect on the company's share price in the near term.

Are investors shorting Baozun?

Baozun saw a increase in short interest in October. As of October 15th, there was short interest totalling 8,845,989 shares, an increase of 26.9% from the September 28th total of 6,972,475 shares. Based on an average trading volume of 1,935,129 shares, the short-interest ratio is currently 4.6 days. Currently, 17.0% of the company's stock are sold short. View Baozun's Current Options Chain.

Who are some of Baozun's key competitors?

Who are Baozun's key executives?

Baozun's management team includes the folowing people:
  • Mr. Wenbin Qiu, Chairman & CEO (Age 50)
  • Mr. Junhua Wu, COO & Director (Age 40)
  • Mr. Qiu Wenbin, Pres
  • Mr. Zhaoming Chen, Chief Financial Officer (Age 35)
  • Mr. Meng Li, Chief Technology & Innovation Officer (Age 40)

When did Baozun IPO?

(BZUN) raised $143 million in an initial public offering (IPO) on Thursday, May 21st 2015. The company issued 11,000,000 shares at a price of $12.00-$14.00 per share. Morgan Stanley, Credit Suisse and BofA Merrill Lynch acted as the underwriters for the IPO.

Who are Baozun's major shareholders?

Baozun's stock is owned by many different of retail and institutional investors. Top institutional investors include Franklin Resources Inc. (4.87%), BlackRock Inc. (2.96%), William Blair Investment Management LLC (1.84%), FMR LLC (1.69%), Baillie Gifford & Co. (1.68%) and TB Alternative Assets Ltd. (1.42%).

Which major investors are selling Baozun stock?

BZUN stock was sold by a variety of institutional investors in the last quarter, including William Blair Investment Management LLC, WIM Asset Management HK Ltd, Penserra Capital Management LLC, Wells Fargo & Company MN, TB Alternative Assets Ltd., Pendal Group Ltd, AQR Capital Management LLC and Mirae Asset Global Investments Co. Ltd..

Which major investors are buying Baozun stock?

BZUN stock was purchased by a variety of institutional investors in the last quarter, including BlackRock Inc., Standard Life Aberdeen plc, Standard Life Aberdeen plc, Point72 Hong Kong Ltd, Schroder Investment Management Group, Elephas Investment Management Ltd, FMR LLC and Baillie Gifford & Co..

How do I buy shares of Baozun?

Shares of BZUN can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Scottrade, Fidelity and Charles Schwab.

What is Baozun's stock price today?

One share of BZUN stock can currently be purchased for approximately $32.44.

How big of a company is Baozun?

Baozun has a market capitalization of $1.67 billion and generates $637.66 million in revenue each year. The technology company earns $32.10 million in net income (profit) each year or $0.55 on an earnings per share basis. Baozun employs 3,994 workers across the globe.

What is Baozun's official website?

The official website for Baozun is

How can I contact Baozun?

Baozun's mailing address is Building B No. 1268 Wanrong Road, Shanghai F4, 200436. The technology company can be reached via phone at 86-21-8026-6000 or via email at [email protected]

MarketBeat Community Rating for Baozun (NASDAQ BZUN)

Community Ranking:  2.4 out of 5 (star star)
Outperform Votes:  246 (Vote Outperform)
Underperform Votes:  266 (Vote Underperform)
Total Votes:  512
MarketBeat's community ratings are surveys of what our community members think about Baozun and other stocks. Vote "Outperform" if you believe BZUN will outperform the S&P 500 over the long term. Vote "Underperform" if you believe BZUN will underperform the S&P 500 over the long term. You may vote once every thirty days.
This page was last updated on 11/22/2018 by Staff

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