Free Trial
NASDAQ:BZUN

Baozun (BZUN) Stock Price, News & Analysis

Baozun logo
$2.60 +0.01 (+0.19%)
Closing price 07/3/2025 03:04 PM Eastern
Extended Trading
$2.63 +0.02 (+0.92%)
As of 07/3/2025 04:01 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

About Baozun Stock (NASDAQ:BZUN)

Key Stats

Today's Range
$2.58
$2.67
50-Day Range
$2.38
$3.89
52-Week Range
$2.11
$4.38
Volume
87,716 shs
Average Volume
468,356 shs
Market Capitalization
$150.44 million
P/E Ratio
N/A
Dividend Yield
N/A
Price Target
$3.20
Consensus Rating
Moderate Buy

Company Overview

Baozun Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
46th Percentile Overall Score

BZUN MarketRank™: 

Baozun scored higher than 46% of companies evaluated by MarketBeat, and ranked 411th out of 662 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    Baozun has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on 1 buy rating, 1 hold rating, and no sell ratings.

  • Amount of Analyst Coverage

    Baozun has received no research coverage in the past 90 days.

  • Read more about Baozun's stock forecast and price target.
  • Price to Earnings Ratio vs. the Market

    The P/E ratio of Baozun is -6.06, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of Baozun is -6.06, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Price to Book Value per Share Ratio

    Baozun has a P/B Ratio of 0.25. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

  • Read more about Baozun's valuation and earnings.
  • Percentage of Shares Shorted

    1.75% of the float of Baozun has been sold short.
  • Short Interest Ratio / Days to Cover

    Baozun has a short interest ratio ("days to cover") of 2.6, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in Baozun has recently decreased by 13.76%, indicating that investor sentiment is improving significantly.
  • Dividend Yield

    Baozun does not currently pay a dividend.

  • Dividend Growth

    Baozun does not have a long track record of dividend growth.

  • Percentage of Shares Shorted

    1.75% of the float of Baozun has been sold short.
  • Short Interest Ratio / Days to Cover

    Baozun has a short interest ratio ("days to cover") of 2.6, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in Baozun has recently decreased by 13.76%, indicating that investor sentiment is improving significantly.
    • Insider Buying vs. Insider Selling

      In the past three months, Baozun insiders have not sold or bought any company stock.

    • Percentage Held by Insiders

      59.20% of the stock of Baozun is held by insiders. A high percentage of insider ownership can be a sign of company health.

    • Percentage Held by Institutions

      47.29% of the stock of Baozun is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

    • Read more about Baozun's insider trading history.
    Receive BZUN Stock News and Ratings via Email

    Sign-up to receive the latest news and ratings for Baozun and its competitors with MarketBeat's FREE daily newsletter.

    BZUN Stock News Headlines

    Baozun Inc. Announces Successful AGM Resolutions
    Banks aren’t ready for this altcoin—are you?
    The Secret Crypto That Billionaires Are Hoarding When these hit, the current price will look like pocket change.
    Baozun Inc. Reports Mixed Q1 2025 Results
    See More Headlines

    BZUN Stock Analysis - Frequently Asked Questions

    Baozun's stock was trading at $2.72 at the start of the year. Since then, BZUN shares have decreased by 4.2% and is now trading at $2.6050.

    Baozun Inc. (NASDAQ:BZUN) released its quarterly earnings results on Thursday, November, 21st. The technology company reported ($0.21) earnings per share (EPS) for the quarter. Baozun had a negative trailing twelve-month return on equity of 4.46% and a negative net margin of 1.93%.
    Read the conference call transcript
    .

    Baozun (BZUN) raised $143 million in an initial public offering on Thursday, May 21st 2015. The company issued 11,000,000 shares at $12.00-$14.00 per share. Morgan Stanley, Credit Suisse and BofA Merrill Lynch served as the underwriters for the IPO.

    Shares of BZUN stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

    Based on aggregate information from My MarketBeat watchlists, some other companies that Baozun investors own include Alibaba Group (BABA), NVIDIA (NVDA), Meta Platforms (META), Advanced Micro Devices (AMD), Netflix (NFLX), Tesla (TSLA) and Baidu (BIDU).

    Company Calendar

    Last Earnings
    11/21/2024
    Today
    7/06/2025
    Next Earnings (Estimated)
    8/27/2025
    Fiscal Year End
    12/31/2025

    Industry, Sector and Symbol

    Stock Exchange
    NASDAQ
    Industry
    IT Services
    Sub-Industry
    Retail
    Current Symbol
    NASDAQ:BZUN
    Fax
    N/A
    Employees
    7,650
    Year Founded
    2006

    Price Target and Rating

    Average Stock Price Target
    $3.20
    High Stock Price Target
    $4.20
    Low Stock Price Target
    $2.20
    Potential Upside/Downside
    +22.8%
    Consensus Rating
    Moderate Buy
    Rating Score (0-4)
    2.50
    Research Coverage
    2 Analysts

    Profitability

    Trailing P/E Ratio
    N/A
    Forward P/E Ratio
    N/A
    P/E Growth
    N/A
    Net Income
    -$18.68 million
    Pretax Margin
    -1.12%

    Debt

    Sales & Book Value

    Annual Sales
    $1.29 billion
    Cash Flow
    $0.15 per share
    Price / Cash Flow
    17.28
    Book Value
    $10.40 per share
    Price / Book
    0.25

    Miscellaneous

    Free Float
    23,561,000
    Market Cap
    $150.44 million
    Optionable
    Optionable
    Beta
    0.31

    Social Links

    7 Energy Stocks to Buy and Hold Forever Cover

    With the proliferation of data centers and electric vehicles, the electric grid will only get more strained. Download this report to learn how energy stocks can play a role in your portfolio as the global demand for energy continues to grow.

    Get This Free Report

    This page (NASDAQ:BZUN) was last updated on 7/7/2025 by MarketBeat.com Staff
    From Our Partners