NASDAQ:DRCT Direct Digital (DRCT) Stock Price, News & Analysis $0.47 +0.02 (+4.75%) Closing price 04:00 PM EasternExtended Trading$0.45 -0.01 (-3.03%) As of 07:31 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock About Direct Digital Stock (NASDAQ:DRCT) 30 days 90 days 365 days Advanced Chart View Price History Chart DataSkip Price History Chart Get Direct Digital alerts:Sign Up Key Stats Today's Range$0.44▼$0.4750-Day Range$0.39▼$0.6552-Week Range$0.38▼$6.59Volume163,982 shsAverage Volume789,232 shsMarket Capitalization$10.47 millionP/E RatioN/ADividend YieldN/APrice Target$6.00Consensus RatingModerate Buy Company Overview Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas. Read More Direct Digital Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks50th Percentile Overall ScoreDRCT MarketRank™: Direct Digital scored higher than 50% of companies evaluated by MarketBeat, and ranked 176th out of 316 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion3.3 / 5Analyst RatingModerate Buy Consensus RatingDirect Digital has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on 1 buy rating, 1 hold rating, and no sell ratings.Amount of Analyst CoverageDirect Digital has only been the subject of 1 research reports in the past 90 days.Read more about Direct Digital's stock forecast and price target. Earnings and Valuation0.6 / 5Proj. Earnings GrowthGrowing Earnings GrowthEarnings for Direct Digital are expected to grow in the coming year, from ($1.91) to ($1.36) per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Direct Digital is -0.25, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Direct Digital is -0.25, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Read more about Direct Digital's valuation and earnings. Short Interest3.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted1.27% of the float of Direct Digital has been sold short.Short Interest Ratio / Days to CoverDirect Digital has a short interest ratio ("days to cover") of 0.2, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Direct Digital has recently increased by 59.90%, indicating that investor sentiment is decreasing significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldDirect Digital does not currently pay a dividend.Dividend GrowthDirect Digital does not have a long track record of dividend growth. Sustainability and ESGN/AEnvironmental ScoreN/A Percentage of Shares Shorted1.27% of the float of Direct Digital has been sold short.Short Interest Ratio / Days to CoverDirect Digital has a short interest ratio ("days to cover") of 0.2, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Direct Digital has recently increased by 59.90%, indicating that investor sentiment is decreasing significantly. News and Social Media1.6 / 5News Sentiment0.93 News SentimentDirect Digital has a news sentiment score of 0.93. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 1.05 average news sentiment score of Business Services companies.News Coverage This WeekMarketBeat has tracked 2 news articles for Direct Digital this week, compared to 2 articles on an average week. Company Ownership2.5 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Direct Digital insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $185,041.00 in company stock.Percentage Held by Insiders62.82% of the stock of Direct Digital is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by InstitutionsOnly 4.02% of the stock of Direct Digital is held by institutions.Read more about Direct Digital's insider trading history. Receive DRCT Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Direct Digital and its competitors with MarketBeat's FREE daily newsletter. 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DRCT Stock News HeadlinesFinancial Analysis: Direct Digital (NASDAQ:DRCT) and Thumzup Media (NASDAQ:TZUP)August 25 at 3:41 AM | americanbankingnews.comNoble Financial Sticks to Their Hold Rating for Direct Digital Holdings (DRCT)August 14, 2025 | theglobeandmail.comA New Way to Double Your Retirement Income?Bloomberg reports that a new class of investments is “entering a golden era,” with yields fueling a retail boom. For retirees, that could mean a way to generate reliable monthly income—without the outdated 4% withdrawal rule, risky trading, or high-fee annuities. If you’re ready to stop worrying about money running out and start enjoying the freedom to cover expenses, treat loved ones, and live life on your terms, this may be exactly what you’ve been waiting for.August 28 at 2:00 AM | Investors Alley (Ad)Direct Digital granted motion to dismiss class action lawsuit by Texas CourtAugust 14, 2025 | msn.comU.S. District Court Dismisses Class Action Lawsuit Against Direct Digital HoldingsAugust 13, 2025 | prnewswire.comDirect Digital Holdings Sells 1 Million SharesAugust 12, 2025 | msn.comDirect Digital Holdings Issues Series A Preferred StockAugust 11, 2025 | msn.comDirect Digital Holdings Raises $25 Million in Series A Preferred EquityAugust 11, 2025 | prnewswire.comSee More Headlines DRCT Stock Analysis - Frequently Asked Questions How have DRCT shares performed this year? Direct Digital's stock was trading at $1.59 on January 1st, 2025. Since then, DRCT stock has decreased by 70.7% and is now trading at $0.4651. How were Direct Digital's earnings last quarter? Direct Digital Holdings, Inc. (NASDAQ:DRCT) released its earnings results on Tuesday, August, 5th. The company reported ($0.23) earnings per share (EPS) for the quarter, beating analysts' consensus estimates of ($0.96) by $0.73. The firm earned $10.14 million during the quarter, compared to the consensus estimate of $11.84 million. Read the conference call transcript. When did Direct Digital IPO? Direct Digital (DRCT) raised $18 million in an IPO on Friday, February 11th 2022. The company issued 2,200,000 shares at $7.00-$9.00 per share. The Benchmark Company and Roth Capital Partners served as the underwriters for the IPO. Who are Direct Digital's major shareholders? Top institutional shareholders of Direct Digital include XTX Topco Ltd (0.28%). Insiders that own company stock include Antoinette Renee Leatherberry, Richard Cohen, Mistelle Locke, W Keith Smith and Mark D Walker. View institutional ownership trends. How do I buy shares of Direct Digital? Shares of DRCT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Direct Digital own? Based on aggregate information from My MarketBeat watchlists, some other companies that Direct Digital investors own include NVIDIA (NVDA), Broadcom (AVGO), Arista Networks (ANET), Novo Nordisk A/S (NVO), AppLovin (APP), Jabil (JBL) and Adobe (ADBE). Company Calendar Last Earnings8/05/2025Today8/28/2025Next Earnings (Estimated)11/11/2025Fiscal Year End12/31/2025Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNASDAQ SectorBusiness Services Industry ADVERTISING/MKTG SVCS Sub-IndustryBusiness Services Current SymbolNASDAQ:DRCT CIK1880613 Webwww.directdigitalholdings.com Phone832-402-1051FaxN/AEmployees60Year FoundedN/APrice Target and Rating Average Price Target for Direct Digital$6.00 High Price Target$6.00 Low Price Target$6.00 Potential Upside/Downside+1,190.0%Consensus RatingModerate Buy Rating Score (0-4)2.50 Research Coverage2 Analysts Profitability EPS (Trailing Twelve Months)($1.83) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$6.24 million Net Margins-25.99% Pretax Margin-45.19% Return on EquityN/A Return on Assets-36.29% Debt Debt-to-Equity RatioN/A Current Ratio0.49 Quick Ratio0.49 Sales & Book Value Annual Sales$62.29 million Price / Sales0.17 Cash FlowN/A Price / Cash FlowN/A Book Value($1.09) per share Price / Book-0.43Miscellaneous Outstanding Shares22,520,000Free Float8,372,000Market Cap$10.47 million OptionableNot Optionable Beta6.04 7 Energy Stocks to Buy and Hold ForeverWith the proliferation of data centers and electric vehicles, the electric grid will only get more strained. 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