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NASDAQ:DRCT

Direct Digital (DRCT) Stock Price, News & Analysis

Direct Digital logo
$0.47 +0.02 (+4.75%)
Closing price 04:00 PM Eastern
Extended Trading
$0.45 -0.01 (-3.03%)
As of 07:31 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

About Direct Digital Stock (NASDAQ:DRCT)

Key Stats

Today's Range
$0.44
$0.47
50-Day Range
$0.39
$0.65
52-Week Range
$0.38
$6.59
Volume
163,982 shs
Average Volume
789,232 shs
Market Capitalization
$10.47 million
P/E Ratio
N/A
Dividend Yield
N/A
Price Target
$6.00
Consensus Rating
Moderate Buy

Company Overview

Direct Digital Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
50th Percentile Overall Score

DRCT MarketRank™: 

Direct Digital scored higher than 50% of companies evaluated by MarketBeat, and ranked 176th out of 316 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    Direct Digital has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on 1 buy rating, 1 hold rating, and no sell ratings.

  • Amount of Analyst Coverage

    Direct Digital has only been the subject of 1 research reports in the past 90 days.

  • Read more about Direct Digital's stock forecast and price target.
  • Earnings Growth

    Earnings for Direct Digital are expected to grow in the coming year, from ($1.91) to ($1.36) per share.

  • Price to Earnings Ratio vs. the Market

    The P/E ratio of Direct Digital is -0.25, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of Direct Digital is -0.25, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Read more about Direct Digital's valuation and earnings.
  • Percentage of Shares Shorted

    1.27% of the float of Direct Digital has been sold short.
  • Short Interest Ratio / Days to Cover

    Direct Digital has a short interest ratio ("days to cover") of 0.2, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in Direct Digital has recently increased by 59.90%, indicating that investor sentiment is decreasing significantly.
  • Dividend Yield

    Direct Digital does not currently pay a dividend.

  • Dividend Growth

    Direct Digital does not have a long track record of dividend growth.

  • Percentage of Shares Shorted

    1.27% of the float of Direct Digital has been sold short.
  • Short Interest Ratio / Days to Cover

    Direct Digital has a short interest ratio ("days to cover") of 0.2, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in Direct Digital has recently increased by 59.90%, indicating that investor sentiment is decreasing significantly.
  • News Sentiment

    Direct Digital has a news sentiment score of 0.93. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 1.05 average news sentiment score of Business Services companies.
  • News Coverage This Week

    MarketBeat has tracked 2 news articles for Direct Digital this week, compared to 2 articles on an average week.
  • Insider Buying vs. Insider Selling

    In the past three months, Direct Digital insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $185,041.00 in company stock.

  • Percentage Held by Insiders

    62.82% of the stock of Direct Digital is held by insiders. A high percentage of insider ownership can be a sign of company health.

  • Percentage Held by Institutions

    Only 4.02% of the stock of Direct Digital is held by institutions.

  • Read more about Direct Digital's insider trading history.
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DRCT Stock News Headlines

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DRCT Stock Analysis - Frequently Asked Questions

Direct Digital's stock was trading at $1.59 on January 1st, 2025. Since then, DRCT stock has decreased by 70.7% and is now trading at $0.4651.

Direct Digital Holdings, Inc. (NASDAQ:DRCT) released its earnings results on Tuesday, August, 5th. The company reported ($0.23) earnings per share (EPS) for the quarter, beating analysts' consensus estimates of ($0.96) by $0.73. The firm earned $10.14 million during the quarter, compared to the consensus estimate of $11.84 million.
Read the conference call transcript
.

Direct Digital (DRCT) raised $18 million in an IPO on Friday, February 11th 2022. The company issued 2,200,000 shares at $7.00-$9.00 per share. The Benchmark Company and Roth Capital Partners served as the underwriters for the IPO.

Top institutional shareholders of Direct Digital include XTX Topco Ltd (0.28%). Insiders that own company stock include Antoinette Renee Leatherberry, Richard Cohen, Mistelle Locke, W Keith Smith and Mark D Walker.
View institutional ownership trends
.

Shares of DRCT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Based on aggregate information from My MarketBeat watchlists, some other companies that Direct Digital investors own include NVIDIA (NVDA), Broadcom (AVGO), Arista Networks (ANET), Novo Nordisk A/S (NVO), AppLovin (APP), Jabil (JBL) and Adobe (ADBE).

Company Calendar

Last Earnings
8/05/2025
Today
8/28/2025
Next Earnings (Estimated)
11/11/2025
Fiscal Year End
12/31/2025

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
ADVERTISING/MKTG SVCS
Sub-Industry
Business Services
Current Symbol
NASDAQ:DRCT
CIK
1880613
Fax
N/A
Employees
60
Year Founded
N/A

Price Target and Rating

High Price Target
$6.00
Low Price Target
$6.00
Potential Upside/Downside
+1,190.0%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.50
Research Coverage
2 Analysts

Profitability

EPS (Trailing Twelve Months)
($1.83)
Trailing P/E Ratio
N/A
Forward P/E Ratio
N/A
P/E Growth
N/A
Net Income
-$6.24 million
Net Margins
-25.99%
Pretax Margin
-45.19%
Return on Equity
N/A
Return on Assets
-36.29%

Debt

Debt-to-Equity Ratio
N/A
Current Ratio
0.49
Quick Ratio
0.49

Sales & Book Value

Annual Sales
$62.29 million
Price / Sales
0.17
Cash Flow
N/A
Price / Cash Flow
N/A
Book Value
($1.09) per share
Price / Book
-0.43

Miscellaneous

Outstanding Shares
22,520,000
Free Float
8,372,000
Market Cap
$10.47 million
Optionable
Not Optionable
Beta
6.04
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This page (NASDAQ:DRCT) was last updated on 8/28/2025 by MarketBeat.com Staff
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