NASDAQ:DRCT Direct Digital (DRCT) Stock Price, News & Analysis $0.50 +0.00 (+0.99%) Closing price 04:00 PM EasternExtended Trading$0.49 -0.01 (-1.81%) As of 05:31 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock About Direct Digital Stock (NASDAQ:DRCT) 30 days 90 days 365 days Advanced Chart View Price History Chart DataSkip Price History Chart Get Direct Digital alerts:Sign Up Key Stats Today's Range$0.48▼$0.5050-Day Range$0.45▼$1.3352-Week Range$0.44▼$6.59Volume286,993 shsAverage Volume1.17 million shsMarket Capitalization$9.42 millionP/E RatioN/ADividend YieldN/APrice Target$6.00Consensus RatingBuy Company OverviewDirect Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.Read More… Direct Digital Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks61st Percentile Overall ScoreDRCT MarketRank™: Direct Digital scored higher than 61% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion3.5 / 5Analyst RatingBuy Consensus RatingDirect Digital has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 1 buy rating, no hold ratings, and no sell ratings.Amount of Analyst CoverageDirect Digital has only been the subject of 1 research reports in the past 90 days.Read more about Direct Digital's stock forecast and price target. Earnings and Valuation0.6 / 5Proj. Earnings GrowthGrowing Earnings GrowthEarnings for Direct Digital are expected to grow in the coming year, from ($1.91) to ($1.36) per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Direct Digital is -0.43, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Direct Digital is -0.43, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Read more about Direct Digital's valuation and earnings. Short Interest5.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted3.15% of the float of Direct Digital has been sold short.Short Interest Ratio / Days to CoverDirect Digital has a short interest ratio ("days to cover") of 0.2, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Direct Digital has recently decreased by 61.39%, indicating that investor sentiment is improving significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldDirect Digital does not currently pay a dividend.Dividend GrowthDirect Digital does not have a long track record of dividend growth. Sustainability and ESGN/AEnvironmental ScoreN/A Percentage of Shares Shorted3.15% of the float of Direct Digital has been sold short.Short Interest Ratio / Days to CoverDirect Digital has a short interest ratio ("days to cover") of 0.2, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Direct Digital has recently decreased by 61.39%, indicating that investor sentiment is improving significantly. News and Social Media1.6 / 5News Sentiment-0.06 News SentimentDirect Digital has a news sentiment score of -0.06. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 1.02 average news sentiment score of Business Services companies.News Coverage This WeekMarketBeat has tracked 6 news articles for Direct Digital this week, compared to 3 articles on an average week.Search Interest1 people have searched for DRCT on MarketBeat in the last 30 days. Company Ownership2.5 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Direct Digital insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $130,005.00 in company stock.Percentage Held by Insiders62.82% of the stock of Direct Digital is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by InstitutionsOnly 4.02% of the stock of Direct Digital is held by institutions.Read more about Direct Digital's insider trading history. Receive DRCT Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Direct Digital and its competitors with MarketBeat's FREE daily newsletter. Email Address DRCT Stock News HeadlinesQ2 EPS Estimates for Direct Digital Cut by Noble FinancialMay 24, 2025 | americanbankingnews.comDirect Digital (NASDAQ:DRCT) Stock Price Down 8.8% - Here's WhyMay 21, 2025 | americanbankingnews.comA grave, grave error.I thought what happened 25 years ago was a once- in-a-lifetime event… but how wrong I was. Because here we are, a quarter of a century later, almost to the exact day, and it’s happening again. May 28, 2025 | Porter & Company (Ad)Orange 142 Releases Best Practices for Foot Traffic Attribution as Real-World Visits ReboundMay 15, 2025 | prnewswire.comOrange 142 Unveils Essential Guide for Brand Visibility in the Generative AI Search EraMay 8, 2025 | prnewswire.comDirect Digital Holdings Faces Mixed Q1 2025 ResultsMay 7, 2025 | tipranks.comQ1 2025 Direct Digital Holdings Inc Earnings CallMay 7, 2025 | uk.finance.yahoo.comDirect Digital Holdings, Inc. (NASDAQ:DRCT) Q1 2025 Earnings Call TranscriptMay 7, 2025 | insidermonkey.comSee More Headlines DRCT Stock Analysis - Frequently Asked Questions How have DRCT shares performed this year? Direct Digital's stock was trading at $1.59 on January 1st, 2025. Since then, DRCT stock has decreased by 68.7% and is now trading at $0.4980. View the best growth stocks for 2025 here. How were Direct Digital's earnings last quarter? Direct Digital Holdings, Inc. (NASDAQ:DRCT) issued its quarterly earnings results on Tuesday, May, 6th. The company reported ($0.35) earnings per share for the quarter, missing analysts' consensus estimates of ($0.05) by $0.30. The company earned $8.16 million during the quarter, compared to analysts' expectations of $9.40 million. Direct Digital had a negative trailing twelve-month return on equity of 25.66% and a negative net margin of 5.61%. Read the conference call transcript. When did Direct Digital IPO? Direct Digital (DRCT) raised $18 million in an IPO on Friday, February 11th 2022. The company issued 2,200,000 shares at a price of $7.00-$9.00 per share. The Benchmark Company and Roth Capital Partners acted as the underwriters for the IPO. How do I buy shares of Direct Digital? Shares of DRCT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Direct Digital own? Based on aggregate information from My MarketBeat watchlists, some other companies that Direct Digital investors own include NVIDIA (NVDA), Broadcom (AVGO), Arista Networks (ANET), Novo Nordisk A/S (NVO), AppLovin (APP), Jabil (JBL) and Adobe (ADBE). Company Calendar Last Earnings5/06/2025Today5/28/2025Next Earnings (Estimated)7/28/2025Fiscal Year End12/31/2025Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNASDAQ SectorBusiness Services Industry Advertising Sub-IndustryBusiness Services Current SymbolNASDAQ:DRCT CIK1880613 Webwww.directdigitalholdings.com Phone832-402-1051FaxN/AEmployees60Year FoundedN/APrice Target and Rating Average Stock Price Target$6.00 High Stock Price Target$6.00 Low Stock Price Target$6.00 Potential Upside/Downside+1,147.4%Consensus RatingBuy Rating Score (0-4)3.00 Research Coverage1 Analysts Profitability EPS (Most Recent Fiscal Year)($1.76) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$2.19 million Net Margins-5.61% Pretax Margin-17.89% Return on Equity-25.66% Return on Assets-10.40% Debt Debt-to-Equity RatioN/A Current Ratio0.25 Quick Ratio0.25 Sales & Book Value Annual Sales$48.17 million Price / Sales0.19 Cash Flow$0.16 per share Price / Cash Flow3.03 Book Value($0.26) per share Price / Book-1.85Miscellaneous Outstanding Shares18,911,000Free Float3,207,000Market Cap$9.10 million OptionableNot Optionable Beta6.61 5G Stocks: The Path Forward is ProfitableEnter your email address and we'll send you MarketBeat's guide to investing in 5G and which 5G stocks show the most promise. Get This Free Report This page (NASDAQ:DRCT) was last updated on 5/28/2025 by MarketBeat.com Staff From Our PartnersJuly 2025 Rule Change to Impact Retirement InvestorsThere's a massive change from a new rule going into effect this July. And it's one the Big Banks are alread...Premier Gold Co | SponsoredF1 Engineering Powers This Electric Marine MotorThe future of marine propulsion has arrived - powered by F-1 grade engineering. 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