About Baozun (NASDAQ:BZUN)

Baozun Inc. provides e-commerce solutions for brand partners in the People's Republic of China. It offers end-to-end e-commerce solutions, including IT infrastructure setup and integration, online store design and setup, visual merchandizing and marketing campaigns, store operations, customer services, warehousing, and order fulfillment. The company also operates Maikefeng mobile application that offers various branded products. It serves brand partners in the apparel, appliances, electronics, home and furnishings, food and health products, cosmetics, fast moving consumer goods, insurance, and automobile categories. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.
Industry, Sector and Symbol
Industry Catalog & mail-order houses
Sub-IndustryN/A
SectorComputer and Technology
SymbolNASDAQ:BZUN
CUSIPN/A
Phone86-21-6095-6000
Debt
Debt-to-Equity RatioN/A
Current Ratio2.15%
Quick Ratio1.81%
Price-To-Earnings
Trailing P/E Ratio79.44
Forward P/E Ratio39.01
P/E GrowthN/A
Sales & Book Value
Annual Sales$637.66 million
Price / Sales3.79
Cash Flow$0.7020 per share
Price / Cash62.24
Book Value$5.07 per share
Price / Book8.62
Profitability
EPS (Most Recent Fiscal Year)$0.55
Net Income$32.10 million
Net Margins5.10%
Return on Equity13.70%
Return on Assets9.15%
Miscellaneous
Employees2,984
Outstanding Shares55,380,000
Baozun (NASDAQ:BZUN) Frequently Asked Questions
What is Baozun's stock symbol?
Baozun trades on the NASDAQ under the ticker symbol "BZUN."
How were Baozun's earnings last quarter?
Baozun (NASDAQ:BZUN) released its quarterly earnings results on Tuesday, March, 6th. The technology company reported $0.38 EPS for the quarter, beating analysts' consensus estimates of $0.31 by $0.07. The technology company earned $1.57 billion during the quarter, compared to analyst estimates of $1.54 billion. Baozun had a net margin of 5.10% and a return on equity of 13.70%. The business's revenue for the quarter was up 23.0% on a year-over-year basis. During the same period in the previous year, the business earned $1.26 EPS. View Baozun's Earnings History.
When is Baozun's next earnings date?
What price target have analysts set for BZUN?
3 analysts have issued 12 month target prices for Baozun's shares. Their forecasts range from $30.00 to $44.00. On average, they expect Baozun's share price to reach $37.3333 in the next year. View Analyst Ratings for Baozun.
Who are some of Baozun's key competitors?
Some companies that are related to Baozun include Wayfair (W), YOOX Net-a-Porter Group (YXOXY), Stitch Fix (SFIX), Insight Enterprises (NSIT), Systemax (SYX), Overstock.com (OSTK), Nutrisystem (NTRI), Connection (CNXN), Blue Apron (APRN), LightInTheBox (LITB), Netshoes (CAYMAN) (NETS), PCM (PCMI), Evine (EVLV), Youngevity International (YGYI) and Delia's (DLIAQ).
Who are Baozun's key executives?
Baozun's management team includes the folowing people:
- Mr. Wenbin Qiu, Chairman & CEO (Age 50)
- Mr. Junhua Wu, Chief Operating Officer and Director (Age 40)
- Mr. Qiu Wenbin, Pres
- Mr. Zhaoming Chen, Chief Financial Officer (Age 35)
- Mr. Yongjun Wu, Chief Technology Officer (Age 53)
When did Baozun IPO?
(BZUN) raised $143 million in an IPO on Thursday, May 21st 2015. The company issued 11,000,000 shares at $12.00-$14.00 per share. Morgan Stanley, Credit Suisse and BofA Merrill Lynch served as the underwriters for the IPO.
Has Baozun been receiving favorable news coverage?
News stories about BZUN stock have been trending somewhat positive on Friday, according to Accern Sentiment. The research group identifies negative and positive media coverage by monitoring more than twenty million blog and news sources. Accern ranks coverage of publicly-traded companies on a scale of -1 to 1, with scores closest to one being the most favorable. Baozun earned a coverage optimism score of 0.06 on Accern's scale. They also assigned media coverage about the technology company an impact score of 45.99 out of 100, indicating that recent media coverage is somewhat unlikely to have an impact on the stock's share price in the near future.
How do I buy shares of Baozun?
Shares of BZUN can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Scottrade, Fidelity and Charles Schwab.
What is Baozun's stock price today?
One share of BZUN stock can currently be purchased for approximately $43.69.
How big of a company is Baozun?
Baozun has a market capitalization of $2.49 billion and generates $637.66 million in revenue each year. The technology company earns $32.10 million in net income (profit) each year or $0.55 on an earnings per share basis. Baozun employs 2,984 workers across the globe.
How can I contact Baozun?
Baozun's mailing address is Building No. H No. 1188 Wanrong Road Zhabei District, Shanghai F4, 200436. The technology company can be reached via phone at 86-21-6095-6000 or via email at [email protected]
MarketBeat Community Rating for Baozun (BZUN)
MarketBeat's community ratings are surveys of what our community members think about Baozun and other stocks. Vote "Outperform" if you believe BZUN will outperform the S&P 500 over the long term. Vote "Underperform" if you believe BZUN will underperform the S&P 500 over the long term. You may vote once every thirty days.
Baozun (NASDAQ:BZUN) Price Target and Consensus Rating
(How are Consensus Ratings Calculated?) MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0-1.5 = Sell, 1.5-2.5 = Hold, 2.5-3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
3 Wall Street analysts have issued ratings and price targets for Baozun in the last 12 months. Their average twelve-month price target is $37.3333, suggesting that the stock has a possible downside of 14.55%. The high price target for BZUN is $44.00 and the low price target for BZUN is $30.00. There are currently 1 hold rating and 2 buy ratings for the stock, resulting in a consensus rating of "Buy."
| Today | 30 Days Ago | 90 Days Ago | 180 Days Ago |
Consensus Rating: | Buy | Buy | Buy | Buy |
Consensus Rating Score: | 2.67 | 2.67 | 2.67 | 2.67 |
Ratings Breakdown: | 0 Sell Rating(s) 1 Hold Rating(s) 2 Buy Rating(s) 0 Strong Buy Rating(s) | 0 Sell Rating(s) 1 Hold Rating(s) 2 Buy Rating(s) 0 Strong Buy Rating(s) | 0 Sell Rating(s) 1 Hold Rating(s) 2 Buy Rating(s) 0 Strong Buy Rating(s) | 0 Sell Rating(s) 1 Hold Rating(s) 2 Buy Rating(s) 0 Strong Buy Rating(s) |
Consensus Price Target: | $37.3333 | $37.3333 | $35.3333 | $35.3333 |
Price Target Upside: | 14.55% downside | 2.75% downside | 11.96% upside | 11.96% upside |
Baozun (NASDAQ:BZUN) Consensus Price Target History

Baozun (NASDAQ:BZUN) Analyst Ratings History
Show:
Date | Brokerage | Action | Rating | Price Target | Impact on Share Price | Details |
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1/30/2018 | Bank of America | Boost Price Target | Buy -> Buy | $38.00 -> $44.00 | Low |  |
8/31/2017 | Citigroup | Initiated Coverage | Buy | $38.00 | Low |  |
8/23/2017 | Deutsche Bank | Downgrade | Buy -> Hold | $25.00 -> $30.00 | High |  |
(Data available from 4/27/2016 forward)
Baozun (NASDAQ:BZUN) Dividend History by Quarter
Announced | Period | Amount | Yield | Ex-Dividend Date | Record Date | Payable Date |
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(Data available from 1/1/2013 forward)
Baozun (NASDAQ BZUN) Insider Trading and Institutional Ownership History
Insider Ownership Percentage: 59.20%
Institutional Ownership Percentage: 42.48%
Baozun (NASDAQ BZUN) Insider Trading History
Transaction Date | Insider Name | Title | Buy/Sell | Number of Shares | Average Share Price | Total Transaction | Shares Held After Transaction | Details |
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(Data available from 1/1/2013 forward)
Baozun (NASDAQ BZUN) News Headlines
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Baozun (NASDAQ:BZUN) SEC Filings
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Baozun (NASDAQ:BZUN) Income Statement, Balance Sheet and Cash Flow Statement
Baozun (NASDAQ BZUN) Stock Chart for Friday, April, 27, 2018
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