Crown Crafts, Inc. (NASDAQ: CRWS) is a U.S.-based designer, importer and marketer of infant bedding and related juvenile products. Founded in 1957 and headquartered in Gonzales, Louisiana, the company has evolved from a regional textile producer into a national supplier serving a wide range of retail channels. Crown Crafts’ product portfolio spans decorative crib bedding, blankets, nursery textiles and health care items such as burp cloths and bibs, all designed to meet the needs of infants and toddlers.
The company’s product offerings are marketed under multiple proprietary and licensed brands, including NoJo®, Trend Lab®, Lambs & Ivy® and Sweet Jojo Designs®. Additionally, Crown Crafts holds licenses for well-known characters and franchises, incorporating themes from Disney, Marvel, Nickelodeon and Sesame Street into its bedding and textile collections. By combining licensed artwork with functional design, the company aims to deliver value to both national mass merchants and independent specialty retailers.
Although Crown Crafts maintains design and merchandising operations in Louisiana, its manufacturing and sourcing network extends internationally, with strategic partnerships across Asia to manage production costs and quality control. The company’s distribution footprint covers all major U.S. markets, supplying products to big-box retailers, e-commerce platforms and wholesale distributors. In recent years, Crown Crafts has also explored opportunities in Canada and select international markets, leveraging its established supply chain and licensing agreements.
Leadership at Crown Crafts focuses on innovation in textile design, strategic brand extensions and operational efficiency. Under the direction of CEO Kenneth Rutt, the company has streamlined its product development process and strengthened relationships with key retail partners. By balancing creative design, licensed branding and cost-effective manufacturing, Crown Crafts seeks to maintain a competitive position in the infant and juvenile products sector while pursuing selective growth initiatives across existing and new channels.
AI Generated. May Contain Errors.
